Business
Newport named UK’s fastest-rising summer hotspot, with 2800% surge in bookings
Pembrokeshire gem in the spotlight as tourists seek scenic, crowd-free escapes
NEWPORT in north Pembrokeshire has been named the fastest-rising, lesser-known summer destination in the UK — after a staggering 2809% increase in holiday enquiries over the last two years.

The data comes from UK holiday provider Independent Cottages, which analysed booking trends from 2022 to 2024. Their findings reveal that holidaymakers are turning their backs on overcrowded resorts and instead opting for tranquil, scenic getaways — with the coastal town of Newport topping the list.
Nestled beneath Carningli Mountain and along the stunning Pembrokeshire Coast National Park, Newport is being hailed as the perfect blend of heritage, hospitality and natural beauty. The town’s charm lies in its slower pace of life, medieval roots, award-winning beaches and proximity to the iconic Pembrokeshire Coast Path.
The surge in interest is being attributed to a growing appetite for UK-based breaks offering a more authentic and peaceful alternative to busier tourist areas — a trend amplified by rising temperatures and the increasing cost of overseas travel.
A town steeped in history and beauty
Founded in the 12th century, Newport still retains its historic character, with over 60 listed buildings, the remains of a Norman castle, and a charming 12th-century church. Visitors can stroll through streets lined with Georgian townhouses and traditional Welsh cottages before making their way to the golden sands of Newport Sands Beach.
The beach, which has previously won a national Seaside Award, is a favourite for dog walkers, kayakers and families, with wide open sands perfect for rock pooling and paddling at low tide. Nearby, Newport Parrog offers a quieter setting and is popular among boaters and locals — also serving as a gateway to the Pembrokeshire Coast Path.
Tourism on the rise
The town’s popularity is a win for local businesses, with cafes, pubs and restaurants already reporting a boost in trade. Newport’s eateries offer a warm Welsh welcome with locally sourced seafood, traditional dishes and family-friendly options — often accompanied by live music or scenic sea views.
Just a short drive away, visitors can explore the Preseli Hills, home to ancient burial sites and the source of the famed Stonehenge bluestones. Wildlife lovers can spot red kites and wild ponies in the unspoilt uplands.
With bookings soaring, Independent Cottages is urging those keen to visit to act fast — especially as last-minute offers are now live on their site.
To explore stays in and around Newport, visit:
📍 www.independentcottages.co.uk/pembrokeshire_coast/newport
Or find late deals here:
📍 www.independentcottages.co.uk/last-minute-cottages
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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