Community
Tenby mobile signal branded ‘worse than the 1990s’ as coverage complaints grow
TENBY residents and traders are once again raising the alarm about poor mobile phone coverage, as the town enters another busy tourist season with no clear sign of improvements.
County Councillor Michael Williams first raised the issue with Pembrokeshire County Council’s trading standards department back in November, warning that unreliable mobile signal was becoming a serious concern for both residents and businesses. With Easter holidays now underway and visitors flooding back into the town, the problem has resurfaced as a pressing issue.
“All the providers are blaming visitor numbers, but that excuse doesn’t justify the charges people are paying,” Cllr Williams said. “It’s the same problem every year, and it’s time something was done.”

Real-life impact on residents
One local resident, Paul, who is disabled following a serious leg injury, told The Herald that poor signal had led to missed hospital appointments and vital calls.
“It’s ridiculous that in 2025, my phone signal is worse than it was in the 1990s,” he said. “I’ve missed calls from my doctor and the Ambulance Transport Service trying to arrange transport to Morriston Hospital in Swansea. My provider, Three, dropped my bill to £9.99 a month, but what’s the point if I still can’t use the phone?
“I’ve looked into switching providers, but I contacted them all and they said there are problems in Tenby too.”
Missed bookings and safety concerns
Ben Jones, a local plasterer, said the problem is also costing him work.
“I’ve missed bookings from clients because they couldn’t get through,” he said. “One persistent customer said it took him five tries to make contact. I don’t know if emergency calls are prioritised, but if not, this could be a serious safety issue too.”
Local businesses relying on mobile networks for card machines, bookings, and deliveries also say they are being let down.
“It’s embarrassing having to explain to customers that we can’t process a payment because the network’s gone down again,” one shop owner told The Herald. “It makes us look like we’re stuck in the past.”
Infrastructure plans face resistance
Although all four major UK networks—EE, Vodafone, O2 and Three—operate in Tenby, the infrastructure struggles to cope during peak seasons. While there have been plans to install new masts, including a proposed 20-metre 4G mast, progress has been hampered by objections linked to the town’s location within the Pembrokeshire Coast National Park.
“There’s a tension between improving connectivity and preserving the landscape,” said a council planning officer. “But the pressure on mobile networks isn’t going away.”
Regulator urged to step in
The Herald contacted Ofcom to ask whether they are aware of Tenby’s ongoing mobile signal issues and whether they intend to work with providers to improve service ahead of the summer.
In a recent Parliamentary debate, ministers acknowledged concerns that Ofcom’s mobile coverage reports may not always reflect users’ real-world experience—an issue likely to resonate with residents in Tenby and other rural tourist hotspots.
As the Easter holiday rush continues, locals are left hoping that 2025 will finally be the year something changes.
Community
Annual charity carol service raises funds for good causes
MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.
The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.
This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.
A total of £597 was raised on the night, which will be shared equally between the two charities.
The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Community
3 Amigos toy bike run under way across Pembrokeshire
Castle Inn fun runners back festive charity event
THE ANNUAL 3 Amigos Christmas toy bike run is under way this afternoon (Saturday), with hundreds of motorcyclists setting off from Pembroke to raise funds for children’s services.
Riders gathered at The Commons car park in Pembroke from around midday before departing shortly after 1:00pm. The festive convoy is travelling along its traditional route, taking in Pembroke Dock and continuing through parts of the county including Neyland, Milford Haven and Haverfordwest.












The event is organised by the 3 Amigos and Dollies Motorcycle Group and has become a much-anticipated Christmas tradition in west Wales, with toys and donations collected for children receiving care within the Hywel Dda University Health Board area.
Also supporting the event are fun runners from the Castle Inn in Pembroke, who have been fundraising in aid of the 3 Amigos. The group are pictured alongside participants from today’s run.
The 3 Amigos have been raising funds for children’s wards and health charities for more than twenty-five years, with their Easter and Christmas events continuing to make a positive difference to young patients and their families.
Organisers have thanked the public for their support and asked road users to be mindful of the large convoy as it passes through towns and villages this afternoon.
Photo caption:
Festive fundraising: Fun runners from the Castle Inn, Pembroke, pictured supporting the 3 Amigos Christmas toy bike run (Pic: Martin Cavaney/Herald)
Community
Special delivery of thanks as MP visits Haverfordwest sorting office
Christmas cheer for posties working through the festive rush
A CHRISTMAS message of thanks was delivered in person this week as Preseli Pembrokeshire MP Henry Tufnell paid a visit to Royal Mail staff at Haverfordwest Sorting Office.
The MP met postal workers during one of the busiest periods of the year, praising staff for their hard work in ensuring cards, parcels and gifts reach homes across Pembrokeshire in the run-up to Christmas.
Mr Tufnell said postal workers were going “above and beyond” throughout the year, but particularly during the festive period when demand is at its highest and delivery rounds are often made in challenging weather conditions.
He described postal staff as “unsung heroes”, highlighting their role in keeping communities connected and helping families stay in touch at a time when it matters most.
Speaking after the visit, Mr Tufnell said: “Our posties play a vital role in our community, and at Christmas that importance is felt more than ever. They work incredibly hard to make sure gifts and cards from loved ones arrive safely and on time.”
Staff at the Haverfordwest site were pictured alongside the MP, with some embracing the festive spirit in Christmas jumpers and seasonal outfits while continuing their daily work.
The MP also extended his thanks to postal workers across the whole of Pembrokeshire, acknowledging the dedication required to keep services running smoothly during the seasonal rush.
Royal Mail experiences its highest parcel volumes in December, with thousands of additional items passing through local sorting offices each day as Christmas approaches.
Delivering Christmas cheer: Henry Tufnell MP with staff at Haverfordwest Sorting Office during a festive visit (Pic: Facebook).
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