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Black Friday: When is it, who does it, and why is it important? 

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Black Friday is a highly anticipated event for both businesses and consumers. If you’ve never heard of it or you’re unsure what it is, then here is everything you need to know, from what it is to when it takes place. 

What is Black Friday? 

Black Friday is an annual tradition in which businesses heavily discount their products or services to encourage shoppers to make more purchases. It started as a one day event, taking place the Friday after Thanksgiving, but has since evolved and now runs over the entire weekend. Sales often continue until Monday, which is now known as Cyber Monday, and it’s not unusual for retailers to keep their sales running for a full week. 

Many people hold off on purchasing the items they need until Black Friday rolls around or make use of the low prices to buy gifts ahead of the upcoming holiday season.  

Why did Black Friday start? 

The term ‘Black Friday’ was originally used by US police officers in the 1950s, who used the phrase to describe the intense congestion caused by a surge in shoppers rushing to buy Christmas presents on the Friday after Thanksgiving. 

In the 1980s, the phrase was adopted by businesses who saw this as the day their profits turned for the better and the Christmas shopping season had officially begun.  

Is Black Friday a global event? 

Although it originated in the United States, Black Friday is now a common occurrence all over the world, particularly in places such as the US, UK, Australia, Germany, France, Italy, Spain, and Brazil. 

When is Black Friday this year? 

The exact date of Black Friday changes each year, as it takes place on the fourth Friday of November. This year, Black Friday 2025 will begin on 28 November. 

Who does Black Friday benefit? 

Black Friday benefits both retailers and customers. Some of the key advantages to businesses are:

  • Increases sales – many businesses see a short-term surge in sales and overall revenue. 
  • Boosts brand awareness – Black Friday promotions offer an opportunity for businesses to increase their visibility and reach wider audiences. 
  • Generates excitement – businesses are able to showcase new products or collections and create a buzz around their brand. 
  • Brings in new customers – the sales are a great way to attract new customers, which gives businesses a chance to convert them into repeat buyers. 

For customers:

  • Reduced costs – consumers are able to save significant amounts of money, with access to generous discounts and bundle offers. 
  • Advanced planning – Black Friday offers an opportunity for people to get ahead of their holiday shopping, reducing last minute panic buys. 
  • Convenient shopping – deals are no longer limited to physical shops, customers can engage in online shopping from the comfort of their own home, and the sales often extend to shipping, reducing delivery costs. 

Are you prepared for Black Friday 2025?

Black Friday is just around the corner. Whether you’re a consumer or a business owner, it’s important to be prepared so you can increase your profits or ensure you get your hands on the best deals out there. 

Entertainment

Gavin & Stacey stars reunite for Christmas advert

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GAVIN & STACEY favourites Joanna Page and Mathew Horne have reunited on screen for a Christmas special – though not the one fans might have hoped for. Instead of returning to Barry or Billericay, the duo appear together in a new festive advert for Waitrose, sharing a turkey pie while responding to a fan’s heartfelt letter about expressing love through food.

The short film marks their appearance in How to Say It With Food, a six-part series in which Page and Horne tackle some of the nation’s most common Christmas food dilemmas. The clip opens with Page teasingly nodding to their iconic sitcom: “Oh, you didn’t think we’d let Christmas roll around without showing up again, did you?”

Horne quickly follows with his own playful line: “Us? Miss Christmas? Not a chance. But this time we’re here to help you say it with food.”

The pair are then handed an envelope “from Santa”, containing a letter from a viewer asking how he can show his “leading lady” he loves her through food. Mathew quips: “First time saying it, you want a statement. Sixteenth time, you want a statement that doesn’t involve socks.”

He then introduces Waitrose’s new Christmas advert starring Keira Knightley and Joe Wilkinson. The main campaign follows an unlikely festive romance sparked by Sussex Charmer cheese and culminating in Wilkinson presenting Knightley with a turkey pie decorated with the words “I love you”. Watching the moment unfold, Page smiles at Horne and mirrors another classic Gavin & Stacey reference: “Oh, that’s so romantic.”

The duo are soon given their own turkey pie to try. Horne eagerly tucks in before cutting Page a slice, prompting laughter from his co-star. The advert ends with the pair wishing viewers a Merry Christmas as Knightley and Wilkinson share a warm festive kiss on screen.

The reunion comes almost a year after audiences tuned in to the BBC sitcom’s much-anticipated finale, which drew an impressive 12.3 million viewers on Christmas Day. The episode wrapped up storylines including Gwen’s blossoming romance with Dave Coaches, Smithy’s near-wedding to Sonia, and the moment fans had long debated – Smithy and Nessa tying the knot.

Reflecting on the new project, Page said: “You thought you’d seen the last of us! Well, we’re back and what fun we had.” She added: “It was such a treat working with Mat… food is what brings people together over the festive season.”

Horne described the experience as “brilliant”, calling their on-screen reunion “a Christmas tradition”.

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Entertainment

Filming for new season of S4C crime drama Cleddau returns to Pembrokeshire

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Production crew spotted in Pembroke Dock, Neyland and Burton as series set for 2026 release

FILMING has returned to Pembrokeshire this week for the next season of Cleddau — the hit S4C crime drama released in English as The One That Got Away.

The production crew has been seen in Pembroke Dock, Neyland and Burton capturing new scenes for the upcoming 2026 series. Local photographer Gareth Davies shared images of the team working along the estuary, describing “a real buzz” in the area as cast and crew returned after the success of the first season.

Crime thriller rooted in the Cleddau estuary

Cleddau follows a murder investigation that reopens buried secrets in a quiet west Wales community. The show has been praised for its atmospheric storytelling, strong performances and striking use of local Pembrokeshire scenery — with the Cleddau estuary itself forming a central part of the series’ identity.

Residents have reported seeing cameras and production vehicles around familiar walking routes, waterfront areas and estuary-side villages as the crew makes full use of the landscape that inspired the show’s name.

Local interest and economic boost

The return of filming has been welcomed locally, bringing attention, visitors and activity into communities along the waterway. For many residents, the excitement lies in spotting familiar places on screen when the new season airs next year.

The new series of Cleddau is expected to be broadcast in 2026.

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Entertainment

Cardigan Theatre brings Beauty and the Beast to Mwldan this Christmas

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Festive panto promises magic, music and family fun

CARDIGAN Theatre is set to bring festive magic to Theatre Mwldan this Christmas with a fun-filled production of Beauty and the Beast, running from 21–29 December. The pantomime is written and directed by Jonathon Preece and promises all the traditional panto sparkle audiences love.

The story follows once-proud Prince Louis (Emily Davies), who angers Agatha the Evil Enchantress (Kelly Lewis). As punishment for his selfishness, she transforms him into the fearsome Beast (Steve Green). His only hope of breaking the spell is to find true love – or remain a beast forever.

Meanwhile, brave and kind-hearted Belle (Ruby Lemoine) sets out to rescue her eccentric father Marcel (Tom Loveday) who on his way to the “Big Invention Competition”, gets lost and stumbles into the enchanted castle and is taken prisoner by the Beast. Determined to save him, Belle is joined by her loyal friend Jaques, the village silly billy (Sarah Harris), flamboyant Dame Madam Fromage (Rhys Davies), and Gavin (Paul Robinson), the vain village heart-throb who is convinced Belle should marry him!

Inside the castle, Belle encounters a host of enchanted objects, including Tick Tock (Lilwen), Flambe (Bryce), and Mrs Kettle (Manon), who provide humour, magic and plenty of encouragement as they try to help the Beast win Belle’s heart and break Agatha’s curse.

With songs, jokes, colourful characters and plenty of audience participation, the production promises festive fun for all ages.

Beauty and the Beast runs at Theatre Mwldan from 21–29 December. Early booking is advised to avoid disappointment.

Cardigan Theatre can be followed on Facebook and Instagram for updates on future shows.

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