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Tenby mobile signal branded ‘worse than the 1990s’ as coverage complaints grow

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TENBY residents and traders are once again raising the alarm about poor mobile phone coverage, as the town enters another busy tourist season with no clear sign of improvements.

County Councillor Michael Williams first raised the issue with Pembrokeshire County Council’s trading standards department back in November, warning that unreliable mobile signal was becoming a serious concern for both residents and businesses. With Easter holidays now underway and visitors flooding back into the town, the problem has resurfaced as a pressing issue.

“All the providers are blaming visitor numbers, but that excuse doesn’t justify the charges people are paying,” Cllr Williams said. “It’s the same problem every year, and it’s time something was done.”

Complaints are growing that lack of mobile phone capacity in Tenby is having real implications on people’s lives

Real-life impact on residents

One local resident, Paul, who is disabled following a serious leg injury, told The Herald that poor signal had led to missed hospital appointments and vital calls.

“It’s ridiculous that in 2025, my phone signal is worse than it was in the 1990s,” he said. “I’ve missed calls from my doctor and the Ambulance Transport Service trying to arrange transport to Morriston Hospital in Swansea. My provider, Three, dropped my bill to £9.99 a month, but what’s the point if I still can’t use the phone?

“I’ve looked into switching providers, but I contacted them all and they said there are problems in Tenby too.”

Missed bookings and safety concerns

Ben Jones, a local plasterer, said the problem is also costing him work.

“I’ve missed bookings from clients because they couldn’t get through,” he said. “One persistent customer said it took him five tries to make contact. I don’t know if emergency calls are prioritised, but if not, this could be a serious safety issue too.”

Local businesses relying on mobile networks for card machines, bookings, and deliveries also say they are being let down.

“It’s embarrassing having to explain to customers that we can’t process a payment because the network’s gone down again,” one shop owner told The Herald. “It makes us look like we’re stuck in the past.”

Infrastructure plans face resistance

Although all four major UK networks—EE, Vodafone, O2 and Three—operate in Tenby, the infrastructure struggles to cope during peak seasons. While there have been plans to install new masts, including a proposed 20-metre 4G mast, progress has been hampered by objections linked to the town’s location within the Pembrokeshire Coast National Park.

“There’s a tension between improving connectivity and preserving the landscape,” said a council planning officer. “But the pressure on mobile networks isn’t going away.”

Regulator urged to step in

The Herald contacted Ofcom to ask whether they are aware of Tenby’s ongoing mobile signal issues and whether they intend to work with providers to improve service ahead of the summer.

In a recent Parliamentary debate, ministers acknowledged concerns that Ofcom’s mobile coverage reports may not always reflect users’ real-world experience—an issue likely to resonate with residents in Tenby and other rural tourist hotspots.

As the Easter holiday rush continues, locals are left hoping that 2025 will finally be the year something changes.

 

Community

Pembrokeshire foster carers council tax exemptions

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THE FINAL sign-off for a pilot scheme for foster carers in Pembrokeshire to be exempt from council tax payments, has been backed by senior councillors.

Last July, Pembrokeshire County Council Cabinet members backed a pilot scheme, giving 100 per cent exemptions for those meeting the criteria, running from April 1 of this year, up to March 31, 2029.

In a report presented by Cabinet Member for Young Persons, Community, Well-being and Future Generations Cllr Marc Tierney, members heard the average yearly cost of a young person being supported by an in-house foster carer per year is £22,770, while the cost for those in in residential care per year is £409,812, a variance of £387,042 per year.

“It is evident that if we can support more people to foster through a council tax discretionary discount scheme, this will benefit the Local Authority by reducing reliance on far more expensive residential care placements, or independent fostering agency arrangements, whilst enabling children to remain in their own communities,” the report said.

It added: “Based on the 25/26 Council Tax (Band D) equivalent rate of £2,059.82 per annum, the cost of implementing a 100 per cent discount per year for current mainstream foster carers would be £133,888.30. It is noted that there may be some households within this cohort who are already receiving some sort of discount, however £133,888.30 should be the maximum impact.”

Offset against that, current costs for Independent Fostering Agencies placements are some £1,956,500; the spend for the same number of children placed with in-house foster carers based on average placement costs would £796,920 per annum, an annual variance of £1,159,580 less per year compared to IFA placement costs.

“Introducing this discount on a pilot basis would be with a view to identifying if additional costs incurred by implementing this scheme would be offset by reducing the number of children and young people placed with Independent Fostering Agencies and increasing the number of children being cared for via in-house foster carers,” the report said.

It added: “This proposal will also have the added benefit of creating capacity for more young people looked after to remain close to their families, their homes, their schools, and communities thus retaining crucial local links and support networks.”

At the March meeting of Cabinet, members were asked to again back the scheme, with minor amendments to eligibility, which was supported by Cabinet.

 

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Community

Loose horse sparks police response in Pembroke

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Animal seen galloping through residential streets and towards main road

POLICE are reportedly tracking a loose horse which strayed into a residential area of Pembroke.

The animal was first spotted in Gatehouse View before making its way onto a nearby main road.

A post on the Pembroke and Pembroke Dock Citizens’ Forum said the horse had left Gatehouse View and was seen heading towards the road by Pembroke Leisure Centre.

The resident wrote: “Anyone recognise it? Police following it.”

The horse was later reported to be galloping down Buttermilk Lane in the direction of Martha’s.

Stray horses are not uncommon in the area. In January, several animals were reported loose around Pembroke and along the A477, particularly near Buttermilk Close and the Cleddau Bridge.

Those incidents created a hazard for motorists, prompting Pembrokeshire County Council to step in and return the animals. Drivers were advised to take extra care and avoid startling them.

 

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Community

Charlie the ventriloquist doll returns to Pembroke Dock after 100 years

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Beloved character to greet visitors as Heritage Centre reopens for new season

CHARLIE the 100-year-old ventriloquist’s doll is coming out of retirement — and back to where it all began.

Visitors to Pembroke Dock Heritage Centre will be greeted by the much-loved character when the attraction reopens for the new season on Monday (March 30).

It marks a nostalgic return for Charlie, who once performed in the very same building — then the Royal Dockyard Chapel — alongside his original owner, Ernie James, a Pembroke Dock bus company proprietor. Over the years, the duo became a familiar and popular act on the Pembrokeshire variety circuit.

Today, Charlie is cared for by Paul Elliott, of Llanreath, who inherited the doll from his father, Fred Elliott — better known locally as magician ‘Mr E’, whose shows delighted audiences for decades.

Charlie has also recently enjoyed a brush with national attention, appearing alongside Paul at a BBC Antiques Roadshow event in Swansea.

The Heritage Centre will offer free entry on opening day, with Charlie and Paul on hand to meet visitors and share stories from a century of entertainment.

 

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