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Mid and West Wales Fire Service wins Project of the Year at national awards

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On-Call Improvement Programme recognised for reversing long-term decline across Rural Wales

MID and West Wales Fire and Rescue Service (MAWWFRS) has been honoured with the Project of the Year Award at the Excellence in Fire and Emergency Awards 2025, recognising the transformative impact of its On-Call Improvement Programme (OCIP).

The awards ceremony, held at the Institution of Civil Engineers at Parliament Square in London, brought together leaders and frontline personnel from across the UK to celebrate innovation and outstanding achievement within Fire and Emergency Services.

Turning around a long-term challenge

MAWWFRS’s OCIP was established in 2023 to address a sustained decline in On-Call firefighter availability — an issue of particular importance in rural areas such as Pembrokeshire, where many communities rely entirely on On-Call stations. Around 75% of MAWWFRS fire stations are staffed exclusively by On-Call crews.

Before the OCIP was launched, availability had dropped from 95% to 83% over seven years. Nationally, the number of On-Call firefighters has fallen by 25% since 2004.

The programme introduced targeted recruitment and retention strategies, improved training opportunities, and invested in evidence-led systems to strengthen resilience across the service.

As a result, MAWWFRS has already recorded a 3% increase in On-Call availability, beating the projected downward trend and standing out as one of the few services in the UK showing improvement.

Group Manager Phil Morris, who has led the programme since its creation, said: “I’m absolutely thrilled that the OCIP has been named Project of the Year. This award reflects the hard work and commitment of everyone involved. We set out to make a difference for our On-Call Firefighters and the communities they serve — and we have gone some way to achieving this. It is further proof that the On-Call duty system remains valid, provided it is properly supported.”

National recognition

In the National Fire Chiefs Council’s (NFCC) National On-Call Research Study published in September 2025, MAWWFRS was the only UK service to be featured twice as a case study, highlighting the scale of the improvements made.

Assistant Chief Fire Officer Craig Flannery, Senior Responsible Officer for the programme, said the award reflected the service’s determination to solve a long-standing problem:

“This recognises our efforts to address the perennial challenge of On-Call availability and resilience. Using contemporary research to drive improvements has shown a real return. One size does not fit all, and I’m proud of the creativity and innovation shown across our area.”

A key innovation has been the introduction of new software enabling officers to identify skills and availability gaps, shaping recruitment and training decisions to help keep engines “on the run”.

Deputy Chief Fire Officer of Lancashire Fire and Rescue Service and Chair of the NFCC’s Strategic On-Call Forum, Steve Healey KFSM, praised MAWWFRS for bucking a national trend:

“Fire and rescue services across the UK are facing increasing challenges in recruiting and retaining On-Call Firefighters. The progress MAWWFRS has made through its OCIP is promising and will help inform national work to strengthen and future-proof the On-Call system.”

Call for new recruits

The service is using the award as an opportunity to encourage more people across Mid and West Wales to consider joining as On-Call Firefighters.

On-Call crews respond to a wide range of emergencies including fires, road traffic collisions, flooding, chemical incidents and animal rescues. They also deliver vital community safety work such as Safe and Well checks in local homes.

MAWWFRS says the role is “exciting, fulfilling and unpredictable” — and offers a unique chance to make a real difference in one’s own community.

If you’d like this adapted further with Pembrokeshire-specific references (Haverfordwest, Tenby, Pembroke Dock crews etc.), just tell me.

Community

Community joins police effort as search continues for man missing in River Teifi

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A CO-ORDINATED land search involving police and local volunteers is taking place today (Thursday, Jan 8) as efforts continue to locate a man who entered the River Teifi in the early hours of Sunday (Jan 4).

The man, named locally as 29-year-old Kurtis Brook, was last seen shortly after 5:15am on Sunday near a buoy close to Cardigan’s new bridge. Emergency services were alerted and a large-scale search operation was launched soon afterwards.

Since then, teams from Dyfed-Powys Police have led extensive searches along the river and surrounding areas, supported by specialist resources including drones, search dogs, a marine unit, and the RNLI and HM Coastguard. Despite several days of intensive activity, Kurtis has not yet been found.

Missing: 29-year-old Kurtis Brook

On Wednesday, friends and local volunteers also took part in searches on the water using small boats, working both downstream towards Patch and upstream along the upper reaches of the Teifi. Police have continued to coordinate these efforts to ensure safety and avoid duplication.

Today’s land search is being organised alongside police, with volunteers asked to gather at Cardigan Police Station at 10:00am. From there, participants are being allocated specific search areas before heading out on foot.

Kurtis’ sister-in-law, Louise Benatmane, said the family is particularly keen to hear from people who know the area well.

“We are looking for anyone who is fit and able and has good local knowledge of snickleways, alleyways and paths around the town and river,” she said.

Chief Inspector Richard Yelland, of Dyfed-Powys Police, said a significant amount of ground and water has already been covered since the search began.

“We are doing all we can to locate Kurtis and can reassure the public that extensive searches have taken place over the past few days,” he said. “We are extremely grateful for the support shown by the local community, but we continue to ask members of the public not involved in the organised search to stay away from the riverbanks, as conditions remain hazardous.”

Kurtis has been described by those who know him as family-orientated and kind-hearted, and his family have spoken of being overwhelmed by the level of support shown by the community.

His brother Ryan thanked those who have already volunteered their time.

“Everyone who has turned up to help has been incredible,” he said. “We just want people to keep safe while they’re helping. Any support at all is hugely appreciated.”

A Facebook page providing verified updates on the search has been set up by the family under the name Kurtis Brook – Cardigan, Wales.

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Community

Gumfreston Tenby road flooding call to Welsh Government

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A PETITION call to the Welsh Government to find a long-term solution to a regularly flood-hit road at the entrance to Tenby has been submitted by a local councillor.

The Gumfreston area near the south Pembrokeshire seaside town is regularly hit with floods, and councillors have previously heard its existing warning system appeared to not like working when its wet, with St Florence and St Mary Out Liberty county councillor Rhys Jordan frequently raising the issue at full council meetings.

The petition, created by Cllr Jordan, entitled ‘Lead and fund a long-term flood mitigation solution for the B4318 and Tenby catchment,’ has attracted more than 500 signatures to date and runs up until January 31.

It says: “The B4318 floods repeatedly, cutting off a key access route to Tenby. Although the road is maintained by Pembrokeshire County Council, flooding is caused by surface water runoff, high River Ritec levels, and tidal locking at the South Beach outfall during high tides. These combined factors mean local highway measures alone cannot resolve the problem.

“Flooding on the B4318 is frequent and disruptive, affecting residents, businesses, emergency access, schools and the local economy. Local options have been pursued but are limited by factors beyond the council’s control, including river capacity, catchment drainage, and coastal discharge constraints. Climate change is increasing the frequency and severity of rainfall and tide-related flooding, making the situation unsustainable.

“We are asking the Welsh Government to provide national leadership by coordinating relevant bodies such as Natural Resources Wales and Pembrokeshire County Council to assess the full catchment, including surface water, river, and tidal influences. A long-term, climate-resilient solution is required, supported by appropriate capital funding, to protect access to Tenby and reduce ongoing flood risk for the community.”

All petitions with more than 250 signatures will be discussed by the Petitions Committee after they have finished collecting signatures; any petition reaching 10,000 will be considered for a debate in the Senedd.

At the December meeting of Pembrokeshire county council, a submitted question calling for an improvement in communication of road closures caused by flooding in the area was heard, with members agreeing the question be submitted to a future meeting of the county council’s Cabinet for further consideration.

In his submitted question, Cllr Jordan had said: “The B4318 at Gumfreston is prone to persistent flooding during adverse weather conditions, leading to road closures that disrupt travel and pose safety risks for residents and motorists.

“Currently, closures are not effectively communicated to residents, causing inconvenience, delays, and potential hazards. An efficient alert system would provide timely information to residents, allowing them to plan alternative routes and ensuring safety.”

Last October, Cllr Jordan had asked at full council for an update on progress made toward improving the flood warning system in the Gumfreston area.

He had asked: “Can you give me an assurance that the flood warning system will actually work this autumn and winter?

“Only yesterday [October 16] the road was flooded and no warning signs were on; it seems to work when the road is not flooded, but they don’t like operating when its wet.”

He described it as “probably the most closed road in the county,” but one where there was the least communication on.

Members were previously given a ‘full commitment’ to improvements to the warning systems would be made.

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Community

Worsening weather prompts early service closures across Pembrokeshire

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Pembrokeshire County Council has warned residents that worsening weather this afternoon, particularly in the east of the county, will affect roads and services.

The Council said it would be closing some services early to allow staff to travel home safely. Schools that opened as normal this morning are also set to close early.

Forecasters expect snow and sleet to become heavier later today in eastern parts of the county, which could lead to travel disruption on untreated roads. Overnight, road surface temperatures are forecast to fall to around -2.5°C, with the risk of sleet or snow on higher ground.

Council teams have been continuously gritting and patrolling all primary routes since yesterday afternoon. Precautionary salting, patrolling, and ploughing of primary and secondary routes will continue through the afternoon, evening, and overnight. Gritting route information is available on the Council’s website.

The Council added that road surfaces are likely to remain below freezing for much of tomorrow morning and into the early afternoon.

Due to high call volumes, residents are being asked to contact the Council only in emergencies or for urgent matters. Road users are advised to take care, particularly on untreated roads, and to travel only if essential.

The weather may also affect school openings tomorrow, with updates to be posted on the Council’s dedicated school closure page.

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