News
Trump’s tariffs threaten Welsh exports as luxury carmakers face uncertain future
Aston Martin and TVR among firms at risk from new US automotive import tax
WELSH exporters have been dealt a major blow after former US President Donald Trump announced sweeping new tariffs on UK goods, including a 25% tariff on all automotive imports into the United States, sparking concern across Wales’ high-value manufacturing sector.
The announcement, made on April 2, also includes a 10% baseline tariff on all UK imports into the US, taking effect from April 5. These new charges come on top of previously announced 25% tariffs on steel, aluminium and automotive parts, with only a limited number of product exemptions such as pharmaceuticals and semiconductors.
The United States is Wales’ second largest export market, accounting for 13.5% of total goods exports. In 2024, Welsh goods trade with the US was valued at £6.4bn, with £2.2bn in exports and £4.2bn in imports. Of the 3,188 Welsh firms that exported goods globally in 2024, over a third (33.4%) exported to the US.
While Welsh exports span sectors from steel to technology, some of the hardest-hit businesses could be those involved in high-end automotive manufacturing—a sector that Wales has been nurturing in recent years.
Luxury carmakers in the firing line
Aston Martin’s factory in St Athan, Vale of Glamorgan, opened in 2020 to manufacture the DBX luxury SUV, has been a flagship project for Welsh industry. With many of these vehicles aimed at wealthy international buyers, particularly in the US, a 25% tariff could significantly hinder their competitiveness abroad.
Similarly, TVR’s long-awaited revival, with plans to produce its new Griffith sports car in Ebbw Vale, is expected to rely heavily on overseas sales, including to American car enthusiasts. Any additional import taxes on these cars could make them prohibitively expensive in the US market—potentially delaying investment and job creation in the Welsh factory.
Both brands represent the premium end of British automotive design and were supported by the Welsh Government as part of a strategy to attract advanced manufacturing jobs.
Welsh Government: “Far-reaching impacts”
Reacting to the announcement, Rebecca Evans MS, Cabinet Secretary for Economy, Energy and Planning, expressed “deep concern” about the likely effects of the tariffs.
“Whilst it is a small relief to see that the tariffs applied to UK imports are lower than those imposed on the EU, a 10% tariff represents a significant rise for most products,” she said.
“These changes will affect almost all of our businesses that export to the US.”
Evans said the Welsh Government remains in close contact with Westminster and is working with business and industry leaders to assess the fallout. Support will be available through existing business support programmes, and regular updates will be provided as the full impact becomes clearer.
Could there be an upside for UK consumers?
Amid the gloom, some experts suggest UK consumers might see short-term benefits, especially in the used car market.
Aidan Rushby, CEO of car finance company Carmoola, said the tariffs could create a glut of nearly-new and unsold stock that ends up staying in the UK.
“If British manufacturers struggle to sell into the US, we could see more cars redirected to the domestic market, which may mean better deals for UK consumers,” he said.
“An economic wobble caused by global trade tensions could also push used car prices lower as demand softens. That’s good news for buyers, but for current car owners, it could mean faster depreciation.”
Rushby added that it’s more important than ever for buyers to stay informed and work with responsible lenders.
Renewable energy sector raises alarm
It’s not just manufacturing that could suffer. Jane Cooper, Deputy Chief Executive of RenewableUK, warned that the broader fallout from tariffs and trade disputes could stifle green innovation and investment.
“These tariffs, combined with the US Government’s recent moves to halt offshore wind development, will mean UK and American companies will miss out on opportunities to trade, invest and collaborate in clean technology,” she said.
While trade in renewable goods between the UK and US is limited, Cooper said many UK-based manufacturers operate across Europe, and the disruption to supply chains could be significant.
Business leaders urged to prepare
The Institute of Directors (IoD) North Wales hosted a key event last week in Bangor, where industry experts briefed Welsh businesses on how best to navigate the evolving trade landscape.
David Roberts, Chair of North Wales IoD, said: “From global trade concerns such as Trump’s tariffs, to local investment opportunities in Flintshire and Wrexham, it’s vital that Welsh firms stay informed and resilient.”
Despite reassurances, there are no current plans for the UK to retaliate. The UK Government is seeking a negotiated solution with the US and has opened a consultation to assess the impact on British businesses.
For now, Welsh exporters—and especially those in automotive and high-tech sectors—face a turbulent road ahead.
Local Government
Sewage leak at Pembroke Commons prompts urgent clean-up works
Council pollution officers say they have no enforcement powers over Welsh Water infrastructure
SEWAGE contamination on the Commons in Pembroke has prompted an urgent response from pollution officers, after a leak was reported by a member of the public on Tuesday.
PEMBROKESHIRE County Council’s Pollution Control Team confirmed they were alerted yesterday afternoon to sewage surrounding a manhole cover on the site. The Herald understands that officers immediately notified Welsh Water (DCWW) network technicians to investigate the incident “as a matter of urgency”.
County councillor Jonathan Grimes, who represents Pembroke St Mary South and Monkton, said the authority had been clear that it holds no enforcement powers over Welsh Water assets.
“Whilst we work constructively with Welsh Water, we have no authority to intervene on their apparatus or to carry out enforcement action against them for such pollution incidents,” the Pollution Control Team said in a statement shared with the councillor.
Urgent works underway
Council officers visited the site on Wednesday morning alongside contractors and Welsh Water technicians to assess clean-up options. According to the team, works will include cleaning the contaminated ground in and around the manhole cover and fencing off the affected area “until safe”.
Cllr Grimes said officers would return to the scene on Thursday to check on progress and ensure the area is properly secured.
Residents who notice any further issues have been urged to contact the Pollution Control Team directly.
Further updates are expected later this week.
Local Government
Pembrokeshire Council faces backlash over £2.5m housing ‘buying spree’
Critics say policy inflates numbers while new-build programme stalls
PEMBROKESHIRE COUNTY COUNCIL is under growing pressure over its multi-million-pound programme of buying back former council houses, with critics warning that the strategy gives the illusion of progress while long-promised new-builds remain stuck on the drawing board.
The latest criticism comes from Milford Haven councillor Mike Stoddart, who has accused the authority of “standing still” by funnelling Housing Revenue Account (HRA) cash into purchasing properties that were once part of the council’s own stock.
Stoddart said the council’s approach “doesn’t increase the housing stock – it merely moves people from the private sector into the public sector”.
He added: “It would be much better if the money was spent on building anew.”
A temporary fix that became permanent
The buy-back scheme began in 2017 when the council adopted a new inflation-linked rent regime that delivered sizeable HRA surpluses. At the time, officers described buying ex-council homes on the open market as a “stop-gap” measure until the new-build programme ramped up.
But that programme has repeatedly faltered. Major schemes in Johnston and Tiers Cross have been hit by cost overruns of around 66%. In Milford Haven, new flats on Charles Street are costing close to £300,000 each for a one- or two-bed unit, before adding land costs, architects’ fees and planning expenses.

Stoddart said the pattern amounted to a “disaster”, arguing that buying existing homes had become the authority’s default option. “It gives the impression of making progress while actually standing still,” he said.
Brownfield sites left idle
In Stoddart’s own ward, three former school sites have stood empty since 2018. Their redevelopment is not expected to begin until 2027 or 2028. Meanwhile, the council’s purchasing programme has accelerated.
A Cabinet report for late 2025 shows more than £2.5 million spent on acquisitions in just the first half of the year.
The most striking deal was a bulk purchase of five homes in Harcourt Close, Hook, for £1.851 million — almost £400,000 each. Stoddart said the developer would think “all his birthdays have come at once”, with the council avoiding estate agents’ fees, reducing legal costs and allowing the seller to immediately stop paying interest to the bank.
Thirteen high-value purchases
All properties were bought for over £100,000 and moved into the council’s HRA stock:
| Address | Location | Price | Completion |
|---|---|---|---|
| 32 Southdown Close | Pembroke | £115,000 | 29/07/2025 |
| 8 Hyfrydle | Letterston | £115,000 | 01/08/2025 |
| 6 Precelly Place | Milford Haven | £120,000 | 22/09/2025 |
| 50 Heywood Court | Tenby | £125,000 | 02/10/2025 |
| 33 Croft Avenue | Hakin, Milford Haven | £130,000 | 20/10/2025 |
| 7 Hyfrydle | Letterston | £135,000 | 05/09/2025 |
| 18 St Clements Park | Freystrop | £140,000 | 14/07/2025 |
| 55 College Park | Neyland | £140,000 | 28/10/2025 |
| 26 Baring Gould Way | Haverfordwest | £146,000 | 15/08/2025 |
| 25 Station Road | Letterston | £170,000 | 10/10/2025 |
| 16 Woodlands Crescent | Milford Haven | £283,000 | 31/10/2025 |
| 26 & 27 Harcourt Close | Hook | £744,000 | 22/10/2025 |
| 23, 24 & 25 Harcourt Close | Hook | £1,107,000 | 30/07/2025 |
All purchases were made from HRA reserves with no borrowing, a point the council highlights as prudent financial management.
Fears over market distortion
Stoddart also warned that the authority’s deep pockets may be pricing out young families by outbidding first-time buyers for entry-level homes. “If classical economic theory is to be believed, it’s forcing up the price,” he said.
House prices in Pembrokeshire have risen around 15% in the past year, according to recent ONS data. Local estate agents, speaking anonymously, told this newspaper that council intervention “definitely nudges prices upward” in hotspots like Hook, Neyland and Milford Haven.
Council defends strategy
A council spokesperson said the approach was necessary to deliver homes “immediately” amid chronic shortages.
“Acquiring existing properties allows us to respond quickly to housing need,” they said. “New-builds remain a priority, but delays in planning, construction and funding mean we must use all available tools to meet demand. All purchases represent value for money and are compliant with our HRA strategy.”
Housing charity Shelter Cymru took a different view, arguing that “recycling stock is not a substitute for expansion”. The charity says Pembrokeshire needs around 500 new affordable homes a year to meet demand.
‘Residents deserve homes, not headaches’
Social housing waiting lists in Pembrokeshire now exceed 2,000 applicants. With another Cabinet briefing due later this month, Stoddart says he will push for a fundamental rethink.
“It’s time to stop standing still,” he told this newspaper. “Our residents deserve homes, not headaches.”
News
Angle RNLI launch stood down after false distress beacon alert
ANGLE RNLI were paged at 10:47am this morning after an EPIRB (Emergency Position Indicating Radio Beacon) was triggered on a local fishing vessel in the Dale Roads area.
Dale Coastguard Rescue Team was also tasked to investigate the alert.
As the lifeboat crew prepared to launch, further checks by HM Coastguard — along with direct contact from the vessel’s skipper — confirmed the beacon had been activated accidentally.
With no-one found to be in difficulty, the launch was cancelled.
-
Crime2 days agoDefendant denies using Sudocrem-covered finger to assault two-month-old baby
-
Crime6 days agoMan denies causing baby’s injuries as police interviews read to jury
-
Crime1 day agoPembroke rape investigation dropped – one suspect now facing deportation
-
News1 day agoBaby C trial: Mother breaks down in tears in the witness box
-
Crime7 days agoMan denies injuring baby as jury hears police interview in ongoing abuse trial
-
Crime2 days agoLifeboat crew member forced to stand down after being assaulted at Milford pub
-
Crime2 days agoDefendant denies causing injuries to two-month-old baby
-
Crime2 days agoPembrokeshire haven master admits endangering life after speedboat collision








