Business
New markets and customer experience top priorities for Welsh businesses in 2026
WELSH businesses are increasingly looking to new markets and improved customer experience as key routes to recovery in 2026, according to the latest Quarterly Economic Survey from Chambers Wales South East, South West and Mid.
The survey for the final quarter of 2025 paints a challenging picture of trading conditions. Half of respondents (50%) reported a fall in UK sales over the previous three months, alongside declines in orders and advance bookings. The downturn was mirrored overseas, with 48% of businesses saying export sales had decreased, again accompanied by weaker orders.
Against this backdrop, more firms are identifying new markets as an opportunity for recovery. In Q4 2025, 55% of businesses cited new markets as a route to growth, up from 51% in the previous quarter. Interest in new international markets also rose sharply, with 39% selecting this option in Q4, compared with 32% in Q3.

Looking ahead to 2026, trade and market expansion continue to dominate business thinking. When asked about the biggest opportunities in the year ahead, firms highlighted exporting, accessing new UK markets, and expanding or consolidating their presence overseas.
Almost a third of Welsh businesses (32%) said exporting and importing would be their main focus in 2026. However, the most commonly cited priority was customer and client experience, selected by 59% of respondents as their key area of focus for the year ahead.
Gus Williams, CEO of Chambers Wales South East, South West and Mid, said the findings reflected a difficult end to the year for many firms.
“Our Q4 survey shows just how challenging the trading environment was for Welsh businesses as 2025 came to a close, with falling orders, weaker sales and continued pressure from costs, taxation and inflation,” he said. “Confidence remains fragile, particularly for SMEs.
“One bright spot is that firms are actively looking outward, identifying new markets both within the UK and internationally, and placing a renewed focus on customer and client experience as potential drivers of growth in 2026.
“With nearly seven in ten businesses lacking confidence in the Welsh Government’s ability to support growth, it is vital that policymakers listen to the lived experience of SMEs and respond with action. The private sector wants to collaborate with government, but trust needs to be re-established.”
Business
Tug crews at Milford Haven vote for industrial action in pay dispute
Union ballot raises concerns over potential disruption at key UK energy port
TUG crews working in the Port of Milford Haven have voted overwhelmingly in favour of industrial action in a growing dispute over pay, according to Unite the Union.
The union said members employed by marine services company Svitzer backed action following what it described as a failure to deliver a fair and acceptable pay offer for 2025.
Unite said the workers carry out “highly skilled work that is essential to operations in the Port of Milford Haven” and that members were becoming increasingly frustrated at a lack of meaningful progress in negotiations.
The ballot result does not automatically mean strike action will take place, but it gives the union a mandate to call action if talks do not improve.
Tug services play a critical safety role in guiding large vessels, including oil tankers and liquefied natural gas carriers, through the Milford Haven Waterway — one of the UK’s most strategically important energy ports.
The Herald has contacted Svitzer and the Port of Milford Haven Authority for comment on the potential impact on operations and any contingency planning.
A spokesperson for Unite said members had sent a strong message through the ballot and would have the full support of the union in seeking a fair resolution.
At the time of publication, no dates for possible industrial action had been announced.
The Herald will provide updates as more information becomes available.
Business
Bilco’s Traditional Fish and Chip Shop set to open in The Mumbles
A POPULAR Pembrokeshire takeaway business is expanding across West Wales, with a new fish and chip shop preparing to open in The Mumbles.
Tenby’s Fish & Chips has announced that its sister business, Bilco’s Traditional Fish and Chip Shop, will soon welcome customers at the Swansea seaside village location.
The new outlet will offer freshly prepared, traditional fish and chips using quality ingredients, with the owners promising the same friendly service that customers have come to expect from their existing businesses.
In a statement shared on social media, the team said they were excited to become part of the local community and share their passion for classic British takeaway food with new customers.
An official opening date has not yet been confirmed, but further details are expected to be announced soon.

Business
Haverfordwest Kings Arms pub basement flat scheme refused
A SCHEME to convert the basement of a Grade-II-listed former pub in a Pembrokeshire town’s conservation area to a flat has been refused by planners who said it would create an “oppressive living environment”.
In the application to Pembrokeshire County Council, Toyeb Ali Rahman, through agent Hayston Developments & Planning Ltd, sought permission to convert the basement of the former Kings Arms Hotel, Dew Street, Haverfordwest, the building most recently used as an Indian takeaway, to a residential flat.
A supporting statement said: “The Kings Arms Public House was a public house and was formerly a coaching house with a range of former stables to the rear which have been converted to dwellings. It is a mid-terrace property fronting the western side of Dew Street close to the town centre of Haverfordwest,” adding: “Since closure the public house has been used as a takeaway restaurant and is a mixture of flats and offices.”
It went on to say: “The application proposal only involves a small-scale conversion of a basement storage area associated with the former Kings Arms Hotel to a one bedroom residential flat. There would be no extensions with the only external alteration to the building being the replacement of a poorly detailed metal roller shutter door with conventional domestic entrance door with sidelight.
“As such, there would be no change to the impact of the building or proposal on the locality. In fact, basement area is not at all visible from the street scene along Dew Street.”
However, the scheme was refused by county planners on three points.
“The proposed change of use would result in a self-contained residential unit that fails to provide an acceptable standard of residential amenity for future occupiers. The habitable accommodation would be served by no external windows, resulting in inadequate levels of natural daylight and outlook and creating a poor-quality and oppressive living environment.
“Furthermore, insufficient information has been submitted to demonstrate that adequate ventilation, air quality, and moisture control could be achieved without harm to the character and appearance of the listed building.”
Planners also said the proposals would, through its design and use of materials, “fail to respect the special architectural and historic interest of the listed building”.
The final reason for refusal was the scheme would “result in an increase in nitrogen discharges draining into the Milford Haven Inner waterbody of the Pembrokeshire Marine Special Area of Conservation (SAC) where features are known to be in unfavourable condition due to current evidence of both chemical and biological failure,” with insufficient information to demonstrate mitigation measures which would allow the proposed development to achieve nutrient neutrality.
-
Health6 days agoHealth Board to decide future of nine key services at two-day meeting
-
Community6 days agoFacebook ‘news’ site targeting Herald editor collapses after community backlash
-
Crime3 days agoFour arrested in armed police operation across Pembroke Dock
-
Community22 hours agoHywel Dda hospital services decisions will be made next week
-
Crime6 days agoPublican admits supplying cocaine and cannabis at Crown Court
-
Education4 days agoSchool in special measures after inspectors raise safeguarding and leadership concerns
-
Community2 days agoSecond Milford Haven webcam launched after 1.3m views and US TV feature
-
Community7 days agoStudents win King’s Trust award for transforming vandalised subway







