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Carew Castle and Tidal Mill in running for national tourism award

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CAREW CASTLE AND TIDAL MILL, a celebrated Pembrokeshire attraction, is aiming for a hat-trick of accolades as it competes in The National Tourism Awards for Wales. Having already secured the title of Best Attraction at both the Pembrokeshire Croeso Awards and the South West Wales Tourism Awards, the historic site is now vying for the national crown.

Daisy Hughes, Visitor Services Manager, expressed her excitement ahead of the ceremony, set to take place at Venue Cymru in Llandudno on Thursday, March 27. She said: “It would be brilliant to win a hat-trick of titles, but the competition is going to be really tough.

“We do have a fantastic offer at Carew Castle with its heritage and 2,000 years of history and a beautiful location with an iconic presence within the Pembrokeshire National Park. But it’s also down to how we manage the site and look after our staff and visitors, as well as our commitment to conservation, which makes us an all-round site with sustainability at the heart of everything we do.”

The awards, staged by the Welsh Government, celebrate excellence in a tourism industry that employs nearly 12 per cent of the Welsh workforce and generates £3.8 billion annually. Sponsored by foodservice company Castell Howell, the event will be hosted by broadcaster Aled Rhys Jones and will feature performances from Welsh of the West End, who reached the semi-finals of Britain’s Got Talent, and Band Pres Llareggub.

A total of 48 finalists have been shortlisted across 12 categories, including Best Hotel, Best Event, and Sustainable Tourism. Tŷ Milford in Milford Haven is also representing Pembrokeshire, competing in the Best Hotel category.

Cabinet Secretary for Economy, Energy and Planning, Rebecca Evans, welcomed the event, saying: “We’re proud to support The National Tourism Awards for Wales in this Year of Croeso, as they provide an opportunity to recognise and celebrate excellence in an industry that is crucial to the Welsh economy.

“Congratulations to all who have been nominated. Wales has so much to offer visitors, and the high-quality experiences you provide contribute immensely to our attractiveness as a destination.”

Jim Jones, Chief Executive of North Wales Tourism, which is organising the event, said: “It’s wonderful to be hosting The National Tourism Awards for Wales here in North Wales.

“It is an opportunity to celebrate the best of the best in the tourism and hospitality sector in Wales and the exceptional job these businesses do in putting Wales on the international map.

“The sheer volume and quality of entries this year have underlined why Wales is a truly world-class destination and showcase what we have to offer visitors from home and abroad.

“Tickets are available to all for what promises to be a wonderful evening with fantastic entertainment and, most important of all, an opportunity to celebrate all that is best in Welsh tourism.”

 

Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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Business

Pembrokeshire hospitality rates relief scheme backed

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A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.

A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.

“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.

“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”

It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.

“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”

Members backed the recommendation.

All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.

The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.

 

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