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Trump’s tariffs threaten Welsh exports as luxury carmakers face uncertain future

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Aston Martin and TVR among firms at risk from new US automotive import tax

WELSH exporters have been dealt a major blow after former US President Donald Trump announced sweeping new tariffs on UK goods, including a 25% tariff on all automotive imports into the United States, sparking concern across Wales’ high-value manufacturing sector.

The announcement, made on April 2, also includes a 10% baseline tariff on all UK imports into the US, taking effect from April 5. These new charges come on top of previously announced 25% tariffs on steel, aluminium and automotive parts, with only a limited number of product exemptions such as pharmaceuticals and semiconductors.

The United States is Wales’ second largest export market, accounting for 13.5% of total goods exports. In 2024, Welsh goods trade with the US was valued at £6.4bn, with £2.2bn in exports and £4.2bn in imports. Of the 3,188 Welsh firms that exported goods globally in 2024, over a third (33.4%) exported to the US.

While Welsh exports span sectors from steel to technology, some of the hardest-hit businesses could be those involved in high-end automotive manufacturing—a sector that Wales has been nurturing in recent years.

Luxury carmakers in the firing line

Aston Martin’s factory in St Athan, Vale of Glamorgan, opened in 2020 to manufacture the DBX luxury SUV, has been a flagship project for Welsh industry. With many of these vehicles aimed at wealthy international buyers, particularly in the US, a 25% tariff could significantly hinder their competitiveness abroad.

Similarly, TVR’s long-awaited revival, with plans to produce its new Griffith sports car in Ebbw Vale, is expected to rely heavily on overseas sales, including to American car enthusiasts. Any additional import taxes on these cars could make them prohibitively expensive in the US market—potentially delaying investment and job creation in the Welsh factory.

Both brands represent the premium end of British automotive design and were supported by the Welsh Government as part of a strategy to attract advanced manufacturing jobs.

Welsh Government: “Far-reaching impacts”

Reacting to the announcement, Rebecca Evans MS, Cabinet Secretary for Economy, Energy and Planning, expressed “deep concern” about the likely effects of the tariffs.

“Whilst it is a small relief to see that the tariffs applied to UK imports are lower than those imposed on the EU, a 10% tariff represents a significant rise for most products,” she said.

“These changes will affect almost all of our businesses that export to the US.”

Evans said the Welsh Government remains in close contact with Westminster and is working with business and industry leaders to assess the fallout. Support will be available through existing business support programmes, and regular updates will be provided as the full impact becomes clearer.

Could there be an upside for UK consumers?

Amid the gloom, some experts suggest UK consumers might see short-term benefits, especially in the used car market.

Aidan Rushby, CEO of car finance company Carmoola, said the tariffs could create a glut of nearly-new and unsold stock that ends up staying in the UK.

“If British manufacturers struggle to sell into the US, we could see more cars redirected to the domestic market, which may mean better deals for UK consumers,” he said.

“An economic wobble caused by global trade tensions could also push used car prices lower as demand softens. That’s good news for buyers, but for current car owners, it could mean faster depreciation.”

Rushby added that it’s more important than ever for buyers to stay informed and work with responsible lenders.

Renewable energy sector raises alarm

It’s not just manufacturing that could suffer. Jane Cooper, Deputy Chief Executive of RenewableUK, warned that the broader fallout from tariffs and trade disputes could stifle green innovation and investment.

“These tariffs, combined with the US Government’s recent moves to halt offshore wind development, will mean UK and American companies will miss out on opportunities to trade, invest and collaborate in clean technology,” she said.

While trade in renewable goods between the UK and US is limited, Cooper said many UK-based manufacturers operate across Europe, and the disruption to supply chains could be significant.

Business leaders urged to prepare

The Institute of Directors (IoD) North Wales hosted a key event last week in Bangor, where industry experts briefed Welsh businesses on how best to navigate the evolving trade landscape.

David Roberts, Chair of North Wales IoD, said: “From global trade concerns such as Trump’s tariffs, to local investment opportunities in Flintshire and Wrexham, it’s vital that Welsh firms stay informed and resilient.”

Despite reassurances, there are no current plans for the UK to retaliate. The UK Government is seeking a negotiated solution with the US and has opened a consultation to assess the impact on British businesses.

For now, Welsh exporters—and especially those in automotive and high-tech sectors—face a turbulent road ahead.

Crime

Emergency bags rolled out to support domestic abuse victims across Dyfed-Powys

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Thirty packs provide immediate help for families fleeing dangerous situations

A NEW initiative aimed at supporting victims of domestic abuse has seen thirty emergency bags distributed for use across the Dyfed-Powys Police area.

The bags, which contain essential items including toiletries, non-perishable snacks and emergency supplies, are designed to offer immediate practical support to individuals and families forced to flee abusive situations, often with little or nothing.

The scheme forms part of the Police and Crime Commissioner’s wider commitment to improving outcomes for victims and is being delivered in partnership with Dyfed-Powys Police and Dal i Godi, the commissioned Independent Domestic Violence Adviser (IDVA) service.

Dal i Godi provides specialist support to victims at high risk of serious harm, including safety planning and advocacy through the criminal justice process.

Police and Crime Commissioner Dafydd Llywelyn said the initiative was already proving its value.

“This is an incredible initiative that I’m proud to support,” he said. “It provides meaningful help to those experiencing trauma and reflects our ongoing work to put victims first.

“Within just a few days of the bags being distributed to the Dal i Godi service, one was given to a victim fleeing a domestic abuse situation, along with a children’s pack to support their young family. That shows just how essential this support can be and how quickly it can make a difference.”

Detective Chief Inspector Llyr Williams, from the Dyfed-Powys Police Vulnerability Hub, said the emergency bags could provide a vital lifeline at critical moments.

“These emergency bags offer support at some of the most difficult moments in a person’s life,” he said.

“The contents provide immediate comfort, dignity and practical help for those leaving their homes in crisis. While simple, they represent an important first step towards safety and recovery.

“We are proud to be working with partners across the Dyfed-Powys area to ensure this support reaches people when they need it most.”

Anyone experiencing domestic abuse, or concerned about someone else, is encouraged to seek help. In an emergency, call 999.

Domestic abuse can also be reported online via Dyfed-Powys Police.

Support services available include Victim Support Dyfed-Powys, which offers free and confidential help to anyone affected by crime, whether or not it has been reported, and Dal i Godi, which provides specialist IDVA support for high-risk victims.

The Live Fear Free Helpline offers 24-hour support for those experiencing domestic abuse or sexual violence across Wales.

If you or someone you know is a victim of domestic abuse, please consider reporting it. If you are in danger or need support right away, please call 999.

You can report domestic abuse through the online crime reporting service here: Report domestic abuse | Dyfed-Powys Police.

Support is also available via the below support services:

Victim Support Dyfed-Powys

Free, independent support for anyone affected by crime in the Dyfed-Powys area, whether or not it has been reported to the police.

 0300 123 2996

 Victim Support Dyfed-Powys

Dal i Godi (IDVA Service)

Specialist support for victims of domestic abuse at high risk, offering safety planning, emotional support, and advocacy with agencies such as police and courts.

 01267 221194

 Dal i Godi

Live Fear Free Helpline

24/7 support for anyone experiencing domestic abuse or sexual violence.

 0808 80 10 800 |  Text 07860 077333

 [email protected]

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Welsh-language school praised for ‘happy, proud and friendly community’

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Estyn highlights strong leadership, positive attitudes and a clear curriculum vision at Ysgol Bro Preseli

A WELSH-medium all-age school in Crymych has been praised by inspectors for fostering a “happy, proud and friendly community,” according to a recent Estyn report.

Inspectors said pupils at Ysgol Bro Preseli show pride in their local area, thrive both academically and socially, and are well prepared for the next stages of their learning.

The school currently has 932 pupils on roll, including 118 in the sixth form, and has operated as an all-age school since 2022.

Estyn found that most pupils demonstrate extremely positive attitudes to learning, treat staff with respect, and listen carefully to the contributions of their peers.

The report also notes that, in almost all cases, teachers show strong subject knowledge. Inspectors highlighted the close and supportive relationships staff build with pupils, alongside the creation of a safe learning environment where pupils are not afraid to make mistakes.

It states: “As a result of a clear strategic direction and detailed planning, teachers provide beneficial practical activities that allow pupils to develop purposeful oracy, reading and writing skills in language sessions and across the other areas of learning and experience.”

Inspectors also praised the school’s clear curriculum vision, rooted in its motto Gwreiddiau a Gorwelion (Roots and Horizons).

“Leaders and teachers provide a coherent curriculum and learning experiences that bridge the primary and secondary sectors effectively,” the report said. “Staff plan stimulating activities and experiences for pupils to learn and deepen their understanding within the areas of learning and experience. This contributes positively to the sense of belonging that permeates the whole curriculum of Ysgol Bro Preseli.”

Headteacher Rhonwen Morris said the report was a reflection of the collective effort across the school community.

“As a successful all-age Welsh-medium school, we are delighted that the report recognises our commitment to excellence and the unique identity that makes Ysgol Bro Preseli so special,” she said.

“Since becoming an all-age school in 2022, our cohesive leadership team and governing body have focused on building a strong foundation based on our values of Welsh ethos, kindness, community and responsibility.

“The report highlights the excellent strategic work of staff at all levels, which is a testament to the shared dedication and vision that drives our school forward.

“It is gratifying that the report reflects what we continuously aim to achieve day in and day out. This achievement belongs to our entire community — staff, pupils, parents and governors — and together we will continue to build on this success and provide the very best education for every pupil.”

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Welsh opticians raise £1,600 for people experiencing homelessness

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SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.

Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.

Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.

Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.

This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.

Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.

‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.

‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’

Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.

‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.

‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’

Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.

To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.

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