Community
Dementia Friends celebrates first birthday
ON February 19 2014, Alzheimer’s Society launched its award-winning Dementia Friends initiative in Wales. On its first

Celebrating the anniversary of Dementia Friends: Mary Thomas with Chella Borde.
anniversary, the charity is calling on people across the country to join the 8,000 Dementia Friends who have already joined the movement to breakdown the stigma of a condition that affects 45,000 people in Wales.
Alzheimer’s Society’s Dementia Friends initiative aims to make everyday life better for people with dementia and is this country’s biggest ever project to change the way the nation thinks, talks and acts when it comes to the condition. In the first year over 8,000 people in Wales have become Dementia Friends whilst a further 308 have taken a further step to become a Dementia Friends Champion.
A Dementia Friends Champion runs Friends’ information sessions for people in their personal networks or communities. They do this after participating in the one-day Dementia Friends Champions’ training run by Alzheimer’s Society.
Chella Borde, Alzheimer’s Society Regional Support Officer for Dementia Friends in Wales, said: “The level of support for Dementia Friends in Wales has been overwhelming. In the first year alone we have created over 8,100 Dementia Friends and hundreds more Champions. Members of the public, staff from the emergency services as well businesses and other organisations across Wales have all signed up to the initiative and we hope many more will follow in their footsteps. Through Dementia Friends, we can all understand a bit more about what it is like to live with dementia and the small things that help those with the condition. It is easy and free to become a Dementia Friend. Everyone in Wales has a role to play.”
At the end of a Dementia Friends session people are encouraged to turn their understanding into action. Actions don’t have to be time-consuming. Examples have included:
- Behaving patiently with someone showing the signs of dementia
- Spending more time with, helping or supporting a friend or relative affected by dementia
- Signposting people affected by dementia to more information and support
- Helping your workplace to be more dementia-friendly
- Telling other people about Dementia Friends or spreading the word through social media.
Mary Thomas was diagnosed with Alzheimer’s disease in 2010. The 60-year-old from Cardiff regularly attends the Ty Hapus day service in Barry which is specifically designed to support younger people with dementia.
She said: “People assume that if you’ve got dementia that’s it, that you can’t do anything yourself, and you’re helpless. That’s not true. There’s a lot of bad stigma around dementia and it’s not fair. The more people that understand; the better things will be. People can lose patience and be rude, but Dementia Friends can help people understand that just because someone’s got dementia, they’re not stupid, they might just need a little bit of help.”
The anniversary of Dementia Friends comes shortly after the team behind the initiative won the Class award for best communications in the 2014 Third Sector Awards Cymru.
To find out more about Dementia Friends, or to sign up, please visit dementiafriends.org.uk
Community
Tesco grant funds surf therapy for young people in Pembrokeshire
A £1,500 grant from Tesco Stronger Starts has helped deliver a surf therapy programme for young people facing mental health challenges in Pembrokeshire.
Hywel Dda Health Charities, the official charity of Hywel Dda University Health Board, said the funding enabled Tonic Surf to run a ten-week course aimed at improving wellbeing among those aged 14 to 25.
The programme combined surfing with beach-based activities, using the natural coastal environment as a therapeutic setting. Sessions were delivered in partnership with Walkin’ on Water Surf School and supported by clinicians from the Health Board’s Child and Adolescent Mental Health Services (CAMHS).
Participants received guidance from qualified surf coaches alongside mental health professionals, creating a structured and supportive environment designed to build confidence and resilience.
Organisers said the project helped young people develop coping strategies, strengthen social connections, and support their recovery through positive outdoor experiences.
Claire Rumble, Fundraising Officer, said: “Thank you to Tesco Stronger Starts for supporting this local project.
“The support of our local communities enables us to provide services over and above what the NHS can provide in the three counties of Hywel Dda, and we are extremely grateful for every donation we receive.”
Hywel Dda Health Charities said the initiative highlights the value of community funding in providing additional support services beyond core NHS provision.
Photo caption: Community support: Corinda Pengilly, Tesco Charity Champion, with Katie Hancock, Fundraising Officer (Pic: Supplied).
Community
Youth hub coming to Pembrokeshire – but location still unknown
New support service confirmed for young people, but exact site yet to be revealed
A NEW youth hub is set to open in Pembrokeshire as part of a major UK Government rollout aimed at helping young people into work — but officials have not yet confirmed where it will be based.
The hub is one of 12 new sites announced across Wales, designed to support 16 to 24-year-olds with access to jobs, training, mental health services and housing advice under one roof.
The Department for Work and Pensions said the hubs will bring together Jobcentre Plus, local authorities, employers and training providers to help young people who are not currently in education, employment or training.
However, while Pembrokeshire has been named as a location, no further detail has been provided on which town or building will host the service.
The Herald understands that such hubs are often based in or alongside existing Jobcentre Plus offices or council-run facilities, but at this stage no confirmation has been given for Pembrokeshire.
Work and Pensions Secretary Pat McFadden said: “Today marks a major boost for young people across Wales.
“We are delivering support in every region, connecting young people with employers and meeting them where they are so they can take the first step into work.”
The announcement also includes plans to hand more control over employment support funding to the Welsh Government, with £20 million already allocated to pilot schemes aimed at tackling economic inactivity.
Minister for Skills Jack Sargeant said the move would allow programmes to be tailored to local communities.
“Decisions about getting people back into work are made by those who know their communities best,” he said.
The new hubs form part of a wider UK-wide plan to ensure every area has access to a Youth Hub, amid concerns about rising numbers of young people not in work or education.
Further details, including the exact location of the Pembrokeshire hub and when it will open, are expected to be announced at a later date.
Community
Thousands of sick and disabled people supported into work as Government hits target
More than 65,000 people across the UK receive tailored employment support – but questions remain over impact and benefit changes
TENS of thousands of sick and disabled people across the UK – including in Wales – have received personalised employment support under a major Government scheme, according to new figures released this week.
The Department for Work and Pensions (DWP) says more than 65,000 people have now been helped through its “Pathways to Work” programme, exceeding a target set in March 2025.
The initiative, delivered through Jobcentres, offers voluntary one-to-one support for people classed as having limited capability for work and work-related activity (LCWRA) – a group previously not required to seek employment.
Support or pressure?
Ministers say the scheme is helping to “fix a broken welfare system” by offering tailored advice, training opportunities and routes into employment.
Work and Pensions Secretary Pat McFadden said the programme is giving people “a real chance at secure employment” after years of being “written off”.
However, critics have long argued that changes to welfare policy risk placing pressure on vulnerable people, particularly those with long-term health conditions or mental illness.
Around 2.7 million people are currently classed as LCWRA on Universal Credit, including more than 170,000 aged between 18 and 24.
Government data suggests that after two years, around 11.4% of those who received similar support were in work, compared to 8.1% who did not – a modest but measurable increase.
Changes coming in April
The announcement comes ahead of significant changes to Universal Credit due to take effect from April 6.
These include an above-inflation rise in the standard allowance, worth around £295 this year for a single claimant aged 25 or over.
However, the reforms also introduce a lower health-related payment for new claimants – £217.26 per month, compared to the current £429.80 – a move that has already attracted concern from campaigners.
The Government says the changes are designed to “rebalance” the system and encourage more people into work, alongside a wider £3.5 billion investment in employment support.
Real-life impact
The DWP highlighted individual success stories, including one claimant who turned a passion for art into paid work after receiving support from an adviser.
But questions remain about how widely such outcomes can be replicated, particularly in rural areas like Pembrokeshire where access to jobs, transport and specialist services can be limited.
Local picture unclear
While advisers are now based in Jobcentres across Wales, no local breakdown has been provided showing how many people in Pembrokeshire or West Wales have benefited from the scheme.
With economic inactivity and long-term illness rising in many parts of Wales, the real test will be whether programmes like this translate into sustained employment locally.
The Herald understands that further data on regional outcomes may be published later this year.
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