Ministers admit no meetings with airline that once received Welsh Government marketing support

THE FUTURE of Cardiff Airport’s long-haul ambitions has been thrown back into the spotlight after Welsh ministers admitted they have not personally met Qatar Airways executives — despite the airline once operating the airport’s flagship international route and benefiting from a publicly funded marketing partnership.

The admission has prompted fresh questions over whether taxpayers are getting value for the almost £400 million of public money that has been invested in the airport since it was bought by the Welsh Government in 2013.

South Wales Central Conservative MS Andrew RT Davies said the lack of direct engagement was “unacceptable”, arguing that ministers had failed to prioritise restoring one of Wales’ most important global connections.

In written questions to Economy Minister Rebecca Evans and Transport Minister Ken Skates, he asked how many times they had met Qatar Airways since August 2024.

Both confirmed they had not held any meetings.

Ms Evans said commercial negotiations are led by the airport’s executive team and added she would “very much welcome” the route’s return when the time is right.

Mr Skates said responsibility for the airport sits outside his portfolio and declined to comment further while discussions are ongoing.

Flagship route

Qatar Airways launched daily flights between Cardiff and Doha in 2018 to considerable fanfare.

At the time, ministers described the service as “transformational”, linking Wales directly to one of the world’s biggest aviation hubs and providing one-stop access to more than 150 destinations across Asia, Australia, Africa and the Middle East.

Business groups said the route would make Wales more attractive to inward investors and exporters, while tourism chiefs hoped it would bring higher-spending international visitors.

To promote the link, the Welsh Government entered into a two-year marketing partnership with the airline, understood to be worth around £1 million, aimed at raising Wales’ profile overseas and encouraging travel through Cardiff.

The agreement funded joint advertising and promotional campaigns in international markets.

However, the route operated for less than two years before being suspended at the start of the Covid-19 pandemic in 2020.

While Qatar Airways has since restored flights to other UK airports including Heathrow, Manchester and Birmingham, Cardiff remains the only former UK destination where services have not resumed.

Value for money questions

The situation has reignited debate over whether the public investment delivered lasting benefits.

Critics say the combination of direct airport funding and marketing support should have secured a more sustainable presence from a global carrier.

They question whether the advertising partnership represented value for money if the route ultimately disappeared and has yet to return.

For some observers, the absence of Qatar has become a yardstick for judging the success of government ownership.

After more than a decade and hundreds of millions of pounds in loans and support, they argue, Wales should be seeing stronger international connectivity rather than retreat.

Supporters counter that the pandemic severely disrupted aviation worldwide and that rebuilding routes takes time, particularly for smaller regional airports.

They also note that commercial airline negotiations are typically handled by airport management rather than ministers.

Passenger recovery

Cardiff Airport was purchased by the Welsh Government for £52m to prevent its closure and safeguard jobs.

Since then it has required repeated financial support packages to maintain operations and invest in infrastructure.

Passenger numbers remain below pre-pandemic levels, and the airport continues to compete with Bristol, which offers a far wider range of routes and attracts many Welsh travellers across the border.

Industry analysts say long-haul services such as Doha are especially important because they connect regions directly to global markets without relying on London hubs.

Without them, airports risk being seen as secondary or feeder operations.

Political pressure

Mr Davies said the government needed to show greater urgency.

“Senedd ministers have ploughed almost £400 million into Cardiff Airport since they bought it – yet they haven’t even bothered to meet with a major airline to re-establish a crucial international link,” he said.

“When that level of public money is involved, people expect leadership.

“Getting flights back should be a priority.”

The Welsh Government maintains it remains supportive of restoring the route and says talks with Qatar Airways are continuing through airport executives.

But for many travellers and businesses, the key question remains simple: after years of investment and promises, when will Wales once again have a direct long-haul link to the world?

Until Qatar — or another global carrier — returns, critics say, that question will continue to hang over Cardiff Airport’s future.

Colin Jackson to host major industry night as entries open for 2026 event

THE CELEBRATION of Pembrokeshire’s tourism and hospitality sector is officially underway as the Visit Pembrokeshire Croeso Awards return for 2026 after a two-year break.

The prestigious awards, designed to recognise businesses that go above and beyond to deliver exceptional visitor experiences, are back with what organisers describe as “fresh energy and renewed ambition”.

This year’s ceremony will be hosted by Welsh sporting legend Colin Jackson CBE, the Olympic silver medallist and former world champion hurdler, who will act as compère for the evening.

The awards will take place on Thursday (Oct 29), bringing together leading hotels, attractions, restaurants and tourism operators from across the county for a night of celebration and recognition.

Seventeen categories are open for entry, including Best Hotel, Best Place to Eat, Accessible & Inclusive Tourism Award and Rising Star, highlighting both established operators and emerging talent within the industry.

Organisers say the event is not only about rewarding excellence, but also about developing the next generation of hospitality professionals.

At the heart of this year’s ceremony is a partnership between Pembrokeshire College and the Celtic Collection. Students will gain hands-on experience in staging a live, large-scale event, working alongside front-of-house teams and industry specialists to plan and deliver the evening.

The collaboration aims to give young people practical skills while supporting the long-term future of the county’s tourism sector.

Emma Thornton, Chief Executive of Visit Pembrokeshire, said: “We are very excited to be launching our 2026 Croeso Awards building on our 2024 event through working in partnership with Pembrokeshire College and the Celtic Collection.

“We’ve taken the deliberate step to launch three months earlier than in previous years. By doing so we hope this will encourage more entries, making it much easier for businesses and organisations to submit entries well ahead of the busy spring and summer season.

“If you haven’t entered the Croeso Awards before, please make this the year that you do.”

Applications are now open via the Croeso Awards pages on the Visit Pembrokeshire website and close on Monday (March 31). The shortlist will be announced on July 1.

Support sessions to help businesses complete applications will be held every Wednesday throughout February at the Bridge Innovation Centre in Pembroke Dock.

Tickets and a limited number of sponsorship opportunities are also available.

Photo caption:

Colin Jackson CBE will host the 2026 Croeso Awards when they return this October (Pic supplied).

PLANS for a mini-golf tourist attraction on part of a Pembrokeshire seaside village heritage family venue have been approved, with relief expressed at the proposal after a previous ‘pirate’ rum bar scheme was refused.

In an application recommended for approval at the January 28 meeting of Pembrokeshire Coast National Park’s development management committee, Lowri Silver sought permission for a change of use of the ground floor area of Saundersfoot Harbour’s Coastal Schooner to an indoor nine-hole mini golf tourist attraction.

The schooner – a prominent feature on the village’s National Events Deck – was built to showcase Saundersfoot’s maritime heritage and is part of the £10m Wales Coastal Centre project.

The building is a replica of a traditional coastal schooner vessel which operated from the harbour during the coal mining era to transport coal from Saundersfoot.

The interpretation centre closed in October 2024.

Last July, an application by Jonathan Thomas of ‘Schooner’ for a pirate-themed bar at the site was refused at the national park development management committee.

That rum bar scheme had raised concerns from the community council, saying it was “considered to be at odds with the current family venue and heritage elements”.

An officer report recommending refusal said that scheme was considered to fall outside the seaside village’s defined retail area and the impact on the amenity of the area and especially nearby residential dwellings.

At that meeting, Cllr Alec Cormack, one of the local county councillors, and member of the community council, called for a more family-friendly scheme for the site.

A supporting statement accompanying the new mini golf application says: “The maritime theme will be maintained as the attraction will maintain many of the existing interpretation information and the maritime theme.  The Schooner operated as an interpretation centre and high ropes offer for a year from October 2023 to October 2024.

“It has been open through the summer of 2025 on Tuesday and weekends. However, it has proved not to be a viable option to run the Schooner as an interpretation centre alone and an additional use is sought to maintain the interpretation element of the Schooner and to offer an all-weather attraction for local people and residents alike.”

The latest proposal was “strongly supported by Saundersfoot Community Council, particularly regarding the provision of an indoor family attraction; this was a unanimous decision,” a report for committee members recommending approval said.

It added: “The proposed works will apart from planters, be fully contained within the existing structure and provide an indoor facility for residents and visitors, which is considered to enhance the visitor economy of the area, not just through the tourist season but also outside of the peak season, with the facility being an indoor facility with scope for all year-round operation.”

At the January meeting, approval was moved by Dr Rosetta Plummer, who was seconded by Cllr Simon Hancock, Dr Plummer expressed her relief at the application before members compared with what was previously proposed.

Fellow committee member Dr Madeleine Havard said: “I’m really pleased the hard-won interpretation centre is being retained; Saundersfoot has really done a great job in promoting this site, to have a family friendly attraction indoors in Pembrokeshire that has got information about the heritage as well certainly means a great deal to people.”

The application was unanimously backed by committee members.