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Celebrity portraits launch Alzheimer’s Society Cymru’s Forget Me Not Appeal

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New campaign highlights personal stories and raises vital funds for dementia support across Wales

A POWERFUL new portrait series has been unveiled by Alzheimer’s Society Cymru to mark the launch of its 2025 Forget Me Not Appeal, aimed at tackling the devastation caused by dementia—currently the UK’s biggest killer.

The photography series, titled Unforgettable Frames, features Alzheimer’s Society ambassadors Anna Richardson, Gareth-Locke-Locke, and Meera Syal. Each has been personally affected by dementia and shares intimate photos and reflections on loved ones impacted by the condition.

Their message is simple: wear a Forget Me Not badge and support life-changing work across Wales and beyond.

Almost one million people in the UK, including more than 50,000 in Wales, are currently living with dementia. The Forget Me Not Appeal encourages people to donate and wear the symbolic badge throughout June to show solidarity and help fund research and support services.

Donations can be made at more than 400 Morrisons stores across the UK from 2–8 June, where volunteers will be offering badges at collection points.

TV presenter and Alzheimer’s Society Ambassador Anna Richardson, who recently presented Anna Richardson: Love, Loss & Dementia on Channel 4, said:
“I wear my Forget Me Not badge for my dad, Jim. He was vibrant and a pillar of the community. Seeing him struggle with dementia has been heartbreaking—not just for him, but for us as a family. I’m proud to wear the badge and raise awareness of what so many are going through.”

Swansea-based rock band The Fiends are also backing the appeal with a new single, Lost Control, written in memory of lead singer Eggy’s grandfather, who died from Alzheimer’s last year. The emotional track explores the impact of dementia on their family.

“When we recorded it, we realised every band member had been touched by dementia,” the group said. “The first time we played it, we all shed a tear. Music helps keep memories alive—and we want people to know they’re not alone.”

Every donation makes a difference:

  • £10 could help fund research to find a cure
  • £20 could provide two weeks of vital Companion Calls
  • £50 could enable a family to access expert support from a Dementia Adviser

In 2023/24, Alzheimer’s Society’s Dementia Support Line answered nearly 60,000 calls from people in need.

Morrisons is once again supporting the campaign across its stores. David Scott, Director of Corporate Affairs, said:
“We’re proud to partner with Alzheimer’s Society for the third year running. Dementia affects many of our colleagues and customers, and we hope to spark conversations, raise awareness, and show our support.”

Supporters across Wales are also encouraged to host a Forget Me Not Tea Party or donate online at:
alzheimers.org.uk/forgetmenotappeal

Corinne Mills, interim CEO at Alzheimer’s Society, added:
“One in three people born today will develop dementia during their lifetime. The Forget Me Not flower represents hope and unity, and we’re asking everyone to wear one this June. Whether it’s in memory of a loved one or to support future breakthroughs—this badge says you stand with us.”

Crime

Man charged with strangulation and assault offences after October incident

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A MAN recorded in court as having no fixed abode has appeared before magistrates charged with intentional strangulation and two further assault offences.

Michael Sudbury, 50, whose address was not read out in court, but in Herald records is Glan Hafan, Llangwm, appeared before the bench facing multiple charges.

The charges relate to an incident on 22 October 2025 and include:

  • Intentional strangulation, contrary to section 75A of the Serious Crime Act 2015
  • Common assault
  • Assault by beating

No further details of the alleged incident were opened in court, and no plea was entered at this stage.

Sudbury was remanded on conditional bail, with the case listed to return to magistrates later this month.

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Crime

Haverfordwest man sent to Crown Court on multiple serious charges

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Defendant remanded in custody

A HAVERFORDWEST man has been sent to Swansea Crown Court to stand trial on a series of A 49-year-old Haverfordwest resident has been committed to Swansea Crown Court to face trial on multiple serious charges deemed too grave for magistrates to handle.

David Guy, of Market Street, Haverfordwest, appeared before Haverfordwest magistrates facing a series of allegations stemming from a single case. The charges, which were not detailed in open court, include:

  • Assault occasioning actual bodily harm (ABH)
  • A second count of assault
  • Criminal damage
  • An additional allegation of interpersonal violence
  • A public order offence

Magistrates declined jurisdiction, determining that the matters exceeded their sentencing powers, and sent the case in its entirety to Swansea Crown Court.

Guy was remanded in custody pending his next appearance. The court register notes: “Sent to Crown Court for trial in custody – next hearing at Swansea Crown Court.”

A date for the initial Crown Court hearing will be set administratively. Guy will remain in custody until then.

The Pembrokeshire Herald will provide further updates as the case progresses in the Crown Court.

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Crime

Castlemartin man back before magistrates over multiple alleged assaults

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Defendant remanded on conditional bail ahead of further hearing

A CASTLEMARTIN man has appeared repeatedly before magistrates this month over a string A 40-year-old man from Castlemartin has made repeated appearances before magistrates this month in connection with a series of serious alleged offences, including assault occasioning actual bodily harm (ABH), intentional non-fatal strangulation, common assault, and criminal damage.

Anthony Alcock, of Pwll Street, Castlemartin, is facing six linked charges stemming from incidents said to have occurred earlier this year. These appear to relate to the same complainant in what is understood to be a single ongoing domestic abuse prosecution.

During recent administrative hearings at Haverfordwest Magistrates’ Court, Alcock did not enter pleas while matters of bail and case management were addressed.

Charges Include:

  • Assault occasioning actual bodily harm (ABH)
  • Intentional non-fatal strangulation
  • Common assault on a woman
  • Criminal damage in a domestic context
  • Additional assault allegations involving the same complainant
  • Breach of bail conditions

Alcock was initially granted conditional bail but was subsequently brought before the court on two occasions for alleged breaches. On those instances, magistrates remanded him in custody ahead of further hearings. He was later re-granted conditional bail, subject to strict conditions such as no contact with the complainant and exclusion from specified locations.

Magistrates have now declined jurisdiction, ruling that the case—particularly the more serious charges involving non-fatal strangulation—is too grave for summary trial. It has been committed to Swansea Crown Court for plea, trial, or sentencing.

No detailed evidence has been presented in open court at this preliminary stage. Alcock remains on conditional bail pending his next appearance at the Crown Court.

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