News
Choose food that’s ‘Rooted in Wales’ Welsh Government urges
A NEW national campaign has been launched by the Welsh Government aimed at strengthening the country’s entire food system – from farm to fork.
The initiative, titled ‘Rooted in Wales’, is designed to bring together farmers, growers and fishers with manufacturers, retailers, communities and consumers in a collective effort to support local food and build a more resilient system.

Rather than focusing solely on individual choices, the campaign takes a whole-system approach, highlighting how every part of the food chain is connected – and how small changes across society can deliver lasting impact.
The campaign encourages:
- Farmers, growers and fishers to continue producing high-quality Welsh food
- Manufacturers and food businesses to source more Welsh ingredients
- Retailers and shoppers to prioritise local and seasonal produce
- Communities to grow, share and celebrate food locally
- A wider effort to cut waste, reduce packaging and support local economies
Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies, welcomed the initiative.
He said: “Choosing food that’s rooted in Wales is a powerful action we can all take to help create a more secure food system for our communities.

“By supporting local produce and our farmers, we are helping to build a fairer and healthier food system. People don’t need to change everything overnight – small steps taken together can make a big difference.”
The campaign builds on existing work across Wales, including efforts led by Food Sense Wales and a network of 22 Local Food Partnerships operating in every local authority area.
These partnerships play a key role in delivering the Welsh Government’s Community Food Strategy, bringing together organisations, businesses and communities to improve access to sustainable, locally sourced food.
The Welsh Government has also set a target to increase public sector spending on Welsh food by at least 50% by 2030, with ‘Rooted in Wales’ supporting that ambition.
The campaign was showcased at the Torfaen Food Summit at Greenmeadow Community Farm in Cwmbrân, where local projects highlighted the benefits of community-led food initiatives.

Schoolchildren were among those taking part, with pupils from Blenheim Road and Coed Eva Community Primary Schools involved in growing and cooking demonstrations.
Businesses are also central to the campaign, with a focus on increasing the use of Welsh ingredients throughout the supply chain.
Leading the way is Castell Howell, one of Wales’ largest food distributors, which supplies ingredients for around 850,000 school meals each week.
Working alongside Food Sense Wales, the company has helped expand the Welsh Veg in Schools initiative to 12 local authorities, delivering more than one million portions of locally sourced, organic vegetables since 2022.
Edward Morgan, ESG manager at Castell Howell, said the project is helping create new opportunities for Welsh growers while encouraging healthier eating among children.
He said: “We need to stimulate more horticultural activity in Wales, but also help educate children to eat more vegetables.
“With strong support from local authorities and Welsh Government, we are confident this work will deliver real benefits in the years ahead.”
The ‘Rooted in Wales’ campaign invites individuals, businesses and communities to play their part in building a stronger, fairer and more sustainable food system for the future.
Business
Plaid energy policy challenged by Labour after Adam Price interview
LABOUR SAYS MINISTERS MUST EXPLAIN COST AND TIMETABLE FOR PYLON PLANS
PLAID CYMRU’S approach to energy infrastructure has come under scrutiny after Energy Minister Adam Price was challenged over plans to reduce the use of overhead pylons in Wales.
Mr Price defended the Welsh Government’s position during an appearance on BBC Radio Wales’ Sunday Supplement, arguing that communities must have greater confidence in how major grid projects are handled.
Plaid Cymru has pledged to give communities a stronger voice over energy developments and to look more closely at alternatives to overhead transmission lines, including underground cabling where possible.
The issue has become increasingly sensitive in rural parts of Wales, where proposed pylon routes linked to renewable energy schemes have raised concerns about landscape impact, tourism and local consultation.
However, Welsh Labour said the minister had failed to explain when any restriction on pylons would take effect, or who would pay the additional cost of placing cables underground.
A Welsh Labour spokesperson said: “Adam Price keeps saying how clear their manifesto was and yet he won’t say when they’re banning pylons. They won’t say who is paying for the extra cost of undergrounding cables.
“Without certainty, companies won’t invest. That’s thousands of clean, green energy jobs at risk. Plaid need more than a plan to have a plan.”
Labour said the Welsh Government must now set out how its policy would work in practice, including whether it amounts to an outright ban, what exemptions would apply, and how any extra costs would be funded.
The debate highlights the challenge facing ministers as Wales seeks to expand renewable energy generation while addressing public opposition to large-scale grid infrastructure.
Community
Pembroke Fair praised as well-organised community event
HORSES, STALLS AND FAMILY CROWDS RETURN TO MONKTON
FAMILIES, horse owners and visitors turned out in force for Pembroke Fair on Saturday (May 23), with many praising the event as one of the best organised in recent years.
Held at the Community Centre Field in Monkton, the annual fair brought together horse owners, traders and local families for a traditional day centred around horses, ponies, stalls and socialising.
Coloured cobs, heavy horses, ponies and horse-drawn traps attracted attention throughout the day, with many visitors gathering around the field to watch the animals being shown and led around the site.



A variety of stalls selling everything from clothing and ornaments to tack and second-hand goods helped create a lively market atmosphere, while food vendors kept visitors fed throughout the day.
Despite overcast conditions at times, the event remained busy, with many attendees staying for several hours to enjoy the traditional fair atmosphere.
Community members later took to social media to praise the smooth running of the event, with several publicly thanking organiser Charlie Price for his efforts in bringing the fair together.
Comments described the day as “well organised” and praised the welcoming atmosphere, with many saying it was encouraging to see a long-standing local tradition continuing to thrive.
The fair once again brought together members of the travelling community, local residents and horse enthusiasts from across west Wales.






A horse drive was also due to take place on Sunday (May 24), continuing the weekend’s celebrations.
Photo captions:
Traditional gathering: Horses, ponies, horse-drawn carts and market stalls drew crowds to Pembroke Fair in Monkton on Saturday (Pic: Herald).
News
Watchdog criticises health board over £10m GP contract checks
A HEALTH board has been criticised by Audit Wales after GP contracts worth more than £10m were awarded without sufficient due diligence checks.
Aneurin Bevan University Health Board allowed a GP partnership associated with eHarley Street Primary Care Solutions to take on eight GP contracts in south-east Wales, with a combined annual value of around £10.1m.
Audit Wales said the board should have carried out greater scrutiny before approving the arrangements, including checks on financial resilience, workforce plans, business risks and the partnership’s ability to manage several practices at once.
However, the watchdog found no evidence of fraud and noted the board was dealing with significant pressure in general practice, including vacant contracts and limited interest from other bidders.
The report said weaknesses in governance and scrutiny contributed to later disruption and uncertainty for patients and staff when problems emerged.
Concerns included financial and workforce pressures, unpaid invoices, and issues relating to tax and pension payments. Some contracts were later handed back, requiring the health board to step in to protect services.
Natasha Asghar MS, Welsh Conservative Shadow Cabinet Minister for Health and Social Care, said the findings were “deeply concerning”.
She said: “Patients and staff were left facing disruption and uncertainty because proper scrutiny was not carried out before these contracts were awarded.
“The Welsh Conservatives believe lessons must be learned to ensure robust checks are in place, protect frontline services and restore confidence in primary care across Wales.”
Aneurin Bevan University Health Board accepted the recommendations and said it had already strengthened its processes.
Audit Wales said the case highlighted the need for stronger checks before GP contracts are transferred, particularly when a single partnership is taking on multiple practices in a short period.
-
News2 days agoWatchdog criticises health board over £10m GP contract checks
-
Crime4 days agoFarm owner in court after 26 dogs removed over welfare concerns
-
News3 days agoPaul Davies meets Openreach Cymru at the Senedd to discuss Full Fibre rollout
-
Crime4 days agoTree surgeon sentenced for failing to provide breath test
-
Crime4 days agoPembrokeshire teenager admits driving almost four times over drug-drive limit
-
News4 days agoMilford man admits handling stolen goods from three local properties
-
Crime6 days agoBuilder jailed for £82,000 fraud affecting 18 victims
-
Crime4 days agoPembroke Dock drink-driver arrested on Cleddau Bridge






