Farming
Pig farmers and meat processor join forces to add value to pork
A NEW co-operative formed between West Wales pig farmers and a meat supplier is allowing pork from herds born and reared within the region to be transported for processing just a short distance in a low-throughput abattoir – reducing stress on the animals, providing low food miles meat for consumers and improving producer margins.
The eight Pembrokeshire and Carmarthenshire-based farmers were brought together by the Farming Connect Agrisgôp initiative after the idea was discussed by Fishguard meat supplier and butcher Martyn Lloyd and Agrisgôp leader Lilwen Joynson.
Martyn had been a member of another Agrisgôp group where Lilwen had helped him to develop his idea for a new processing facility and later, at a Farming Connect mentoring meeting, the idea for the Red Dragon Porc Cyf co-operative was established.
Martyn and his wife, Danielle, had been unable to source low food miles pork for their customers.
“We could get beef and lamb and we have our own poultry but what we were missing was pork, we did our best to find Welsh pork for customers but that pork came with a lot of food miles and that doesn’t fit with our business ethos,’’ Martyn explains.
Developing an abattoir on their farm at Cilshafe presented a solution.
“We wanted to get some pork producers on board, to help them advance their businesses,’’ says Martyn.
“There are a lot of small pig producers in west Wales and many were struggling to work out how best to get their meat to the market but with an existing customer base we could help. We looked to Agrisgôp to help to bring that to life.’’
After the first Agrisgôp meeting, facilitated by Lilwen, the idea took shape.
Agrisgôp is a fully-funded management development programme that encourages eligible farmers to get together to not only develop their businesses, but to personally gain confidence and skills through action learning.
And this is what happened for the Red Dragon Porc Cyf members.
Farmers had been receiving inconsistent prices for their pigs when they marketed as individual businesses and their ability to supply a butcher directly was constrained as meeting supply volume requirements was tricky.
“The farmers shared a mission and were guided on putting their ideas into action,’’ Lilwen explains.
Building trust and confidence was crucial to the process of forming a cooperative.
“Collaboration and open sharing are definitely key,’’ says Lilwen.
“Differences of opinion and thinking had to be overcome and a set of rules and values adopted with individuals accepting that it had to work for the majority since they were no longer operating as individual businesses.’’
For some it even meant changing breeding patterns and breed type to accommodate market demands.
At the end of 2024, Red Dragon Porc Cyf had already marketed £43,000 worth of pork, including sausages which captured awards at last year’s Royal Welsh Winter Fair.
In April, the missing part of the local pork jigsaw slotted into position when the Lloyds started processing pork at their own Food Standards Agency-approved abattoir.
Until then, co-operative members including Will Kerr had to transport their pigs further to be processed.
“We didn’t have any control over prices, the margins were very small,’’ Will admits. “Martyn opening the abattoir in Fishguard has been the catalyst we needed.’’
Will has six Welsh pig breeding sows, which he runs alongside suckler beef and sheep enterprises at his family’s farm, Blaenawen, at Glanrhyd.
He had long been frustrated at the perception of pork being, in his words “the cheap cousin’’ of beef and lamb.
While it has become commonplace for butchers to display the full history of the beef and lamb they are selling, Will points out that this is rarely applied to pork because it is largely sourced wholesale or has been imported.
“We too are now in a position to tell the exciting story of our pork,’’ says Will, who farms with his parents, Mark and Kip.
He sees a major advantage in being part of a co-operative. “As a group we are more powerful, it gives us many advantages, we are already getting a better price for our pigs.
“Without Agrisgôp we would never have come together so we are grateful to Martyn for initiating it with Farming Connect and to Lilwen for pulling us all together.’’
Another member of the group, Ed Walker, also sees big value in collective marketing, that “strength in numbers’’.
“As eight producers we are on a par with commercial farmers as we can offer consistency of supply but we are still individual small producers too.’’
The businessman-turned-farmer produces around 600 pigs a year on an outdoor system at 46-acre Model Farm near Tenby.
His 22 breeding sows are a mixture of Large Whites crossed with a Welsh boar and Oxford Sandy and Blacks which he crosses to a Large White.
Keeping pigs started as hobby, alongside running his own civil engineering business, but it is now more or less a full-time job, with a part-time helper too.
Almost all his sales are through Red Dragon Porc Cyf although he is also licenced to sell meat from the farm as Tenby Woodland Pork.
Before the abattoir was established at Cilshafe, he would need to make a 150-mile round trip to the facility at Maesteg.
The next stage for the co-operative could be to establish a meat box scheme.
The throughput of pigs through the Lloyds’ abattoir, which also processes other livestock, will be small initially but that is projected to increase as sales gain momentum.
The facility has so far has created four full-time jobs and more could follow.
Picture caption:
Collaborating on pork marketing: Pictured from the left are Tom Young, Nic Caine, Martyn Lloyd, Ed Walker, Will Kerr and Lilwen Joynson
Business
Call to keep holiday pod at Pembrokeshire Narberth farm
A CALL to keep a holiday pod sited on a Pembrokeshire farm, as part of a wider holiday pod farm diversification over two areas which saw the larger part supported, has been submitted to county planners.
In an application to Pembrokeshire County Council, Bill Ridge of Vaynor Farm Ltd, Bethesda, through agent Gerald Blain Associates Limited, seeks retrospective permission to keep a self-catering pod at Broomley Farm, Sodston, Narberth, works having been completed in 2022.
The application is part of a wider scheme of holiday pods diversification encompassing two farms.
Back in December, Pembrokeshire County Council’s planning committee granted delegated retrospective permission to Vaynor Farm Ltd for the siting of two self-catering holiday accommodation pods at The Cart House, Vaynor Farm, Bethesda, near Narberth as part of a farm diversification enterprise.
A supporting statement accompanying the latest application says: “Vaynor farm is a 400-acre working dairy farm with a herd of 700 milking cows. The enterprise comprises of three self-catering pods. Two of the pods are situated at the Vaynor homestead and another at the opposite end of the holding at Broomley farm.
“The first unit was sited adjacent to Vaynor farm stead some four years ago and a further two added in subsequent years. The units have enjoyed successful occupancy rates over several years offering a unique secluded tourism offer on a working dairy farm, more detail of which is outlined within the supporting business plan.”
It says the Broomley farm application is a resubmission of a previously refused scheme, adding: “It should be noted that this application was originally part of [the application] which was recommended approval at planning committee in December 2025. This element however was separated due to its location on another part of Vaynor farm deeming it not possible to be considered under the same application.”
At the December meeting, an officer report said: “A business plan has been submitted with [that] application, which explains that due to uncertainties associated with dairy farming, the applicant has sought to diversify the farm enterprise to incorporate tourism accommodation.
“The application makes the case that the proposed development represents farm diversification. It is acknowledged that the development has resulted in the provision of an alternative type of holiday accommodation for which it has been demonstrated there is a demand, contributing to the diversity and quality of accommodation available within the county and supporting an existing farm business, with consequent economic and social benefits.
“Evidence has been provided that demonstrates the extent to which the pods have provided income which has been used to support the farm business.”
That application was conditionally approved; the latest part to be considered by planners at a later date.
Farming
Experts warn Senedd of ‘systemic failure’ to enforce animal welfare laws in Wales
Fewer than five per cent of farms inspected as prosecutions remain rare
LEGAL experts have warned that animal welfare laws in Wales are being routinely ignored due to a “critical failure” in enforcement, with thousands of farms going uninspected and breaches rarely leading to action.
The stark warning came during an event at the Senedd on Tuesday (Mar 25), organised by the Animal Law Foundation and sponsored by Carolyn Thomas MS.
The meeting brought together legal specialists, enforcement bodies and Members of the Senedd to examine what campaigners describe as a growing gap between legislation and real-world enforcement.
Figures presented at the event paint a troubling picture. Just 4.67 per cent of Wales’ 34,777 farms are inspected, with only one inspector responsible for every 657 farms. Even when concerns are raised, only around 65 per cent of complaints result in an inspection.
More strikingly, where breaches are identified, prosecutions are launched in fewer than one per cent of cases.
The Animal Law Foundation described this as part of a wider “Enforcement Problem” — a term used to describe situations where laws exist but are not effectively applied.
Edie Bowles, Executive Director of the foundation, said: “These figures point to a system that is simply not working. When inspections are rare, complaints do not trigger investigations, and breaches do not lead to enforcement action, the legal safeguards risk becoming little more than words on paper.”
She added that meaningful enforcement is essential not only to protect animals, but to maintain public confidence in the law.
Carolyn Thomas MS said ensuring existing laws are properly enforced “should not be a controversial ask,” but acknowledged it remains a significant challenge.
Calls for stronger oversight were echoed by representatives of Animal Licensing Wales, who highlighted the need for greater resources and capacity within enforcement bodies.
The findings are backed by recent undercover investigations, including footage from a Wrexham slaughterhouse and a farm at Tafarn Y Bugail, which allegedly showed serious mistreatment of animals.
Abigail Penny, Executive Director of Animal Equality UK, said: “What we uncovered was an extraordinary failure of the systems meant to protect animals. That such cruelty could persist, undetected and unchallenged, shows the urgent need for stronger oversight and meaningful sanctions.”
Animal welfare on farms in Wales is governed by the Animal Welfare Act 2006 and a range of additional regulations covering farming, transport and slaughter. Enforcement responsibility lies primarily with local authorities, while the Food Standards Agency oversees welfare in slaughterhouses.
Campaigners say that without urgent reform, those protections risk being undermined by a lack of inspections, limited resources, and a reluctance to take enforcement action.
Farming
Farmers warned over rising fuel theft risk as prices surge
Rural communities urged to stay vigilant amid sharp increases in red diesel and heating oil costs
FARMERS and rural residents across Wales are being urged to remain vigilant against fuel theft following a sharp rise in fuel and heating oil prices linked to ongoing tensions in the Middle East.
FUW Insurance Services Ltd has issued the warning after recent data showed significant increases in fuel costs. Reports suggest the price of red diesel has climbed to around 109p per litre in mid-March, up from approximately 67p in February, representing an increase of more than 60%. Heating oil prices have also risen steeply, in some cases more than doubling from around 60p per litre to £1.30.
The increases are placing additional pressure on rural households, many of which remain heavily reliant on oil. In Powys, around 55% of homes are not connected to the gas grid, while in Ceredigion the figure rises to 74%, leaving communities particularly exposed to price fluctuations.
Concerns are also growing over the potential rise in rural crime. Historically, spikes in fuel costs have been linked to increased theft, with farms often targeted due to the presence of fuel tanks and machinery. Such incidents can lead not only to financial losses but also environmental damage where tanks are tampered with or fuel is spilled.
Farmers are being advised to take practical steps to protect their property, including regularly checking fuel levels, securing tanks and pumps with appropriate locks, and installing CCTV where possible. Reporting suspicious activity promptly is also seen as key to preventing theft.
The warning also applies to other rural premises, including churches, chapels, village halls and community buildings, which often rely on heating oil and may be left unattended for long periods.
Dafydd Peredur Jones, Senior Account Executive at FUW Insurance Services Ltd, said: “Rising fuel prices are placing additional pressure on rural communities, but they also increase the risk of theft. We are urging farmers and rural residents to take proactive steps to protect their fuel supplies and remain vigilant. Simple preventative measures can make a significant difference.”
FUW Insurance Services Ltd said it will continue to support customers during the current period and encouraged anyone with concerns about their insurance cover or security arrangements to seek advice.
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