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Charity

Pembrokeshire woman backs campaign to raise awareness of secondary breast cancer

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A WOMAN from Pembrokeshire in South West Wales is using her personal experience to help raise awareness of a new campaign from the charity, Make 2nds Count, ahead of Secondary Breast Cancer Awareness day on October 13.

The ‘Truth Be Told’ campaign is part of Breast Cancer Awareness Month and was created in recognition of secondary (metastatic) breast cancer.

Secondary (metastatic) breast cancer affects an estimated 61,000 people in the UK, but remains under-recognised and under-discussed. It’s an incurable form of cancer that spreads beyond the breast to other parts of the body, often bringing immense emotional, physical and mental toll to patients and their families. An estimated 1,000 women in the UK die from the disease every month.     

Mandy Smith, 53, was diagnosed de novo secondary breast cancer just over four years ago, meaning the cancer had already spread from the breast to her spine at the time of diagnosis. Her discovery was completely accidental.

She said: “My lively 12-year-old elbowed me in the chest, and after a few days, it was still really sore, so I thought I’d better get it checked. I’d always been someone who checked my chest regularly.

“That’s when they found three hidden lumps – they only came up because of the swelling from the elbow. In hindsight, I had other symptoms, but because I have fibromyalgia, the fatigue and aches were disguised.

“It’s changed everything. Emotionally, it’s been huge – I never used to be anxious, but now I get stressed, especially around scan results or even just thinking about the future.

“Physically, I’ve changed a lot – I lost my hair, eyebrows, lashes. My body looks and feels different. Treatment’s caused heart problems, thyroid issues, early menopause – just daily life is harder now.

“It’s affected my relationships and friendships, too. I had to give up work, which was a big deal for me. I’ve got two kids still living at home, so financially it’s been really tough. I can’t just do things spontaneously anymore – everything has to be planned.

“As hard as it’s been, it’s made me reflect on what really matters. I’ve met amazing people through cancer communities – the friendships have been incredible. It’s made me focus on the good. I can’t control everything, but I can choose to focus on what brings me joy.

“At first, I didn’t think I wanted my portrait taken. I’m not that confident anymore, especially with how my body’s changed. But then I thought – I’m still here.

“The treatment has been brutal, but I’m still standing. That means something. It felt empowering. Yes, I felt vulnerable – but I also felt proud. It’s about showing strength, survival, and what secondary breast cancer really looks like.”

Jennifer Willis

As part of the campaign the charity undertook a new YouGov survey which showed that 47% of adults in Wales have never heard of secondary (metastatic) breast cancer and 37% don’t know what any of the signs and symptoms are, despite it being leading cause of death for UK women between the ages of 40-59.

Figures of how many women and men are actually living with the disease are estimated because data collection is inaccurate and patchy across the UK. Audits are being attempted across some of the four nations with only Northern Ireland currently having accurate data, so that services and support can be more adequately provided.

Despite the charity’s ongoing drive to improve awareness, the statistics also indicate regional uncertainty around the disease. 29% of adults in Wales believe secondary (metastatic) breast cancer can (wrongly) be cured and only 20% selected the correct range “1,000 to 1999” for the approximate number of people secondary (metastatic) breast cancer kills every month.

Make 2nds Count is a UK patient and family focused charity dedicated to supporting those affected by secondary (metastatic) breast cancer also known as ‘stage 4’ or ‘advanced breast cancer’. 

Sam Dixon, CEO of Make 2nds Count, said: “Truth Be Told is more than an awareness initiative – it’s a movement of empowerment which aims to give hope.

“This disease is real, relentless – and invisible to so many. Our goal is to ensure that the voices of those living with secondary (metastatic) breast cancer in Wales are heard, respected, and supported.

“This research shows that a high percentage of adults in Wales have never even heard of secondary (metastatic) breast cancer even though approximately 1,000 people die UK wide every month from the disease.

“We’re here to change that and give a voice to the unseen struggles of this community and show their strength through our campaign.”

The poll also highlighted that 36% of adults in Wales didn’t know if men can get secondary (metastatic) breast cancer or not.

At the heart of Truth Be Told is a striking collection of photographic portraits, including Mandy, by renowned Irish photographer Jennifer Willis, which give a candid look at the lived experience of those with secondary (metastatic) breast cancer and capture the strength, vulnerability, and authenticity of those individuals living with the disease in an unfiltered way.

The campaign is part of the charity’s broader vision to support people with secondary (metastatic) breast cancer live longer and better lives. It provides advice about treatment options and clinical trials, connects patients through peer-to-peer and online support groups, wellbeing activities, and retreats and funds research, supporting more than 2,000 patients a year.

For more information about the Truth Be Told campaign or to get involved, visit the Breast Cancer Awareness Month 2025 page.

Charity

Motorcycle fundraisers transform children’s play area at Glangwili Hospital

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Long-running 3 Amigos and Dollies group marks 25 years of support

THANKS to outstanding fundraising by the Pembrokeshire-based 3 Amigos and Dollies Motorcycle Group, Hywel Dda Health Charities has funded a major improvement of the outdoor play area at Cilgerran children’s ward in Glangwili Hospital — a project costing more than £15,000.

The 3 Amigos and Dollies have supported Hywel Dda University Health Board’s children’s services for twenty-five years, with their Easter and Christmas toy runs becoming landmark dates in the local calendar, drawing hundreds of bikers and supporters from across west Wales.

The latest funding has delivered a full transformation of the ward’s outdoor space, including a re-sprayed graffiti wall, new toys and play equipment, a summer house, improved storage, and a moveable ramp to make the area more accessible for young patients. Members of the group even volunteered to help paint and refresh the space themselves.

Paula Goode, Service Director for Planned and Specialist Care, said: **“We are so grateful to the 3 Amigos and Dollies Motorcycle Group for their amazing support. Not only have they raised an incredible amount for the ward, but they have given their time to help make the outdoor space as special as possible.

“Outdoor play greatly reduces stress and anxiety for children, and it provides a vital opportunity to meet other young people going through similar experiences. It benefits both their physical and mental wellbeing, so we couldn’t be happier with the transformation.”

Tobi Evans, a volunteer with the fundraising group, said: “Because of the generosity of everyone who donates, we are able to give thousands each year. We are always humbled by how much people give, and it’s thanks to them that we’ve reached our 25th year.”

Katie Hancock, Fundraising Officer for Hywel Dda Health Charities, added: “We can’t thank the 3 Amigos and Dollies enough for their support for Cilgerran ward. You have put a smile on so many faces. Diolch yn fawr!”

Hywel Dda Health Charities funds items, equipment and activities that go beyond core NHS funding, making a meaningful difference to children and families across mid and west Wales.

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Charity

Haverfordwest businesswomen launch 2026 charity calendar.

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Bold fundraiser aims to boost breast cancer support and celebrate local female entrepreneurs

HAVERFORDWEST Business Women have launched their 2026 charity calendar, with 100% of profits from every sale being donated to breast cancer charities.

The calendar, revealed this week, features a striking and humorous design promoting body positivity while celebrating the women who run and shape businesses across the town. Organisers say the project has a two-fold purpose: to raise vital funds for breast cancer research and to highlight the diverse and growing range of female-led enterprises operating in Haverfordwest.

Each purchase will help fund life-saving research and provide essential support to those affected by breast cancer — a cause many within the group say is deeply personal to them.

A spokesperson for Haverfordwest Business Women said: “A huge thank you to all the fantastic ladies brave enough to ‘bare all’ for such an important charity. This project shows the strength, humour and solidarity of the incredible women involved.”

Calendars are available now from Victoria Book Shop and other local stockists in Haverfordwest, with all profits going directly to breast cancer charities.

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Charity

Crisis fund plugs gap for Welsh families as support workers warn of ‘severe hardship’

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Working families among those turning to charity for emergency help

ALMOST four hundred families across Wales — more than 1,300 parents, children and young people — turned to Action for Children for crisis support over a 16-month period to 1 October, as the cost-of-living crisis continues to intensify in the run-up to Christmas.

New data from the charity shows that three in ten applications (31%) for emergency grants came from households where at least one parent is in work, while one in seven families (15%) seeking help were not claiming any means-tested benefits. Frontline support workers say that beyond these one-off grants many families “have nowhere else to turn”.

Across the UK, Action for Children is currently receiving around 300 applications a month for financial help. Three-quarters of frontline staff surveyed said the families they support are facing greater financial pressure than this time last year.

Action for Children, which runs hundreds of services across the UK, analysed data from its Family Fund — delivered in partnership with Nationwide — as part of its annual Secret Santa campaign. The fund provides crisis grants for essentials such as food, appliances, clothing and basic household items.

Between June 2024 and September 2025, nearly £85,000 was distributed to families in Wales alone.

What Welsh families needed most

The charity reports that four essential categories accounted for three-quarters of all crisis spending:

  • Food (33%)
  • Household appliances (16%)
  • Home furnishings and repairs (15%)
  • Clothing (12%)

Other key findings include:

  • 47% of applications came from families receiving Universal Credit.
  • 61% were from families with one or two children.
  • 49% were from single-parent households.

Support workers described families unable to replace broken beds, parents going without showers to save electricity, and minimum-wage workers unable to afford carpets or basic furniture despite working full-time hours.

One worker said: “A 9-year-old was sleeping in a toddler bed because the family simply couldn’t afford a replacement. They were already falling behind on bills.”

Another reported helping a young single mother: “She had no carpets, barely any furniture, and a sofa she’d been given that was full of fleas. Her wages covered her bills but nothing more. She didn’t qualify for additional support.”

Mental health impact

The charity’s data shows the emotional toll is severe.

  • 74% of Welsh applications recorded anxiety, stress or other mental health concerns linked to financial hardship.
  • 29% noted that children’s mental health was directly affected by money worries at home.

One support worker said children were avoiding socialising: “They don’t ask to go out because they don’t want parents to feel bad when they can’t give them pocket money.”

Charity calls for urgent action

Laurie Ryall, Action for Children’s National Director in Wales, said: “Our Family Fund data lays bare the devastating impact financial hardship is having on vulnerable families — and that doesn’t stop because it’s Christmas. Staff are helping families every day who try their hardest yet still can’t afford to heat their homes or put food on the table. It is heartbreaking to see the toll on parents and children alike.”

She welcomed the UK Government’s child poverty strategy and the decision to scrap the two-child limit, which the charity has long campaigned for, but warned the change will not take effect until April 2026 and will not help all families currently struggling.

“The Welsh Government is also taking steps on child poverty, but families need help now. That’s why we’re asking the public to get behind our Secret Santa campaign so we can continue supporting the children who need us most.”

Case study

Sarah, a single mother from South Wales living with chronic fibromyalgia, relies on Universal Credit and frequently uses food banks. She said Christmas is “an extremely stressful time”.

Her nine-year-old daughter attends Action for Children’s Emoji Project, which helps children understand and express difficult emotions. Last Christmas, the charity provided Sarah with a £250 food voucher and a new bed and mattress for her daughter.

Sarah said the support was transformative: “Every month is a struggle. We were on a pay-as-you-go electricity metre and I often let my daughter shower while I went without. My daughter’s old bed had broken and she was sleeping on a mattress on the floor. I sleep on the sofa, so I couldn’t help her. The shame and worry were enormous.”

“The food voucher took such a weight off my mind. It freed up money for heating. But Christmas still brings panic because I want her to have a magical day without knowing how anxious I am.”

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