Business
Saundersfoot waitress Charly wins prestigious Rising Star title
A CAREER switch from acting to hospitality has seen a talented Pembrokeshire restaurant worker named as Welsh tourism’s “Rising Star”.
Charly Dix, who works at Lan y Môr – a Michelin-rated beachside restaurant at Coppet Hall Beach, Saundersfoot – was honoured with the top prize in the Rising Star category at the National Tourism Awards for Wales.
The prestigious ceremony, staged by the Welsh Government and Visit Wales, took place at Venue Cymru in Llandudno.
Charly joined Lan y Môr as head waitress last summer and has already been promoted to Assistant Restaurant Manager. She said her early training as an actor gave her a unique advantage in the world of hospitality.
She explained: “I trained as an actor before switching careers, and I have not a single regret – I love my job at Lan y Môr. I’ve learned so much about this fantastic industry, and I’m lucky to work in one of the most exciting restaurants in Wales.
“My acting background really helped me starting out. As actors, we’re trained to observe people, to pick up on moods and behaviours. That helped me read the room, understand what customers wanted – whether it was a chat or a quiet meal – and build a rapport with them. I’ll carry those skills with me throughout my career.”
She added that her six-year-old son Alfie is her biggest fan.
“If I’m ever nominated for something, he always says, ‘Bad luck Mum,’ as a joke – and he said it again tonight! But he’ll be thrilled when I go home and tell him we won.”
The awards featured 48 finalists across 12 categories, ranging from Best Hotel to Best Event, with additional honours for sustainability, accessibility, inclusivity and dog-friendliness.
The evening was hosted by broadcaster Aled Rhys Jones, who is also Chief Executive of the Royal Welsh Agricultural Society. Entertainment was provided by Welsh of the West End – who reached the semi-finals of Britain’s Got Talent – and Band Pres Llareggub, known for their unique blend of Welsh pop, jazz and hip-hop.
Other major winners included the Royal Welsh Show in Builth Wells, named Best Event in Wales. The event, which attracts 200,000 visitors annually to Llanelwedd Showground, is one of the largest agricultural shows in Europe, offering livestock and equine showcases, horticulture, entertainment, and more.
The Best Hotel award went to the five-star Plas Dinas Country House in Bontnewydd, near Caernarfon. The hotel’s fine dining Gunroom Restaurant, led by head chef Daniel ap Geraint – a contestant in the BBC’s Great British Menu – also scooped Best Place to Eat.
Plas Dinas, once the North Wales home of Princess Margaret and Lord Snowdon in the 1960s, was purchased in 2019 by Daniel and Annie Perks, who have lovingly restored the former royal residence.
All winners were congratulated by Cabinet Secretary for Economy, Energy and Planning, Rebecca Evans MS, who said: “The Welsh Government is proud to support the National Tourism Awards for Wales, especially in 2025 – the Year of Croeso.
“These awards showcase excellence in a vital industry that employs nearly 12 per cent of our workforce and contributes £3.8 billion to our economy.
“I congratulate all finalists, who are outstanding ambassadors for Wales. I’m particularly delighted to see Charly Dix win the Rising Star award – a promising sign for our industry’s future.”
Full list of winners – National Tourism Awards for Wales:
- Best Hotel: Gwesty Plas Dinas, Bontnewydd, Caernarfon, Gwynedd
- Best B&B, Inn & Guesthouse: Glangwili Mansion, Llanllawddog, Carmarthen, Carmarthenshire
- Best Self-Catering: Wonderful Escapes Wern-y-Cwm Farm, Llandewi Skirrid, Abergavenny
- Best Caravan, Camping, Glamping: Meadow Springs Country & Leisure Park, Ffinnant, Trefeglwys, Powys
- Best Attraction: Ffestiniog & Welsh Highland Railway, Porthmadog, Gwynedd
- Best Activity, Experience or Tour: Rock UK Summit Centre, Trelewis, Treharris, Merthyr Tydfil
- Bro a Byd (Sustainability): Cambrian Cottages, Berllan, Gwyddgrug, Pencader, Carmarthenshire
- Accessible and Inclusive Tourism Award: Stangwrach Cottages, Llanfynydd, Carmarthen, Carmarthenshire
- Best Place to Eat: The Gunroom, Plas Dinas, Caernarfon, Gwynedd
- Rising Star: Charly Dix, Lan y Môr, Coppet Hall Beach, Saundersfoot, Pembrokeshire
- Best Event: Royal Welsh Show, Llanelwedd, Builth Wells, Powys
- Best Dog Friendly Business: Plas Llangoedmor, Llangoedmor, Cardigan, Ceredigion
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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