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Welsh people trust local businesses more

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Emma Watkins: CBI Wales Director

Emma Watkins: CBI Wales Director

PEOPLE in Wales have a dramatically higher level of trust in businesses in their area than they do in UK business as a whole, new figures reveal. The CBI’s Great Business Debate (its campaign to increase public trust in business) has published a YouGov survey of over four thousand people, including 232 in Wales. It shows that, when people’s feelings about businesses are determined by their direct experience, they are overwhelmingly positive but that this often fails to translate into support for business generally.

In Wales 83% of people trust ‘local businesses’ (firms in their vicinity, big or small, that they interact with) compared with 57% who trust business overall. That matches a pattern for the whole UK where the figures were 81% and 57%. The CBI is encouraging individuals to recognise that contradiction and calling on businesses to go further in strengthening their engagement with the areas where they operate. It is also calling on businesses to tell the bigger story of their contribution to communities, jobs and investment more convincingly.

Emma Watkins, CBI Wales Director, said: “Businesses here have a job to do using the warmth felt for them at a local level to improve feelings about UK business as a whole. “When people have direct experience of companies, for example as customers or employees, it’s overwhelmingly good and trust is high as a result. But opinions about business generally seem to have less solid roots. These views are more likely to be influenced by things people read or hear second hand and are a lot less positive.

“As part of the CBI’s trust-inbusiness campaign, The Great Business Debate, we’re challenging individuals to think about the contradiction in how they perceive businesses locally and business generally. We’re also calling on firms in Wales to build on the positive engagement they already have in the areas where they operate and to tell more convincingly the story of their impact on jobs, investment and taxes which is felt in communities all over the country.” In Wales more than two thirds of people (64%) agree they are more likely to trust a business with a strong presence in their area while only 5% feel local businesses don’t have a positive impact on their locality. Other key findings for Wales include:

• 58% agree local businesses often support other businesses in the area by sourcing locally – only 12% disagree

• 55% agree businesses in my area are proud to be part of the community – only 8% disagree

• Creating and supporting local jobs is the main thing people in the region say ‘local businesses’ (firms in their vicinity, big or small, that they interact with) should be doing more of to build trust (67%) along with providing good customer service (67%) • The trust-building action they want more of from ‘national businesses’ (firms big and small operating across the UK) is similar, jobs 73% and service 71%.

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Business

Wolfscastle Country Hotel crowned Wales’ best boutique wedding venue

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THE Wolfscastle Country Hotel and Spa has been named Wales’ Best Boutique Wedding Venue for 2024 at the prestigious Welsh National Wedding Awards.

The ceremony, held on Sunday (Nov 10) at Swansea’s Brangwyn Hall, welcomed more than 600 guests for its 13th annual celebration. Thousands of votes were cast by brides, grooms, and supporters to determine the winners from over 300 shortlisted nominees.

Double victory

The Wolfscastle Country Hotel and Spa not only won the regional title for west Wales but also secured the national accolade for the second time in three years.

Known for its glamorous reception spaces and elegant ceremony room, the hotel offers a comprehensive bridal package. This includes wedding accommodation and a private spa experience featuring a hot tub, sauna, and various treatments.

Celebrating success

Taking to social media, the hotel expressed gratitude to its guests and staff for their role in achieving this prestigious honour.

Hotel owner Andy Stirling said:
“We’re very proud to have been nominated and voted winners in both our local and national categories.

“I have the pleasure of seeing how tirelessly Lowri, and my wife Mandy Stirling, our wedding coordinators, work on every wedding to tailor the experience to suit the couples we have joining us.

“We pride ourselves on offering exquisite in-house catering provided by head chef Seb, head pastry chef Adama, and our excellent kitchen team, backed up by first-class table service from our highly experienced waiting staff.

“I am overwhelmingly grateful for the support of our guests and couples who have wedded with us in helping achieve this award.

“I know that myself and the team all look forward to hosting many more phenomenal weddings in the future.”

Welsh National Wedding Awards

The awards celebrate the best wedding venues and services across Wales, with attendees from all regions of the country.

Celebrations: Andy and Mandy Stirling with wedding co-ordinator Lowri Nicholas (Pic: Wolfscastle Country Hotel and Spa)

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Business

Upgrades completed at Port of Milford Haven’s simulator suite

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UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.


The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.

Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.

Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”

For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.

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Business

Thousands of homes in rural Wales gain from faster 4G boost

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RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.

The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.

There is a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties

Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”

SUPPORTING DIGITAL INCLUSION

As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.

Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.

“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”

ADDRESSING CONNECTIVITY GAPS

An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.

Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.

“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.

The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.

Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”

GOVERNMENT INVESTMENT IN REMOTE WALES

The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.

The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.

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