Business
National Insurance hike threatens Welsh tourism industry
THE SUDDEN closure of Oakwood Theme Park, Wales’ largest theme park, has sparked concerns about the financial sustainability of the country’s tourism industry, with business owners warning that increased National Insurance (NI) contributions could push more attractions to the brink.
Oakwood, a staple of Welsh tourism for nearly 40 years, announced its closure last week, citing “unrelenting economic challenges,” including rising operational costs, falling visitor numbers, and increased wage and tax burdens. The move has sent shockwaves through the tourism sector, with fears that other major attractions could suffer a similar fate.

Financial pressure mounting
Industry leaders have pointed to the recent increase in employer NI contributions as a significant factor exacerbating financial difficulties. Under the latest changes, the employer NI rate rose from 13.8% to 15%, while the threshold for contributions was lowered from £9,100 to £5,000. These adjustments, which took effect in April 2025, have placed an additional estimated £1 billion burden on the UK’s hospitality and tourism sectors.
Kate Nicholls, Chief Executive of UKHospitality, warned: “The scale of this change is unprecedented, bringing three-quarters of a million people into this employer tax for the first time. The impact will be enormous, forcing businesses to abandon investment, change recruitment plans, reduce headcounts, and increase prices to cope with these cost increases.”
Welsh attractions at risk
The concerns extend beyond Oakwood, with fears that other key Welsh attractions could struggle under the increased tax burden. Smaller family-run sites, seasonal tourism businesses, and even large-scale operations dependent on high visitor numbers may be particularly vulnerable.
Dominic Paul, CEO of Whitbread, which owns Premier Inn and other hospitality businesses, highlighted the disproportionate effect of rising NI costs: “These increases disproportionately affect part-time and minimum wage workers, which could hinder growth and employment opportunities across the sector.”
Giles Fuchs, owner of Burgh Island Hotel, echoed similar concerns: “The hospitality sector plays a crucial role in employment across the UK, contributing £93bn to the economy annually. The NI hike risks stifling growth at a critical time, putting thousands of jobs in jeopardy.”
Closure fears across Wales
The ripple effects of Oakwood’s closure are already being felt in Pembrokeshire, where local businesses reliant on visitor traffic are anticipating a sharp downturn. Local café owner Bethan Hughes said: “Oakwood brought thousands of visitors to the area every year. We’ve already seen bookings drop, and it’s worrying to think what could happen if other attractions close too.”
Meanwhile, the Welsh tourism board has called for urgent support measures to prevent further closures. A spokesperson said: “Tourism is one of Wales’ biggest economic drivers, and we need targeted relief to help businesses cope with these rising costs. Without action, we could see a major decline in the sector.”
Calls for Government intervention
With concerns mounting, industry figures are urging the government to reconsider its policies. UKHospitality and other business leaders are lobbying for a reversal of the NI increase or targeted tax relief for tourism businesses to mitigate the impact.
Nick White, CEO of Bistrot Pierre, which recently announced the closure of eight UK locations due to rising costs, warned: “If the government does not step in, we will see more closures, more job losses, and a damaged tourism industry that will take years to recover.”
As Wales braces for an uncertain tourism season, businesses, workers, and visitors alike are left wondering whether further attractions will follow Oakwood into closure—or if policymakers will step in to prevent an industry-wide crisis.
Business
Haverfordwest Creamery wins top honours at world’s largest cheese show
First Milk site secures four major trophies as co-operative celebrates 26 awards at International Cheese & Dairy Awards
FIRST MILK’S Haverfordwest Creamery has celebrated major success at this year’s International Cheese & Dairy Awards, after helping the farmer-owned co-operative secure 26 awards at the world’s largest cheese show.
First Milk won eight gold medals, 11 silver medals, one bronze medal and six major trophies at the prestigious awards, with cheese produced at Haverfordwest Creamery securing four of the competition’s top honours.
The Pembrokeshire creamery won the CHR Hansen Trophy for Champion Double Gloucester, the Tetra Pak Tebel Award for Best Extra Mature Creamery Block Cheddar, the ICDA Award for Best Medium Creamery Block Cheddar and the First Milk Past Masters Trophy.
The results underline the quality and consistency of the cheese produced at the Haverfordwest site, which continues to play a key role in First Milk’s award-winning cheesemaking operation.
Held annually, the International Cheese & Dairy Awards attracted its highest number of entries in several years, with many of the creamery cheddar classes receiving between 30 and 40 entries.
First Milk was recognised across a wide range of cheddar and regional cheese categories, including Double Gloucester, Red Leicester, Welsh cheese, vegetarian cheese and English creamery cheddar.
Jack Eade, Customer Quality Manager at First Milk, said the awards reflected the hard work of teams across the business.
He said: “These awards are incredibly hard won and reflect the dedication, expertise and passion of everyone involved in producing our cheese.
“To receive recognition across so many categories at one of the world’s most respected cheese competitions is something everyone at First Milk can be enormously proud of.
“While our grading team selects and prepares the entries, none of these achievements would be possible without the commitment of our farmer members producing exceptional quality milk, and the highly skilled teams at our creameries transforming it into consistently award-winning cheese.”
The latest success continues First Milk’s long-standing record at the International Cheese & Dairy Awards and reinforces Haverfordwest Creamery’s reputation as one of the leading producers of award-winning British cheese.
Photo caption:
Rod Addy, Director General of the Provision Trade Federation, with First Milk’s Matthew Hooper and Dawn Mason at the International Cheese & Dairy Awards
Business
Lamphey camping and glamping farm expansion approved
PLANS to expand facilities at a Pembrokeshire camping and glamping farm which hosts outdoor festivals have been given the go-ahead by Pembrokeshire County Council.
Dewslake Camping Limited, of Dewslake Farm, The Ridgeway, Lamphey, in an application through agent Argent Architects, sought permission for a change of use of the main barn at the farm to provide support facilities for camping and events.
The application was recommended for approval at the June 30 meeting of Pembrokeshire County Council’s planning committee.
A supporting statement accompanying the application said: “While remaining a working farm, camping, glamping and facilities for dining and refreshments are among the services provided. Outdoor festivals are held on the site periodically during the summer season.
“The main barn is centrally located within the farm and serves as overflow storage for the various activities and events offered at Dewslake. The campsite’s sanitary facilities are located in temporary structures at the perimeter of this building.
“The applicant wishes to expand the facilities offered on the site. The barn has the spatial capacity to accommodate a range of different events, both commercial and private. The idea is to bring in the operational capacity to service functions and events in the building and on the wider site, in the form of overflow catering, sanitary facilities and office and reception space.”

It says it is intended to create “a building that is inclusive, easy and enjoyable in use for all,” with wheelchair parking in the area currently occupied by the temporary facilities.
It says further expansions to Dewslake are also planned.
“The growing business model requires considerable on-site management and maintenance. The long-term plan is greatly invested in ecological enhancements and trades on this in the marketing approach taken in promoting the campsite.
“This approach requires a particular intensity in the management of the land, which when coupled with the day-to-day running of the campsite, increases the need for a round-the-clock management presence.
“The applicant is therefore intending to make a separate pre-application enquiry for the addition of a permanent farmhouse to serve this function.”
An officer report for planners said: “The proposal involves the comprehensive internal reconfiguration of the building and associated external alterations. The footprint of the existing structure would be largely retained, with development primarily focused on enclosing and extending into an existing open lean-to section along the building’s side (west) elevation.”
Approval was moved by Cllr Alec Cormack, described it as “an excellent use of the building,” with vice-chair of the committee Cllr Simon Hancock describing it as an “excellent application,” which was “entirely appropriate in the site”.
The application for conditional approval was unanimously approved by committee members.
Business
Welsh firms named among Britain’s fastest-growing companies
Engineering, fintech and beauty brands feature in national growth rankings
THREE Welsh businesses have been named among Britain’s 100 fastest-growing companies, highlighting the growing diversity of Wales’ scale-up economy.
Avantis Group, an engineering business delivering marine and offshore energy upgrade projects, was the highest-ranked Welsh company in the ORESA Executive Search Growth Index 2026.
The company placed 43rd nationally after achieving two-year compound annual revenue growth of 105.9%.
It was joined on the list by fintech firm ANNA Money, ranked 56th, and fast-growing beauty brand Hair Syrup, ranked 67th.
Orlando Martins, founder of Growth Index, said the results showed the strength and breadth of Wales’ business community.
He said: “Wales continues to produce ambitious companies across a wide range of sectors.
“What is particularly encouraging is the range of businesses, both in the top 100 and among the companies that narrowly missed out, from engineering and fintech to consumer brands.”
Now in its fifth year, the ORESA Executive Search Growth Index ranks the 100 fastest-growing companies in the UK.
This year’s list points to the resilience of Britain’s scale-up economy, with the average company achieving compound annual revenue growth of 136.1% over two years.
Together, the Growth Index 100 generated more than £11 billion in annual revenues, with businesses on the list ranging from data centres and art galleries to GB News and Popeyes UK.
Financial services remained the largest sector represented, accounting for a quarter of all companies featured.
Healthcare also continued to rise, helped by strong performances from biotechnology businesses, while retail enjoyed a resurgence after several more difficult years.
The report also notes that pure-play AI businesses are beginning to make a visible impact on the rankings, although they have not yet come to dominate the list.
The Growth Index is compiled through independent analysis of Companies House data. Growth is measured by two-year compound annual growth rate in revenues, with companies required to have a minimum base-year turnover of £100,000 and a minimum final-year turnover of £5 million.
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