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Haverfordwest County seeks investment to secure long-term future

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Chairman Rob Edwards says club must “keep moving forwards” as expectations grow

HAVERFORDWEST County AFC are on the hunt for fresh investment to secure their long-term future and meet the growing demands of professional football in Wales.

Chairman Rob Edwards has appealed for new backers to help take the club into its next phase — one that could see the Bluebirds move towards full-time status, compete in Europe year after year, and continue to develop local talent through a strengthened academy system.

In an open letter to fans on Sunday (Oct 5), Edwards said the club had achieved “incredible success” since he took over from David Hughes in 2020, but warned that future progress would depend on finding new partners willing to share his vision.

“With success comes expectation,” he wrote. “It’s my expectation, and that of the staff, players, fans and everybody at the football club, that we continue to keep moving forwards. However, we need to be realistic in how far we can take the club forward as a Board.”

European success and community growth

Haverfordwest County have enjoyed a remarkable run over the past five years, qualifying for Europe twice in three seasons and recording their first-ever win in continental competition. The club also achieved a third-place finish last season, while the under-19 side lifted a domestic treble before competing in the UEFA Youth League.

Off the field, Edwards has overseen major investment in facilities, including a new artificial pitch, improved stands and club offices, a girls’ academy, and a revived women’s team. The club’s community programme now engages thousands of adults and children across Pembrokeshire, helping to make it one of the most visible and accessible clubs in south Wales.

The challenge ahead

But maintaining that level of success comes at a cost. Competing with full-time sides in the Cymru Premier — while meeting UEFA licensing standards — requires increasing financial support, sponsorship and long-term planning.

The chairman said the club already has “a clear and concise business plan” to manage the transition to full-time football, with youth development and community engagement at its heart. However, additional investment will be vital to turn that plan into reality.

“We feel we have created an opportunity with huge potential,” Edwards said. “We are now actively looking for investors to help us on this journey and achieve the goals we have for the club.”

‘I love this club very much’

Edwards stressed that he remains committed to the Bluebirds and will continue to back the management and coaching teams while talks with potential investors take place.

“I love this club very much, and it’s been the biggest challenge I’ve ever faced,” he said. “We want to make sure we can get Haverfordwest County to where everybody associated with the club, the fans, and the local community, deserve.”

Haverfordwest County currently have the highest average attendance in south Wales and are viewed by many as one of Welsh football’s best-run community clubs.

The call for investment marks a critical moment in their journey — a chance to turn years of steady growth into a sustainable future capable of keeping the Bluebirds flying high for years to come.

 

Sport

Haverfordwest County miss out on Europe after play-off final defeat

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Penybont secured a 2-0 win in Bridgend as the Bluebirds’ long season ended one game short of another European campaign

HAVERFORDWEST COUNTY’S hopes of another European adventure were ended on Saturday (May 2) as Penybont claimed a 2-0 victory in the JD Cymru Premier European play-off final.

The Bluebirds travelled to the DragonBet Stadium in Bridgend looking to secure a place in next season’s UEFA Conference League qualifiers, but it was the home side who struck first.

Chris Venables put Penybont ahead inside the opening ten minutes, giving the hosts early control of the contest.

Haverfordwest, who had reached the final after beating Barry Town United on penalties, were unable to find a way back before the interval.

The decisive second goal arrived in the second half when Mael Davies made it 2-0 on 63 minutes.

That proved enough to settle the final, with Penybont seeing out the closing stages to secure European qualification for the third time in four seasons.

For Haverfordwest, the defeat brought an end to what the club described as a “long, rollercoaster ride of a season”.

After the final whistle, Haverfordwest County manager Tony Pennock admitted his side had not performed at the level required.

He said: “It’s probably our most poor performance since the start of the season, really.

“But we knew it was going to be tough. Penybont are a fairly good side. Congratulations to them — third European qualification in four years, so they’ve been consistent and they’re there or thereabouts all the time. You’ve got to give them credit first and foremost.”

Pennock also questioned the opening goal, suggesting Haverfordwest felt there had been an offside in the build-up.

He said: “We just didn’t get going today. I thought we started okay and then, I don’t want to go on about decisions, but the goal is offside.

“I can’t understand why the linesman can’t see it. But we didn’t really threaten.

“We huffed and puffed but just couldn’t get into the game.”

Despite the disappointment, Pennock praised his players for the way they recovered from a difficult start to the campaign.

He said: “I can’t fault them. I keep saying we were bottom of the league in October. Loads of people wrote us off this year.

“We lost players in the summer and all I heard was, ‘you didn’t replace him, you never replaced him’, but we’ve got to a play-off final — third final in four years.

“So we haven’t done too much wrong, really, to get where we are.”

Pennock said the players would learn from the defeat, adding that the club is already preparing for next season.

He said: “There’s always a winner and there’s always a loser. Unfortunately, we’ve come out on the other side today.

“We’ll have a break now in the summer. I’ve been busy recruiting for the last three months, really, with us going hybrid next season, which is exciting times for the club.

“It would have been nice to start the summer off with a European trip, but it’s not to be.

“There are a lot of boys in that room who will be with us next season, and as well as you learn from the experience of winning, you learn from losing as well.

“It’s not a taste that we want to repeat, and we want to give a better account of ourselves in the league next season.”

Pennock also welcomed changes to the Cymru Premier, with the league moving to a 16-team format.

He said: “I’m looking forward to some new clubs. It’s going to be a change and a refreshing change. I think it needed it.

“It will be nice just to play each other twice instead of probably four or five times.

“It has been a long season, and we just look forward to coming back and having another crack next year.”

Posting after the final whistle, Haverfordwest County AFC said: “It’s not to be for the Bluebirds in the play-off final.

“Thank you for your fantastic support today and throughout what has been another long, rollercoaster ride of a season, and we look forward to doing it all again in a few months time.”

The result means Penybont will take Wales’ final European place, while Haverfordwest must now regroup ahead of the new campaign.

 

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Community

Goodwick grandmother, 97, smashing world records after taking up rowing at 90

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Val Coleman defies age with medals, records and a message: “Don’t stop moving”

A 97-YEAR-OLD Pembrokeshire woman who only took up rowing in her nineties is now a world record holder and shows no signs of slowing down.

Val Coleman, from Goodwick, began indoor rowing as part of her recovery after breaking her femur shortly after her 90th birthday.

Now, nearly eight years later, she has broken eight world records and won a string of medals, including 16 golds.

Her latest achievement came this month when she set a new five-kilometre world record in the 95 to 99 age category.

From recovery to records

Val first discovered rowing while watching boats launch at Lower Town Quay in Fishguard.

Her daughter, then captain of Jemima Rowing Club, encouraged her to try a rowing machine.

“She said, ‘I think you’ve got a record there,’ and it went from there really,” Val said.

Despite starting later in life, Val quickly took to the sport and has since built an impressive list of achievements, including World Rowing silver and bronze medals and multiple Welsh titles.

Keeping active key to success

Val credits her longevity and success to staying active.

“I think it’s very important as you get older. You need more exercise, not less,” she said.

In addition to rowing twice a week, she swims or walks daily and attends Pilates classes at her local leisure centre.

“The great thing about rowing is you’re sitting down,” she added. “It’s not as hard on your legs as running.”

A social lifeline

Beyond competition, rowing has brought a strong social element to her life.

“It’s important when you live on your own and you’re getting older,” she said. “I’ve made a lot of new friends.”

Training regularly with her club, Val says she is treated no differently to any other rower.

A lifetime of resilience

A mother of eight, grandmother, great-grandmother and great-great-grandmother, Val has lived in Pembrokeshire for six decades and spent 20 years in Goodwick.

She retrained as a nurse in her late forties and worked at Withybush Hospital until retirement.

Now, she continues to challenge expectations of ageing, keeping physically active while also reading a daily newspaper and doing crosswords.

“Don’t give up”

Val has a clear message for others.

“Don’t give up when you get to 60 or 70,” she said. “Keep moving.”

And for those thinking of trying something new, her advice is simple.

“Give it a go. If rowing isn’t for you, there’s always something else.”

 

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Sport

Dolphin backs Goodwick United as chip shop celebrates national recognition

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LOCAL BUSINESS SUPPORTS GRASSROOTS FOOTBALL

DOLPHIN Fish & Chips in Goodwick has been praised for its support of the local community after stepping up as a sponsor of Goodwick United.

The popular chip shop, known locally for its haddock and chips, has built a strong reputation in the area, with customers praising its freshly cooked food, generous portions, crispy batter and friendly service.

The business says it has also been recognised among the Top 40 fish and chip businesses in the UK, a national achievement which has helped put the Goodwick takeaway firmly on the map.

As well as serving local customers, Dolphin has now shown its backing for grassroots sport by sponsoring Goodwick United, underlining the close links between local businesses and community football in Pembrokeshire.

The sponsorship has been welcomed as another example of a local business putting something back into the community it serves.

Dolphin offers both sit-in and takeaway options and says it currently holds a 4.6 Google rating.

Photo caption:

Community support: Goodwick United players and manager pictured with Mr Bravaham from Dolphin Fish & Chips, Goodwick

 

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