Charity
Pembrokeshire woman backs campaign to raise awareness of secondary breast cancer
A WOMAN from Pembrokeshire in South West Wales is using her personal experience to help raise awareness of a new campaign from the charity, Make 2nds Count, ahead of Secondary Breast Cancer Awareness day on October 13.
The ‘Truth Be Told’ campaign is part of Breast Cancer Awareness Month and was created in recognition of secondary (metastatic) breast cancer.
Secondary (metastatic) breast cancer affects an estimated 61,000 people in the UK, but remains under-recognised and under-discussed. It’s an incurable form of cancer that spreads beyond the breast to other parts of the body, often bringing immense emotional, physical and mental toll to patients and their families. An estimated 1,000 women in the UK die from the disease every month.
Mandy Smith, 53, was diagnosed de novo secondary breast cancer just over four years ago, meaning the cancer had already spread from the breast to her spine at the time of diagnosis. Her discovery was completely accidental.
She said: “My lively 12-year-old elbowed me in the chest, and after a few days, it was still really sore, so I thought I’d better get it checked. I’d always been someone who checked my chest regularly.
“That’s when they found three hidden lumps – they only came up because of the swelling from the elbow. In hindsight, I had other symptoms, but because I have fibromyalgia, the fatigue and aches were disguised.
“It’s changed everything. Emotionally, it’s been huge – I never used to be anxious, but now I get stressed, especially around scan results or even just thinking about the future.
“Physically, I’ve changed a lot – I lost my hair, eyebrows, lashes. My body looks and feels different. Treatment’s caused heart problems, thyroid issues, early menopause – just daily life is harder now.
“It’s affected my relationships and friendships, too. I had to give up work, which was a big deal for me. I’ve got two kids still living at home, so financially it’s been really tough. I can’t just do things spontaneously anymore – everything has to be planned.
“As hard as it’s been, it’s made me reflect on what really matters. I’ve met amazing people through cancer communities – the friendships have been incredible. It’s made me focus on the good. I can’t control everything, but I can choose to focus on what brings me joy.
“At first, I didn’t think I wanted my portrait taken. I’m not that confident anymore, especially with how my body’s changed. But then I thought – I’m still here.
“The treatment has been brutal, but I’m still standing. That means something. It felt empowering. Yes, I felt vulnerable – but I also felt proud. It’s about showing strength, survival, and what secondary breast cancer really looks like.”

As part of the campaign the charity undertook a new YouGov survey which showed that 47% of adults in Wales have never heard of secondary (metastatic) breast cancer and 37% don’t know what any of the signs and symptoms are, despite it being leading cause of death for UK women between the ages of 40-59.
Figures of how many women and men are actually living with the disease are estimated because data collection is inaccurate and patchy across the UK. Audits are being attempted across some of the four nations with only Northern Ireland currently having accurate data, so that services and support can be more adequately provided.
Despite the charity’s ongoing drive to improve awareness, the statistics also indicate regional uncertainty around the disease. 29% of adults in Wales believe secondary (metastatic) breast cancer can (wrongly) be cured and only 20% selected the correct range “1,000 to 1999” for the approximate number of people secondary (metastatic) breast cancer kills every month.
Make 2nds Count is a UK patient and family focused charity dedicated to supporting those affected by secondary (metastatic) breast cancer also known as ‘stage 4’ or ‘advanced breast cancer’.
Sam Dixon, CEO of Make 2nds Count, said: “Truth Be Told is more than an awareness initiative – it’s a movement of empowerment which aims to give hope.
“This disease is real, relentless – and invisible to so many. Our goal is to ensure that the voices of those living with secondary (metastatic) breast cancer in Wales are heard, respected, and supported.
“This research shows that a high percentage of adults in Wales have never even heard of secondary (metastatic) breast cancer even though approximately 1,000 people die UK wide every month from the disease.
“We’re here to change that and give a voice to the unseen struggles of this community and show their strength through our campaign.”
The poll also highlighted that 36% of adults in Wales didn’t know if men can get secondary (metastatic) breast cancer or not.
At the heart of Truth Be Told is a striking collection of photographic portraits, including Mandy, by renowned Irish photographer Jennifer Willis, which give a candid look at the lived experience of those with secondary (metastatic) breast cancer and capture the strength, vulnerability, and authenticity of those individuals living with the disease in an unfiltered way.
The campaign is part of the charity’s broader vision to support people with secondary (metastatic) breast cancer live longer and better lives. It provides advice about treatment options and clinical trials, connects patients through peer-to-peer and online support groups, wellbeing activities, and retreats and funds research, supporting more than 2,000 patients a year.
For more information about the Truth Be Told campaign or to get involved, visit the Breast Cancer Awareness Month 2025 page.
Charity
A cappella group hits the right note for lifesaving charity
Pembrokeshire singers raise funds for Wales Air Ambulance during 25th anniversary year
A PEMBROKESHIRE a cappella group has been praised for supporting a lifesaving service during a landmark year for the charity.
The “Barnhowlers” recently busked at Cardigan Guildhall Market, raising funds for Wales Air Ambulance as it marks its 25th anniversary.
Since its first flight on March 1, 2001, the service has carried out more than 56,000 missions across Wales, delivering critical care to patients wherever it is needed.
Pam Jones, 74, who lives near Fishguard, said the cause was close to many people’s hearts.
“Most people know someone who has needed the Wales Air Ambulance,” she said.
“I know two people who are thankfully still with us because they received critical care from the service. It makes an incredible difference to patient outcomes.”
The Wales Air Ambulance is a consultant-led service, bringing hospital-standard treatment directly to patients at the scene. If required, crews can transfer patients straight to the most appropriate hospital for their condition.
The service operates through a partnership between the public and third sectors, relying on public donations to raise the £13 million needed each year to keep helicopters in the air and rapid response vehicles on the road.
Highly skilled NHS consultants and critical care practitioners are provided by the Emergency Medical Retrieval and Transfer Service (EMRTS), enabling advanced treatments such as anaesthesia, blood transfusions and even minor operations to be carried out at the scene.
As a pan-Wales service, its crews travel the length and breadth of the country to deliver emergency care, regardless of where they are based.
Pam said the Barnhowlers take pride in performing for causes that make a real difference.
“There is nothing quite like coming together to sing some of our favourite songs, knowing that we are also making a difference,” she said.
Formed in 2011, the group began as a barbershop ensemble and has since evolved into a versatile a cappella group performing a wide range of music.
“We like to mix it up, performing songs from The Beatles and Duke Ellington to Thomas Tallis and Disney,” Pam added. “We want to entertain people, and we love it when the audience joins in.”
The group performs regularly at community events, including the Friendship Circle, gardening clubs, Parkinson’s support groups and the Fishguard Folk Festival. They have also supported local food banks and other health-related charities.
“Local nursing homes seem to like us too,” Pam said. “We bring a bit of cheer and take people down memory lane.”
Barnhowlers have several performances lined up throughout the spring and summer, including a concert in aid of the Eisteddfod in Pembrokeshire.
Wales Air Ambulance Regional Fundraising Manager Mike May thanked the group for their support.
“We are so grateful to the Barnhowlers for using the power of music to shine a light on local causes,” he said.
“They entertained the crowds at Cardigan Guildhall Market in aid of Wales Air Ambulance. Every pound raised will help save lives. Diolch yn fawr.”
Charity
Child abuse image offences rise in Wales as NSPCC calls for real-time tech safeguards
THE NSPCC has called for mandatory technology to block child sexual abuse images in real time after new figures revealed more than 1,200 offences were recorded by police forces in Wales in the past year.
Data obtained by the children’s charity shows that 1,287 offences involving indecent images of children were logged by Dyfed-Powys, Gwent and North Wales Police between April 1, 2024 and March 31, 2025.
The figure represents a 3% increase on the previous year, when 1,244 offences were recorded.
Across the UK, almost 37,000 offences involving child sexual abuse images were recorded by police during the same period, according to the NSPCC.
The charity said the figures demonstrate the urgent need for technology companies to introduce stronger protections for children using smartphones and social media.
It is calling on tech firms to install systems on children’s devices that would automatically block nude images from being created, shared or viewed, stopping abuse before it happens.
If companies fail to act, the NSPCC says the UK Government should make such safeguards mandatory.
Chris Sherwood, Chief Executive of the NSPCC, said: “It is utterly indefensible that we are still seeing around 100 child sexual abuse image offences recorded every single day.
“Children across the UK are being completely failed by tech companies that should be protecting them online.
“Behind every one of these offences is a child who has been groomed, abused and manipulated. They are left to carry the trauma while tech companies continue to profit.”
The NSPCC said many of these crimes take place on social media platforms.
Of the 10,811 offences where police recorded the platform used, Snapchat accounted for the largest share at 43% of cases, followed by Instagram, WhatsApp and Facebook.
The charity warned that end-to-end encryption used by some platforms may hide the true scale of abuse, making it harder for authorities to detect crimes.
Young people contacting Childline have described the devastating consequences of images being shared online.
One teenager told counsellors he was forced to move schools after a nude image he shared was leaked and used to blackmail him.
The NSPCC said 685 Childline counselling sessions last year involved concerns about online sexual abuse or exploitation, including threats to share intimate images.
The charity is urging ministers to go further in protecting children online, arguing that stronger safeguards are needed beyond proposals such as banning children from social media.
South Wales Police did not provide complete data for the latest figures, meaning the total number of offences recorded across Wales may be higher.
Charity
Car dealership smash cycling spin challenge target
STAFF at OC Davies used pedal power to cycle an incredible 453 miles as part of a fundraising event marking two major anniversaries.
The Cardigan-based dealership is celebrating 40 years as a Renault dealer in 2026, while the Wales Air Ambulance marked its 25th anniversary on St David’s Day (Mar 1).
To celebrate the milestones – and the launch of the new vehicle registration plate – the dealership held a community open day at its Cardigan site, raising £2,102 for the lifesaving charity.

As part of the event, staff and supporters took on a spin bike challenge to cycle the equivalent of 104 miles – the distance between OC Davies’ three dealerships in Cardigan, Neyland and Carmarthen.
However, the participants far exceeded expectations.
During the 12-hour challenge, which ran from 8:00am to 8:00pm, a total of 37 people took part and collectively cycled an impressive 453 miles.
Over the years, OC Davies has now raised more than £6,600 for the Wales Air Ambulance Charity.
Nicola Lewis from OC Davies said: “We are incredibly proud to have raised £2,102. This fantastic amount exceeded all our expectations and shows just how supportive our community has been.
“The success of the event has inspired us to keep the momentum going and continue raising money for Wales Air Ambulance throughout the rest of the year.
“We currently have an Easter egg lucky dip running in the dealership and we’re also planning to raise further funds later in the summer at some outdoor events we’ll be taking part in.”
More than 200 visitors attended the open day and around 900 tickets were sold for a grand raffle.
Prizes were donated by local businesses including The Cliff Hotel & Spa, Tom Samways Butchers, U Melt Me, Tonnau, Theatr Mwldan, Folly Farm Adventure Park and Zoo, and The Queen’s Hall.

Additional prizes were also donated by the Scarlets and Swansea City FC.
Nicola added: “The open day was wonderfully supported by local businesses and members of the community, which helped make the event so special.
“We were overwhelmed by the generosity and support from businesses in Cardigan and beyond who kindly donated prizes for our grand raffle.”
The spin bikes used during the challenge were loaned by Neil Fulstow Fitness Coaching, with additional support from Clive Evans and Clive Davies.
The charity’s mascot Biggles also made an appearance during the day – even taking a turn on the DJ decks.
Emily Bell, Wales Air Ambulance’s Regional Fundraising Co-ordinator, said: “A huge congratulations to the staff at OC Davies, who smashed their original target while raising an incredible amount for our charity.
“It was a lovely open day which I was delighted to attend. OC Davies found a wonderful way to mark both anniversaries.
“Wales Air Ambulance needs to raise £13 million every year to keep our helicopters flying and our rapid response vehicles on the road. Fundraisers like this help ensure we can continue to be there for the people of Wales when they need us most.”
Wales Air Ambulance is a consultant-led service delivering hospital-standard treatment at the scene of an incident.
Through its partnership with the Emergency Medical Retrieval and Transfer Service (EMRTS), NHS consultants and critical care practitioners can provide advanced treatment including anaesthesia, blood transfusions and minor surgical procedures before transporting patients to the most appropriate hospital.
As a pan-Wales service, its crews travel across the country to deliver lifesaving emergency care wherever it is needed.
For more information visit www.ocdavies.com.
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