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Welsh food and drink companies shine THE CREAM of Welsh food

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welshfoodTHE CREAM of Welsh food and drink producers returned from France last week having promoted the best of what Wales has to offer at one of the world’s largest food fairs. The Salon International de l’Agroalimentaire (SIAL) 2014, which this year was celebrating its 50th birthday, hosted over 6000 exhibitors from 105 countries and is seen as a key platform for the food and drink sector to promote their produce to buyers from all over the globe. 

17 Welsh food and drink companies attended SIAL, under the Welsh Government’s Food and Drink Wales banner, with many returning having made important new contacts, that will hopefully lead to lucrative orders. Following her visit to SIAL, Deputy Minister for Farming and Food, Rebecca Evans AM, reiterated her support for the Welsh presence at such high profile events: “If we are serious about raising the profile of the Welsh food and drink sector on a global stage it is vitally important that we provide a platform such as this for our producers.

We have made no secret of our aspirational targets for the sector in Wales, but I have no doubt that if we have a strategic, integrated approach then our target of growing the industry by 30% by 2020 can be achieved. My visit to SIAL reinforced my views of the strength of the Welsh food and drink industry and I am confident that those producers present at SIAL will benefit directly from the experience.” Cardiff based granola producer – The Good Carb Food Company, was one of the companies on the Food and Drink Wales stand and Director Nigel Bryan felt it was a worthwhile visit: “It can be difficult with such a large event to get your voice heard so it’s great that the Welsh Government lends its support to help us have a presence at such an important trade fair.

Since we launched our company 10 years ago we have become one of the leading producers of healthy granola breakfast cereals and sell our product all over the world. This kind of event allows us the chance to look at expanding our market further and gives us a direct interaction with both present and potential buyers.” Another company hoping to pick up some orders is mid Wales based cake and pudding makers Sidoli &Sons Ltd, as Gilly Barber explains: “Events such as SIAL offer us as producers the chance to show off our wares to an extensive audience but it’s also the chance to highlight new products.

Our new Gluten Free Carrot Cake was making its debut this year and I’m glad to say that it was very popular. It is now a case of following up on that interest and turning it into sales.” North Wales based South Caernarfon Creameries attracted quite a bit of interest with their cavern matured cheddar cheese, as Nick Beadman explains: “In such a large event it is always good to have a product that has a story attached to it and our cheddar cheese, matured 500 feet underground at the Llechwedd Slate Caverns, certainly got people’s attention. It’s a product that very much reflects our Welsh heritage and it’s a very positive partnership with another Welsh icon, the slate caverns. Most importantly though, it tastes great and that, fortunately, was the overwhelming feedback from SIAL.” SIAL was held in Paris on October 19-23 with 17 Welsh businesses in attendance being showcased on the Food and Drink Wales stand.

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Charity

Letterston dog show raises over £750 for local charities

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ON SUNDAY (Dec 22), Letterston Ring Craft successfully raised £755.55 for two Pembrokeshire-based charities during a fun dog show event. The funds were equally split between South Pembrokeshire Cat Rescue and Letterston Memorial Hall.

The event featured a variety of well-attended classes, including child handling and fancy dress, drawing participation from dog enthusiasts of all levels.

This fundraiser marked the first charitable event supporting South Pembrokeshire Cat Rescue. Founded and managed by Lizzy Austwick, the rescue organisation aids unwanted, feral, and sick cats across Pembrokeshire and responds to urgent cases in Carmarthenshire and Ceredigion. The rescue provides neutering support for stray and feral cats, directs owners to available resources, and specialises in helping stray cats with severe injuries, raising essential funds for their care.

For assistance, Lizzy can be contacted via the rescue’s Facebook page or at 07575 131443.

Letterston Ring Craft welcomes new members interested in training and showing their dogs, from local companion shows to prestigious events like Crufts. The club meets every other Sunday in Letterston, and further details can be found on their Facebook page.

Looking ahead, the next fun dog show is scheduled for early next year and will support Belle’s Story Charity. For more information or to get involved, contact Gentle Lowe at 07956 653401.

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Charity

£3,800 donated to services across Withybush Hospital

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THE CAMROSE VINTAGE WORKING DAY team has donated £3,800 to services across Withybush Hospital.

Their 37th annual event raised a record breaking £25,000, which has now been distributed among 26 local charities.

They donated the funds to the Stroke Ward, Specialist Respiratory Team, Chemo Day Unit and Heads Up! Hair Loss Initiative at Withybush Hospital. Each service received £950.

The Heads Up! initiative provides a person-centred, holistic hair loss service for cancer patients. It brings together healthcare and haircare professionals from local communities to give patients the knowledge and products needed to manage their hair loss with dignity and choice.

Katie Hancock, Fundraising Officer, said: “Thank you to Andrew, the team and the supporters of the Camrose Vintage Working Day for your generosity once again. Your donation to each service is amazing and will make a big difference. We are hugely grateful for your wonderful support.

“The support of our local communities enables us to provide services over and above what the NHS can provide in the three counties of Hywel Dda and we are extremely grateful for every donation we receive.”

Pictured above: Andrew James, Chairman of Camrose Vintage Working Day with Withybush Hospital staff from the Stroke Ward, Specialist Respiratory Team, Chemo Day Unit, Heads Up! Hair Loss initiative.

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Community

Neyland Community Christmas Lunch a festive success

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NEYLAND TOWN COUNCIL rolled up their sleeves to support this year’s Community Christmas Lunch, spreading festive cheer and warm hospitality to attendees on Christmas Day at the Alumchine.

Councillors Steve Campodonic, David Devauden, Steve Thomas, and Brian Rothero began their efforts as early as 7:30am, working tirelessly to ensure the event ran smoothly.

The dedicated organisers, including Trish Campodonic, Pam, and Lloyd Hamilton, along with other volunteers, created a welcoming space filled with festive spirit and a delicious meal with all the trimmings.

The event brought together members of the community who might otherwise have spent the day alone, highlighting the warmth and generosity that Neyland is known for.

A heartfelt ‘Well done’ to everyone involved for making this Christmas lunch a resounding success and spreading joy to so many.

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