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From a father-and-son project to an award-winning campervan business

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AB Campers has expanded across South West Wales, launched a try-before-you-buy hire service and is offering a special pop-top roof package throughout July

WHAT began as a shared campervan project between a father and son has grown into an award-winning West Wales business employing more than a dozen people and serving customers across the UK.

AB Campers was founded by experienced automotive engineer Adam Bush, who had worked with vehicles since the age of 16.

After building a campervan alongside his son, Adam recognised an opportunity to combine his decades of technical experience with his passion for vehicles, craftsmanship and outdoor adventure.

Today, the family-focused company is owned and directed by long-time friends Adam Bush and Mat Williams. Adam’s son remains an important part of the workshop team, helping to deliver the conversions and specialist installations for which the company has become known.

From its headquarters near Carmarthen, AB Campers provides complete campervan conversions, part conversions, repairs, upgrades, upholstery, electrical work and specialist installations.

The company also manufactures many of its own products, including bespoke campervan furniture and rock ’n’ roll beds, giving it control over almost every stage of a conversion.

Adam said: “Winning this award is an incredible achievement for the whole team.

“It’s recognition of the passion, craftsmanship and dedication that goes into every campervan we build.

“We’re proud of how far we’ve come, but even more excited about what’s ahead as we continue to grow and help more people experience the freedom of campervan life.”

Award success drives expansion

AB Campers was named Campervan Conversion Company of the Year 2025/26 at the Wales Prestige Awards and also received the Business Choice Award at the Business Growth Awards West Wales 2026.

The recognition has helped generate a significant rise in customer enquiries and demand for the company’s services.

AB Campers has now expanded into three premises across South West Wales and opened a dedicated forecourt offering fully converted, adventure-ready campervans for immediate purchase.

The business has also experienced increased demand for the products it manufactures and supplies to both private customers and other campervan conversion businesses throughout the UK.

Its team of more than a dozen people includes directors, office and marketing staff, engineers and experienced technicians.

The workshop, showroom and forecourt are open from Monday to Saturday, between 9.00am and 5.30pm, allowing customers to view available vehicles, explore conversion options and discuss their plans with the team.

AB Campers also operates through installation centres covering Cheshire, South Wales, Kent, Hampshire, Northamptonshire and Devon.

Everything under one roof

The company says one of its biggest differences is the amount of work it carries out in-house.

Its team designs, CNC-machines, manufactures, stocks, builds and installs the majority of the products used in its conversions, rather than relying heavily on outside suppliers.

This means customers can approach AB Campers for anything from fitting a single window or upgrading upholstery to installing a pop-top roof or commissioning a complete bespoke campervan.

By keeping the work under one roof, the business says it can maintain tighter quality control, reduce lead times and ensure each project meets the customer’s individual requirements.

AB Campers also holds what it says is the largest stock of rock ’n’ roll beds in Wales, with products available for immediate dispatch.

Whether the customer arrives with an empty van, a partly completed project or an existing campervan in need of repairs or improvements, the company can provide support at every stage.

Try campervan life with Doris

Following its recent expansion, AB Campers has introduced a hire service for people who want to experience campervan life before buying a vehicle or commissioning a conversion.

Its four-berth Ford Transit Custom, named Doris, is available from £90 per night, with a minimum stay of two nights.

The vehicle includes air conditioning and heating, a pop-top roof with a scenic canvas, front swivel seats, a fridge-freezer, gas hob and running water.

It also comes with cruise control, automatic headlights and wipers, and parking sensors.

Insurance, a mileage allowance and breakdown cover are included, while children and pets are welcome. Additional charges apply for pets.

The hire service can be used for anything from a weekend break to a longer family road trip.

It also allows potential campervan owners to test which features, layouts and equipment suit their needs before committing to a major purchase.

Customers who later commission a full conversion from AB Campers can receive up to 100 per cent of their hire costs back against the price of the conversion.

Mat Williams, director of AB Campers, said: “Our campervan hire service gives people the chance to experience the lifestyle before committing to buying their own van.

“Whether it’s a weekend escape or a family road trip, it’s the perfect introduction to van life.

“If customers decide to commission a conversion afterwards, we’ll deduct up to 100 per cent of their hire costs from their order.”

Raise the Roof offer

AB Campers is currently running a limited-time pop-top roof promotion for bookings made before July 31, 2026.

The supplied and fitted Raise the Roof package includes a scenic canvas upgrade and a carpeted pop-top bed board.

Prices are:

Short-wheelbase vans: £2,999 including VAT

Long-wheelbase vans: £3,249 including VAT

The offer is available across all van makes and models.

Customers must secure their booking with a deposit before July 31, but the installation can be arranged for any available date during the remainder of 2026.

A standard pop-top roof installation is normally completed within two days and comes with a comprehensive five-year warranty.

Adding a pop-top can provide valuable standing room inside a campervan and create an additional sleeping space, making it particularly useful for families or anyone hoping to maximise the available space in their vehicle.

Turning campervan ideas into reality

From a simple upgrade to a complete bespoke build, AB Campers says its aim is to help customers create vehicles that are practical, comfortable and suited to the way they intend to travel.

Its services include:

  • Complete and part campervan conversions
  • Pop-top roof installations
  • Campervan furniture and upholstery
  • Rock ’n’ roll beds
  • Electrical systems
  • Repairs and upgrades
  • Fully converted vans for sale
  • Campervan hire
  • Products manufactured in-house

Further information is available by visiting www.ab-campers.co.uk, calling 01559 742123 or emailing [email protected].

 

Crime

Teen denies attempted murder of Milford Haven teacher

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TEENAGER REMANDED AHEAD OF JULY TRIAL

A 15-YEAR-old boy has denied attempting to murder a teacher during a stabbing incident at Milford Haven School.

The teenager, who cannot be identified for legal reasons, appeared at Swansea Crown Court on Friday (May 8).

He pleaded not guilty to attempted murder, causing grievous bodily harm with intent, and unlawful wounding with a knife.

The charges relate to an incident at Milford Haven School on Thursday, February 5, when emergency services were called after reports that a teacher had been assaulted by a pupil carrying a weapon.

The school was placed into lockdown and pupils were later safely evacuated.

The injured teacher was taken to hospital with stab wounds, but was discharged later the same day.

Police said at the time that specialist officers were supporting the victim and the wider school community.

The teenager was remanded in custody following Friday’s hearing.

A trial is due to begin on July 6.

 

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Culture of fear exposed in damning fire service report

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Haverfordwest ‘at the centre’ of Mid and West Wales Fire Service scandal

A DAMNING independent cultural review into Mid and West Wales Fire and Rescue Service (MAWWFRS) has laid bare widespread bullying, harassment, and a culture of favouritism – issues long suspected at Haverfordwest Fire Station, which was at the heart of controversy following the dismissal of Watch Manager Phil Irving in 2024.

The findings, published this month, confirm what many firefighters have been saying for years – that nepotism, intimidation, and a lack of accountability have created a toxic working environment across the service. The review follows a series of scandals, including Irving’s dismissal, which rocked Haverfordwest Fire Station and raised major concerns about the culture within the service.

“Operational boys’ club” exposed

The review describes MAWWFRS as an “operational boys’ club” – where personal connections with senior leaders, rather than skills or experience, dictate career progression. Staff reported that friendships with management led to promotions and special treatment, while others faced discrimination or were pushed out for speaking up.

One firefighter told investigators: “Help from the old boys’ club means promotion for many operational personnel.”

Another stated: “There is a pernicious cliquey culture within the organisation. Favouritism and nepotism thrive – if you are friends with the right people, you are untouchable.”

These findings mirror concerns raised in 2021, when The Herald revealed serious complaints about bullying and mistreatment at Haverfordwest Fire Station. At the centre of those allegations was Watch Manager Phil Irving, who was accused of intimidating staff, creating a culture of fear, and forcing multiple colleagues to request transfers just to escape his leadership. Despite repeated complaints, it took years for MAWWFRS to take action, and it was only in 2024 that Irving was dismissed.

Sacked for bullying: Haverfordwest station manager Phil Irving

Years of bullying ignored

The review found that bullying and harassment remain rampant, with 47% of staff experiencing it since 2021, and over half (54%) witnessing it firsthand. However, despite the scale of the problem, most staff do not report it, fearing retaliation or career damage.

One employee stated: “Speaking up means you’ll be marked. It’s easier to keep your head down.”

Another added: “If you’re not in the right circles, it doesn’t matter how good you are – you won’t go anywhere.”

Leadership failures and a lack of accountability

The review heavily criticises senior management, describing a lack of accountability at every level. Disciplinary procedures were found to be biased, unprofessional, and ineffective, with some managers protecting each other rather than enforcing proper standards.

This was evident in the handling of Phil Irving’s case. Despite numerous complaints and repeated concerns from colleagues at Haverfordwest Fire Station, it took years for leadership to act, leaving firefighters in a toxic working environment for far too long.

Even after Irving’s removal, firefighters remain sceptical that real change will happen.

One told The Herald: “People like him were allowed to thrive because the whole system is broken. Unless they fix leadership, it will happen again.”

Fire service pledges change – but is it too late?

Chief Fire Officer: Roger Thomas

In response to the report, Chief Fire Officer Roger Thomas admitted the findings were serious, stating: “I accept the findings and recommendations within the review, which support my ambition to improve the culture of our service.”

However, many remain unconvinced that MAWWFRS will follow through with genuine reform. The cultural issues are deep-rooted, and Haverfordwest Fire Station is just one example of a wider problem across Mid and West Wales.

While some believe that Irving’s dismissal was a step in the right direction, others argue it was too little, too late. The challenge now for MAWWFRS leadership is whether they will take real action – or whether this report, like so many before it, will simply gather dust while the same toxic culture continues.

 

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The Teifiside Aggravator: Satirical news outlet challenges local journalism in Cardigan

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HEARD the story about the ‘major’ car crash in Tesco’s car park, Cardigan?  The one where no one was hurt and no vehicles were damaged?

Or how about the story where a Cardigan street was recently pronounced as having the slowest average broadband speed in the whole of Wales?  Except the ‘street’ is nowhere near Cardigan at all, but a hefty seven miles away – in Ponthirwaun.

Now, as hundreds of disgruntled Cardigan newspaper readers are becoming increasingly disillusioned at the ‘click-bait stories’ appearing in their 158-year-old local paper, another online publication is proving a farcical force to be reckoned with.

Enter the ‘Teifiside Aggravator’.

This week The Pembrokeshire Herald met up with the Aggravator’s creator and editor for an exclusive insight into what prompted its heady arrival into the ever-changing world of online media.

“It all started when I began to realise that so many of the news articles in the local paper were just pure nonsense,” he said.  (And before anyone starts wondering who was being interviewed, the editor wishes to remain anonymous.  All we know is that he’s male, 24 years old, and has lived ‘near Cardigan’ for the past 15 years).

“Take that car crash story in Tesco’s car park … it was a nothing story, because nothing had happened.  It was just a tiny little bump.  And yet it hit the newspaper with a big headline.

“I also began realising how much misinformation is being fed to each and every one of us, and the social implications that this means as a whole.

“Globally it’s such a huge issue, so I wanted to see what the limits are.

“This week many of us have been affected by the power cuts and I’ve been offline for two days.  And this made me realise that the global issues which we’re bombarded with are suddenly irrelevant – the most important things are the things that are immediately around us.

“And it’s not just a manipulation by the media but all those other influencers, including the Government and everyone with a lot of reach.”

Which brings us neatly back to the Teifiside Aggravator.

Its first story, published on November 25, 2024, told of the controversial plans to replace Llechryd’s historic bridge with a £1.5 million flood-resilient structure built by a Chinese construction firm.  Then there was Emyr the heroic sheep (soon to be honoured in the local Eisteddfod), who saved the life of a six-year-old child on a farm in Synod Inn closely followed by Cardigan’s acute sourdough shortage coupled with the locals’ failure to put the lids back on their marmite pots.  Last but by no means least came Cardigan’s ‘bauble-based blunder after borough bigwigs bungled their budget with its plastic Christmas tree (Don’t you just love the Aggravator’s use of alliteration?)

The articles are beautifully composed, highly entertaining and ever-so-blatantly tongue in cheek, thanks to the candid thought processes of the editor.

“Very single article is written by AI,” he laughs.  “Obviously the ideas are all mine and I give AI very firm instructions on how they should be written, usually with a fair bit of alliteration and the occasional stupid word dropped in.  It usually takes around ten takes before I’m happy with the story but the interesting thing is, I’m still not sure whether everyone who reads my stories realises they’re fake.  

“For example, people shared their disappointment over the Christmas tree story and the town council’s decision to erect a fake tree instead of a real one, and loads more people were extremely upset at the fact that Lechryd bridge was going to come down.

“But once people figure out that the stories are false, they find them funny.  And to date, I haven’t seen anything negative in the way they’re being presented.”

One can’t help comparing the Teifiside Aggravator concept with that of Barri Bryth, Ceredig Pysgod-Jones and Gito Goch who are the unstoppable reporters responsible for Pembrokeshire Cachu News and its satirical news sensations.  Since launching in 2020, the online news site has amassed over 10,000 followers.

“Yes, it’s quite entertaining to see people fall for my stories and believe that they’re true, but it’s made me realise that these people are no different to me. There’s probably someone out there laughing at my expense when I read what they’ve written, believing it to be true.

“Misinformation is such a big thing at the moment, with people telling us what we should be eating or who we should be supporting or not supporting.”

Speaking with the Aggravator, it soon becomes apparent that whoever is responsible for its creation is an exceptionally logical, clear-minded character.  Despite still being offline as a result of the power cut, he was already working on his next story.

“Every story is about current events, but how they are presented may differ from reality.  And this is because I feel that we should be focussing on the things that are directly in front of us in real life, and stop allowing ourselves to consume anything without critical thinking.

“At the end of the day, virtually everything around us is manipulated, even the article that you’re reading at the moment.  The person who wrote it may not have understood everything in the context of how it was said, or perhaps the person who was interviewed just gave out snapshots of what was meant.”

Meanwhile, even though the Aggravator’s origins were inspired by the shortfallings of the local newspaper, the editor has now left those shortcomings firmly behind.

“I don’t care about the local newspaper any more – I’ve left that one behind,” concluded the Aggravator.

“ All I’m interested in is opening people’s minds to what’s going on in the information we’re being given on a constant basis.”

 

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