Business
Haverfordwest opticians to divert old glasses from landfill with new recycling initiative
AHEAD of World Environment Day (June 5), Specsavers Haverfordwest has introduced a new recycling initiative, giving customers a simple way to responsibly dispose of their unwanted glasses, case and contact lens packaging.
The initiative forms part of Specsavers’ national roll-out of recycling boxes across all UK stores, supporting the business’s ambition to reduce waste and work towards becoming a climate-positive business.
Delivered in partnership with recycling and waste management company MyGroup, the scheme ensures hard-to-recycle plastics that might otherwise end up in landfill are separated, sorted and repurposed into new materials for products such as joinery boards and furniture.
In 2025, Specsavers and MyGroup recycled 72 tonnes of material, equivalent to the weight of a mature blue whale. The amount, collected from 659 stores and labs, represented an increase of almost five tonnes compared with the previous year.
Head of Sustainability for the UK and Ireland, Helen Curran, says: “At Specsavers we believe that sustainability must show up in our everyday operations. Investing in customer recycling in every one of our UK stores is exactly that: a practical, tangible step that keeps valuable materials in circulation and makes it genuinely easy for our customers to be part of the solution. We look forward to seeing the positive impact of the increased roll out in the years ahead.”
The expansion of the scheme means a further 300 stores now offer recycling facilities and marks the latest milestone in the initiative, which began in 2022.
Wayne Jones, retail director at Specsavers Haverfordwest, adds: “As a business serving the Haverfordwest community, we’re always looking for ways to have a positive impact beyond eye and hearing care. We’re proud to introduce this initiative locally and hope customers will support it by bringing unwanted items into the store during their visits.”
Haverfordwest residents wishing to donate old glasses can visit the store seven days a week.
To find out more information about Specsavers in Haverfordwest, request an appointment or browse the online store, visit www.specsavers.co.uk/stores/haverfordwest.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
Business
Ceibwr Bay Adventure Beyond accommodation refused by park
A CALL to let a north Pembrokeshire coasteering business, which had an adventure centre scheme overturned on appeal and has recently been served a trespass notice by the National Trust, keep a farm building for accommodation has been refused.
In an application to Pembrokeshire Coast National Park, Jethro ‘Jet’ Moore, through agent Harries Planning Design Management, sought permission for the retention of existing bunk barn accommodation associated with outdoor activities business Adventure Beyond, previously temporarily approved, at Morawelon, Moylegrove, near Cardigan.
A supporting statement said Mr Moore runs his agricultural enterprise on some 100 acres at Morawelon, also running outdoor activities business Adventure Beyond, which provides outdoor activities including kayaking, coasteering, mountain biking etc, and training courses.
“The business caters for small groups from a variety of backgrounds and purposes, including youth groups and schools, Duke of Edinburgh, corporate grounds and tourism groups.
“The business utilises a variety of locations based on the services able to be provided, including locations within all three Welsh National Parks, the Gower Peninsula but also across the UK, including Dartmoor, Exmoor and further afield.”
It said, since 2013, the outbuildings at Morawelon have been used in connection with Adventure Beyond, as a satellite location for overnight accommodation and for for educational/training purposes; temporary permission being gained in 2019 for five years, the application seeking “to regularise the previous change of use of these buildings”.
Objections to the scheme were received from local community council Nevern, referring to a judicial review of a related Old Bus Depot application by the applicant for an adventure centre in Moylegrove.
Back in 2024, the national park approved an application by Adventure Beyond Ltd for an outdoor adventure centre, and associated works at The Old Bus Depot, Moylegrove.
It was later ruled by a high court judge to have been granted unlawfully following a legal challenge brought by Wild Justice, who claimed the scheme would see nesting birds and breeding seals disturbed by ‘noisy’ coasteers, a position disputed by Mr Moore.
Objections to the Morawelon scheme were also received from 20 members of the public, claiming it “constitutes corporate expansion rather than farm diversification,” along with claims of antisocial behaviour by site visitors, and “the adverse impact the commercial activities have” on the local biodiversity of Ciebwr Bay and surrounding nationally protected sites.
An officer report recommending refusal said: “The proposed development has resulted in unacceptable landscape impact on the National Park and could potentially disturb species and habitats within the coastal zone.
“The proposal would not be compatible with the National Park’s purpose of conserving and enhancing its natural beauty, wildlife, and cultural heritage, nor would it protect its Special Qualities or its landscape.”
It went on to say there was insufficient information to assess the full scale of the proposed farm diversification, or “whether the diversification is at a scale that prejudices the main agricultural unit, which would constitute a reason for refusal”.
The application was refused on the grounds of landscape and habitats impact, “a lack of information regarding the functionally linked business use of the development, and the interaction between the outdoor activities the business offers, and the proposed development on this site,” and the previously outlined diversification issue.
A trespass notice was recently served on Adventure Beyond by the National Trust stating that continued use of Ceibwr Bay would be considered trespass on its land, the objection centring on concerns that coasteering activities could disturb breeding seabirds at Ceibwr Bay.
Adventure Beyond has challenged the notice.
Business
Award-winning Herbrandston holiday site set to expand
PLANS to expand a Pembrokeshire holiday operation which was voted as the best of its type in the UK by the Caravan Club in its very first year of operation have been given the go-ahead.
In an application to Pembrokeshire Coast National Park, Dean and Sharon Philpin sought permission to expand the existing holiday operation at Woody Kiln Farm, Herbrandston Village, Herbrandston by converting a former agricultural barn to four short-term holiday lets.
A supporting statement through agent Hayston Developments & Planning Ltd said: “Woody Kiln Farm is located to the east of Herbrandston village, to the south easterly side of Havens Park residential estate. It is a registered agricultural holding, and the land is used mainly for the raising and grazing of sheep covering 12 / 13 acres.

“The farm complex comprises of a number of traditional outbuildings and the applicants main dwelling surrounding a surfaced courtyard. Immediately to the south is a caravan site registered with the Caravan & Motorhome Club as a Certificated Location for up to five touring caravans and motorhomes.
“This Certificated Location has been in operation for 10 years and was the first ever site to be voted the best site in UK on its first year of operating by its members. In recent years it was voted best site in Wales.”
The site has won many similar Certificated Location awards.
It went on to say: “The application proposal relates to a total of three barns that integrate into one building footprint. It is intended to reuse the barns and provide four short-term holiday let units that will be run in conjunction with our client’s current Caravan Club site, situated immediately to the east of the barns.”
It was described as: “A sympathetic design that incorporates no change to the footprint or roof design and little change to the fenestration is the main theme of the design strategy.”
An officer report recommending approval, subject to conditions including a unilateral undertaking to provide a contribution to affordable housing said: “Strategic Policy have advised that the scale and layout of the units could lend themselves to residential use and that an affordable housing contribution may be required.
“Whilst the proposed use is short-term holiday let given that the properties are capable of use as full residential properties, it is proposed that a full unfettered residential permission be granted, with no condition for holiday let-only, meaning that the property could be used for full residential use or second home use.”
Based on current affordable housing contributions, that amounted to £26,170, the report said.
The application was conditionally approved, conditions including the affordable housing element.
Business
Sageston 76-metre tall wind turbine set to be refused
A CALL for a five month breathing space for a wind turbine application which was previously withdrawn late last year over a lack of information on how it may affect bats, is expected to be turned down and the scheme refused.
In December of last year, in an application recommended for refusal at Pembrokeshire County Council’s planning committee, Constantine Wind Energy Ltd sought permission for a 76-metre-high wind turbine at Summerton Farm, Sageston.
Back in 2024, an application to replace a current 60.5m high turbine on the site with one up to 90 metres, or just under 300 foot, at the site was refused on the grounds its height and scale would have a detrimental impact on the visual amenity of the locality, with the additional clause of failing to comply with supplementary guidance.
A report for committee members on the latest application says the smaller turbine than previously proposed, representing a 16-metre increase in height from a previously granted turbine “would not be sufficient for it to become an overbearing feature in the landscape,” with no objections from either the Council Landscape Officer or Natural Resources Wales.
However, concerns were raised by the council ecologist that the applicant’s Preliminary Ecological Appraisal Report was incomplete, with a bat survey not included.
It was recommended for refusal on the grounds that appraisal report, and technical note, “do not adequately address the impact of the proposed wind turbine on bat activity in the area”.
At the December meeting, members heard the scheme had been temporarily withdrawn to deal with issues raised, the application now returning to the June meeting, again recommended for refusal.
A report for members ahead of the June meeting says the application was withdrawn from the December agenda to allow the applicant time for consideration of the Council Ecologist’s request for further survey work.
“Further consultation took place with Natural Resources Wales (NRW), the result being that NRW agree with the Council Ecologist’s stance that additional survey work is required.
“The applicant has submitted a request for a further deferral of the application to allow the necessary surveys to be carried out. The bat survey programme requires surveys over Spring, Summer and Autumn. The Spring survey was completed on May 14 and the Spring and Summer surveys will take place on July 14 and September 7 respectively.
“The applicant expects a report to be issued to the council for consultation before the end of September, with consultation with NRW and the council ecologist expected to be completed during October 2026.
“On the assumption that the proposal is considered acceptable the applicant expects that the application could be considered at the November 2026 planning committee meeting.
“Accordingly, the applicant requests deferral of the application to the November 2026 planning committee meeting to avoid the unnecessary costs, resources and timelines for a resubmitted application.”
The application is recommended to be refused at the June meeting of Pembrokeshire County council’s planning committee on the basis that “the Preliminary Ecological Appraisal Report and Technical Note do not adequately address the impact of the proposed wind turbine on bat activity in the area. As such, therefore, the proposal is contrary to the requirements [of planning policy].”
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