News
Bluestone breaks January booking records – signals staycation boom in 2025
PEMBROKESHIRE’S Bluestone National Park Resort has kicked off the year with record-breaking bookings, marking a surge in demand for UK staycations in 2025.
Bookings for the resort in January have hit an all-time high, with a 15% year-on-year increase since Christmas Day. Guests are opting for longer stays, with many travelling from further afield.
The demand within Wales has grown significantly, with nights booked up 35%, while data from Bluestone suggests that Pembrokeshire is emerging as a quieter alternative to the UK’s more crowded tourist destinations.
The trend aligns with a 2024 Mintel report, which found that 86% of UK staycationers in 2025 are seeking more peaceful holiday locations.
Visitors from England and Ireland on the rise
Bluestone has seen notable growth in bookings from outside Wales, particularly from visitors in England. Bookings from Bristol and Bath have risen by 10%, with guests from these areas opting for longer stays.
Meanwhile, bookings from Ireland have also increased by 10% year-on-year, with particularly strong interest from Wexford, Dublin, and Cork.
Pembrokeshire’s growing appeal
Nestled in the Pembrokeshire countryside, Bluestone has gained recognition as one of the UK’s top holiday destinations. Ranked the third-best holiday park in the UK and Wales’ top resort by Which?, it offers a blend of outdoor adventures, luxury lodges, and easy access to award-winning towns and beaches.
William McNamara, CEO of Bluestone, said: “These strong bookings show that more families than ever are choosing Bluestone and west Wales for their UK holiday, and it’s fantastic to see such strong demand at what is traditionally a quieter time of year.
“Pembrokeshire is becoming a real alternative to busier UK holiday hotspots like Devon and Cornwall, offering some of the country’s best beaches, fantastic food and drink, and a wealth of activities for all ages. It’s great to see more visitors travelling from further afield and staying longer to enjoy everything the region has to offer. At the same time, we’re proud that so many of our Welsh guests continue to return year after year, with demand in Wales rising significantly, including a 35% increase in nights booked.”*
High repeat bookings and early reservations encouraged
In 2024, Bluestone’s repeat guest booking rate remained strong at 39%, reinforcing its status as one of the UK’s most sought-after family holiday destinations.
With demand at an all-time high, guests are encouraged to book early to avoid disappointment. Bluestone also offers Mini Adventurer Breaks for families with young children, featuring a range of complimentary activities for those taking advantage of midweek off-peak stays.
News
Flood warnings issued across Wales as heavy rain raises river levels
FLOOD warnings and alerts have been issued across large parts of Wales as persistent heavy rain causes river levels to rise, with parts of the country facing an increased risk of flooding on Thursday (Dec 18).
Natural Resources Wales (NRW) has confirmed that four flood warnings are currently in place, meaning immediate action is required, while a further 16 flood alerts have been issued where flooding is possible.
A yellow weather warning for rain has been issued by the Met Office, covering much of Wales from 10:00am on Thursday until 7:00pm, with disruption expected in some areas.
NRW said the warnings follow prolonged wet weather, with further heavy rainfall forecast to move across the country during the day.
The Met Office said: “An area of heavy rain will move northeast across the warning area during Thursday morning and afternoon before clearing to the east through the evening.
“Given recent very wet weather, there is potential for some disruption to travel and possible flooding.
“Much of the warning area will see 15–25mm of rain but some places could see 40–50mm, with the highest totals falling over high ground of south Wales.”
Forecasters have also warned that strong winds could worsen conditions, particularly along the coast.
“There is a chance of 60–70mph gusts along the exposed south coast, and perhaps 40–50mph some way inland,” the Met Office added.

Flood warnings in force
NRW has confirmed flood warnings are currently active at the following locations:
- River Towy at Carmarthen Quay, Carmarthen
- River Ritec at Tenby
- River Towy affecting isolated properties between Llandeilo and Abergwili
- River Rhyd Hir at Riverside Terrace, Pwllheli
Residents in these areas are being urged to take immediate action to protect property and personal safety.
Flood alerts issued
In addition, flood alerts — meaning flooding is possible — have been issued for the Lower Severn catchment in Powys, along with other areas shown on NRW’s live flood monitoring maps.
NRW is advising people to remain vigilant, avoid flooded roads and footpaths, and keep up to date with the latest forecasts and warnings.
The Herald understands that river levels will continue to be closely monitored throughout the day as rainfall moves through Wales.
Members of the public can check the latest flood warnings and alerts on the Natural Resources Wales website or by signing up for flood alerts direct to their phone.

Flood alerts and warnings across Wales on Thursday (Pic: NRW).
Crime
Jury told to continue deliberations in historic child sex abuse trial
Judge says majority verdict may be accepted after jurors report deadlock at Swansea Crown Court
A JURY has been told to continue its deliberations in the trial of a Milford Haven man accused of historic child sex offences after indicating it could not reach a unanimous verdict.
Thomas Kirk, aged 50, of Meyler Crescent, Milford Haven, is on trial at Swansea Crown Court accused of oral rape and sexual assault of a child. The offences are alleged to have taken place in Pembrokeshire between 2007 and 2009, when the complainant was aged between thirteen and fifteen.
At midday on Wednesday (Dec 18), the jury returned to court to say they were unable to reach a verdict on which all jurors agreed.
Judge Paul Thomas KC told the jury that while he would be prepared to accept a majority verdict if at least ten jurors were in agreement, he still wanted them to continue deliberations in an effort to reach a unanimous decision.
The jury was then sent back out to continue considering its verdict.
The trial continues.
Crime
Police appeal to locate 69-year-old man wanted in harassment investigation
DYFED-POWYS POLICE are appealing for information to help locate a man from the Ammanford area who is wanted in connection with a harassment offence.
Alan Tait, aged 69, is being sought by officers as part of an ongoing investigation.
Police believe he may currently be in the Derbyshire area, but say he also has links to South Wales and Gwent.
Anyone with information that could assist officers in locating him is urged to contact Dyfed-Powys Police.
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