Business
Visit Wales launches new ‘girl gang’ breaks amid surge in social media interest
THE TRAITORS star Elen Wyn invites faux Welsh Charlotte on a tour to experience the ‘hwyl’ of Wales
With ‘girl gang’ trips on the rise, Visit Wales has unveiled four new female-focused travel itineraries, catering to wellbeing, adventure, and multi-generational bonding.
Female group travel is a growing trend for 2025, with Visit Wales data revealing that the hashtag #GirlTrip has amassed over seven million views on TikTok in the last 120 days. Pinterest searches for “Girls Trip” have risen by 20% year-on-year, while social media mentions of the term have surged by 38%. The trend has also inspired millions of ‘when the girls trip leaves the group chat’ memes.
The four new itineraries, available on the Visit Wales website, feature an array of experiences, from soaking in seaweed baths and steaming in beachfront barrel saunas in North Wales to sampling freshly foraged seafood in Pembrokeshire. Visitors can also dance at a silent disco in Cardiff’s National Museum or enjoy a literary escape with a book club retreat in Hay-on-Wye. The itineraries form part of Visit Wales’ broader campaign inviting travellers to ‘feel the hwyl’ – a deep sense of joy that comes from being fully immersed in the moment.
Elen Wyn’s dream itinerary

BBC’s The Traitors star Elen Wyn, a 24-year-old translator and opera singer from North Wales, believes the country is an ideal setting for a girls’ trip. She has extended an invitation to Charlotte Chilton, the show’s infamous ‘villain,’ who adopted a Welsh accent in the series to soften her cutthroat tactics.
“Charlotte told me she’s more familiar with South Wales, so I’d take her up north,” said Elen. “Llanddwyn Beach is beautiful, and Mynydd Parys is strange but unique. Charlotte could do with chilling out, so we’d head to the beach and the mountains.
“I’m still in touch with Livi, Minah, and Leanne, and I’d love them to see the real Wales too. I’d take them to Barry Island—there were loads of Gavin and Stacey fans in the castle, so they’d love it. Charlotte tried to avoid me in the castle because she thought I’d pick up on her accent. I think we’ve got some catching up to do!”
Since moving to Cardiff for university three years ago, Elen has noticed that her friends from North Wales now make more of an effort to reunite.
“I’m definitely the organiser,” she said. “Wales is perfect for a girls’ trip, whether it’s a mindful walk around Roath Park Lake or a big night out on St Mary Street in Cardiff. My younger sister Beca and I love trying different restaurants here. I enjoy the balance of being mindful and doing something exhilarating, like swimming at Church Bay in Cemlyn or climbing Pen y Fan.
“I take mindfulness seriously—for mental and physical health. It makes you feel so good. I love relaxing on the balcony at Voco St David’s Spa in Cardiff Bay. Next month, Beca and I are booked into the spa at Dylan Coastal Resort in Laugharne after a friend recommended it.”
As a competitor in Eisteddfods since childhood, Elen is familiar with most parts of Wales. “I have so many great Eisteddfod memories, from caravanning with my family to winning my solo last year.”
Retreats and endurance challenges on the rise
One uniquely Welsh venue embracing the female group travel trend is The Dreaming, a wellness retreat in the Elan Valley, founded by Welsh singer-songwriter Charlotte Church. Originally a 15th-century monastery and later owned by design icon Laura Ashley, the site now hosts day retreats and overnight stays aimed at reconnection and relaxation. Surrounded by waterfalls, ancient forests, and an International Dark Sky Reserve, The Dreaming offers tailored retreats, including a Mother-Daughter Retreat, a Queer Retreat, and a Muslim Women’s Retreat.
Women-focused events in Wales are also gaining traction. The world’s largest female-only ultramarathon, She Ultra, will take place in the Llyn Peninsula this April, attracting a record 1,800 participants from around the world.
Organiser Huw Williams said many attendees travel in groups, seeing the event as more than just a race.
“The majority of participants are walkers and hikers, with around 20% being runners,” he said. “Women are coming from across the UK, Italy, Portugal, Poland, France, Greece, and America. It’s going to be an incredible weekend for both the women and the local community.”
The four new itineraries can be explored on the Visit Wales website.
Business
Computer gaming lounge plans for Tenby cinema submitted
FORMAL plans to turn Tenby’s former Poundland and Royal Playhouse cinema to a retro computer gaming lounge have been submitted to the national park.
Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby’s branch on White Lion Street.
In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a change of use of the former Gatehouse (Playhouse) Cinema, most recently used as a Poundland store to a retro gaming lounge.
This follows a recently submitted application for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former cinema, ahead of the wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front façade.
A supporting statement for the change of use scheme through agent Asbri Planning Ltd says: “The proposed retro gaming lounge will be inviting to all ages, including families, groups and individuals with no age restriction. The applicant has several similar premises across other parts of the UK and operates under a successful business model.
“This includes a fee being payable to enter the premises which thereby grants access to unlimited game time to all consoles/arcade machines. There will be no slot or coin-based reward games, so the proposal would not be considered/classed as gambling. The site will provide snacks and drinks (including alcohol) which will be canned/bottled drinks.
“The sale of such drinks would be ancillary to the overall function of the premises, and a separate alcohol licence will be submitted, accordingly.”
It adds: “The development would provide a much-welcomed addition to White Lion Rd which will improve the vitality and viability of the immediate area by promoting greater levels of footfall within the area and introduce greater variety to the shopping frontage at this location.”
It proposes opening hours of 10-10, Sunday to Thursday, and to 11pm on Fridays and Saturdays.
The application, and the related signage scheme, will be considered by park planners at a later date.
Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.
The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Business
Cosheston Garden Centre expansion approved by planners
PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.
In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.
The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.
The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.
A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.
It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”
It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.
“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.
It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”
It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.
“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”
An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”
It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.
The application was conditionally approved.
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