Community
Emily tastes success with best speciality product

A DELICIOUS truffle made by a Pembrokeshire chocolaterie has been named the best Welsh speciality product in this year’s Great Taste awards –the Oscars of the food world.
Fredericks Chocolaterie, which is run by Emily Wright, 26, from a shop in Narberth, collected the coveted award for its ginger and fennel truffle, which also won the highest Great Taste status – a three star gold – and is named in the Top 50 foods.
The best Welsh speciality product award, sponsored by the Welsh Government’s Food & Drink Wales, was selected from the four Great Taste three star gold winning products from Wales.
The truffle was up against lemon curd from Welsh Lady Preserves of Y Ffor, near Pwllheli, grass fed organic Aberdeen Angus rump roasting joint from Rhug Estate, Corwen and Halen Môn Umami Sea Salt, a collaboration between the multi-award winning Anglesey Sea Salt Company at Brynsiencyn, Anglesey and The Mushroom Garden Snowdonia, Beddgelert.
The chocolates have a Grenadian truffle filling infused with Chinese stem ginger and organic fennel seeds and a Javan shell. The Great Taste judges commented about the well-balanced flavours and striking appearance of the chocolates.
“A fine product in a very crowded market,” they said. “The beauty of these chocolates makes them stand out above many others.”
In review of the chocolates, Welsh TV chef Dudley Newbury says: “There is an amazing glazed finish to them and they are shouting out ‘eat me, eat me’. They smell like chocolates used to smell and the taste is something else.”
The Great Taste judges also awarded Fredericks Chocolaterie a one star gold for its chilli, orange and cinnamon ganache chocolates.
“I’m still pinching myself to be honest,” was Emily’s reaction to winning the award. “It was a very pleasant shock and to now have the likes of Harrods calling me up is a bit surreal.”
She revealed that the ginger and fennel truffle was entered for the Great Taste awards at the last minute and was a personal favourite.
Having run the business alone for four years, she is now faced with important decisions about future expansion and is determined to stay loyal to her core beliefs of hand-making her products with the best ingredients and not compromising on quality.
“If you have great ingredients, you generally end up with a great tasting product,” she said. “I would love to grow the business to have a couple more shops and to be able to travel and source the cacao beans myself to make my own chocolate. That way I could control every aspect of the product and it would become more of a brand.”
Community
Ludchurch petition for vital bus route to be established

A PETITION call to establish a regular bus service from the Pembrokeshire village of Ludchurch to Narberth was heard by county councillors last week.
The e-petition, on Pembrokeshire County council’s own website, by Ryan O’Shea of The Ludchurch Village Committee, asked: “We call on Pembrokeshire County Council to implement a minimum of one daily bus service connecting our village to Narberth. This essential service would significantly enhance the quality of life for our residents by providing much needed access to other destinations such as Tenby and Haverfordwest.
“Ludchurch is a small rural village and many of our residents face difficulties in accessing essential services, employment opportunities, and social activities due to the lack of public transportation. A subsidised daily bus service would not only alleviate these challenges but also contribute to the overall well-being and inclusivity of our community.
“We believe that by offering this service, the council would be supporting the mobility and independence of our residents, fostering greater community cohesion, and contributing to a more sustainable and connected Pembrokeshire.”
After meeting the threshold for consideration, the petition was heard at the March meeting of Pembrokeshire County Council’s Services Overview and Scrutiny Committee
Speaking at the meeting, Mr O’Shea said the village had no shop, post office, or access to a mobile library, and had not had access to a regular bus service for a number of years, asking for a reinstatement of a service, which he said would help social isolation as well as increased employment opportunities for residents and free younger residents “from a dependence on family and friends”.
He said the two-plus miles walk to the nearest bus services, at Summerhill and Princes Gate, on unlit routes without a pavement was “a significant safety concern,” with a Flecsi Bus service not available, and a once-a-week dial-a-bus scheme run from Narberth’s Bloomfield not addressing the community’s needs.
He suggested three ways of addressing the issue: By extending one of the nearby services to include Ludchurch, by enhancing the Narberth-based service, or by improving pedestrian access to the nearest services.
Members heard from Cabinet Member for Residents Services Cllr Rhys Sinnett the Flecsi service was viewed as the best way forward, constrained by funding and no previous offers to tender for the route; the option of re-routing other services adversely affecting timetables.
He reiterated council financial considerations: “As part of the budget for the forthcoming financial year we have had to take an £80,000 reduction in the bus service budget to make our costs and sums add up.
Committee member Cllr Rhys Jordan said he sympathised with Ludchurch, but said many of the county’s rural areas were disconnected from a service; fellow councillor, and committee chair, Cllr Mark Carter adding: “It’s certainly a desirable thing to have but there must be 30 or 40 villages that have the same.”
Local member – and former council leader – Cllr David Simpson said he had been a local county councillor for 20 years and supported the idea, but neither he nor the local community council had “had any approach for a bus service,” adding: “To get this on board in this day and age would cost a lot of money.”
Members resolved the petition be noted along with the Aspirational Bus Network for Pembrokeshire, which is being developed as part of bus franchising, including the expansion and enhancement of Fflecsi services to ensure all rural settlements, including Ludchurch, have access to a daily local bus service.
Community
Police search for missing Carmarthen man, Liam

POLICE are searching for a 28-year-old man who has been reported missing from the Carmarthen area.
Liam was last seen at around 11:00am on Monday (March 31) in the Burry Port area.
Officers from the Carmarthen, Whitland, and St Clears area say they are concerned for his welfare.
He is described as being approximately 6ft tall, of stocky build, with short dark brown hair and a black beard. He was last seen wearing black Adidas trousers and a black jacket.
Dyfed-Powys Police are appealing for anyone who may have seen Liam, or who has information on his whereabouts, to come forward as a matter of urgency.
Information can be reported online at https://orlo.uk/gzXsk, by emailing 101@dyfed-powys.police.uk, or by calling 101.
Those contacting police are asked to quote reference number 35 of March 31.
Community
Tenby boat lift signals start of tourist season in Pembrokeshire

THE ANNUAL boat lift at Tenby Harbour got underway at dawn on Monday (March 31), as a towering red crane carefully lowered vessels from the harbour’s hard-standing back into the sea—signalling the town’s preparations for the busy season ahead.
A longstanding tradition in Tenby, the boat lift marks the symbolic shift from the quiet of winter to the energy of spring and summer. County Councillor Sam Skyrme-Blackhall said: “It brings a feeling of spring and hope. It’s a sign that the town is waking up and getting ready for another busy season.”
In previous years, the event has drawn early-morning spectators who gather to watch the precision required to manoeuvre boats of all shapes and sizes into the harbour. Last year, the lift was postponed due to high winds and heavy sea swells. Despite the challenging weather, the crane arrived by 5:00am and the operation concluded later that morning.
As is tradition, the lift follows the annual ‘Blessing of the Boats’ service at St Julian’s Church—affectionately known as the “little church on the harbour.”
This year, favourable weather meant the lift went ahead smoothly and on schedule, much to the relief of organisers and boat owners alike. The sight of boats gently returning to the water serves as a vivid reminder of Tenby’s strong maritime identity and the community’s eagerness for the approaching tourist season.
Adding to the town’s growing reputation, Tenby was recently named one of the world’s top travel destinations for 2025. Events such as the Tenby Steampunk Festival—complete with Victorian costumes and peacock parades—continue to enhance its unique charm.
With boats once again bobbing in the harbour, residents and visitors are looking forward to the return of the vibrant atmosphere that defines Tenby in the warmer months.
(Image: Gareth Davies Photography)
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