Community
Marketer scoops top industry award
A WELSH marketer has been honoured as one of the UK’s leading marketing professionals in a top national business industry award.
Marie Edwards, Communications and Marketing Manager for the Pembrokeshire Coast National Park Authority, was the only Welsh marketer honoured in the 2013 Chartered Institute of Marketing’s Women in Marketing Awards, held in London on November 13.
Marie was awarded Best Female Marketer in the Consumer category, and was awarded alongside peers heading up the marketing divisions
of leading multinational companies including P&G, Diageo, NewsUK and MediaCom UK.
It was the first time in the awards’ four-year history that a public sector marketer has taken a top prize, with the judges praising Marie’s creativity, leadership, innovation and delivery of exceptional results as part of her win.
Speaking of the award, Marie said:
“I’m absolutely thrilled to be awarded as one of the UK’s leading marketers in a field of outstanding candidates.
“The awards highlight the exceptional work being carried out by marketers across the UK and I’m extremely proud to have gained recognition not only for marketing in Wales, but also across the public sector.
“I’ve demonstrated, with the support of a great team, that it’s possible not only to deliver creative campaigns on limited budgets and gain a return, but also to support the delivery of national high-profile projects as a way of generating additional income.”
The awards, which were founded by the volunteer Ade Onilude and are organised by the Chartered Institute of Marketing, celebrate the achievements of women in marketing roles across agencies and brands.
Onilude said: “The awards allow us to shine a light on extraordinary women who are making a difference in a profession that touches the public in millions of ways every day.
“By highlighting these women’s stories we’re not only celebrating marketing excellence, but also the skills, behaviours and expectations of modern leadership, providing inspirational and aspirational role models for future generations of marketers and business leaders.”
Congratulating Marie on her accolade, National Park Authority Chairman, Cllr Mike James added:
“I am thrilled for Marie and delighted that both she and the Authority have been recognised through this prestigious award.
“The award is testament to the fact that a relatively small public sector organisation can deliver exceptional results in a challenging climate and find new and innovative ways of delivering award-winning national campaigns and projects.”
Community
Rent in Pembrokeshire rises 7% over past year
NEW figures reveal that private rental costs in Pembrokeshire have climbed by 7% in the past year, with the average monthly rent reaching £625 in October. This is a significant increase from £582 a year earlier and represents a 22% rise over the past five years, where the average rent was estimated at £511.
The data, collected by Rent Officers Wales as part of the Housing and Regeneration Division, highlights growing pressure on tenants amidst rising costs. The collection aims to cover approximately 15% of the rental market by gathering data from landlords and letting agents.
Across Wales, the average monthly rent has risen 8% year-on-year to £766. Cardiff recorded the highest rental cost in the country at £1,062 per month, while Powys had the lowest at £556.
Sarah Coles, head of personal finance at Hargreaves Lansdown, commented on the challenges faced by renters in a press statement sent to The Pembrokeshire Herald. She said: “Getting good news about your rent is about as common as discovering your housemates have washed up for you, or your landlord suggesting you get a dog. For many, the only way out of the endless cycle of rising costs is to buy, but that’s far easier said than done when rents absorb so much of your income.”
The situation is compounded by a lack of available rental properties. Nathan Emerson, chief executive at Propertymark, explained: “As we continue to see further increases in rental prices across the UK, our members emphasize the lack of rental stock versus an ever-growing number of tenants. Selling up or turning to the short-term letting market has become a more attractive option for landlords due to challenging legislative changes and increased financial liabilities.”
Breakdown of Rental Costs in Pembrokeshire
The figures show a range of costs depending on property type and size in Pembrokeshire:
– A one-bedroom property: £462 per month
– A two-bedroom property: £576 per month
– A three-bedroom property: £732 per month
– Homes with four or more bedrooms: £934 per month
By property type:
– Detached houses: £768 per month
– Semi-detached houses: £653 per month
– Terraced houses: £629 per month
– Flats or maisonettes: £521 per month
In October, the average rent for private properties across Great Britain stood at £1,307 per month—up 9% compared to the same period last year. This equates to an increase of £105 per month.
As landlords adapt to changing regulations and financial pressures, the shortage of rental properties continues to push prices higher, creating further challenges for tenants across Pembrokeshire and beyond.
Climate
Pembrokeshire group plans for larger community wind turbine
A NORTH Pembrokeshire group which has raised more than £76,000 from its community wind turbine for local projects is hoping to expand with a bigger turbine.
In an application to Pembrokeshire County Council, Abergwaun Community Turbine Ltd, through agent Machynlleth-based Dulas Ltd is hoping to get permission for a larger turbine to replace the existing Abergwaun Community Turbine.
The proposed turbine, in a pasture field at Trebover Farm, to the south of Fishguard, would be 67m tall, the existing 2015 one being 45 metres.
In supporting statements, parent company Transition Bro Gwaun said: “The Community Climate Fund (CCF) is the mechanism by which Transition Bro Gwaun (TBG) is fulfilling our ambition of funding projects in Fishguard, Goodwick and across North Pembrokeshire, using income from the community wind turbine.
“The core themes for grants are climate change mitigation and adaptation, enhancement of biodiversity and improvements to community resilience through promotion of community engagement and resource sharing.”
In 2015, TBG raised its 50 per cent share of capital funding for the project by means of loans from 28 local individuals and four community groups, contributing a total of £286,500, the other 50 per cent contributed by landowners Parc-y-Morfa Farms Ltd.
The statement added: “Profit generated by sale of electricity from the turbine is split 50:50 between TBG and Parcy-Morfa Farms Ltd through the jointly owned trading arm, Abergwaun Community Turbine. By the end of 2022, all loans had been repaid, allowing the launch of TBG’s Community Climate Fund. This year we have awarded our third round of grants bringing the total amount granted to £76,036.”
In 2022, £15,274 was awarded to seven projects, including Fishguard Sports AFC to install solar panels on their clubhouse as part of their Tregroes Park development, Ysgol Bro Gwaun for their Increasing Biodiversity and Bees project, and Nevern Valley Veg / Llysiau Cwm Nyfer to install a solar powered vegetable irrigation scheme.
In 2023, £39,85 was made available for seven projects, including Sea Trust Wales to part fund the installation of solar panels on the Ocean Lab roof and to produce a display on solar technology, Letterston Memorial Hall to part fund the installation of an air source heat pump heating system, and Fishguard and Goodwick Rugby Club to install solar panels on their clubhouse.
2024 awards of £20,917 were made to six projects, including Theatr Gwaun to insulate their loft to reduce heating loss, Parc Cerrig Growers for developing a rainwater harvesting system with a pond to irrigate their allotments, Caerhys Organic Community Agriculture for an electric cargo bike for delivering organic vegetables in the Fishguard and St Davids areas, and Nevern Valley Veg to develop wildlife ponds and rainwater harvesting for food production.
The supporting documentation concludes: “The repowering of the existing turbine at Trebover would require a limited increase in turbine size which would result in a very limited change in landscape and visual effects in comparison to the existing Trebover turbine.”
The application will be considered by planners at a later date.
Community
Council warns of icy conditions as temperatures drop
ROAD users in Pembrokeshire are being urged to exercise caution tonight as temperatures are forecast to dip below freezing.
Pembrokeshire County Council has announced that road surface temperatures could reach as low as -2°C, with the possibility of sleet or snow on higher ground. In response, precautionary salting of the county’s primary routes will be carried out this evening and overnight.
A spokesperson for the council said: “Road users are advised to take care if travelling on untreated roads.”
Motorists are reminded to plan ahead and drive carefully, particularly in areas that may not have been treated.
Stay tuned to The Herald for updates on road conditions and weather warnings.
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