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Business

Visit Wales launches new ‘girl gang’ breaks amid surge in social media interest

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THE TRAITORS star Elen Wyn invites faux Welsh Charlotte on a tour to experience the ‘hwyl’ of Wales

With ‘girl gang’ trips on the rise, Visit Wales has unveiled four new female-focused travel itineraries, catering to wellbeing, adventure, and multi-generational bonding.

Female group travel is a growing trend for 2025, with Visit Wales data revealing that the hashtag #GirlTrip has amassed over seven million views on TikTok in the last 120 days. Pinterest searches for “Girls Trip” have risen by 20% year-on-year, while social media mentions of the term have surged by 38%. The trend has also inspired millions of ‘when the girls trip leaves the group chat’ memes.

The four new itineraries, available on the Visit Wales website, feature an array of experiences, from soaking in seaweed baths and steaming in beachfront barrel saunas in North Wales to sampling freshly foraged seafood in Pembrokeshire. Visitors can also dance at a silent disco in Cardiff’s National Museum or enjoy a literary escape with a book club retreat in Hay-on-Wye. The itineraries form part of Visit Wales’ broader campaign inviting travellers to ‘feel the hwyl’ – a deep sense of joy that comes from being fully immersed in the moment.

Elen Wyn’s dream itinerary

BBC’s The Traitors star Elen Wyn, a 24-year-old translator and opera singer from North Wales, believes the country is an ideal setting for a girls’ trip. She has extended an invitation to Charlotte Chilton, the show’s infamous ‘villain,’ who adopted a Welsh accent in the series to soften her cutthroat tactics.

“Charlotte told me she’s more familiar with South Wales, so I’d take her up north,” said Elen. “Llanddwyn Beach is beautiful, and Mynydd Parys is strange but unique. Charlotte could do with chilling out, so we’d head to the beach and the mountains.

“I’m still in touch with Livi, Minah, and Leanne, and I’d love them to see the real Wales too. I’d take them to Barry Island—there were loads of Gavin and Stacey fans in the castle, so they’d love it. Charlotte tried to avoid me in the castle because she thought I’d pick up on her accent. I think we’ve got some catching up to do!”

Since moving to Cardiff for university three years ago, Elen has noticed that her friends from North Wales now make more of an effort to reunite.

“I’m definitely the organiser,” she said. “Wales is perfect for a girls’ trip, whether it’s a mindful walk around Roath Park Lake or a big night out on St Mary Street in Cardiff. My younger sister Beca and I love trying different restaurants here. I enjoy the balance of being mindful and doing something exhilarating, like swimming at Church Bay in Cemlyn or climbing Pen y Fan.

“I take mindfulness seriously—for mental and physical health. It makes you feel so good. I love relaxing on the balcony at Voco St David’s Spa in Cardiff Bay. Next month, Beca and I are booked into the spa at Dylan Coastal Resort in Laugharne after a friend recommended it.”

As a competitor in Eisteddfods since childhood, Elen is familiar with most parts of Wales. “I have so many great Eisteddfod memories, from caravanning with my family to winning my solo last year.”

Retreats and endurance challenges on the rise

One uniquely Welsh venue embracing the female group travel trend is The Dreaming, a wellness retreat in the Elan Valley, founded by Welsh singer-songwriter Charlotte Church. Originally a 15th-century monastery and later owned by design icon Laura Ashley, the site now hosts day retreats and overnight stays aimed at reconnection and relaxation. Surrounded by waterfalls, ancient forests, and an International Dark Sky Reserve, The Dreaming offers tailored retreats, including a Mother-Daughter Retreat, a Queer Retreat, and a Muslim Women’s Retreat.

Women-focused events in Wales are also gaining traction. The world’s largest female-only ultramarathon, She Ultra, will take place in the Llyn Peninsula this April, attracting a record 1,800 participants from around the world.

Organiser Huw Williams said many attendees travel in groups, seeing the event as more than just a race.

“The majority of participants are walkers and hikers, with around 20% being runners,” he said. “Women are coming from across the UK, Italy, Portugal, Poland, France, Greece, and America. It’s going to be an incredible weekend for both the women and the local community.”

The four new itineraries can be explored on the Visit Wales website.

Business

Pembrokeshire coach house to be converted into holiday let

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PLANS to convert a Pembrokeshire coach house barn as part of the expansion of a local holiday let business has been approved.

In an application to Pembrokeshire County Council, Mr and Mrs Rodney sought permission for the conversion at Johnston Hall, Church Road, Johnston, having recently purchased the existing business.

A supporting statement through agent Hayston Developments & Planning Ltd said: “The business currently consists of three self-catering units of which two are within Johnston Hall and a third is a detached barn conversion as a disabled friendly holiday unit. This third unit has recently been completed and is open for business. All three existing holiday units offer high-quality visitor accommodation set within an attractive garden and wider grounds setting.”

More recent applications have been submitted for the site, including a scheme for three shepherd huts and a new covered swimming pool, with the latter to serve both personal use and for on-site holiday makers, which was refused permission last summer.

“Although this application was refused in July 2024, it is clear from reading the delegated report that there was no objection to the swimming pool element and that the refusal was solely in regard to the proposed three shepherd huts (i.e. siting and conflict with planning policy),” the statement says, adding: “A revised application for the provision of the covered swimming pool has recently been resubmitted for consideration by the council.

“A further stage of the business is to convert the two-storey traditional stone coach house building, located to the immediate east of the main house, for use as holiday accommodation, thus strengthening my client’s holiday let business.”

An officer report recommended approval for the holiday let, comprising five bedrooms over two levels of accommodation with associated car parking provision and external amenity space, said

The application was conditionally approved by county planners.

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Business

Tenby caravan park could be set for huge redevelopment

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PLANS to redevelop a Pembrokeshire caravan site to create “a notably higher quality” facility which will actually see less pitches have been submitted.

In an application to Pembrokeshire Coast National Park, Hean Castle Estate seeks permission for the redevelopment and extension of the existing Rowston Holiday Park, New Hedges, near Tenby, including the installation of bases for the siting of caravans; demolition of buildings; and the conversion of an agricultural barn to a residential dwelling, along with associated works.

Alongside Rowston, Hean Castle Estate owns and manages land and property locally including nearby Scar Farm Holiday Park with 145 owner-occupied static holiday homes and Coppet Hall Beach Centre, as well as agricultural, forestry and residential properties.

The proposals will see the actual number of holiday accommodation pitches at Rowston decrease from 225 to 187, “while making significant environmental enhancements to landscaping, visual effects, biodiversity and the highway network,” the applicants say.

A supporting statement through agent Lichfields says: “Substantial investment will be made by Hean Castle Estate that will result in the removal of dense and visually prominent caravans in linear layouts which will be replaced with lower density, relaxed layouts of muted colours that are embedded within extensive new native tree and hedgerow planting.

“The shift to create a notably higher quality caravan park will attract new and repeat visitors across most of the year, reinforcing the tourist accommodation offer in the National Park, in line with the objectives of the Local Development Plan.”

It says Rowston was previously operated by a third party under lease but its layout no longer meets “the demands of the modern tourism industry, and the lack of any substantial landscaping on the Park means that it does not fit with the estate’s ethos of maintaining a working landscape”.

It adds: “Hean Castle Estate aspires for Rowston Holiday Park to provide an attractive, well-landscaped retreat with mature trees and hedgerows. The static caravans would be sold to private owners and would not be available for sub-let.”

The proposed development includes the removal of the remaining existing bases, and installation of new bases for the siting of 172 static caravans across the existing holiday park and proposed extension area, with 95 bases in the existing park and 77 in the extension area, 15 touring pitch bases in the existing park, the demolition of former laundrette and diner buildings, demolition of two agricultural buildings, the conversion of a barn to manager accommodation, the creation of 273 parking spaces, and other works.

The application will be considered by park planners at a later date.

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Business

House prices edge up in Wales as economic concerns hit confidence

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HOUSE prices in Wales continued to edge upwards in March, according to the latest Royal Institution of Chartered Surveyors (RICS) Residential Market Survey. However, short-term expectations for both prices and sales have declined, as economic uncertainty begins to weigh on market sentiment.

A net balance of 6% of Welsh surveyors reported that house prices were higher over the past three months—the first quarter of 2025—although the increase was marginal.

Despite the slight rise, confidence in the near-term outlook has weakened. A net balance of -24% of respondents now expect house prices to fall over the next three months.

Sales expectations have also taken a downturn. A net balance of -39% of Welsh respondents anticipate a fall in sales during the second quarter of the year, a significant drop from the 12% expecting growth in February.

The decline in optimism follows a fall in demand last month. A net balance of -25% of respondents reported a reduction in new buyer enquiries, while agreed sales also slipped, with a net balance of -7% reporting a fall—marking the second consecutive month in negative territory.

On the supply side, however, there was a more positive signal. A net balance of 24% of Welsh surveyors said there had been an increase in new instructions to sell.

Looking further ahead, the longer-term outlook remains more upbeat. Although the 12-month sales balance has now turned negative, a net balance of 33% of Welsh respondents still expect prices to be higher in a year’s time.

In the lettings market, a net balance of -17% of Welsh respondents reported a fall in tenant demand in March, while landlord instructions fell sharply, with -50% reporting a decline. Nonetheless, rents are expected to rise in the short term, with a net balance of 33% anticipating increases over the next three months.

Anthony Filice FRICS of Kelvin Francis Ltd in Cardiff said: “There are increased levels of instructions and a healthy level of viewings. Sales are being regularly agreed and vendors are increasingly taking advice on accepting offers.”

On the lettings market, he added: “There is a healthy choice of properties available, but with rising rents, tenants are taking time to select. The lower-priced properties are letting the quickest.”

RICS Chief Economist Simon Rubinsohn commented on the UK-wide picture: “The expiry of the stamp duty break was always likely to trigger a pause in activity. However, the latest results—and anecdotal evidence from respondents—suggest sentiment has also been dampened by the recent wave of negative macroeconomic news.

“Going forward, much will depend on the broader economic impact of the emerging trade war and how the Bank of England responds. While longer-term expectations remain relatively resilient, they could shift quickly if global headwinds intensify.”

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