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Specsavers founder awarded CBE in King’s Birthday Honours

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CO-FOUNDER and Chair of Specsavers Doug Perkins, has been made a Commander of the Order of the British Empire by His Majesty King Charles in this year’s Kings Birthday Honours List, for his services to business and trade.

Specsavers was formed by Doug and his wife Dame Mary, from Carmarthenshire, in 1984 and is now the largest private eye and hearing care provider in the world, winning global recognition for its famous ‘Should’ve Gone to Specsavers’ strapline and humorous approach to marketing. As well as an innovative approach to pricing and advertising, Doug applied a pioneering joint-venture partnership model to the optical industry. Each Specsavers business, which now number more than 1,000 in the UK alone, is part-owned and managed by its own directors, who are shareholders, supported by a comprehensive supply chain and specialists in various support offices, providing services such as marketing, accounting and IT.

Doug has always been very much involved with the day-to-day running of the business and is passionate about innovation and clinical excellence. He spearheaded the rollout of OCT scanners in all Specsavers stores and continues to champion the role optometrists and audiologists play in supporting the NHS and delivering healthcare in the community.

‘I can’t tell you how honoured I feel to receive this award for services to business as I have dedicated my entire career to helping people to see and hear more clearly. But more importantly, this is recognition for the 45,000 people around the world who work for Specsavers and for our ophthalmic surgery business Newmedica and their dedication to changing people’s lives through better sight and hearing,’ he says.

‘Together, we have achieved so much since we started this business more than 40 years ago from pretty humble beginnings and it’s really quite incredible that we are now offering our services to more than 48 million people, as far afield as Canada and New Zealand, and have a robust supply chain that spans the world from the UK and Europe to Asia Pacific. None of that could have been achieved without loyal, hardworking, visionary colleagues and partners. My wife Mary and I recognised from the very beginning, when we started the business together, that we needed to surround ourselves with people with the right skills to propel as forward if we were to achieve our goals of offering value for money and experts who truly care.’

Born in Llanelli, Wales, in 1943, the son of a police sergeant and a farmer’s daughter, Doug has been industrious from a young age and had jobs as an errand boy, laundry delivery driver and assistant at a local chemist. He credited this experience as instilling in him the value of hard work and inspiring in him a passion for healthcare and retail.

Doug qualified as an optometrist from Cardiff College of Advanced Technology in 1965 where he met Mary Bebbington. Together they founded Bebbington and Perkins Opticians, which they sold in 1980 before moving to the island of Guernsey to be closer to Mary’s parents, who had retired there. Doug still goes into the Guernsey office every day and travels extensively to support business growth and the industry sector as a whole.

‘I am just as passionate now as I ever was about the future of optometry, ophthalmology and audiology, as well as further opportunities and expansion of the Specsavers group, which includes our Newmedica eye hospitals in England. Improving access to expert eye and hearing care for everyone, regardless of their circumstances or where they live, has been and will continue to be our driving force and I have no intention of retiring as long as I can continue to be useful to that cause,’ he says.

The company was put into a family trust some years ago to ensure that it would continue to operate under the Perkins stewardship and prevent it being sold into private equity. It remains very much a family business, with son John Perkins as CEO and four of their seven grandchildren already very much involved in the organisation.

 

Business

205-unit storage site at Pembrokeshire farm submitted to planners

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A CALL to allow a Pembrokeshire farm to keep a storage facility for more than 200 caravans, boats, cars and farm machines as a form of diversification has been submitted to county planners.

In an application to Pembrokeshire County Council, Mr & Mrs Davies, through agent A.D Architectural Design Consultants Ltd, seek retrospective permission for a farm diversification scheme to accommodate the storage of caravans, boats, cars and farm machinery in four of eight agricultural sheds and on hard-standing concrete courtyards at Froghall Farm, Spittal.

The works were completed back in 2019.

A supporting statement accompanying the application said: “At present, four of the eight shed structures on the site form part of the caravan and boat storage scheme, with additional touring caravans stored externally on the concrete courtyards.”

It said the storage provision was split as follows: Shed 1 – farm workshop, and 30 caravans, motorhomes, boats & cars; shed 2 – 16 caravans; shed 3 – 28 caravans, motorhomes, boats & cars – 28; shed 8 – cubicle shed, 11 units of farm machines, motorhomes & caravans; courtyard storage of 120 touring caravans, for an overall storage of 205 units.

The statement added: “It would take place in an accessible location, would incorporate sustainable transport and accessibility principles and would not result in a detrimental impact on highway safety or in traffic exceeding the capacity of the highway network; access road is a no-through road with no increase in traffic due to the nature of development.

“There won’t be a constant stream/flow of traffic as the site’s used for storage. Our client offers a towing service to sites in and around Pembrokeshire, which is used by 45 per cent of their customers, who are unable or prefer not to tow themselves. This gives our client control over the flow of traffic.”

The application will be considered by county planners at a later date.

 

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Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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