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Pembrokeshire still going strong as ice cream vans become a dying breed

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From the days on Rabbaiotti’s vans in the 1960s to Superwhippy in Broad Haven, Wales now has just 80 ice cream vans left

ONLY 80 ice cream vans remain in Wales, a far cry from the golden era when their chimes were a soundtrack to summer.

A new report shows there are just 1,538 vans still operating across the UK, compared to around 20,000 in the 1950s. Wales ranks third among the four nations, with 25 vans per one million people, but ten local authority areas have none recorded at all.

Pembrokeshire has just three licenced vans for mobile trade.

The decline has been blamed on rising costs, supermarket competition, and restrictions on street trading. In Wales alone there are 600 prohibited trading streets or zones, with more than 300 in Cardiff.

Rabbaiotti’s legacy

In Milford Haven, ice cream was once big business. The Rabbaiotti family ran a café on Charles Street, an ice cream factory, and a fleet of vans that toured the town from the 1950s onwards. Locals knew the café simply as “Rabbis,” and for many, the highlight of a visit there in the 1980s was a coke float – Coca-Cola topped with a scoop of fresh ice cream.

Family memories: Sonia Lorraine Bambrough pictured with her children Craig and Victoria while driving a Rabbaiotti’s ice cream van in the 1980s (Pic: Sonia Bambrough).

The vans, meanwhile, were community fixtures. Doris Garland, who worked on them in the 1960s and 70s, recalled disinfecting coins in solution before serving cones, and remembered how the vans sold more than just frozen treats. “They sold everything — even fags!” she laughed. In an era before domestic freezers and convenience stores, they were mobile shops as much as ice cream sellers.

Well into the 1990s, those same vans were still on the road in Pembrokeshire, delighting a new generation of children.

Milford Haven Carnival 1987
Rabbi’s, Charles Street, Milford Haven, 1987 (Pic: File)

Fecci’s and Joe’s

Tenby had its own ice cream tradition in the shape of Fecci’s parlour on St George’s Street. A holiday institution for decades, it was remembered for queues out the door and classic seaside sundaes.

Further east, Swansea became synonymous with Joe’s, founded in 1922 by Joe Cascarini. Still run by his descendants, Joe’s remains a city landmark, its story part of the wider tale of Italian migration to Wales.

By the 1930s, Italian families had set up so many cafés in the Valleys that “Bracchi” became a generic word for a corner shop. But wartime tragedy also touched these communities. In 1940, when Italians in Britain were interned, Bartolomeo Rabaiotti of Pontypridd was among those who died when the Arandora Star was sunk by a German U-boat.

Pembrokeshire’s mobile operators

McGeown’s van WIII HPY at The Rath, Milford Haven 2023 (Pic: Facebook)

The modern fleet

While Rabbaiotti’s vans and Fecci’s parlour belong to Pembrokeshire’s past, the county still has ice cream men carrying the trade forward.

Martin McGeown, who runs Pembrokeshire Superwhippy, is one of just two operators in the county with a mobile street trading licence. Alongside Jack Worley, he operates a new Mercedes van fitted with the latest electric battery system, allowing the soft-serve machine to run without idling a diesel engine and cutting down emissions.

Martin McGeown, his assistant Sian Davies with Martin’s three children Jack, Amirah and Alyannah. The team were giving out free ice cream to all the pupils of Ysgol Caer Elen in Haverfordwest
The McGeown family operate a fleet of two vans, with electric operation, the most modern fleet in all of wales

But the investment comes at a cost. A new van now sets traders back around £200,000, a major barrier for anyone trying to enter the business.

Martin’s connection goes back a generation. His father Jimmy McGeown ran vans in the 1980s, while his mother Vanessa and aunt Ruth also worked on the family vehicles. “I was about eight and my sister Helen was five when we’d be sat in the garden while mum and dad were out with the vans,” he recalled.

And innovation is keeping the tradition alive in Tenby, where Anthony Phillips and his family-run Pembrokeshire Beach Ices have launched what is believed to be the UK’s first zero-emissions beach ice cream van. Converted from a Land Rover at a cost of £50,000, it switches to electric power when trading on the sands, proudly displaying the slogan: “Going green to keep the beach clean.”

New ‘greener’ ice cream vans in Tenby have batteries to run the freezers

A changing tradition

From Rabbaiotti’s coke floats to Fecci’s parlour sundaes, and from Superwhippy’s cones on the Rath to Tenby’s green van, Pembrokeshire’s love affair with ice cream spans generations.

The numbers may be dwindling — but as long as there is sunshine over the county’s beaches, there will always be a queue for a cornet.

Ice Cream in milford haven, 1967

Crime

Man spared jail after baseball bat incident in Milford Haven

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Judge says offence was so serious only a prison sentence was justified

A 44-YEAR-OLD has been given a suspended prison sentence after admitting carrying a baseball bat in a public place during an incident in Milford Haven.

Ian Parker, of Cwrt Garreg, Cefn Glas, Bridgend, appeared for sentence at Haverfordwest Magistrates’ Court on Tuesday (Dec 9).

The court heard that on Tuesday (Oct 29), Parker travelled to Prioryville, Milford Haven, where he was found in possession of an offensive weapon — a baseball bat — without lawful authority or reasonable excuse.

Earlier hearings were told that Parker believed his son was at risk and had travelled from Bridgend to Milford Haven. During the incident, another man was struck with the bat before Parker left the scene. Parker later admitted the offence and entered a guilty plea on November 18, with sentencing adjourned for a pre-sentence report.

Passing sentence, District Judge M Layton said the offence was so serious that only a custodial sentence could be justified.

Parker was sentenced to 36 weeks’ imprisonment, but the sentence was suspended for 24 months after the court accepted there was a realistic prospect of rehabilitation.

He will be subject to 24 months of supervision and must complete 200 hours of unpaid work within 12 months. The court also imposed a rehabilitation activity requirement of up to 25 days, requiring Parker to attend appointments and take part in activities as directed by probation services.

The baseball bat was ordered to be forfeited and destroyed under the Prevention of Crime Act 1953.

Parker was also ordered to pay £85 in prosecution costs and a £187 surcharge, to be paid in full within 28 days.

The judge warned that any breach of the suspended sentence order could result in the prison term being activated.

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Business

Independent brewers join call for business rates relief as pub closures feared

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INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.

The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.

The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.

Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.

New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.

The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.

Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.

“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.

“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”

Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

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Community

Annual charity carol service raises funds for good causes

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MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.

The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.

This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.

A total of £597 was raised on the night, which will be shared equally between the two charities.

The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

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