Community
Tenby mobile signal branded ‘worse than the 1990s’ as coverage complaints grow

TENBY residents and traders are once again raising the alarm about poor mobile phone coverage, as the town enters another busy tourist season with no clear sign of improvements.
County Councillor Michael Williams first raised the issue with Pembrokeshire County Council’s trading standards department back in November, warning that unreliable mobile signal was becoming a serious concern for both residents and businesses. With Easter holidays now underway and visitors flooding back into the town, the problem has resurfaced as a pressing issue.
“All the providers are blaming visitor numbers, but that excuse doesn’t justify the charges people are paying,” Cllr Williams said. “It’s the same problem every year, and it’s time something was done.”

Real-life impact on residents
One local resident, Paul, who is disabled following a serious leg injury, told The Herald that poor signal had led to missed hospital appointments and vital calls.
“It’s ridiculous that in 2025, my phone signal is worse than it was in the 1990s,” he said. “I’ve missed calls from my doctor and the Ambulance Transport Service trying to arrange transport to Morriston Hospital in Swansea. My provider, Three, dropped my bill to £9.99 a month, but what’s the point if I still can’t use the phone?
“I’ve looked into switching providers, but I contacted them all and they said there are problems in Tenby too.”
Missed bookings and safety concerns
Ben Jones, a local plasterer, said the problem is also costing him work.
“I’ve missed bookings from clients because they couldn’t get through,” he said. “One persistent customer said it took him five tries to make contact. I don’t know if emergency calls are prioritised, but if not, this could be a serious safety issue too.”
Local businesses relying on mobile networks for card machines, bookings, and deliveries also say they are being let down.
“It’s embarrassing having to explain to customers that we can’t process a payment because the network’s gone down again,” one shop owner told The Herald. “It makes us look like we’re stuck in the past.”
Infrastructure plans face resistance
Although all four major UK networks—EE, Vodafone, O2 and Three—operate in Tenby, the infrastructure struggles to cope during peak seasons. While there have been plans to install new masts, including a proposed 20-metre 4G mast, progress has been hampered by objections linked to the town’s location within the Pembrokeshire Coast National Park.
“There’s a tension between improving connectivity and preserving the landscape,” said a council planning officer. “But the pressure on mobile networks isn’t going away.”
Regulator urged to step in
The Herald contacted Ofcom to ask whether they are aware of Tenby’s ongoing mobile signal issues and whether they intend to work with providers to improve service ahead of the summer.
In a recent Parliamentary debate, ministers acknowledged concerns that Ofcom’s mobile coverage reports may not always reflect users’ real-world experience—an issue likely to resonate with residents in Tenby and other rural tourist hotspots.
As the Easter holiday rush continues, locals are left hoping that 2025 will finally be the year something changes.
Community
New sighting of missing teens in Aberystwyth prompts urgent update

POLICE have issued an urgent update in the search for two missing teenagers from Ceredigion, following a confirmed sighting in Aberystwyth.
Isabelle and Daniel, both 16, were reported missing on Monday (April 7) and are believed to have been travelling together across Wales. The latest confirmed sighting was on Alexandra Road, Aberystwyth, at 12:30pm on Friday (April 11).

It is believed they boarded the T1 bus, which departed the town at 12:36pm.
Isabelle is described as 5ft 3in tall and usually has blonde hair, though she may have dyed it a darker colour. She was last seen wearing a black parka-style coat with a fur-lined hood, grey jogging bottoms, and carrying a large black backpack.
Daniel is 6ft 1in tall with short dark brown hair and shaved sides. In the latest sighting, he was wearing a black baseball cap with white markings, dark blue jeans, a black T-shirt, and a black collared coat. He was carrying a large black, red, and grey camping backpack.
Both teenagers are believed to have taken spare clothes and camping equipment with them. Police say they may now be wearing different clothing.

Isabelle and Daniel have known connections to Gloucestershire, Merseyside, and North Wales, and their families are growing increasingly concerned for their welfare.
Officers are urging anyone who has seen the pair or has information about their whereabouts to get in touch immediately.
Information can be submitted via the following methods:
| Dyfed-Powys Police website
| Email: 101@dyfed-powys.police.uk
| Direct message Dyfed-Powys Police on social media
| Call 101 and quote reference 141 of April 7
Community
Carmarthenshire man missing in Thailand: Last seen on Phi Phi Island

A 26-year-old man has been reported missing in Thailand after his family lost contact with him more than eight weeks ago.
Daniel Davies was last seen on March 13 on Phi Phi Island, a popular tourist destination in southern Thailand. He had been staying at the Hangover Hostel in Bangkok prior to his disappearance.
A missing person report has been filed with Dyfed-Powys Police, and the case is now listed under reference number DP-20250329-215.
Daniel is described as being around 6ft tall, of slim build, with blonde hair and a beard. He also has tattoo sleeves on both arms.

Echoes of the Lost – a national missing persons initiative – has now joined the appeal alongside SARS Cymru, urging anyone with information to come forward. In a statement, they said: “Daniel, if you happen to see this post, please get in contact with your family. They are worried. If you wish to message us to pass information along, please feel free to do so.”
His aunt, Nicola Doran, has been sharing emotional appeals online, writing: “My nephew Daniel Davies, 26, from Llanelli – he’s gone missing in Bangkok, Thailand. He’s been reported and is now a missing person. No one has had any contact in weeks.”
Friends and family have been spreading the appeal across social media, hoping someone in Thailand may have seen him. One post reads: “Can all my mates out in Thailand, Bangkok area, please share this and keep eyes out for my lil’ kuzen – he’s been missing 8 weeks over there.”
Daniel’s disappearance has been reported to Thai police, and the UK Foreign Office is understood to be aware of the case.
Anyone with information is urged to contact Dyfed-Powys Police by emailing 101@dyfed-powys.police.uk or calling 101, quoting reference DP-20250329-215.
Community
Missing persons update: New photos of Isabelle and Daniel

DYFED-POWYS POLICE have issued new photos in the search for Isabelle and Daniel, who are both aged 16 and have been reported missing from their homes in the Cardigan area on Monday April 7, 2025.

Enquiries have led to a new confirmed sighting of them both at Llandunno train station at 8.20pm on Monday, where they asked for directions to the Dolgellau area.
Isobel is described as 5ft 3 and usually has blonde hair, however she may have dyed her hair to a darker colour. She was last seen wearing a black parker style coat with fur edge, grey jogging bottoms, carrying a large black backpack.

Daniel is described to be 6ft 1 with short dark brown hair, with shaved sides. He was last seen wearing dark blue jeans, black t-shirt, and a black collared coat, carrying a large camping backpack, which is black, red and grey.
Both are believed to have taken a change of clothes with them and may now be wearing something different.
It is believed that they have taken camping equipment with them and have connections to the Gloucestershire, Merseyside and North Wales areas.
Their families are increasingly concerned for their safety and welfare and eagerly await their safe return home.
DI Rebecca Thomas said: “We are continuing our search to find Isobel and Daniel. “We know that they purchased camping equipment but they have left their homes without any communication and their family and friends are becoming increasingly concerned as they have had no contact with Isabelle and Daniel for almost a week. “It is also know that they don’t have their mobile phones on them.
“I would ask anyone who has seen them to get in touch.
“I would especially appeal to Isabelle and Daniel to get in touch with the police or family so we can ensure that they are safe.”
If you have seen Isabelle and Daniel, or have information about their whereabouts, please, let us know:
️ | https://bit.ly/DPPmissingperson
| 101
Quote reference 141 of April 7
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