News

Are the traditional parties in Wales underestimating Reform UK?

Published

1 year ago

June 8, 2025

By-election wins, surging polls and a reshaped Senedd system fuel Reform’s rapid rise

REFORM UK is no longer a fringe force in Welsh politics. With polling surges, a local by-election victory, and a favourable new voting system set to reshape the Senedd in 2026, the party is rapidly gaining traction—and some believe traditional parties are failing to grasp the scale of its momentum.

On the rise: Reform in Wales

A May 2025 YouGov/ITV Wales poll placed Reform UK second in Wales with 25% of the projected vote—just behind Plaid Cymru on 30%, and well ahead of Labour on 18%. That number is a stark decline: Labour won a 36% regional vote in 2021, making its current standing half of its previous share.

Disillusionment among Labour voters is evident. Only 40% of those who backed Labour in the 2024 UK general election currently intend to do so for the next Senedd election, with substantial numbers shifting to Plaid Cymru (24%), Liberal Democrats (8%), Reform UK (5%), and Greens (4%).

Local Shifts and Breakthroughs

***Michelle Beer has been elected as Carmarthenshire’s first Reform councillor (Image: Reform)***

On May 29, Reform achieved a breakthrough when Michelle Beer won the Lliedi ward by-election in Llanelli—becoming the party’s first elected councillor in Carmarthenshire. In a ward long seen as Labour territory, the win signalled a dramatic shift.

***Reform volunteers preparing election materials in Carmarthenshire (Image: Facebook)***

That momentum continued days earlier in Pembrokeshire, when Scott Thorley, a former Reform candidate, was co-opted onto Haverfordwest Town Council. His appointment ignited local opposition from campaigners concerned about Reform’s stance on the Anti-racist Wales Action Plan (AWAP).

The AWAP Dispute and Political Fallout

***Scott Thorley’s co-option onto Haverfordwest Town Council has sparked a petition (Image: Supplied)***

Reform UK has openly opposed the AWAP, criticising its focus on identity-based policies, such as increased grants for ethnic minority student teachers and cultural accommodation in public spaces. Critics say these measures undermine meritocracy and divide communities.

After Thorley’s co-option, political graffiti at Withybush Retail Park—featuring slogans like “VOTE REFORM” and “GOD SAVE US”—only intensified debate. Thorley swiftly condemned the graffiti, calling it “vandalism, plain and simple,” and defended the party’s intentions.

“As I have been invited to help on the anti‑racist action plan … I’m really confused by their comments. … Politics is about talking and helping people. … stop acting like stroppy teenagers.”
— Scott Thorley, Town Councillor, speaking to The Pembrokeshire Herald

Leadership turbulence and image strategy
Reform has also faced internal turbulence. Chairman Zia Yusuf, a practising Muslim, resigned on June 5, citing exhaustion and policy disagreements—particularly over a proposed burka ban—but reversed that decision just two days later. He returned to lead a new strategy unit focused on governance, fundraising, and outreach. His continued presence is seen as key to diversifying Reform’s image and countering claims of intolerance.

Farage, culture wars, and language policy

***Nigel Farage: Wants to scrap Welsh Language targets and identity-based policymaking***

At the helm, Nigel Farage has declared Wales a top priority, urging voters to back ‘real change’. He promised to scrap policies such as the 20mph default speed limit, the “Nation of Sanctuary” scheme, and the Welsh Government’s goal of one million Welsh speakers by 2050—labelled by Reform as cultural overreach.

While Farage offered limited detail on his opposition to the Welsh-language target, his position aligns with a broader opposition to identity-based policymaking.

Even Plaid warns: “Reform could win”

The growing momentum behind Reform UK has not gone unnoticed by its political opponents. Speaking at the party’s Spring conference in Llandudno, Plaid Cymru’s Westminster leader Liz Saville Roberts warned party members that Reform could become the largest party in the Senedd if they are not taken seriously.

“If we—Plaid Cymru—do not provide solutions to Labour’s failings, there is something worse waiting in the wings to take their place,” she said.

“If we do not take this threat seriously, they could become the biggest party in the Senedd—our national parliament. If that happens, it would be a disaster for Wales. This must galvanise us.”

Saville Roberts accused Reform of thriving on division and warned that the party would seek to privatise the NHS, strip away workers’ rights, and undermine Welsh identity and the language.

Pushback from Welsh leaders

Welsh Labour’s First Minister Mark Drakeford condemned the proposal to remove the language goal, asserting that the Welsh language “belongs to us all” and should be defended from external political interference. Plaid Cymru MS Llŷr Gruffydd dismissed Farage’s claims as “empty soundbites” and accused him of “railing against Welsh culture and identity” to advance his own agenda.

Labour’s collapse in its historical heartlands is resonating at the grassroots. The Barn Cymru poll confirms their support is now the lowest since devolution began, under 20%. Meanwhile, local expressions of discontent are growing, with public services—especially in rural and post-industrial areas—seen as deteriorating, boosting calls for change.

A once-unshakeable Labour dominance is cracking. With Plaid Cymru and Reform UK capitalising on voter fatigue, policy stumbles, and identity politics backlash, Wales is entering a new era of volatility. As the Senedd moves to proportional representation, the question isn’t whether Reform will take seats, but whether Labour has already ceded too much ground.

Local Government

Milford Haven civic service marks start of mayoral year

Published

9 hours ago

June 21, 2026

Tom Sinclair

Mayor’s charities named as civic leaders gather at St Katharine and St Peter’s Church

THE CIVIC SERVICE of the Mayor of Milford Haven, Cllr Mark Woodward, took place at St Katharine and St Peter’s Church on Saturday (June 20).

The service marked Cllr Woodward’s election as Mayor and First Citizen of Milford Haven.

It was conducted by Rev Dr Adrian Furse and Canon John Cecil, with music from church organist Richard Stephens, Gelliswick Community Choir and Milford Haven Town Band.

Guides and Brownies, Milford Haven Sea Cadets and Royal Marines Cadets were also among those taking part, with councillors Colin Sharp and Yvonne Southwell acting as ushers.

Refreshments followed at Milford Haven Bowling Club.

Local MS Paul Davies was among those attending the service and wished the new mayor all the best for his term in office.

Cllr Woodward’s chosen charities for the year are Patch Charity and Greenacres Rescue.

Photo caption:

Civic guests attended the Mayor of Milford Haven’s service at St Katharine and St Peter’s Church on Saturday (Pic: Supplied)

Charity

Toy Story fans fill charity toy box at Haverfordwest cinema

Published

19 hours ago

June 20, 2026

Tom Sinclair

Donations pour in for SNAP Specialist Play as families embrace Toy Story 5 launch

A TOY STORY-themed charity appeal at a Haverfordwest cinema has got off to a flying start, with families donating toys to support children with additional needs across Pembrokeshire.

The Palace Cinema has teamed up with local charity SNAP Specialist Play to collect new and pre-loved toys during screenings of the newly released Toy Story 5.

The appeal centres around an “Andy’s Toys” donation box, inspired by the beloved Pixar films, which has already been filled by generous filmgoers.

***Toy Story magic: The Palace Cinema foyer has been transformed with themed decorations to celebrate the film’s release***

Cinema manager Hannah Cramp said the response from the community had exceeded expectations.

Families attending opening screenings have arrived carrying bags of toys, with many children keen to share their own treasured items to help others.

The cinema has transformed its foyer into a colourful Toy Story-themed experience, complete with hand-painted decorations, character silhouettes, bunting and famous film slogans including “Reach for the Sky” and “To Infinity and Beyond”.

Many visitors have also embraced the spirit of the occasion by attending in costume as their favourite Toy Story characters.

***Specialist support: SNAP’s sensory facilities help children with additional needs learn and develop through play***

The toys are being donated to SNAP Specialist Play, a charity based within the Child Health Department at Withybush Hospital.

SNAP supports pre-school children with additional and complex needs through specialist play sessions designed to encourage communication, physical development and sensory learning.

Its facilities include sensory rooms, therapeutic play spaces and bespoke equipment used by speech and language therapists, occupational therapists and physiotherapists.

Project manager Cindy Jenkins said the charity was delighted by the partnership and grateful for the generosity shown by local families.

She said every toy donated would be put to good use, either during specialist play sessions, at family events, or through seasonal initiatives such as Christmas gift boxes for children and their siblings.

The appeal will continue until mid-July, with organisers hopeful that even more donations will be received over the coming weeks.

Anyone attending Toy Story 5 at the Palace Cinema is invited to bring along a new or good-quality pre-loved toy to support the appeal.

Cover photo:

Fancy dress fun: Palace Cinema manager Hannah Cramp helping launch the Toy Story charity appeal.

Health

Medicine shortages now ‘most severe on record’, health leaders warn

Published

19 hours ago

June 20, 2026

Tom Sinclair

PATIENTS are facing some of the worst medicine shortages ever seen in the UK, with pharmacists warning the situation now poses a serious risk to safety.

The National Pharmacy Association said shortages affecting commonly used medicines are becoming more frequent, lasting longer, and causing increasing disruption for patients, GP surgeries and pharmacies.

The warning comes as Serious Shortage Protocols for Creon, used by people with pancreatic cancer and cystic fibrosis to help digest food, have been in place since May 2024 and have now been extended until July 10, 2026.

HRT treatment Estradot has also been under a Serious Shortage Protocol since December 2024, with the current extension also running until July 10.

Patients travelling between pharmacies

A survey by the National Pharmacy Association found that 98 per cent of pharmacies had encountered patients who had visited several pharmacies in one day to find a prescription.

It also found that 96 per cent of pharmacies believed the current situation posed a serious risk to patient safety, while 89 per cent said they had been unable to dispense a medicine at least once a day because of supply problems.

Some pharmacy teams have also faced anger and abuse from patients unable to obtain medication.

Olivier Picard, Chair of the National Pharmacy Association, said: “Medicine shortages are becoming more frequent, lasting longer and causing increasing disruption for patients.

“These shortages are some of most severe the UK has experienced.

“It is deeply distressing to find patients who have travelled from pharmacy to pharmacy to find the medicines they need without success.”

Calls for urgent taskforce

The NPA is calling on the government to convene an emergency taskforce involving manufacturers, wholesalers, clinicians and pharmacists.

It also wants changes to rules which currently stop pharmacists from making simple substitutions, such as changing a tablet to a capsule or a cream to an ointment, even where a safe alternative is available.

Professor Victoria Tzortziou Brown, President of the Royal College of GPs, said medicine shortages were frustrating for patients, GPs and pharmacists, and added pressure to already stretched services.

She said the College supported pharmacists being able to make limited changes to prescriptions where a medicine is unavailable and a safe alternative exists.

She added: “The most important thing is that patients are able to access the medication they need safely and without delay.”

The Cystic Fibrosis Trust and Pancreatic Cancer UK have also raised concerns about the impact of shortages of pancreatic enzyme replacement therapy, including Creon, on people who rely on the medication to digest food, maintain weight and stay well enough for treatment.