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Airbnb holds ‘major reservations’ over Welsh tourism bill

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AIRBNB has warned property owners could check out of the Welsh tourism market for good over “rushed” licensing rules which could cost hosts up to an estimated £15m.

The tech company gave evidence to the Senedd economy committee on Thursday November 20 on the Welsh Government’s plans to license self-contained, self-catering accommodation.

Carl Thomson, UK public policy manager for Airbnb, described licensing plans as a “blunt and unnecessary tool” that is disproportionate to any risks that might be faced by guests.

“In our view, there’s no evidence that a licensing regime is needed in Wales,” he said. “Or that it will do anything other than cause immense harm to local accommodation providers, reduce consumer choice and push up costs for guests.”

In written evidence, Airbnb estimated the bill could cost Welsh hosts between £4.5m and £15m in reduced income, with “immeasurable” impacts on the wider Welsh economy.

Mr Thomson told the committee experience of short-term letting regulation from around the world shows licensing schemes do not solve the problem they are intended to fix.

He said: “Of course, safety matters but it’s important to remember that problems are exceptionally rare. Our data… tells us accommodation in Wales actually has a much stronger safety record compared with other parts of the UK and internationally.”

Mr Thomson explained that of the hundreds of thousands of inbound trips booked to Wales through Airbnb in 2024/25 – only 39 safety incidents were reported, equating to 0.004%.

He added that none of the incidents related to carbon monoxide, fire safety nor electrical safety, with only a single reported gas-related concern.

He told Senedd Members: “If the purpose of this legislation is to ensure the health, safety and quality of the sector, there’s real questions about whether it’s necessary or needed.”

Fiona MacConnacher, head of public affairs for the UK and Ireland at Booking.com, supported proportionate regulation but suggested the bill had been rushed through.

Warning of unintended consequences, she said: “We’re talking about Welsh businesses here and if we affect those businesses, we don’t just affect those self-catering businesses: we affect the restaurants, the pubs, the shops.”

Barbara Griffiths, who runs North Wales Holiday Cottages, warned government officials have told her they have not had time to add sectors beyond self-contained, self-catering lets.

Barbara Griffiths, who runs North Wales Holiday Cottages
Barbara Griffiths, who runs North Wales Holiday Cottages

“It’s rushed and I feel it should be delayed,” she said.

Ms Griffiths argued the bill would not create a level-playing field, as claimed by ministers, because it does not cover other types of visitor accommodation.

Mr Thomson warned booking intermediaries would become legally liable for the accuracy of registration numbers provided by accommodation providers under the bill. He told the committee the first Airbnb learned about this aspect was when the bill was published.

He said: “That approach is inconsistent with established practice elsewhere in the UK and around the world. There’s real technical problems with how that could work in practice.”

Mr Thomson added: “We strongly disagree with the suggestion that criminal liability should be placed on platforms, and the senior officers of those companies, for actions which they’ve not participated in, for which they have no control and for which they’re unaware.”

He called for amendments to ensure liability rests with the accommodation provider.

He argued registration plans previously passed by the Senedd can achieve all of the same aims without the cost, friction and bureaucracy that layering licensing on top brings.

Fiona MacConnacher, head of public affairs for the UK and Ireland at Booking.com
Fiona MacConnacher, head of public affairs for the UK and Ireland at Booking.com

Ms MacConnacher emphasised that most providers are micro-businesses rather than “large corporate machines”, with a majority of hosts aged over 50 and female.

She echoed Mr Thomson’s warning about a cumulative pressure on operators who face a tourism tax, registration, business rates changes and now a licensing scheme. “Rightly or wrongly, they might feel as if they are not welcome to run their business,” she warned.

Mr Thomson said: “There’s real potential for this to make Wales an outlier, not only in terms of being overly regulated but harming its attractiveness and competitiveness.”

Airbnb criticised the proposed “apply-and-wait” model where yearly applications for licenses are manually checked, calling it “outdated” and warning it would leave businesses in limbo.

Calling for renewals to take place every three to five years to provide certainty for the sector, Mr Thomson advocated a more automatic “apply-and-go” system.

 

Business

New showroom for car dealership approved by county planners

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PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.

In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.

“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”

It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.

“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.

“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.

“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”

The application was conditionally approved by county planners.

 

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Business

The Cheesecake Guy Ltd plans withdrawn following community council objections

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PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.

In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.

On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.

“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”

While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.

Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.

If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.

For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.

“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”

Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.

The application is now, as of June 19, marked as withdrawn.

 

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Business

Amended Fishguard children’s home scheme approved

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AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.

In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.

Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.

In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.

Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.

A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.

However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.

Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.

Fishguard Town Council objected, on the grounds of highway safety and parking issues.

It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.

Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.

“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”

The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”

 

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