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Record turnout as Saundersfoot New Year’s Day Swim marks 40 years

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SAUNDERSFOOT welcomed in 2026 in spectacular fashion as a record 3,323 registered swimmers braved the icy waters for the town’s 40th annual New Year’s Day Swim, firmly cementing its reputation as the largest festive charity swim in the UK.

Thousands more lined the beach, harbour and village to watch the now iconic “dash and splash”, creating an estimated crowd of more than ten thousand people for what has become one of Pembrokeshire’s most anticipated annual events.

Behind the scenes, organisers say the success of the day was the result of year-round planning by the Saundersfoot Festivities Committee, a volunteer-led group that gives its time freely to deliver an event of national significance.

Safety at the forefront

A major focus of preparations is safety. Organisers work closely with professional water and land-based teams, monitoring long-range weather forecasts, tide times, wind direction and sea temperatures, with daily risk assessments carried out in the run-up to January 1.

The committee said recent tragic incidents elsewhere in the UK, including events on Christmas Day in Budleigh Salterton, served as a sobering reminder of the risks associated with cold-water swimming. Organisers stressed that safety decisions at Saundersfoot are never taken lightly.

The swim is supported by professional water safety teams and emergency services, with organisers also working closely with neighbouring events in Tenby and Porthcawl to share best practice and continually improve standards.

A village celebration

Saundersfoot Beach was once again the focal point for New Year celebrations, with entertainment and activity throughout the morning. The Pembrokeshire Boot Scooters led a lively warm-up on the sand, dancing to House of Bamboo, joined by the event’s mascot Charlie Shivers and thousands of swimmers.

Sam Hughes and Jo, alongside dancers from Escape Youth Musical Theatre, helped lead the crowd through the warm-up, before spectators and swimmers alike joined together for a rousing rendition of Rockin’ All Over the World.

The countdown to the swim was signalled by a firework launch provided by Westcoast Fireworks, longstanding supporters and sponsors of the event.

Fancy dress highlights

As ever, fancy dress played a major part in the spectacle. Janine Lewis and Martyn Williams faced the unenviable task of judging the group and individual costume competitions, with prizes kindly donated by Harbwr Bar and Kitchen.

The Saundersfoot Trotters claimed the group fancy dress award, while Mick Booth took the prize for best individual costume.

Forty years behind the lens

Every swimmer was captured on camera by local photographer Gareth Davies, who has attended every Saundersfoot New Year’s Day Swim since it began. His images have become an enduring record of the event’s growth over four decades.

Photographs from the day can be obtained via Gareth Davies Photography.

‘We could never have imagined this scale’

Saundersfoot Festivities Chairman Chris Williams said the village had once again risen to the occasion.

He said:
“The village and wider community have done us proud once again. Forty years ago, we could never have imagined that this event would grow into something of this scale and national recognition.

“Our driving force has always been the many fantastic charities that benefit from the swim. Four decades on, the event continues to evolve and grow, raising thousands of pounds for good causes.

“The support from Saundersfoot, surrounding areas and visitors from much further afield has been incredible. The numbers in the village over the last few days have been staggering and have provided a welcome boost to local businesses. We sincerely hope this wonderful tradition continues for many years to come.”

Evolving with the times

This year marked the third year of online registration and ticketing, which organisers say has helped manage swimmer safety and cover the rising costs associated with staging such a large-scale event.

Particular thanks were paid to Vicky, Simon and Charlotte for managing registrations and social media, with Charlotte also capturing the build-up and the event itself.

A park-and-ride service from Kilgetty was provided from 10:00am by Taf Valley Coaches, sponsored by the company and widely welcomed by visitors.

Community support and thanks

Medals were presented to swimmers by Côr Y Môr ladies’ choir, and it was fitting that Delwyn Williams, alongside past and present members of Saundersfoot Community Council, officially started the swim in its 40th year. Thanks were also given to Wheelers for the design and support of the commemorative medal.

Organisers acknowledged that rising costs have made it increasingly difficult to keep the event free of charge, with online ticketing helping to secure its long-term future while generating additional funds for charity.

The committee paid tribute to the dedication of safety marshals, bucket collectors and volunteers, as well as sponsors and local businesses — some of whom have supported the swim for more than 25 years.

Thanks were also extended to event safety partners including HM Coastguard, RNLI, St John’s Ambulance, Dyfed-Powys Police, Tenby Fire Brigade and Pembrokeshire County Council, along with numerous individuals and organisations who play key roles behind the scenes.

Special thanks were given to residents and businesses on the Strand for their cooperation with essential road closures, and to Ron Skinner and Son for providing mitigation vehicles.

What happens next

Swimmers who completed sponsor forms are asked to return them to Salt on the Strand, with organisers confirming that participants will be contacted regarding photos, fundraising totals and charity distribution. Further details of a presentation event are expected later this month.

Pics: Gareth Davies/Herald

 

Community

Police join Prostate Cymru Walk of Wales on Pembrokeshire coast

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OFFICERS from Haverfordwest Neighbourhood Policing and Prevention Team have taken part in the Prostate Cymru Walk of Wales, completing the scenic leg from Porthclais to Whitesands.

The walk gave the team the chance to support an important cause while helping raise awareness of prostate cancer, which affects one in eight men in the UK and is the most common cancer among men in Wales.

Taking in one of Pembrokeshire’s most beautiful stretches of coastline, the route formed part of a much larger challenge being undertaken between June and August 2026.

Walkers are travelling around Wales via the Wales Coast Path, averaging around 40km a day over 44 days to raise awareness and support the work of Prostate Cymru.

Police praised everyone taking part in the challenge and thanked those supporting the initiative.

Every step helps make a difference.

 

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Community

Sir Terry Waite returns to Llangollen to praise festival’s global role

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Former Eisteddfod president says music can “breathe harmony into the soul” as he continues humanitarian work

SIR TERRY WAITE returned to the Llangollen International Musical Eisteddfod on its 2026 opening day, six years after stepping down as president, to praise the festival’s continuing role in bringing people together through music.

Sir Terry, who rose to international prominence after being held hostage in Beirut for almost five years, was captured in 1987 while attempting to negotiate the release of other hostages. He was freed in 1991 and has since devoted much of his life to humanitarian work, peacebuilding and supporting people affected by conflict, homelessness and captivity.

Now in his late eighties, he remains closely connected to the Llangollen Eisteddfod, having served as its president from 2006 until 2020. During that time he became a much-loved and respected figure at the festival, and he has continued to visit regularly since leaving the role.

This year he was welcomed warmly by trustees and volunteers, as well as by Sir Karl Jenkins, who has become the 2026 Eisteddfod president and was preparing to feature in the opening concert, Uniting Nations: One World.

Sir Terry said: “It’s great to be back again because the International Eisteddfod has got a very important role to play in the world by bringing people from different communities together.

“The Eisteddfod has had a very rough time, during Covid and beyond. But it has managed to get back on its feet and it has been absolutely vital that international music goes on.”

Reflecting on the challenges the festival has faced over the years, he said: “Over the years, and I saw it when I was president, this festival has faced some very unusual challenges.

“One of them has been getting the people we want to come here from countries that are, some would say, beyond the pale politically, and getting visas for such people is exceptionally difficult. The team here struggle with that problem.

“I remember years ago we got hold of the chief officer in charge of visas in London. We invited him here to speak to us. He saw what was happening and understood the problem. But like all civil servants he was moved on.

“We’re now in an even more complex situation and some of our politicians, I can’t say who, but certainly some prominent people, have not necessarily helped matters at all.

“But I’ve often said that music has the capacity to breathe harmony into the soul, and that’s something that Llangollen certainly does.”

Since stepping down from the Eisteddfod presidency, Sir Terry has continued his work with a number of humanitarian organisations. He is co-founder and president of Hostage International and president of the homelessness charity Emmaus.

He said: “With Hostage International, one hour before coming here this afternoon I was talking to someone who has been held in arbitrary detention in Iraq for the last five years. I’ve been trying to help him and we’ve been giving support to his family. And that’s just one of 100 cases that we have.

“Then with the homeless, there’s also a lot of work to do. I’m still involved in this. We started off with a portable building and we now have 30 communities around England, Wales and Scotland.

“Then there’s the work I do with the children of war, who are often left without parents and left without education. Sometimes they are also highly traumatised.

“When you see what’s happening in places like Gaza and others, my goodness, so many children will grow up with no parents, no home, no education, nothing, and we have to try and do something about this.”

Sir Terry’s return added a poignant note to the opening day of the festival, underlining the Eisteddfod’s founding mission of promoting peace and friendship through music.

 

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Community

Barclays gives no commitment to reopen west Wales branches

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BARCLAYS has given no commitment to reopening bank branches in west Wales, despite calls for the banking giant to restore full services in Pembrokeshire and Ceredigion.

Paul Davies MS, Senedd Member for Ceredigion Penfro, wrote to Barclays UK Chief Executive Vim Maru urging the bank to consider reopening branches in Haverfordwest and Aberystwyth, with Tenby and Cardigan also suggested for review.

The call followed reports that Barclays is looking again at its high street presence and considering investment in its branch network.

But in a response to The Herald, Barclays stopped short of saying whether any west Wales towns were being considered for a reopened branch.

A Barclays spokesperson said: “Over the past year, we’ve added 47,000 hours of in-branch availability across the UK. We are now looking to enhance and invest in our branch footprint alongside our contact centres and app as we continue to meet the changing preferences of our customers. We’ll make more details known on proposed new branch locations at the appropriate time.

“Across Pembrokeshire and Ceredigion, we provide in person banking services from our local banking hubs in Pembroke Dock, Haverfordwest, Cardigan and Aberystwyth, and offer full branch services in neighbouring Carmarthen. Details of opening hours can be found on our website. We also operate a dedicated Welsh language telephone service available on 0333 202 7450, from 9am to 5pm, Monday to Friday.”

Barclays closed its Haverfordwest branch in May 2024. Its Aberystwyth and Cardigan branches also closed that year, leaving customers in large parts of west Wales without access to a full Barclays branch.

Mr Davies said the lack of branches in Pembrokeshire and Ceredigion represented a significant reduction in service provision for both personal and business customers.

He said: “It’s extremely disappointing that Barclays Bank currently has no branches in either Pembrokeshire or Ceredigion. This represents a significant reduction in service provision for both personal and business customers across the two counties.

Unhappy with access to banking in Ceredigion Penfro: Paul Davies MS

“However, I welcome the bank’s recent announcement and have written to the Chief Executive to encourage Barclays to take this opportunity to restore banking services in our area by reopening branches in Pembrokeshire and Ceredigion.

“Access to face-to-face banking services remains vital for many residents, businesses and community organisations, and I hope the bank will give serious consideration to reopening the high street branches in west Wales.”

The issue is likely to be particularly significant in rural areas, where older residents, digitally excluded customers, small businesses, charities and community groups may still rely on in-person banking.

While Barclays says alternative services are available, critics argue that local banking points and hubs do not offer the same service as a fully staffed branch.

Barclays Local sites are generally cashless, while full branches offer a wider range of services. Banking hubs, operated separately through the national cash access scheme, provide counter services for basic cash transactions and access to community bankers on set days.

Mr Davies has called on Barclays to place Haverfordwest and Aberystwyth at the front of the queue if the bank proceeds with any programme to expand or reopen branches.

For now, however, Barclays has not confirmed whether any branch in Pembrokeshire or Ceredigion will return.

 

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