Farming

Pig farmers and meat processor join forces to add value to pork

Published

7 months ago

May 22, 2025

A NEW co-operative formed between West Wales pig farmers and a meat supplier is allowing pork from herds born and reared within the region to be transported for processing just a short distance in a low-throughput abattoir – reducing stress on the animals, providing low food miles meat for consumers and improving producer margins.

The eight Pembrokeshire and Carmarthenshire-based farmers were brought together by the Farming Connect Agrisgôp initiative after the idea was discussed by Fishguard meat supplier and butcher Martyn Lloyd and Agrisgôp leader Lilwen Joynson.

Martyn had been a member of another Agrisgôp group where Lilwen had helped him to develop his idea for a new processing facility and later, at a Farming Connect mentoring meeting, the idea for the Red Dragon Porc Cyf co-operative was established.

Martyn and his wife, Danielle, had been unable to source low food miles pork for their customers.

“We could get beef and lamb and we have our own poultry but what we were missing was pork, we did our best to find Welsh pork for customers but that pork came with a lot of food miles and that doesn’t fit with our business ethos,’’ Martyn explains.

Developing an abattoir on their farm at Cilshafe presented a solution.

“We wanted to get some pork producers on board, to help them advance their businesses,’’ says Martyn.

“There are a lot of small pig producers in west Wales and many were struggling to work out how best to get their meat to the market but with an existing customer base we could help. We looked to Agrisgôp to help to bring that to life.’’

After the first Agrisgôp meeting, facilitated by Lilwen, the idea took shape.

Agrisgôp is a fully-funded management development programme that encourages eligible farmers to get together to not only develop their businesses, but to personally gain confidence and skills through action learning.

And this is what happened for the Red Dragon Porc Cyf members.

Farmers had been receiving inconsistent prices for their pigs when they marketed as individual businesses and their ability to supply a butcher directly was constrained as meeting supply volume requirements was tricky.

“The farmers shared a mission and were guided on putting their ideas into action,’’ Lilwen explains.

Building trust and confidence was crucial to the process of forming a cooperative.

“Collaboration and open sharing are definitely key,’’ says Lilwen.

“Differences of opinion and thinking had to be overcome and a set of rules and values adopted with individuals accepting that it had to work for the majority since they were no longer operating as individual businesses.’’

For some it even meant changing breeding patterns and breed type to accommodate market demands.

At the end of 2024, Red Dragon Porc Cyf had already marketed £43,000 worth of pork, including sausages which captured awards at last year’s Royal Welsh Winter Fair.

In April, the missing part of the local pork jigsaw slotted into position when the Lloyds started processing pork at their own Food Standards Agency-approved abattoir.

Until then, co-operative members including Will Kerr had to transport their pigs further to be processed.

“We didn’t have any control over prices, the margins were very small,’’ Will admits. “Martyn opening the abattoir in Fishguard has been the catalyst we needed.’’

Will has six Welsh pig breeding sows, which he runs alongside suckler beef and sheep enterprises at his family’s farm, Blaenawen, at Glanrhyd.

He had long been frustrated at the perception of pork being, in his words “the cheap cousin’’ of beef and lamb.

While it has become commonplace for butchers to display the full history of the beef and lamb they are selling, Will points out that this is rarely applied to pork because it is largely sourced wholesale or has been imported.

“We too are now in a position to tell the exciting story of our pork,’’ says Will, who farms with his parents, Mark and Kip.

He sees a major advantage in being part of a co-operative. “As a group we are more powerful, it gives us many advantages, we are already getting a better price for our pigs.

“Without Agrisgôp we would never have come together so we are grateful to Martyn for initiating it with Farming Connect and to Lilwen for pulling us all together.’’

Another member of the group, Ed Walker, also sees big value in collective marketing, that “strength in numbers’’.

“As eight producers we are on a par with commercial farmers as we can offer consistency of supply but we are still individual small producers too.’’

The businessman-turned-farmer produces around 600 pigs a year on an outdoor system at 46-acre Model Farm near Tenby.

His 22 breeding sows are a mixture of Large Whites crossed with a Welsh boar and Oxford Sandy and Blacks which he crosses to a Large White.

Keeping pigs started as hobby, alongside running his own civil engineering business, but it is now more or less a full-time job, with a part-time helper too.

Almost all his sales are through Red Dragon Porc Cyf although he is also licenced to sell meat from the farm as Tenby Woodland Pork.

Before the abattoir was established at Cilshafe, he would need to make a 150-mile round trip to the facility at Maesteg.

The next stage for the co-operative could be to establish a meat box scheme.

The throughput of pigs through the Lloyds’ abattoir, which also processes other livestock, will be small initially but that is projected to increase as sales gain momentum.

The facility has so far has created four full-time jobs and more could follow.

Picture caption:

Collaborating on pork marketing: Pictured from the left are Tom Young, Nic Caine, Martyn Lloyd, Ed Walker, Will Kerr and Lilwen Joynson

Farming

‘Poor decision’ New Creamston housing condition overturned

Published

6 hours ago

December 4, 2025

Bruce Sinclair - Local Democracy Reporter

A “POOR DECISION” agricultural worker-only imposed nearly 40 years ago has been removed from a Pembrokeshire property by county planners.

In an application recommended to be approved at the December meeting of Pembrokeshire County council’s planning committee, Tim and Cathy Arthur sought permission for the removal of an agricultural worker-only condition at New Creamson, Creamston Road, near Haverfordwest.

An officer report for members said the agricultural condition was imposed when the dwelling was built in 1988/89, with a later certificate of lawful development granted this year after it was proven the site had been occupied for more than 10 years on breach of that condition.

An application for a certificate of lawfulness allows an applicant to stay at a development if they can provide proof of occupancy over a prolonged period.

Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd told members the original agriculture-only condition was a poor decision by planners back nearly four decades ago.

“When this application was made in 1988-89 we go back to the Preseli District Council – I was still in school – it was only a 50-acre farm, it should never have been approved as it shouldn’t have been viable.

“The current applicants have owned it for the last 20 years; they’ve tried to grow apples but couldn’t make a go of it and then went in to holiday lets. We can’t enforce redundant conditions from bad decisions made years ago.”

Approval was moved by Cllr Brian Hall and unanimously supported by committee members.

Business

Cwm Deri Vineyard Martletwy holiday lets plans deferred

Published

20 hours ago

December 4, 2025

Bruce Sinclair - Local Democracy Reporter

CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.

In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.

It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.

An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.

Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.

He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.

He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.

He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”

On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.

He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”

While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.

A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.

Farming

Farmers Union of Wales Warns: Labour’s 5G Expansion Risks Rural Blackspots

Published

2 days ago

December 3, 2025

Tom Sinclair

FUW Joins Landowners in Urgent Call to Pause Controversial Telecoms Reforms

THE FUW (Farmers’ Union of Wales) has warned that rural communities face worsening mobile blackspots and farmers risk losing essential income if the Labour Government expands a telecoms policy blamed for stalling Britain’s 5G rollout.

In a letter to Digital Economy Minister Liz Lloyd, the FUW aligns with landowners, investors, and property experts demanding a halt to Part 2 of the Product Security and Telecommunications Infrastructure (PSTI) Act 2022. Extending the 2017 Electronic Communications Code (ECC) would “entrench failure,” the group argues, sparking more stalled renewals, site losses, and legal battles just as Wales needs swifter rural connectivity.

The 2017 reforms empowered operators to cut mast rents—often by 90%—from hosts like farmers, councils, and NHS trusts. Far from boosting rollout, they’ve ignited over 1,000 tribunal cases since 2017, versus 33 in the prior three decades. Rural goodwill has eroded, with hosts now eyeing exits.

“Every lost mast isolates households, schools, and businesses,” the FUW states. “No public subsidy can fix this systemic damage.”

A survey of 559 hosts (via NFU, CLA, BPF) shows:

35% considering full withdrawal.
70% of expired lease holders facing operator legal threats.

Landowner Ted Hobbs in New Tredegar shares the pain: “My 1995 Vodafone lease was £3,500 yearly, renewed in 2010 at the same rate. It expired May 2025—now they demand a slash, backed by the Code. This is confiscation, not partnership.”

Labour’s push forward—despite earlier opposition and a critical consultation—ignores these red flags.

FUW President Ian Rickman adds: “Farmers hosted masts in good faith for rural connectivity. Punishing them with rent cuts sabotages Wales. Halt this now, restore trust, and incentivise real progress.”

The coalition urges ministers to reopen dialogue before deepening rural divides. Wales can’t afford more policy missteps.