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Tenby’s former market and town hall could become spa hotel

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AN APPLICATION to change part of Tenby’s former town hall and market hall, and the nearby former TP Hughes department store to a spa hotel, restaurant and café/bar has been submitted to national park planners.

Wil Crockford of Bassett Crockford Holdings Ltd seeks permission from Pembrokeshire Coast National Park for a change of use the former TP Hughes/ M&Co store and a part change of use of the market hall and former town hall to a spa hotel, restaurant and cafe/bar, with associated extensions and alterations at High Street/Upper Frog Street Tenby.

The proposed development includes the first floor of the old town hall, to provide additional space for the hotel spa, and portion of the ground floor of the market hall.

A supporting statement through agent Gerald Blain Associates Ltd says: “The proposed development comprises of three buildings, two buildings which sit either side of St Nicholas’s Lane with retail frontages on both Upper Frog Street and High Street (former retail store), and the market hall/town hall.

“The buildings either side of St Nicholas’s Lane are linked via a first-floor bridge which stretches over the lane below. Viewed from Upper Frog Street the property has two entrances either side of St Nicholas’s Lane, the left-hand building (part 1) stretches between high street and upper frog street, the right-hand building (part 2) only has a frontage on upper frog street. Part 1 of the building comprises of three storeys and a basement, part 2 comprises of two storeys only. The market hall/town hall adjoins part 1 and comprises of two storeys, the ground floor is predominantly occupied by the market hall and the first floor occupied by the former town hall and storage rooms for the market.”

The former retail store was occupied by the well-known TP Hughes department store from 1902 to 2017, the TP Hughes name still visible in a mosaic step on Upper Frog Street and a stained glass window on the bridge.

It is sited within the Grade-I-listed medieval defensive town walls of Tenby, a designated scheduled ancient monument and was more recently occupied by clothing retailer M&Co before its closure was announced in 2023.

The market and old town hall are owned by Pembrokeshire County Council and the applicant is in the process of negotiating a long-term lease for the first floor and small portion of the market hall, the statement says.

It adds: “The proposed scheme would remodel the interior of the former retail store to create a 20-bedroom hotel, café/ bar and restaurant. The internal remodelling would include the repositioning of the staircases, lifts and partitions.

“The first floor of the market hall would be remodelled to create the spa and gym areas for the hotel. An extension to the first floor of the town hall would be erected over the market hall below to provide further room for the spa.”

The application will be considered by park planners at a later date.

 

Crime

Man charged with attempted murder after A44 collision near Aberystwyth

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A 24-YEAR-OLD man has been charged following a single-vehicle collision on the A44 near Capel Bangor, Aberystwyth.

Dyfed-Powys Police said the incident happened on Tuesday, June 30.

Owen Rhys-Jones, of Dol-y-Bont, Aberystwyth, has been charged with attempted murder, dangerous driving, and controlling and coercive behaviour.

He has been remanded in custody and is due to appear before court.

Police are continuing to appeal for witnesses and are asking anyone who was in the Capel Bangor area at around 8.50pm on Tuesday, June 30, to come forward.

Officers are particularly keen to hear from anyone who witnessed a disturbance in or around Capel Bangor, or who may have phone, video or dashcam footage of the incident.

Anyone with information can contact Dyfed-Powys Police through the force’s dedicated online portal.

The force said: “We would like to thank the local community for their support while officers have carried out extensive enquiries, and to those who have supported our investigation so far.”

 

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A40 closed near Llandeilo following collision

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A SECTION of the A40 in Carmarthenshire has been closed in both directions following a collision.

The road is currently shut between Llandeilo and Nantgaredig, with traffic queuing in the area and emergency services attending.

Drivers are being urged to avoid the route where possible, allow extra time for their journeys and follow the diversions in place.

The closure is affecting traffic on the A40 between Carmarthen and Llandeilo, including the area around Pentrefelin and the Castle Dryslwyn turn-off.

This is a developing incident and further updates will be provided as more information becomes available.

 

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Local Government

Award-winning Saundersfoot sauna faces refusal over location concerns

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PLANS to allow an award-winning outdoor sauna to remain permanently at Saundersfoot Harbour have been recommended for refusal by Pembrokeshire Coast National Park planners.

Hwyl Outdoor Sauna, run by Kerry Evans, was granted temporary two-year permission in June 2024 for a mobile wood-fired sauna at the harbour.

The business has since become a popular feature with residents, visitors and cold-water swimmers, and was named Sauna of the Year 2026/27 at the Wales Prestige Awards earlier this year.

Saundersfoot’s cold-water swimmers are sauna regulars. (Image: Hwyl Outdoor Sauna)
Hwyl Outdoor Sauna (Image: Hwyl Outdoor Sauna)

Ms Evans has now applied to make the siting permanent, but officers are recommending refusal when the application goes before the National Park Authority’s development management committee on Tuesday, July 15.

A supporting statement submitted with the application said the sauna had “become a popular and valued amenity for both residents and visitors, offering a space focused on health, wellbeing and community connection”.

It added: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot.

“Hwyl Outdoor Sauna has received positive attention in regional and national press, helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.

“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.”

Saundersfoot Community Council has raised no objection to the application, and most of the 19 letters submitted by members of the public support the proposal.

Supporters have described the sauna as “a major asset to the village,” “a wellness landmark for Saundersfoot,” and “a unique offering that attracts visitors to the beach and harbour”.

However, some objectors have said that while they support permanent consent in principle, they do not believe the sauna should remain in its current position because it “obstructs the view of the beach from the promenade”.

In their report to committee members, National Park officers say the proposal, in its current form and location, would harm the setting of the Saundersfoot Conservation Area.

The report states: “The application, in its current form and with the proposed location of the sauna, is considered to result in a landscape impact that harms the setting of the Saundersfoot Conservation Area.

“The sauna is also located in a position which reduces public access along the existing promenade route, which is considered to prevent appropriate access from being achieved.

“In addition, since the temporary permission was granted, planning advice has been updated and there is now a requirement for a Flood Consequences Assessment in this location. The lack of a suitable Flood Consequences Assessment results in insufficient information to support the current application.”

Officers also note that the latest application includes additional development, including a booking office which has already been installed, meaning the overall scale of the proposal is greater than the scheme approved on a temporary basis in 2024.

The report adds: “Following consideration of the implementation of the temporary permission and given the greater extent of the current proposal, it is considered that the visual impact of the sauna and related booking office has now increased and could be reduced by locating the sauna further back in the car park.

“This would also have the benefit of the sauna not requiring relocation during severe weather and increased flood risk.”

The application is recommended for refusal on the grounds of visual impact, impact on the conservation area, reduced public access along the promenade, and the absence of a suitable Flood Consequences Assessment.

Committee members will make the final decision at the July 15 meeting.

 

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