Business
ITS wins £3.5m dark fibre contract to boost Carmarthenshire connectivity
Digital upgrade for education, health, and council services
ITS, a leading provider of full-fibre infrastructure, has secured a £3.5 million dark fibre contract under the Swansea Bay City Deal’s Digital Infrastructure Programme, aiming to enhance public sector connectivity across Carmarthenshire.
This marks ITS’s first move into South Wales, and aligns with the region’s ambition to become a smart, digitally inclusive area ready to embrace emerging technologies.
Connecting key public services
The project will deliver 41 dark fibre connections across 34 strategic sites, including schools, hospitals, and council offices. Partners in the scheme include Carmarthenshire County Council, the University of Wales Trinity Saint David, Hywel Dda University Health Board, and Coleg Sir Gar.
The high-capacity dark fibre network will enable the fast, secure transfer of large volumes of data, allowing for real-time collaboration between institutions. This will support modern applications such as artificial intelligence, facilitate data-driven decision-making, and improve the delivery of public services.
Wider community benefits
Beyond infrastructure, the project also focuses on digital inclusion and environmental sustainability. Each local authority will appoint Digital Champions to engage with poorly connected communities, government bodies, and industry, ensuring the benefits of improved connectivity are shared widely.
In addition to the public sector contract, ITS is committing to private investment in a wholesale full fibre network, which will follow the same route and expand further to pass over 2,800 local businesses. This will give more organisations access to gigabit-capable services and enhance competition in the local broadband market.
Industry-leading technology
ITS is at the forefront of connectivity innovation, with its entire network built on XGS-PON technology. It is the first UK provider to trial dedicated internet access using 50G-PON in both lab and live settings — offering ultra-fast speeds using existing infrastructure with less equipment, making it a more sustainable solution.
Leadership comments
Daren Baythorpe, CEO of ITS, said: “We are thrilled to have been successful in this tender process which will see us play a pivotal role in transforming the area’s digital landscape. As our first public sector contract in South Wales, this is a fantastic milestone for us and one that will provide the foundation for a connected future for the region, driving innovation and prosperity for the entire community.”
Cllr Philip Hughes, Cabinet Member for Organisation and Workforce at Carmarthenshire County Council, added: “This announcement marks a significant advancement in equipping our public sector services to meet future demands. This project will underpin the expanding needs of digital services in our communities, which rely on having effective, secure, and high-capacity infrastructure.”
Cllr Hazel Evans also welcomed the news: “Not only will this enhance the quality and reliability of services for communities across the county, but it will also act as a catalyst for further investment into digital infrastructure. This investment will foster innovation and economic growth, helping to ensure that Carmarthenshire is able to benefit from technological advancements.”
Strengthening the region
To support its growing commitment to South Wales, ITS has appointed Stephen Dobynne, its Client Director for the Public Sector, to the Private Sector Advisory Board of the South West Wales Corporate Joint Committee (SWWCJC).
For more information on this project or to explore how to improve digital connectivity in your area, contact your local Digital Champion.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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