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Pembrokeshire still going strong as ice cream vans become a dying breed

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From the days on Rabbaiotti’s vans in the 1960s to Superwhippy in Broad Haven, Wales now has just 80 ice cream vans left

ONLY 80 ice cream vans remain in Wales, a far cry from the golden era when their chimes were a soundtrack to summer.

A new report shows there are just 1,538 vans still operating across the UK, compared to around 20,000 in the 1950s. Wales ranks third among the four nations, with 25 vans per one million people, but ten local authority areas have none recorded at all.

Pembrokeshire has just three licenced vans for mobile trade.

The decline has been blamed on rising costs, supermarket competition, and restrictions on street trading. In Wales alone there are 600 prohibited trading streets or zones, with more than 300 in Cardiff.

Rabbaiotti’s legacy

In Milford Haven, ice cream was once big business. The Rabbaiotti family ran a café on Charles Street, an ice cream factory, and a fleet of vans that toured the town from the 1950s onwards. Locals knew the café simply as “Rabbis,” and for many, the highlight of a visit there in the 1980s was a coke float – Coca-Cola topped with a scoop of fresh ice cream.

Family memories: Sonia Lorraine Bambrough pictured with her children Craig and Victoria while driving a Rabbaiotti’s ice cream van in the 1980s (Pic: Sonia Bambrough).

The vans, meanwhile, were community fixtures. Doris Garland, who worked on them in the 1960s and 70s, recalled disinfecting coins in solution before serving cones, and remembered how the vans sold more than just frozen treats. “They sold everything — even fags!” she laughed. In an era before domestic freezers and convenience stores, they were mobile shops as much as ice cream sellers.

Well into the 1990s, those same vans were still on the road in Pembrokeshire, delighting a new generation of children.

Milford Haven Carnival 1987
Rabbi’s, Charles Street, Milford Haven, 1987 (Pic: File)

Fecci’s and Joe’s

Tenby had its own ice cream tradition in the shape of Fecci’s parlour on St George’s Street. A holiday institution for decades, it was remembered for queues out the door and classic seaside sundaes.

Further east, Swansea became synonymous with Joe’s, founded in 1922 by Joe Cascarini. Still run by his descendants, Joe’s remains a city landmark, its story part of the wider tale of Italian migration to Wales.

By the 1930s, Italian families had set up so many cafés in the Valleys that “Bracchi” became a generic word for a corner shop. But wartime tragedy also touched these communities. In 1940, when Italians in Britain were interned, Bartolomeo Rabaiotti of Pontypridd was among those who died when the Arandora Star was sunk by a German U-boat.

Pembrokeshire’s mobile operators

McGeown’s van WIII HPY at The Rath, Milford Haven 2023 (Pic: Facebook)

The modern fleet

While Rabbaiotti’s vans and Fecci’s parlour belong to Pembrokeshire’s past, the county still has ice cream men carrying the trade forward.

Martin McGeown, who runs Pembrokeshire Superwhippy, is one of just two operators in the county with a mobile street trading licence. Alongside Jack Worley, he operates a new Mercedes van fitted with the latest electric battery system, allowing the soft-serve machine to run without idling a diesel engine and cutting down emissions.

Martin McGeown, his assistant Sian Davies with Martin’s three children Jack, Amirah and Alyannah. The team were giving out free ice cream to all the pupils of Ysgol Caer Elen in Haverfordwest
The McGeown family operate a fleet of two vans, with electric operation, the most modern fleet in all of wales

But the investment comes at a cost. A new van now sets traders back around £200,000, a major barrier for anyone trying to enter the business.

Martin’s connection goes back a generation. His father Jimmy McGeown ran vans in the 1980s, while his mother Vanessa and aunt Ruth also worked on the family vehicles. “I was about eight and my sister Helen was five when we’d be sat in the garden while mum and dad were out with the vans,” he recalled.

And innovation is keeping the tradition alive in Tenby, where Anthony Phillips and his family-run Pembrokeshire Beach Ices have launched what is believed to be the UK’s first zero-emissions beach ice cream van. Converted from a Land Rover at a cost of £50,000, it switches to electric power when trading on the sands, proudly displaying the slogan: “Going green to keep the beach clean.”

New ‘greener’ ice cream vans in Tenby have batteries to run the freezers

A changing tradition

From Rabbaiotti’s coke floats to Fecci’s parlour sundaes, and from Superwhippy’s cones on the Rath to Tenby’s green van, Pembrokeshire’s love affair with ice cream spans generations.

The numbers may be dwindling — but as long as there is sunshine over the county’s beaches, there will always be a queue for a cornet.

Ice Cream in milford haven, 1967

 

News

Motorcyclist injured in Johnston crash after overtaking lorry

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Rider treated by paramedics following collision with van pulling out from junction

A MOTORCYCLIST was treated by paramedics after a collision with a van in Johnston on Monday morning (Mar 16).

The crash happened shortly after 9.15am as the rider was overtaking a lorry through slow-moving traffic on the main road. It is understood the lorry blocked the rider’s view of a van pulling out from a junction near KO Carpets.

Police units attended promptly to assist at the scene.

The motorcyclist is not believed to have been seriously injured.

The van suffered slight damage, including a broken wing mirror.

The road was not closed, police said.

 

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Health

Plaid Cymru to hold public meeting over Withybush hospital surgery cuts

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Candidates say residents must be heard after emergency services decision

PLAID CYMRU candidates for the Ceredigion Penfro constituency will host a public meeting in Pembrokeshire to discuss concerns over the future of services at Withybush Hospital.

The event will take place at 6:30pm on Monday (Mar 31) at Letterston Village Hall, giving residents the opportunity to share their experiences and concerns following Hywel Dda University Health Board’s decision last month to remove emergency general surgery from the hospital.

Campaigners say the move will force many patients requiring urgent treatment to travel further for care, raising fears about the potential impact on patient safety in rural west Wales.

Elin Jones, Plaid Cymru lead candidate for Ceredigion Penfro, said: “Withybush is such an important hospital for the community and residents of Pembrokeshire. The decision to remove its emergency general surgery will severely weaken the life-saving capacity of this hospital.

“Plaid Cymru has long championed small rural hospitals such as Bronglais and Withybush. We need to ensure these hospitals remain strong local services within our communities. Withybush should have the basic life-saving and everyday treatment services it needs to function as a full general hospital.”

Kerry Ferguson, Plaid Cymru candidate for Pembrokeshire within the Ceredigion Penfro constituency, said the recent success of a public petition had demonstrated the strength of local feeling.

“It’s great to see that the online petition calling for Welsh Government intervention to restore emergency surgery and essential services at Withybush has reached its target, meaning it will now be debated in the Senedd,” she said.

“We are extremely disappointed by the Health Board’s decision to remove emergency general surgery at Withybush. Increased journey times for anyone in need of urgent medical treatment will put lives at risk. We need government intervention now to overturn this decision.”

Residents across Pembrokeshire have continued to raise concerns about the future of services at the hospital, which has long been a focal point in debates about healthcare provision in rural west Wales.

 

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Climate

Research vessel begins mission to study seabed carbon in Irish Sea

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Bangor University scientists join £2.1m project investigating the impact of bottom trawling on carbon stored beneath the seabed

A STATE OF THE ART research vessel has set sail from Liverpool to investigate how bottom trawling may affect carbon stored in the seabed of the Irish Sea.

The scientific expedition is part of a £2.1 million research project funded by the Natural Environment Research Council and led by Professor Jan Geert Hiddink of Bangor University.

A team of eighteen scientists has embarked on the RRS Discovery, one of the world’s most advanced research vessels, for a three-and-a-half-week voyage studying the impact of fishing activity on carbon held in seabed sediments.

Before the ship departed, a number of local dignitaries were invited aboard for a tour of the vessel, including Liverpool City Region Mayor Steve Rotheram and National Oceanography Centre Operations Director Natalie Campbell.

Professor Jan Geert Hiddink, from Bangor University’s School of Ocean Sciences, said bottom-trawl fishing is both vital to global food supply and a major disturbance to seabed environments.

“Bottom-trawl fishing provides around a quarter of global seafood but is also the most extensive physical disturbance caused by human activities to stocks of carbon locked in seabed sediments,” he said.

“This is important because recent evidence suggests that disturbing the seabed could lead to the release of significant amounts of greenhouse gases from the seabed into the atmosphere.

“There are still major uncertainties about how this disturbance affects carbon stored beneath the seabed. As a result, the impact of these disturbances is largely unquantified and currently unregulated.

“The aim of this project is to gain a much clearer understanding of what is happening so that scientists, policymakers and regulators can make informed decisions in the future.”

Seven research organisations are collaborating on the project: Bangor University, the Centre for Environment, Fisheries and Aquaculture Science (CEFAS), Heriot-Watt University, the University of Leeds, Plymouth Marine Laboratory, the University of St Andrews, and Imperial College London.

Caption: Scientists prepare to begin their research aboard the RRS Discovery, one of the world’s most advanced research vessels.

 

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