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Business

Award-winning Welsh entrepreneurs team up to transform tourism in Wales

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TWO well-known Welsh entrepreneurs have teamed up to provide a unique offer for the tourism and hospitality sectors in Wales.

PR and marketing expert Robert Petersen and sustainable tourism specialist Nicki Page are working together to transform the way businesses in the sectors promote themselves and their sustainability.

Using their knowledge and experience, the pair plan to offer tailored packages of support to government bodies, charities and tourism and hospitality businesses in Wales to help them shout about their climate credentials and attract visitors and investment from across the world.

Nicki Page said: “Climate change is having a significant impact upon the world, driving businesses and organisations of all sizes to adopt more sustainable practices.

“Unless tourism and hospitality businesses accelerate their implementation of sustainable operations, they risk regulatory intervention and the loss of customers and investment.

“Our mission is to help tourism and hospitality businesses and organisations in Wales to change the way they think, to help them rewrite their narratives to promote themselves and their sustainability.”

Rob Petersen said: “Tourism is a vital industry for Wales, bringing hundreds of millions of pounds into the Welsh economy every year. But since Covid the industry has struggled and visitor numbers are down, and the planned visitor levy could impact this further.

“That’s why it’s vital that Wales’s tourism and hospitality brands, from hotels and restaurants to campsites and cafes, commit to a sustainable agenda that is good for people and planet.

“Most importantly, they must tell the world what they are doing and why they are doing it, and that’s what Nicki and I are here to help them with.

‘’With the emergence of AI as a key tool in planning and delivering marketing and PR campaigns, we will use all the relevant media channels to ensure that the sector’s key messages are delivered to target audiences in Wales and beyond.’’

Ms Page is the founder of TLC Harmony, a consultancy business that helps tourism, travel and hospitality businesses comply with sustainability requirements by measuring and addressing their impacts on climate and biodiversity.

She has worked with governments and tourism providers across the world, delivering solutions that balance the demands of business with the needs of local communities.

In Wales, she recently worked on a sustainability programme with Celtic Manor Resort in Newport, evaluating the resort’s environmental impact and its greenhouse gas emissions.

Mr Petersen has had a long career in marketing, advertising and public relations, and ran one of Wales’ oldest public relations firms, Petersens PR, for more than 20 years. He has worked with many tourism and hospitality clients, including Bluestone Resort, the former Wales Tourist Board, and most recently the Mercure Hotel Newport.

Mr Petersen and Ms Page first met in the 1990s when they worked together on an award-winning communications and marketing campaign for the launch of the St David’s Hotel and Spa in Cardiff Bay, Wales’s first 5-star hotel.

Ms Page said: “I have known Rob for more than 30 years, and over that time I have seen him lead the marketing and PR scene in Wales with his professional and innovative approach to strategy and content.

“I am delighted we are once again working together to shake up the Welsh tourism and hospitality sectors with the aim of putting sustainability at the top of the agenda.

“Together, we will bring our shared passion and creativity to this purpose-driven transformation mission.”

Business

Pembrokeshire coach house to be converted into holiday let

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PLANS to convert a Pembrokeshire coach house barn as part of the expansion of a local holiday let business has been approved.

In an application to Pembrokeshire County Council, Mr and Mrs Rodney sought permission for the conversion at Johnston Hall, Church Road, Johnston, having recently purchased the existing business.

A supporting statement through agent Hayston Developments & Planning Ltd said: “The business currently consists of three self-catering units of which two are within Johnston Hall and a third is a detached barn conversion as a disabled friendly holiday unit. This third unit has recently been completed and is open for business. All three existing holiday units offer high-quality visitor accommodation set within an attractive garden and wider grounds setting.”

More recent applications have been submitted for the site, including a scheme for three shepherd huts and a new covered swimming pool, with the latter to serve both personal use and for on-site holiday makers, which was refused permission last summer.

“Although this application was refused in July 2024, it is clear from reading the delegated report that there was no objection to the swimming pool element and that the refusal was solely in regard to the proposed three shepherd huts (i.e. siting and conflict with planning policy),” the statement says, adding: “A revised application for the provision of the covered swimming pool has recently been resubmitted for consideration by the council.

“A further stage of the business is to convert the two-storey traditional stone coach house building, located to the immediate east of the main house, for use as holiday accommodation, thus strengthening my client’s holiday let business.”

An officer report recommended approval for the holiday let, comprising five bedrooms over two levels of accommodation with associated car parking provision and external amenity space, said

The application was conditionally approved by county planners.

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Business

Tenby caravan park could be set for huge redevelopment

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PLANS to redevelop a Pembrokeshire caravan site to create “a notably higher quality” facility which will actually see less pitches have been submitted.

In an application to Pembrokeshire Coast National Park, Hean Castle Estate seeks permission for the redevelopment and extension of the existing Rowston Holiday Park, New Hedges, near Tenby, including the installation of bases for the siting of caravans; demolition of buildings; and the conversion of an agricultural barn to a residential dwelling, along with associated works.

Alongside Rowston, Hean Castle Estate owns and manages land and property locally including nearby Scar Farm Holiday Park with 145 owner-occupied static holiday homes and Coppet Hall Beach Centre, as well as agricultural, forestry and residential properties.

The proposals will see the actual number of holiday accommodation pitches at Rowston decrease from 225 to 187, “while making significant environmental enhancements to landscaping, visual effects, biodiversity and the highway network,” the applicants say.

A supporting statement through agent Lichfields says: “Substantial investment will be made by Hean Castle Estate that will result in the removal of dense and visually prominent caravans in linear layouts which will be replaced with lower density, relaxed layouts of muted colours that are embedded within extensive new native tree and hedgerow planting.

“The shift to create a notably higher quality caravan park will attract new and repeat visitors across most of the year, reinforcing the tourist accommodation offer in the National Park, in line with the objectives of the Local Development Plan.”

It says Rowston was previously operated by a third party under lease but its layout no longer meets “the demands of the modern tourism industry, and the lack of any substantial landscaping on the Park means that it does not fit with the estate’s ethos of maintaining a working landscape”.

It adds: “Hean Castle Estate aspires for Rowston Holiday Park to provide an attractive, well-landscaped retreat with mature trees and hedgerows. The static caravans would be sold to private owners and would not be available for sub-let.”

The proposed development includes the removal of the remaining existing bases, and installation of new bases for the siting of 172 static caravans across the existing holiday park and proposed extension area, with 95 bases in the existing park and 77 in the extension area, 15 touring pitch bases in the existing park, the demolition of former laundrette and diner buildings, demolition of two agricultural buildings, the conversion of a barn to manager accommodation, the creation of 273 parking spaces, and other works.

The application will be considered by park planners at a later date.

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Business

House prices edge up in Wales as economic concerns hit confidence

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HOUSE prices in Wales continued to edge upwards in March, according to the latest Royal Institution of Chartered Surveyors (RICS) Residential Market Survey. However, short-term expectations for both prices and sales have declined, as economic uncertainty begins to weigh on market sentiment.

A net balance of 6% of Welsh surveyors reported that house prices were higher over the past three months—the first quarter of 2025—although the increase was marginal.

Despite the slight rise, confidence in the near-term outlook has weakened. A net balance of -24% of respondents now expect house prices to fall over the next three months.

Sales expectations have also taken a downturn. A net balance of -39% of Welsh respondents anticipate a fall in sales during the second quarter of the year, a significant drop from the 12% expecting growth in February.

The decline in optimism follows a fall in demand last month. A net balance of -25% of respondents reported a reduction in new buyer enquiries, while agreed sales also slipped, with a net balance of -7% reporting a fall—marking the second consecutive month in negative territory.

On the supply side, however, there was a more positive signal. A net balance of 24% of Welsh surveyors said there had been an increase in new instructions to sell.

Looking further ahead, the longer-term outlook remains more upbeat. Although the 12-month sales balance has now turned negative, a net balance of 33% of Welsh respondents still expect prices to be higher in a year’s time.

In the lettings market, a net balance of -17% of Welsh respondents reported a fall in tenant demand in March, while landlord instructions fell sharply, with -50% reporting a decline. Nonetheless, rents are expected to rise in the short term, with a net balance of 33% anticipating increases over the next three months.

Anthony Filice FRICS of Kelvin Francis Ltd in Cardiff said: “There are increased levels of instructions and a healthy level of viewings. Sales are being regularly agreed and vendors are increasingly taking advice on accepting offers.”

On the lettings market, he added: “There is a healthy choice of properties available, but with rising rents, tenants are taking time to select. The lower-priced properties are letting the quickest.”

RICS Chief Economist Simon Rubinsohn commented on the UK-wide picture: “The expiry of the stamp duty break was always likely to trigger a pause in activity. However, the latest results—and anecdotal evidence from respondents—suggest sentiment has also been dampened by the recent wave of negative macroeconomic news.

“Going forward, much will depend on the broader economic impact of the emerging trade war and how the Bank of England responds. While longer-term expectations remain relatively resilient, they could shift quickly if global headwinds intensify.”

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