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Pembrokeshire still going strong as ice cream vans become a dying breed

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From the days on Rabbaiotti’s vans in the 1960s to Superwhippy in Broad Haven, Wales now has just 80 ice cream vans left

ONLY 80 ice cream vans remain in Wales, a far cry from the golden era when their chimes were a soundtrack to summer.

A new report shows there are just 1,538 vans still operating across the UK, compared to around 20,000 in the 1950s. Wales ranks third among the four nations, with 25 vans per one million people, but ten local authority areas have none recorded at all.

Pembrokeshire has just three licenced vans for mobile trade.

The decline has been blamed on rising costs, supermarket competition, and restrictions on street trading. In Wales alone there are 600 prohibited trading streets or zones, with more than 300 in Cardiff.

Rabbaiotti’s legacy

In Milford Haven, ice cream was once big business. The Rabbaiotti family ran a café on Charles Street, an ice cream factory, and a fleet of vans that toured the town from the 1950s onwards. Locals knew the café simply as “Rabbis,” and for many, the highlight of a visit there in the 1980s was a coke float – Coca-Cola topped with a scoop of fresh ice cream.

Family memories: Sonia Lorraine Bambrough pictured with her children Craig and Victoria while driving a Rabbaiotti’s ice cream van in the 1980s (Pic: Sonia Bambrough).

The vans, meanwhile, were community fixtures. Doris Garland, who worked on them in the 1960s and 70s, recalled disinfecting coins in solution before serving cones, and remembered how the vans sold more than just frozen treats. “They sold everything — even fags!” she laughed. In an era before domestic freezers and convenience stores, they were mobile shops as much as ice cream sellers.

Well into the 1990s, those same vans were still on the road in Pembrokeshire, delighting a new generation of children.

Milford Haven Carnival 1987
Rabbi’s, Charles Street, Milford Haven, 1987 (Pic: File)

Fecci’s and Joe’s

Tenby had its own ice cream tradition in the shape of Fecci’s parlour on St George’s Street. A holiday institution for decades, it was remembered for queues out the door and classic seaside sundaes.

Further east, Swansea became synonymous with Joe’s, founded in 1922 by Joe Cascarini. Still run by his descendants, Joe’s remains a city landmark, its story part of the wider tale of Italian migration to Wales.

By the 1930s, Italian families had set up so many cafés in the Valleys that “Bracchi” became a generic word for a corner shop. But wartime tragedy also touched these communities. In 1940, when Italians in Britain were interned, Bartolomeo Rabaiotti of Pontypridd was among those who died when the Arandora Star was sunk by a German U-boat.

Pembrokeshire’s mobile operators

McGeown’s van WIII HPY at The Rath, Milford Haven 2023 (Pic: Facebook)

The modern fleet

While Rabbaiotti’s vans and Fecci’s parlour belong to Pembrokeshire’s past, the county still has ice cream men carrying the trade forward.

Martin McGeown, who runs Pembrokeshire Superwhippy, is one of just two operators in the county with a mobile street trading licence. Alongside Jack Worley, he operates a new Mercedes van fitted with the latest electric battery system, allowing the soft-serve machine to run without idling a diesel engine and cutting down emissions.

Martin McGeown, his assistant Sian Davies with Martin’s three children Jack, Amirah and Alyannah. The team were giving out free ice cream to all the pupils of Ysgol Caer Elen in Haverfordwest
The McGeown family operate a fleet of two vans, with electric operation, the most modern fleet in all of wales

But the investment comes at a cost. A new van now sets traders back around £200,000, a major barrier for anyone trying to enter the business.

Martin’s connection goes back a generation. His father Jimmy McGeown ran vans in the 1980s, while his mother Vanessa and aunt Ruth also worked on the family vehicles. “I was about eight and my sister Helen was five when we’d be sat in the garden while mum and dad were out with the vans,” he recalled.

And innovation is keeping the tradition alive in Tenby, where Anthony Phillips and his family-run Pembrokeshire Beach Ices have launched what is believed to be the UK’s first zero-emissions beach ice cream van. Converted from a Land Rover at a cost of £50,000, it switches to electric power when trading on the sands, proudly displaying the slogan: “Going green to keep the beach clean.”

New ‘greener’ ice cream vans in Tenby have batteries to run the freezers

A changing tradition

From Rabbaiotti’s coke floats to Fecci’s parlour sundaes, and from Superwhippy’s cones on the Rath to Tenby’s green van, Pembrokeshire’s love affair with ice cream spans generations.

The numbers may be dwindling — but as long as there is sunshine over the county’s beaches, there will always be a queue for a cornet.

Ice Cream in milford haven, 1967

Crime

Swansea man dies weeks after release from troubled HMP Parc: Investigation launched

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A SWANSEA man has died just weeks after being released from HMP Parc, the Bridgend prison now at the centre of a national crisis over inmate deaths and post-release failures.

Darren Thomas, aged 52, died on 13 November 2025 — less than a month after leaving custody. The Prisons and Probation Ombudsman (PPO) has confirmed an independent investigation into his death, which is currently listed as “in progress”.

Born on 9 April 1973, Mr Thomas had been under post-release supervision following a period at HMP/YOI Parc, the G4S-run prison that recorded seventeen deaths in custody in 2024 — the highest in the UK.

His last known legal appearance was at Swansea Crown Court in October 2024, where he stood trial accused of making a threatening phone call and two counts of criminal damage. During the hearing, reported by The Pembrokeshire Herald at the time, the court heard he made threats during a heated call on 5 October 2023.

Mr Thomas denied the allegations but was found guilty on all counts. He was sentenced to a custodial term, which led to his imprisonment at HMP Parc.

Parc: A prison in breakdown

HMP Parc has faced sustained criticism throughout 2024 and 2025. A damning unannounced inspection in January found:

  • Severe self-harm incidents up 190%
  • Violence against staff up 109%
  • Synthetic drugs “easily accessible” across wings
  • Overcrowding at 108% capacity

In the first three months of 2024 alone, ten men died at Parc — part of a wider cluster of twenty PPO-investigated deaths since 2022. Six occurred within three weeks, all linked to synthetic drug use.

Leaked staff messages in 2025 exposed a culture of indifference, including one officer writing: “Let’s push him to go tomorrow so we can drop him.”

Six G4S employees have been arrested since 2023 in connection with alleged assaults and misconduct.

The danger after release

Deaths shortly after release from custody are a growing national concern. Ministry of Justice data shows 620 people died while under community supervision in 2024–2025, with 62 deaths occurring within 14 days of release.

Short sentences — common at Parc — leave little time for effective rehabilitation or release planning. Homelessness, loss of drug tolerance and untreated mental-health conditions create a high-risk environment for those newly released.

The PPO investigates all such deaths to determine whether prisons or probation failed in their duties. Reports often take 6–12 months and can lead to recommendations.

A system at breaking point

The crisis at Parc reflects wider failures across UK prisons and probation. A July 2025 House of Lords report described the service as “not fit for purpose”. More than 500 people die in custody annually, with campaigners warning that private prisons such as Parc prioritise cost-cutting over care.

The PPO investigation into the death of Darren Thomas continues.

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Crime

Woman stabbed partner in Haverfordwest before handing herself in

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A WOMAN who stabbed her partner during a drug-fuelled episode walked straight into Haverfordwest Police Station and told officers what she had done, Swansea Crown Court has heard.

Amy Woolston, 22, of Dartmouth Street in Milford Haven, arrived at the station at around 8:00pm on June 13 and said: “I stabbed my ex-partner earlier… he’s alright and he let me walk off,” prosecutor Tom Scapens told the court.

The pair had taken acid together earlier in the day, and Woolston claimed she believed she could feel “stab marks in her back” before the incident.

Police find victim with four wounds

Officers went to the victim’s home to check on him. He was not there at first, but returned shortly afterwards. He appeared sober and told police: “Just a couple of things,” before pointing to injuries on his back.

He had three stab or puncture wounds to his back and another to his bicep.

The victim said that when he arrived home from the shop, Woolston was acting “a bit shifty”. After asking if she was alright, she grabbed something from the windowsill — described as either a knife or a shard of glass — and stabbed him.

He told officers he had “had worse from her before”, did not support a prosecution, and refused to go to hospital.

Defendant has long history of violence

Woolston pleaded guilty to unlawful wounding. The court heard she had amassed 20 previous convictions from 10 court appearances, including assaults, battery, and offences against emergency workers.

Defending, Dyfed Thomas said Woolston had longstanding mental health problems and had been off medication prescribed for paranoid schizophrenia at the time.
“She’s had a difficult upbringing,” he added, saying she was remorseful and now compliant with treatment.

Woolston was jailed for 12 months, but the court heard she has already served the equivalent time on remand and will be released imminently on a 12-month licence.

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News

BBC apologises to Herald’s editor for inaccurate story

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THE BBC has issued a formal apology and amended a six-year-old article written by BBC Wales Business Correspondent Huw Thomas after its Executive Complaints Unit ruled that the original headline and wording gave an “incorrect impression” that Herald editor Tom Sinclair was personally liable for tens of thousands of pounds in debt.

The 2019 report, originally headlined “Herald newspaper editor Tom Sinclair has £70,000 debts”, has now been changed.

The ECU found: “The wording of the article and its headline could have led readers to form the incorrect impression that the debt was Mr Sinclair’s personal responsibility… In that respect the article failed to meet the BBC’s standards of due accuracy.”

Mr Sinclair said: “I’m grateful to the ECU for the apology and for correcting the personal-liability impression that caused real harm for six years. However, the article still links the debts to ‘the group which publishes The Herald’ when in fact they related to printing companies that were dissolved two years before the Herald was founded in 2013. I have asked the BBC to add that final clarification so the record is completely accurate.”

A formal apology and correction of this kind from the BBC is extremely rare, especially for a story more than six years old. 

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