Entertainment
The importance of betting sites maintaining their reputation and trustworthiness
Online casinos pride themselves on many things, from their luxurious menus and optimized apps to their massive selection of table games, slots and card games. But one of the most important things they need to always be on the ball with is their reputation.
These days, online casinos live and die by word of mouth online. The way they maintain their reputation is not only insightful to modern business trends in general, but also to how they interact with their base.
Bringing in new players
No matter what kind of service or product you are selling, if you want to acquire new customers or clients then you need to have a solid reputation that is built on reliability and trust.
Word of mouth is essential these days. For example, people who are looking for a new platform for sports betting will look to reviews of UK football betting sites. That way, they can find the best welcome bonuses and learn all they need to know about bookies before they actually sign up.
More people are beginning to put faith in user reviews, not just professional aggregate sites. Even though having a great selection of games and juicy welcome bonuses is important for reeling in new players, it will be hard to get them to register if people across social media and review sites are speaking negatively of the site or app.
Keeping the old players
Similarly, a good reputation is even more important for maintaining the customer base a platform acquires. Getting new people in is one thing, but keeping them for months or years is a very different and much more difficult process.
This is why more online casinos are partnering with athletes and celebrities, as well as amplifying their social media presence, as these are the types of things that set the great betting sites apart from the others.
Players stay at betting sites because there is a lot on offer, such as VIP programs, good odds, a diverse selection of games and excellent customer support – preferably the kind that can be contacted 24/7 and through multiple channels, like email or chat rooms. Most betting sites with large, reliable customer bases and a good reputation implement all of these things effectively.
Additionally, a betting site needs to have its site – or app – in order. It needs to look clean, be well optimized, get updated as necessary and be easy to navigate. Though great games and atmosphere can get people in the door, the app and site themselves can turn people away, even if they are just slightly buggy or clunky.
Staying ahead of competitors
The betting site industry keeps a close eye on its competitors, which is why they tend to offer such competitive welcome and no deposit bonuses. But it is also why they take their user reviews and reputation so seriously, because it is often the deciding factor for a lot of people.
Many casinos have similarities when it comes to game selection and themes, so they have to go out of their way to stay unique. This can involve new ways to enable or incorporate technology, but it can also just mean fostering a site or community that feels lively and interactive.
There are a number of online casinos or betting sites that will just do the bare minimum to stay afloat. They can still be fun to play at from time to time, but they are not the places that will keep people coming back for more.
A betting site that goes out of its way to stay relevant and up to date will prove to people that it cares about treating people well. Whether that’s via a robust loyalty program, lotteries and tournaments, responsibility mechanisms or partnerships with equally reliable software providers, these are the things to look out for when trying to find a trustworthy betting site or app.
Why is a betting site’s reputation so important?
Betting sites are a business, and like any business, they stay afloat and scale up by making their current customers feel satisfied. But when it comes to gambling, there are extra factors to keep in mind.
For one thing, gambling can have a reputation for being too risky or too seedy. Luckily, there are more than enough examples in popular culture to show that casinos can be a fun, no-hassle experience if you know what to expect. In this sense, casinos owe it to themselves and to their potential customers to show they want you to have a good time. This is important for their reputation, as it tells people they are not just another source of entertainment.
The bigger issue, though, is with regulation and licensing. Unfortunately, there are many unlicensed betting sites and online casinos out there, and they can’t be trusted for a variety of reasons. They could be operating illegally, or they could be trying to pull a fast one on their customers.
Reputable betting sites earn licenses and are proud of it. Licenses prove they know how to follow rules and laws, and not accidentally bring any trouble to their customers. Many people will stay away from an entire brand of betting sites if they hear they cannot be trusted. This is why betting sites take their reputation so seriously.
Entertainment
Freyja’s ‘Aquantis’ named winner of Torch Theatre’s festive design competition
TEN-YEAR-OLD Freyja from St Francis RC School has been crowned the winner of the Torch Theatre’s Design an Evil Sea Creature competition – beating more than 300 imaginative entries that ranged from cyclops creations to fanged dolphins and double-headed stingrays.
Her design, Aquantis, caught the eye of the judges and will now be brought to life on stage in this year’s Christmas pantomime, Rapunzel, at the Torch Theatre.
Freyja said she was “ecstatic” to hear the news.
“It was really good news to have. Drawing and creative writing is something that I enjoy and have a passion for, so to be given this opportunity and to win was incredible. I’d like to say well done to everyone else who entered – it was a fun competition to be part of.”
A sea monster with a story
So what exactly is the Aquantis?
“She was once a tiny kraken with a big heart,” Freyja explained. “She has special powers and shoots slime balls that can paralyse her victims – and during the paralysis phase they are completely under Aquantis’ control. She swims joyfully through the enchanting depths of the sea with a love of exploring every corner of the ocean.”
Freyja said her imagination and a recent snorkelling trip inspired the creature.
“My idea for the Aquantis came through my imagination, after deciding what backstory I wanted to create for her. I can’t say I’ve seen any sea monsters up close, but I’ve recently been snorkelling in the Red Sea so that helped give the Aquantis an edge. I’m really honoured to have been chosen and can’t wait to see it all come together on stage.”
Workshops inspire young artists
This year’s project was delivered in partnership with the Arts Society West Wales, whose representatives joined Torch Theatre professionals for day-long creative workshops in three Milford Haven primary schools. The aim was to help pupils imagine, design and model their own scary sea monsters.
The children’s enthusiasm and creativity were clear throughout the sessions, with dozens of colourful, sci-fi-inspired designs produced. All entries are now on display in the Torch Theatre Gallery.
Torch Theatre’s Artistic Director, Chelsey Gillard, said she was so impressed by the range of ideas that several of the friendlier creatures will also feature in Rapunzel, voiced by members of the Torch Youth Theatre.
Rapunzel this Christmas
Rapunzel runs at the Torch Theatre from Saturday 6 December to Sunday 28 December.
Tickets: £24.50 | £20.00 concessions | £78.00 family.
Relaxed Environment Performance: Saturday 13 December at 2:00pm.
BSL Interpreted Performance (Liz May): Tuesday 16 December, 6:00pm.
Entertainment
Artistic licence brings comedy classic noises off to the Torch Theatre
PEMBROKESHIRE theatre company Artistic Licence is preparing to bring the much-loved farce Noises Off to the Torch Theatre in Milford Haven from Thursday 5 to Saturday 7 February.
It is 25 years since the National Theatre’s ground-breaking production of Michael Frayn’s comedy first wowed audiences. Now Artistic Licence is presenting its own take on what critics have long hailed as “the greatest farce ever written”.
Packed with slamming doors, flying sardines and backstage mayhem, Noises Off follows a theatre company whose production is falling apart both on stage and behind the scenes. The result is a chaotic tribute to live theatre – and the perfect night out for anyone who has ever been on stage, or simply sat in the audience.
Local cast takes centre stage
The entire cast is drawn from Pembrokeshire performers. Artistic Licence, which champions local talent, has assembled a strong ensemble for the show.
The company includes Kerry Steed as Dotty/Mrs Clackett, Marcus Lewis as Lloyd, Alex Jukes as Garry/Roger, Laura Barrett as Brooke/Vicki, Will Oliver as Frederick/Phillip/Sheikh, Janine Lewis as Belinda/Flavia, Frank Tobin as Selsdon/Burglar, Hun Benbow as Tim/Stage Manager, and Chloe Wheeler as Poppy/ASM.
Artistic Licence was founded by Carol Mackintosh, Trisha Biffen and Marcus Lewis to bring classic plays and quality comedy to local audiences, while giving Pembrokeshire actors the opportunity to perform at the county’s only professional producing theatre.
“We’re so excited to be bringing Noises Off to the Torch,” said Carol, Tricia and Marcus. “It’s one of the funniest plays ever written, and it’s a real treat to work with such a talented group of local performers. Artistic Licence is all about celebrating great writing and giving Pembrokeshire talent a chance to shine – and Noises Off is the perfect show for that.”
How to book
Performances take place in the Torch Theatre’s Main House from 5–7 February 2026. Tickets are available now from the Box Office on 01646 695267 or online at torchtheatre.co.uk.
For anyone who loves theatre, laughter and a generous dose of organised chaos, this is one not to miss.
Entertainment
Will new broadband work bring faster internet to rural Wales by early 2026?
Wales is moving forward with plans that bring real internet coverage to areas where speeds fall short. The project now launched is built on data, fieldwork, returned funding and a clear digital objective. The timing and the scope are fixed, the tools are known, and the outcome is firm. Rural parts of Wales can expect change early in 2026.
A plan built for areas still waiting
The Welsh Government set aside £70 million to bring high-speed broadband to premises where 30Mbps is still out of reach. These areas sit outside all commercial and public rollout activity confirmed for the next three years.
The new effort uses returned funds from BT’s Superfast Cymru phase. Take-up levels went up, the clawback clause activated, and now the amount is being put back into the ground.
There are two LOTS in the framework. LOT 1 carries £60 million and targets clusters with 1,000 or more premises. LOT 2 carries £10 million and goes to smaller sites with fewer than 1,000.
The tender was open until November 26th, 2025. Contracts are expected to be handed out on 20 January 2026. Once awarded, the build can begin. The first results are expected soon.
Coverage gaps are actively targeted
As of mid-2025, around 97.6 percent of premises across Wales reach 30Mbps or more. Roughly 87.8 percent of those can access gigabit speeds. However, smaller areas still remain with lower coverage. These are the homes, farms, outbuildings, and business spots now included in the new plan.
The open market review defines the list. It checks all current commercial and government plans and picks only those premises outside them. That keeps the focus on gaps. It also stops money from going to areas already covered.
Installation cost per premise stands around £2,400. That is slightly higher than figures under Project Gigabit, which usually run under £2,000. Reaching these remote spots takes more work, more equipment, and more time. FTTP is the main option here, as fibre to the Premises means fast, direct access right at the socket.
Where the difference will be felt
This rollout reaches people and places with low speeds, weak lines and poor access to online services. The reach includes people working from rural homes, small business owners, live streamers, and residents who rely on online platforms for everyday tasks.
New coverage will also change how users access data-heavy services like online gaming, app-based tools, and systems that demand instant response and secure payments.
Faster internet helps with media, support platforms, and site features that rely on strong upload and download signals. Those who play online casino games on established gaming platforms will notice smoother delivery.
This type of gaming in the UK has grown steadily in recent years. It is driven by the ease of access from home and the steady shift toward digital formats. With stronger networks, features like live tables, high‑speed slots, and timed promotions can perform more reliably.
With the broadband upgrade, performance will be more consistent, and the interface will become more responsive, especially where visuals or payouts are involved.
Research that helped target the project
The Welsh Government commissioned Cwmpas to gather feedback from those living and working in the most affected areas. This research reached across all parts of Wales and focused on rural users. Respondents included students, self-employed workers, remote professionals, and community leaders.
The biggest age group was 54 to 63, which made up 31.4 percent of replies. The group with the lowest reply rate was 16 to 25, at just 1.45 percent.
Many users saw FTTP as the best solution. They wanted something that worked now, but they were ready to accept bridging options until the final system could be built. Every user surveyed asked for fast and reliable service. No one wanted to wait another three years.
UK Government feedback from similar research confirmed the trend. Those living in areas with limited coverage said they wanted better access for basic online actions, work‑from‑home tasks, and information services. Businesses said they needed faster lines for productivity, better access to cloud tools, and system stability for customer contact.
Support, structure and who builds it
The Welsh Government worked alongside Building Digital UK and local councils to avoid overlap and make sure that funding reached places without confirmed service. City and growth deals across Wales also had input. Coordination across all levels was a key part of planning.
The grant process will include requirements for environmental awareness. Past broadband builds asked providers to show how they would manage biodiversity, and this project will carry the same. Civil works for fibre take weeks, so early notice and open communication help ease disruption in each area.
While this is an infrastructure project, some users face extra difficulty once it goes live. Low income and low digital confidence can slow take-up. This was flagged in early assessments. Providers may offer setup guidance and local signposting to make sure coverage turns into real access.
The build also gives support to third sector groups. These groups use online tools to manage funding, communicate with teams and run outreach. Reliable broadband makes this simpler. The same applies to people using online learning, public service portals or tools with streaming content. It keeps users in touch with what matters.
Fixed timetable, clear impact
The contracts close in late 2025, and awards follow in January 2026. The first build phase starts just after that. Over time, the network will stretch into farms, valleys, border towns, hill properties, and distant coast spots. Each home and business added gets stable signal and a future‑proof line.
The aim is always steady access. Rural areas take longer to build into, but the model here has been tested and planned with care. Providers like Openreach, Ogi, Netomnia and Virgin Media all match the project size. Some need more backing than others, and some may only go after one LOT.
Service helps people stay productive. It lets platforms run with fewer errors. It removes the weak points in a stream or feed. Once the new lines go live, the full package of modern tools and services can follow. Wales stays online without lag, skips the drop, and cuts out the wait.
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