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Parents forced to buy unhealthy food due to soaring costs

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FAMILIES STRUGGLING AS THE COST-OF-LIVING CRISIS DEEPENS

THE RISING cost of living is forcing Welsh parents to buy unhealthy food for their children, as healthier options become unaffordable, a new survey by Barnardo’s Cymru has revealed.

According to the survey, around one in five parents (22%) admit they have no choice but to purchase unhealthy food every week due to financial constraints. The findings come as Barnardo’s Cymru reports visiting homes where there is no food, with some mothers skipping meals entirely to ensure their children can eat.

Maria Jones, a children’s services manager with Barnardo’s Cymru, said: “We are seeing families who are beyond crisis point. It is no longer a choice of heating or eating for some. They simply have no heat and their cupboards are bare.”

Children surviving on unhealthy diets

Families are increasingly reliant on supermarket discount shelves, purchasing whatever is cheapest, regardless of nutritional value. Jones added: “Too many children are now just living on chips. It’s a huge problem, and who knows what the long-term impact will be.”

To combat food insecurity, Barnardo’s Cymru has distributed thousands of pounds worth of food vouchers in recent months. However, even food banks struggle to provide fresh produce, leaving families with limited nutritious options.

Jones, who works in Newport, highlighted the city council’s role in supporting the distribution of supermarket vouchers. “We have had families breaking down in tears on the doorstep because they are so grateful to have help with fresh food,” she said.

Survey exposes growing crisis

The YouGov survey questioned 231 parents across Wales with at least one child under 18. Key findings include:

  • 22% of parents bought unhealthy food weekly due to affordability issues.
  • 41% said they had to opt for cheaper, unhealthy food at least once a month.
  • 72% of parents who resorted to unhealthy food choices expressed concern over their children’s diets.
  • 18% believed their children’s diets had worsened due to the cost of living.

Barnardo’s has also published a report, Nourishing the Future, which highlights the growing number of children missing out on nutritious food. The report warns that the average height of five-year-olds in the UK is declining, and Victorian-era diseases linked to malnutrition, such as rickets, are making a return.

Structural inequalities deepening food insecurity

The report, drawing on insights from children, parents, and experts, reveals:

  • Families and young people want healthier diets but struggle to afford them.
  • Healthy food is out of reach for those on low incomes or Universal Credit.
  • Structural inequalities in the food system make it harder for certain groups to access nutritious food.

Barnardo’s also highlights the additional difficulties faced by families in temporary accommodation. Many are living in single hotel rooms without cooking facilities and rely on takeaways for months. Even after securing housing, families often move into unfurnished spaces without basic necessities such as beds, cookers, or fridges.

Jones explained: “They have a roof over their heads but very little else. We often have to step in with essentials like blow-up beds while they wait for emergency grants.”

Calls for government intervention

Parents without access to budget supermarkets are also facing higher costs, as they are forced to shop at expensive corner stores.

Sarah Crawley, Director of Barnardo’s Cymru, said: “We are seeing the impact of poverty on children’s nutrition in homes across Wales. Far too many children and young people are missing out on nutritious food, with huge knock-on effects for their health.

“We know that parents are making big sacrifices so their children have the best food they can afford. But healthy food is out of reach for so many families.”

The charity’s report recommends government action, including:

  • Increasing the value of healthy shopping vouchers for low-income families.
  • Strengthening regulations on the quality of school meals.
  • Using revenue from future sugar or salt taxes to tackle food insecurity.

Barnardo’s Cymru is calling for urgent measures to ensure that no child in Wales has to go hungry or suffer long-term health consequences due to financial hardship.

Business

First wind turbine components arrive as LNG project moves ahead

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THE FIRST ship carrying major components for Dragon LNG’s new onshore wind turbines docked at Pembroke Port yesterday afternoon, marking the start of physical deliveries for the multi-million-pound renewable energy project.

The Maltese-registered general cargo vessel Peak Bergen berthed at Pembroke Dock shortly after 4pm on Wednesday, bringing tower sections and other heavy components for the three Enercon turbines that will eventually stand on land adjacent to the existing gas terminal at Waterston.

A second vessel, the Irish-flagged Wilson Flex IV, is due to arrive in the early hours of this morning (Thursday) carrying the giant rotor blades.

The deliveries follow a successful trial convoy on 25 November, when police-escorted low-loader trailers carried dummy loads along the planned route from the port through Pembroke, past Waterloo roundabout and up the A477 to the Dragon LNG site.

Dragon LNG’s Community and Social Performance Officer, Lynette Round, confirmed the latest movements in emails to the Herald.

“The Peak Bergen arrived yesterday with the first components,” she said. “We are expecting another delivery tomorrow (Thursday) onboard the Wilson Flex IV. This will be blades and is currently showing an ETA of approximately 03:30.”

The £14.3 million project, approved by Welsh Ministers last year, will see three turbines with a combined capacity of up to 13.5 MW erected on company-owned land next to the LNG terminal. Once operational – expected in late 2026 – they will generate enough electricity to power the entire site, significantly reducing its carbon footprint.

Port of Milford Haven shipping movements showed the Peak Bergen approaching the Haven throughout Wednesday morning before finally tying up at the cargo berth in Pembroke Dock. Cranes began unloading operations yesterday evening.

Weather conditions are currently favourable for this morning’s arrival of the Wilson Flex IV, which was tracking south of the Smalls at midnight.

The abnormal-load convoys carrying the components from the port to Waterston are expected to begin next week, subject to final police and highway approvals.

A community benefit fund linked to the project will provide training opportunities and energy-bill support for residents in nearby Waterston, Llanstadwell and Neyland.

Further updates will be issued by Dragon LNG as the Port of Milford Haven as the delivery programme continues.

Photo: Martin Cavaney

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Crime

Banned for 40 months after driving with cocaine breakdown product in blood

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A MILFORD HAVEN woman has been handed a lengthy driving ban after admitting driving with a controlled drug in her system more than ten times over the legal limit.

SENTENCED AT HAVERFORDWEST

Sally Allen, 43, of Wentworth Close, Hubberston, appeared before Haverfordwest Magistrates’ Court on Thursday (Dec 4) for sentencing, having pleaded guilty on November 25 to driving with a proportion of a specified controlled drug above the prescribed limit.

The court heard that Allen was stopped on August 25 on the Old Hakin Road at Tiers Cross while driving an Audi A3. Blood analysis showed 509µg/l of Benzoylecgonine, a breakdown product of cocaine. The legal limit is 50µg/l.

COMMUNITY ORDER AND REHABILITATION

Magistrates imposed a 40-month driving ban, backdated to her interim disqualification which began on November 25.

Allen was also handed a 12-month community order, requiring her to complete 10 days of rehabilitation activities as directed by the Probation Service.

She was fined £120, ordered to pay £85 prosecution costs and a £114 surcharge. Her financial penalties will be paid in £25 monthly instalments from January 1, 2026.

The bench—Mrs H Roberts, Mr M Shankland and Mrs J Morris—said her guilty plea had been taken into account when passing sentence.

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Local Government

Sewage leak at Pembroke Commons prompts urgent clean-up works

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Council pollution officers say they have no enforcement powers over Welsh Water infrastructure

SEWAGE contamination on the Commons in Pembroke has prompted an urgent response from pollution officers, after a leak was reported by a member of the public on Tuesday.

Pembrokeshire County Council’s Pollution Control Team confirmed they were alerted yesterday afternoon to sewage surrounding a manhole cover on the site. The Herald understands that officers immediately notified Welsh Water (DCWW) network technicians to investigate the incident “as a matter of urgency”.

County councillor Jonathan Grimes, who represents Pembroke St Mary South and Monkton, said the authority had been clear that it holds no enforcement powers over Welsh Water assets.

“Whilst we work constructively with Welsh Water, we have no authority to intervene on their apparatus or to carry out enforcement action against them for such pollution incidents,” the Pollution Control Team said in a statement shared with the councillor.

Urgent works underway

Council officers visited the site on Wednesday morning alongside contractors and Welsh Water technicians to assess clean-up options. According to the team, works will include cleaning the contaminated ground in and around the manhole cover and fencing off the affected area “until safe”.

Cllr Grimes said officers would return to the scene on Thursday to check on progress and ensure the area is properly secured.

Residents who notice any further issues have been urged to contact the Pollution Control Team directly.

Further updates are expected later this week.

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