Business
Pembrokeshire firm fined £300,000 as spam call surge grows
A PEMBROKESHIRE company has been fined £300,000 for making millions of unlawful automated marketing calls offering solar panels – part of what regulators warn is a growing surge in nuisance calls driven by advances in technology.

Home Improvement Marketing Ltd (HIML), directed by Mathew Terry, was named by the Information Commissioner’s Office (ICO) after investigators found the firm had used overseas call centres and “avatar” software to contact households across the UK.
Between May and August 2023, almost 2.4 million automated calls were made on behalf of HIML. Callers claimed to represent “Energy Hub” or “Energy Saving Team,” but conversations were powered by pre-recorded voice clips selected by agents abroad.
The ICO said more than 270 complaints were lodged, including from elderly people who felt misled and pressured.
Spam calls on the rise
The case highlights how quickly the spam call industry is evolving. Advances in AI and fast server technology now mean thousands of calls can be placed every hour, using software that can mimic natural conversation and make it harder for the public to tell whether they are speaking to a real person.
Andy Curry, head of investigations at the ICO, said: “These calls can sound convincing, but there are tell-tale signs – pauses before replies, rigid scripts, and identical voices. The scale and sophistication of these systems make it vital that we continue to act.”
The fine was part of a wider investigation which also saw Durham-based Green Spark Energy fined £250,000. In total, the two companies made nearly 12 million automated calls in just over a year.
Both HIML and Green Spark Energy have been issued with enforcement notices in addition to their fines.
Business
Kurtz’s best local pub competition nears 1,000 nominations
Community-backed contest highlights vital role of Pembrokeshire pubs
THE BEST Local Pub Competition is closing in on a major milestone, with nearly 1,000 nominations submitted by residents across Pembrokeshire celebrating their favourite local venues.
The competition, launched last year by Member of the Senedd Samuel Kurtz, aims to recognise the importance of local pubs and support them during the quieter winter months.
Now in its second year, the initiative continues to shine a spotlight on the vital role pubs play in bringing communities together.
The competition is sponsored by Templeton Beer, Wine & Spirit Co., a well-known local supplier supporting hospitality businesses across the region.
Last year, The Ivybush in Narberth was crowned the inaugural winner after receiving strong backing from the local community. The award recognised the pub’s welcoming atmosphere and its role as a hub for both residents and visitors.
Samuel Kurtz MS said: “Local pubs are at the heart of our communities, providing places for people to meet, celebrate and support one another. I launched this competition to give something back to these fantastic businesses, particularly during the quieter months when trade can be more challenging.
“Changes to Business Rates have had a real impact on the sector, alongside rising costs such as staffing and electricity, which are threatening the survival of many pubs. That is why this competition is such an important reminder of how much we value them.
“It’s brilliant to see nearly 1,000 nominations, with a few days still to go before the competition closes on Friday (Mar 20).”
Residents are invited to nominate pubs that stand out for their community spirit, service, and contribution to local life. The winning venue will receive a free barrel of standard beer and be crowned Best Local Pub 2026.
Samuel added: “If you haven’t nominated your local yet, there is still time.”
To take part, visit www.samuelkurtz.wales and search ‘campaigns’ to nominate your Best Local Pub.
Business
Jewellery roadshow in Lamphey today with cash offers for valuables
A TRAVELLING jewellery and antiques roadshow is in Pembrokeshire today (Tuesday, Mar 17), offering free valuations and on-the-spot cash offers for a wide range of items.
The event is being held at the Best Western Lamphey Court Hotel & Spa and is open until 6:00pm this evening.
Organisers say they are looking to buy “all items of interest”, including gold, silver, rings, watches, coins, military memorabilia and diamond jewellery. Broken jewellery is also accepted, along with items in any condition.
The promotional material states there are no fees, no commissions and no obligation to sell, with free appraisals available to anyone who brings items along.
They are also advertising interest in vintage items such as old watches, scientific instruments, medal groups and even classic cars and motorbikes.
A follow-up event will take place tomorrow (Wednesday, Mar 18) at Hotel Mariners in Haverfordwest, running from 10:00am until 9:00pm, with late appointments available.
A third and final stop is scheduled for Thursday (Mar 19) at Wolfscastle Country Hotel, open from 10:00am until 6:00pm.
Organisers can be contacted on 07544 074 549, and also invite people to send photos via WhatsApp for a preliminary valuation.

Top prices paid: The jewellery and antiques roadshow is in Lamphey today before moving on to Haverfordwest and Wolfscastle (Pic: supplied).
Business
Welsh businesses secure £436m in export sales with government support
WELSH businesses have secured £436 million in new export sales over the past five years with support from the Welsh Government, the Cabinet Secretary for Economy Rebecca Evans said at the Explore Export Wales conference in Llandudno on Tuesday (Mar 18).
Exports account for more than a third of Wales’ GDP and remain central to the Welsh Government’s ambition to grow the economy and create new jobs.
Since the launch of the Export Action Plan in 2020, nearly 1,500 Welsh businesses have been supported to export for the first time or expand into new international markets. During that time the Welsh Government has organised 89 trade missions, taking 844 business representatives to markets around the world.
International Trade Advisors have also held around 6,000 face-to-face meetings with businesses and delivered more than 430 export market research projects. Over 600 overseas business development visits have been supported, including trips to Kenya, Vietnam, Argentina and South Korea.
The Export Cluster programme now provides peer-to-peer support across six priority sectors and has attracted more than 350 members. Meanwhile the New Exporter Programme has supported 68 businesses taking their first steps into international markets, with a sixth intake now open.
One company benefiting from the programme is Reacta Healthcare, a life sciences business based in north Wales. The firm develops specialist allergy diagnostic products used in clinical trials around the world.
Exports now account for 100 per cent of Reacta’s business. Over the past year the company has expanded its workforce from fifty to eighty employees and secured new clients in Europe and the United States.
The business is now preparing to supply these contracts over the next three years, representing significant growth in both volume and revenue. Reacta is also expanding its Deeside site by 50 per cent with a new facility next to its existing premises.
Belinda Mortell, Head of Commercial at Reacta, said the company’s expansion reflected growing global demand.
She said: “We have recently secured our largest customer contract to date, marking a significant milestone for the business. The growth we’ve seen over the past year, from expanding our team to opening a new facility, is a direct result of increasing international demand.
“The support we’ve received from the Welsh Government has been invaluable and has helped us enter new markets with confidence as we strengthen our international presence.”
Last week the Welsh Government also launched its trade missions programme for 2026-27, aimed at helping businesses showcase their products and services overseas.
The programme will focus on sectors including clean energy, advanced manufacturing, life sciences, creative industries and technology. Trade missions are planned across Europe, North America, Asia and the Middle East as Wales seeks to boost exports, investment and economic growth.
Rebecca Evans said: “Exporting makes a real difference to businesses across Wales, driving economic growth and creating jobs.
“That is why we are investing £3.5 million each year to support Welsh businesses on their export journeys.”
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