Community
Paul Davies joins growing backlash over £40m Newgale road scheme
Senedd Member backs STUN’s £500k alternative to protect coast without harming village
SENEDD Member Paul Davies has joined growing opposition to Pembrokeshire County Council’s £40 million Newgale road realignment, branding the project “ill conceived” and urging the authority to reconsider a more affordable, environmentally sensitive alternative drawn up by the local community.

The Newgale Coastal Adaptation Project (NCAP), developed by the council in partnership with consultants AtkinsRéalis, proposes rerouting the A487 inland through the Brandy Brook valley. The scheme is aimed at mitigating future storm damage and sea-level rise, but critics say it will devastate the landscape, split the village in two, and waste tens of millions of pounds.
Mr Davies is working with the Newgale campaign group STUN (Stand Up for Newgale), who have drawn up a rival plan costed at just £250,000–£500,000. Their proposal would see a 400-metre stretch of the existing shingle bank moved around 10 metres seaward, maintaining the existing A487 route and drastically reducing environmental and financial impact.
“I’m very disappointed that the Council is pushing ahead with its plans rather than working with the community on a much more affordable scheme,” Mr Davies told The Herald. “We know the Council is struggling financially and yet somehow, it’s content to find millions of pounds for a scheme that the local community opposes.
“In my view, Pembrokeshire County Council’s plans are ill conceived. Any changes to the infrastructure in Newgale must meet the needs of the local community and should aim to be as environmentally sensitive as possible. I’ve raised this at the Senedd, and I will be doing so again, urging the Cabinet Secretary for Transport to intervene and support the local community.”
‘We just want the council to talk to us’

The STUN proposal includes drainage measures, improved beach access for disabled users, and avoids any disruption to existing businesses such as the Duke of Edinburgh pub, surf shop, and campsite. It also claims to meet every target laid out in the Welsh Government’s Future Generations Act and Net Zero commitments—unlike the council’s more invasive plan.

Expert: Council’s modelling is flawed and alarmist
STUN’s report is backed by a detailed independent assessment from STUN’s Chair, Professor David Keeling, a retired academic who examined the coastal data underpinning the council’s justification for the new road. He concluded that the predictions of the shingle bank migrating inland were “unnecessarily alarmist” and based on “extreme upper-end climate scenarios” that do not reflect local conditions.
Professor Keeling states that moving the shingle bank 10–12 metres seaward would delay any significant landward movement by at least 80–100 years, while allowing real-time monitoring of sea level changes in future.
Historical evidence ignored, say campaigners

The group’s report also highlights historical records, dating back to 1795, showing that storm damage to the A487 from pebble over-topping has occurred only a handful of times in centuries—and was always remedied quickly and cheaply.
The 2014 overtopping event that prompted the NCAP plan, for example, incurred a one-off clean-up cost of just £13,000. STUN argues that even if such events doubled in frequency, it would still be more cost-effective to maintain the existing road than to spend £40 million on a new one.
Professor Keeling told The Herald that the council has ignored legally required procedures and failed to properly engage with local people.
“We want the council to communicate with us and properly assess our alternative plan,” Prof. Keeling said.
“Realigning the shingle bank 10 metres seaward would protect the road for the next 80 to 100 years, improve beach access, and save tens of millions of pounds that nobody in the village wants to see spent on a new road through Brandy Brook,” he added.
Local business owners worried
Local surf shop owner Rhys Morgan told The Herald: “This road scheme could finish us. Most of us here would rather see that money spent protecting the beach and improving access—not destroying what makes Newgale special.”
Legal concerns over council’s process

STUN has also raised concerns that Pembrokeshire County Council may have breached its obligations under the Welsh Transport Appraisal Guidance (WelTAG) and the Environmental Impact Assessment (EIA) process. They claim that their realignment proposal was never properly considered at any stage and was later dismissed on a technicality.
The group is calling on the council to restart the decision-making process, re-evaluate the modelling data, and consult the public on the cheaper, less destructive option.
Consultation open until May 11
The statutory pre-application consultation on the NCAP scheme remains open until 11th May 2025. Residents are being urged to submit feedback and demand that all options—particularly the STUN proposal—are properly reviewed.
How to have your say:
Email: [email protected]
Post:
Newgale Coastal Adaptation Project Team
AtkinsRéalis
Floor 4, West Glamorgan House
12 Orchard Street
Swansea
SA1 5AD
Online: www.newgalecoastaladaptation.co.uk
Printed copies of the consultation documents can also be viewed at St Davids Library, City Hall, SA62 6SD:
Tuesday: 10:00am–1:00pm and 2:00pm–5:00pm
Thursday: 10:00am–5:00pm
Saturday: 10:00am–12:00pm
With mounting public opposition, academic backing, and growing political scrutiny, pressure is building on Pembrokeshire County Council to revisit its controversial plan—and engage with the community before it’s too late.
Business
New facilities at Haverfordwest Target Shooting Club agreed
A CALL by a Pembrokeshire shooting club for more disability-friendly facilities has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Haverfordwest Target Shooting Club, through agent Andrew Sutton Architecture, sought permission for an extension to existing target shooting club building at The Firing Range, Withybush Road, Haverfordwest to improve accessibility and internal facilities, together with associated landscaping works.
A supporting statement said: “The club’s own published history states it was founded in 1968, moved from the Drill Hall to the old wartime airfield butts at Withybush by the early 1970s, and had developed facilities over time, including the clubhouse by 1999. The established leisure/community use has existed on the site for a number of years and the proposal does not seek to intensify the core activity beyond that already authorised/established.”
It added: “The primary objective of the scheme is to improve inclusive access to the club’s facilities for disabled users and those with reduced mobility. The internal arrangement will provide adequate entrance and lobby space, clear accessible routes and appropriately designed sanitary accommodation, including an accessible wetroom/shower and separate WC.”
It also said accessible parking and surfacing designed to provide a firm, even, slip-resistant route from parking to the principal entrance.
It added: “The Equality Act 2010 places duties on service providers to make reasonable adjustments so that people with additional access needs are not placed at a substantial disadvantage.
“The proposal is therefore a positive enhancement to a community/leisure facility and supports wider policy objectives for inclusive environments.”
It went on to say: “The club operates within a highly controlled environment, and the proposed works will maintain and enhance safety and security measures.”
The application was conditionally approved by planners.
Community
RNLI urges beachgoers to stay safe as warm weather hits Wales
Lifesaving charity warns of cold water shock risk despite rising temperatures
THE RNLI is urging people planning trips to the coast over the Bank Holiday weekend to choose lifeguarded beaches and follow essential water safety advice as warm weather draws crowds to the seaside.
With temperatures expected to rise across Wales, the lifesaving charity has warned that, although conditions may appear ideal, the sea remains dangerously cold and poses a serious risk of cold water shock.
The RNLI says the safest place to swim is between the red and yellow flags at lifeguarded beaches.
In Pembrokeshire, RNLI lifeguards will be on patrol at Whitesands, Newgale Central and Tenby South Beach throughout the May half-term, operating daily between 10:00am and 6:00pm.
Other lifeguarded beaches across Wales include Langland, Caswell, Aberavon, Pembrey, Three Cliffs and Port Eynon in Swansea; Barry Island, Coney Beach, Trecco Bay and Rest Bay in Bridgend; Llangrannog and Borth in Ceredigion; and Rhyl and Prestatyn in Denbighshire.
The RNLI is encouraging anyone unable to visit a lifeguarded beach to check local conditions before setting off, including tide times, weather forecasts and any safety signage.
Chris Cousins, the RNLI’s Regional Water Safety Lead, said: “There will likely be a huge number of people visiting the coast this weekend and we want everyone to remember Float to Live advice, which could save lives.
“Instinctively, most people who find themselves struggling in the water will begin to gasp, panic and try to swim or thrash about.
“We’re urging people to ignore this instinct and remember to float. Tilt your head back with your ears submerged, relax and try to breathe normally, and move your hands and legs to help you stay afloat if needed.”
He added that practising floating in a supervised setting, such as a swimming pool, could help prepare people in case they find themselves in difficulty.
‘Phone, Float, Throw’
The RNLI is also reminding the public to remember the “Phone, Float, Throw” guidance if they see someone struggling in the water.
People are advised to call 999 or 112 and ask for the Coastguard, encourage the casualty to float on their back, and throw something buoyant to them, such as a life ring.
The charity recently relaunched its “Float to Live” campaign, citing new research suggesting younger adults, particularly Generation Z, may underestimate the dangers posed by the coast.
According to the RNLI, there were 193 accidental drowning deaths in the UK in 2024, with men accounting for 84 per cent of fatalities. Men aged between 20 and 29 represented the highest risk group.
The RNLI’s beach lifeguard service is marking its 25th anniversary this year.
For more information on staying safe at the coast, visit the RNLI’s Float to Live campaign.
Community
Protest planned outside police station calling for Chief Constable’s removal
Campaigners accuse Dyfed-Powys Police of failing to safeguard children in Carmarthenshire
A PROTEST calling for the removal of Dyfed-Powys Police Chief Constable Dr Richard Lewis is due to take place outside Llanelli Police Station this weekend.
The demonstration, organised by campaign group Predator Awareness and activist Zack Griffiths, is scheduled for Saturday (May 23) at 11:00am.
Promotional material shared online claims the protest is being held because the current Chief Constable has “failed to safeguard the children of Carmarthenshire”.
Campaigners are urging members of the public to gather outside Llanelli Police Station under the slogan: “No more silence. No more excuses. Protect our children.”
The specific concerns behind the protest have not been fully outlined publicly, although organisers have linked it to wider safeguarding concerns.
When approached by The Herald, Dyfed-Powys Police confirmed officers were aware of the planned demonstration.

A police spokesperson said: “We are aware of plans for a protest in Llanelli this weekend.
“We will always seek to facilitate lawful peaceful protest while balancing it with the rights of others, keeping the public safe, and preventing crime and disorder — and we encourage anyone organising a protest to contact us so we can work together to ensure any demonstrations are done safely and with respect for the wider community.”
The protest is expected to take place outside Llanelli Police Station on Saturday morning.
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