News
Welsh entrepreneurs launch app
WELSH entrepreneurs are launching a search for the UK’s most fashionable pet to be the face of their new social petwork app, Fuzmo.
The free photo-sharing app launches live on the IOS and Android app store today (Friday 20th February). As part of the launch, the app is inviting owners to post pictures of their fashionista pets in a bid to become the face of Fuzmo.
The search follows a UK survey, conducted by Fuzmo, which reveals that one in five owners consider their pets to be fashionable while 70% dress up their pet or decorate its home for special occasions.
The results also reveal that UK owners are notably fashion conscious, with a quarter splashing out on pet clothes and two thirds investing in grooming products to style their pet’s look.
The Fuzmo app is an extension of Fuzmo.com, which already attracts 20,000 members worldwide and has more than three million followers on Instagram – including the likes of Katy Perry, Aaron Paul Sturtevant and Christina Perri.
Fuzmo was founded by Welsh entrepreneurs, Elliot Thomas and Jack Morris who launched the start up company with the help of online crowd funding, managing to raise £55,450 in just 11 days.
They then raised a further £50,000 following the success of their initial crowd funding project, receiving backing from three major investors including NewLook founder, Tom Singh.
The duo has recruited seven members of staff since the investment to help manage operations.
Elliot said: “We started by launching the Fuzmo website off our own backs, hoping it would support our business case to crowd fund the app. We knew we were on to something when we had thousands of members signup to Fuzmo.com from all over the world within just two months. Fortunately, many other people saw the potential of Fuzmo, too, and made a decision to invest in us. More than 20 of our initial investors are from the local community and we are so grateful for that vote of confidence which was invaluable in helping us to secure the investment we needed to launch the app. Jack and I make a great team. My background lies in tech and web design and Jack has an uncanny eye for spotting content which is going to be popular online – he can actually look at a photo and tell you how many likes and views it will get. Our combined skills meant that launching Fuzmo seemed to make perfect sense as a business venture.”
Jack said: “Our search for the UK’s most fashionable pet just shows what Fuzmo is all about – pampered pets that love to have their photograph taken and owners that want to share how much they love them with the world. Owners are very passionate about their pets and fill their Instagram, Twitter and Facebook feeds with photos of them getting up to all sorts of mischief. By launching an app which allows pets to have an account of their very own, we hope to host an entire community of people who are passionate about animals and sharing pet-related content. The app will make it easy for owners to upload photos of their pets to Fuzmo when they’re on the move and we’re really excited to see cute and funny contributions from UK animal lovers.”
To take part in the search for the UK’s most fashionable pet, download the app to your device and post a photo of your pet using the hashtag #FaceofFuzmo.
To register an account with Fuzmo, download the app for free on iOS or Android, or visit fuzmo.com.
Crime
Man charged with strangulation and assault offences after October incident
A MAN recorded in court as having no fixed abode has appeared before magistrates charged with intentional strangulation and two further assault offences.
Michael Sudbury, 50, whose address was not read out in court, but in Herald records is Glan Hafan, Llangwm, appeared before the bench facing multiple charges.
The charges relate to an incident on 22 October 2025 and include:
- Intentional strangulation, contrary to section 75A of the Serious Crime Act 2015
- Common assault
- Assault by beating
No further details of the alleged incident were opened in court, and no plea was entered at this stage.
Sudbury was remanded on conditional bail, with the case listed to return to magistrates later this month.
Crime
Haverfordwest man sent to Crown Court on multiple serious charges
Defendant remanded in custody
A HAVERFORDWEST man has been sent to Swansea Crown Court to stand trial on a series of A 49-year-old Haverfordwest resident has been committed to Swansea Crown Court to face trial on multiple serious charges deemed too grave for magistrates to handle.
David Guy, of Market Street, Haverfordwest, appeared before Haverfordwest magistrates facing a series of allegations stemming from a single case. The charges, which were not detailed in open court, include:
- Assault occasioning actual bodily harm (ABH)
- A second count of assault
- Criminal damage
- An additional allegation of interpersonal violence
- A public order offence
Magistrates declined jurisdiction, determining that the matters exceeded their sentencing powers, and sent the case in its entirety to Swansea Crown Court.
Guy was remanded in custody pending his next appearance. The court register notes: “Sent to Crown Court for trial in custody – next hearing at Swansea Crown Court.”
A date for the initial Crown Court hearing will be set administratively. Guy will remain in custody until then.
The Pembrokeshire Herald will provide further updates as the case progresses in the Crown Court.
Crime
Castlemartin man back before magistrates over multiple alleged assaults
Defendant remanded on conditional bail ahead of further hearing
A CASTLEMARTIN man has appeared repeatedly before magistrates this month over a string A 40-year-old man from Castlemartin has made repeated appearances before magistrates this month in connection with a series of serious alleged offences, including assault occasioning actual bodily harm (ABH), intentional non-fatal strangulation, common assault, and criminal damage.
Anthony Alcock, of Pwll Street, Castlemartin, is facing six linked charges stemming from incidents said to have occurred earlier this year. These appear to relate to the same complainant in what is understood to be a single ongoing domestic abuse prosecution.
During recent administrative hearings at Haverfordwest Magistrates’ Court, Alcock did not enter pleas while matters of bail and case management were addressed.
Charges Include:
- Assault occasioning actual bodily harm (ABH)
- Intentional non-fatal strangulation
- Common assault on a woman
- Criminal damage in a domestic context
- Additional assault allegations involving the same complainant
- Breach of bail conditions
Alcock was initially granted conditional bail but was subsequently brought before the court on two occasions for alleged breaches. On those instances, magistrates remanded him in custody ahead of further hearings. He was later re-granted conditional bail, subject to strict conditions such as no contact with the complainant and exclusion from specified locations.
Magistrates have now declined jurisdiction, ruling that the case—particularly the more serious charges involving non-fatal strangulation—is too grave for summary trial. It has been committed to Swansea Crown Court for plea, trial, or sentencing.
No detailed evidence has been presented in open court at this preliminary stage. Alcock remains on conditional bail pending his next appearance at the Crown Court.
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