A BOLD new strategy aimed at reducing suicide rates and improving support for people who self-harm is being launched today by the Minister for Mental Health and Wellbeing, Sarah Murphy.

The Welsh Government’s 10-year Suicide Prevention and Self-Harm Strategy focuses on creating a more compassionate approach to understanding and responding to suicide and self-harm. Drawing on the lived experiences of those affected, the strategy seeks to reduce stigma and foster an environment where people feel able to ask for help without fear or judgement.

To support this work, the Welsh Government is investing more than £2 million in the National Centre for Suicide Prevention and Self-harm at Swansea University, through Health and Care Research Wales. This marks a major step forward in deepening understanding of these complex issues.

The new strategy outlines six key priorities:

• Listening and learning – Building a robust evidence base by listening to those with lived experience.
• Preventing – Addressing the underlying risk factors that can lead to suicide and self-harm.
• Empowering – Tackling stigma and encouraging open conversations.
• Supporting – Improving services for those who self-harm or experience suicidal thoughts.
• Equipping – Ensuring services across Wales can identify and support those at risk.
• Responding – Providing timely, compassionate, person-centred help after suspected suicides.

The strategy acknowledges that suicide and self-harm can affect anyone, but certain age and gender groups are more vulnerable. Suicide is most prevalent among men aged 30 to 55, while self-harm is more common in young women aged 15 to 19. These insights inform the strategy’s tailored approach to support.

It also highlights the link between self-harm and suicide, underlining the need to treat all incidents of self-harm with seriousness, empathy, and care.

Minister Sarah Murphy said: “This ambitious strategy focuses on building understanding, prevention, and compassionate support for everyone affected by suicide and self-harm.

By working across government departments and with our partners, we’re tackling the root causes while ensuring immediate help is available to those who need it.

It’s through supporting and working with third sector organisations like the Samaritans that we will achieve the ambitions set out in our Suicide Prevention and Self-Harm Strategy.”

Joshua, who received support from the Samaritans after experiencing suicidal thoughts, said: “I see a generational issue where older men don’t speak about their mental health because they grew up in a time when it wasn’t discussed.

Nowadays, people are more open about mental health, which is great. But there are still boys and men my age who feel it’s too wimpy or embarrassing to talk about it. Even though the conversation is improving, that stigma still exists.”

The strategy builds on recent progress made in Wales, including:

• The launch of a national advice service for those affected by suicide.
• New guidance for agencies supporting people bereaved by suicide.
• Improved access to mental health services through single points of contact for CAMHS (Child and Adolescent Mental Health Services).
• The national rollout of the 111 press 2 urgent mental health helpline.

Information from the Real-Time Suspected Suicide Surveillance (RTSSS) system – which collects data from police forces – will be used alongside a lived experience framework to guide future policies and services.

The National Centre for Suicide Prevention and Self-harm has been appointed as an advisory body to the Welsh Government, and a dedicated National Suicide and Self-harm team has been established within the NHS Executive to drive delivery of the strategy across Wales.