Entertainment
History of Welsh music videos charted in new website
WELSH-LANGUAGE television has played a more important part than commercial record labels in the development of Welsh music videos over the past 50 years, say researchers.
As the 24-hour MTV channel made its entrance on to the global stage in the early 1980s, it was the arrival of S4C which helped shape music video making in Wales at the time.
The finding is included in a new website documenting the development of Welsh music videos over a period of more than fifty years, which launches on Welsh Language Music Day (Friday 7 February).
The fideos.cymru website stems from a unique research project led by two lecturers at Aberystwyth University’s Department of Theatre, Film and Television Studies, Dr Greg Bevan and Dr Kate Woodward.
They say the project has highlighted significant differences between the dynamics driving the production of Welsh-language and Anglo-American music videos.
Dr Greg Bevan said: “There is no doubt that the music video has had a fascinating history since the format really took off in the late 1970s and early 1980s. The political, industrial and social landscape of Wales was very different at that time and these contexts are reflected in the videos that were being created.
“One of the main differences that has emerged as part of our research is that Anglo-American videos are produced with the primary aim of selling and promoting mainstream songs as part of a wider marketing drive by the big record companies. That commercial imperative has been less evident in Wales. Here, the need to promote cultural arts in a minority language has been a crucial factor, alongside other anti-establishment, subcultural influences.”
As part of the project, the researchers interviewed some of Wales’s leading artists and producers about their experience of making music videos, including Dafydd Iwan, Cerys Hafana, Geraint Jarman, Eddie Ladd, Rhys Mwyn, and Dafydd Rhys.
Dr Kate Woodward told The Pembrokeshire Herald: “We wanted to speak directly to the people who have been involved in making Welsh music videos over the years and share their insights with a wider audience through the website. What we found was that the television industry in Wales – and S4C in particular – was mainly responsible for driving music video production by providing not only a platform for broadcasting content but also the necessary funding, in contrast to the Anglo-American trend where record labels were the main drivers.
“The iconic series Fideo 9 on S4C played a key role in the development of the Welsh music video, producing around four new videos every week when they were on air between 1988 and 1991. Bandit was on air between 2004 and 2011, and Lŵp has been offering a cross-platform stage for Welsh music since 2019. We are also now in a new era where artists are increasingly likely to create their own videos independently and promote them on various social media streams.”
Music Video Fund
In addition to launching the website, it was also announced today that a small fund is available for applications to support the production of two new Welsh music videos.
As Dr Woodward explained: “We are keen for our research project to contribute to the ongoing development of the Welsh music video by supporting current content creation as well as examining and analysing the scene’s historical development.”
The closing date for applications to the music video fund is 16:00 on Friday 28 February 2025 and further details are available online: https://fideos.cymru.
Image: Dr Kate Woodward and Dr Greg Bevan from the Department of Theatre, Film and Television Studies at Aberystwyth University.
Entertainment
Capturing the stories of the stars at the Torch Theatre
RENOWNED storytellers Daniel Morden and Hugh Lupton are bringing a new intimate theatre experience to Wales next spring, exploring classic myths inspired by the night sky. Stars and their Consolations, produced by Adverse Camber Productions, will tour Wales in Spring 2026 and arrives at the Torch Theatre in March.
The production reimagines well-known Greek star myths through a blend of live storytelling, projected animations of the night sky and a mesmerising electro-acoustic soundscape created by award-winning Welsh composer Sarah Lianne Lewis.
The show has evolved from an earlier collaboration between Adverse Camber, Morden, Lupton and Lewis. Its first incarnation premiered in west Wales at the Beyond the Border Storytelling Festival 2021, and the company further developed the piece in 2022. This enhanced touring version promises a majestic, hypnotic experience that brings ancient tales to life with fresh theatrical energy.
Described as a beautiful way to reconnect with stories that have been shared around fires for thousands of years, the production explores familiar constellations such as Orion, Pegasus, the Pleiades, Sirius and the Milky Way.
Storyteller and co-creator Daniel Morden said: “Stars and their Consolations is a way of restoring the night sky. When we listen to these myths, we are connecting with our ancestors. It is as if a hand has reached out from the past and taken our own, and we feel less alone.”
The two-hour show, suitable for ages 12 and over, invites audiences into an enthralling world where gods toy mercilessly with mortals, and stories of pride, lust and passion unfold against the vast canvas of the cosmos. The epic sweep of the sky, the creators say, offers a grounding and consoling perspective on human troubles.
Producer Naomi Wilds added: “Stories shared together bring people together. We all live under the same sky, though it looks different depending on where you stand. Star-related stories help us remember constellation patterns, mark the seasons and even warn us about issues such as light pollution. They remind us why the night sky is valuable, and why we must protect it for future generations.”
Six-month bilingual storytelling project across Wales
Ahead of the spring tour, Adverse Camber—supported by Prosiect Nos Partnership, Theatrau Sir Gâr, Arts Council Wales, The National Lottery Heritage Fund, Colwinston Foundation, The Darkley Trust, Welsh Government, Literature Wales and People Speak Up—is launching a six-month initiative: Cysur y Sêr (The Comfort of the Stars).
This Welsh-led, bilingual project will develop new Welsh-language stories, explore the environmental impacts of light pollution and climate change, and leave a long-lasting storytelling legacy. Ten bilingual storytellers will work with communities near venues across Wales in the lead-up to Dark Skies Week in February 2026, before linking into the touring production in March and April.
Although Stars and their Consolations focuses on Greek mythology, the creative team emphasises that Wales itself has some of the best protected night skies in the world—and a largely forgotten tradition of celestial storytelling.
Morden noted: “The Welsh landscape used to be populated with stories. We’ve forgotten many of them—on the ground and in the heavens. If STARS helps make the night sky magical and precious again, perhaps we will do more to protect it.”
Dani Robertson, Dark Sky Officer for the Prosiect Nos Partnership, added:
“Interest in Dark Sky watching across Wales is growing. We suspect many of the star stories once told in rural and coastal communities have been lost, but Cysur y Sêr may uncover memories people still hold. Sharing them helps pass this knowledge on to the future.”
How to watch
Stars and their Consolations will appear at the Torch Theatre on Tuesday, 24 March.
For more information and tickets, visit www.torchtheatre.co.uk
or contact the Box Office on (01646) 695267.
Entertainment
Gavin & Stacey stars reunite for Christmas advert
GAVIN & STACEY favourites Joanna Page and Mathew Horne have reunited on screen for a Christmas special – though not the one fans might have hoped for. Instead of returning to Barry or Billericay, the duo appear together in a new festive advert for Waitrose, sharing a turkey pie while responding to a fan’s heartfelt letter about expressing love through food.
The short film marks their appearance in How to Say It With Food, a six-part series in which Page and Horne tackle some of the nation’s most common Christmas food dilemmas. The clip opens with Page teasingly nodding to their iconic sitcom: “Oh, you didn’t think we’d let Christmas roll around without showing up again, did you?”
Horne quickly follows with his own playful line: “Us? Miss Christmas? Not a chance. But this time we’re here to help you say it with food.”
The pair are then handed an envelope “from Santa”, containing a letter from a viewer asking how he can show his “leading lady” he loves her through food. Mathew quips: “First time saying it, you want a statement. Sixteenth time, you want a statement that doesn’t involve socks.”
He then introduces Waitrose’s new Christmas advert starring Keira Knightley and Joe Wilkinson. The main campaign follows an unlikely festive romance sparked by Sussex Charmer cheese and culminating in Wilkinson presenting Knightley with a turkey pie decorated with the words “I love you”. Watching the moment unfold, Page smiles at Horne and mirrors another classic Gavin & Stacey reference: “Oh, that’s so romantic.”
The duo are soon given their own turkey pie to try. Horne eagerly tucks in before cutting Page a slice, prompting laughter from his co-star. The advert ends with the pair wishing viewers a Merry Christmas as Knightley and Wilkinson share a warm festive kiss on screen.
The reunion comes almost a year after audiences tuned in to the BBC sitcom’s much-anticipated finale, which drew an impressive 12.3 million viewers on Christmas Day. The episode wrapped up storylines including Gwen’s blossoming romance with Dave Coaches, Smithy’s near-wedding to Sonia, and the moment fans had long debated – Smithy and Nessa tying the knot.
Reflecting on the new project, Page said: “You thought you’d seen the last of us! Well, we’re back and what fun we had.” She added: “It was such a treat working with Mat… food is what brings people together over the festive season.”
Horne described the experience as “brilliant”, calling their on-screen reunion “a Christmas tradition”.
Entertainment
Filming for new season of S4C crime drama Cleddau returns to Pembrokeshire
Production crew spotted in Pembroke Dock, Neyland and Burton as series set for 2026 release
FILMING has returned to Pembrokeshire this week for the next season of Cleddau — the hit S4C crime drama released in English as The One That Got Away.
The production crew has been seen in Pembroke Dock, Neyland and Burton capturing new scenes for the upcoming 2026 series. Local photographer Gareth Davies shared images of the team working along the estuary, describing “a real buzz” in the area as cast and crew returned after the success of the first season.
Crime thriller rooted in the Cleddau estuary
Cleddau follows a murder investigation that reopens buried secrets in a quiet west Wales community. The show has been praised for its atmospheric storytelling, strong performances and striking use of local Pembrokeshire scenery — with the Cleddau estuary itself forming a central part of the series’ identity.
Residents have reported seeing cameras and production vehicles around familiar walking routes, waterfront areas and estuary-side villages as the crew makes full use of the landscape that inspired the show’s name.
Local interest and economic boost
The return of filming has been welcomed locally, bringing attention, visitors and activity into communities along the waterway. For many residents, the excitement lies in spotting familiar places on screen when the new season airs next year.
The new series of Cleddau is expected to be broadcast in 2026.
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