News
New film promoting Pembrokeshire goes viral

A scene from the new promotional film
A NEW film promoting Pembrokeshire has proved a big hit on social media.
Made by Mother Goose Films for Visit Pembrokeshire – the County Councils tourism department – the short video uses real Pembrokeshire people acting as ambassadors to promote the county.
It features horse riders, dog walkers, fishermen, lifeboat crews and families living and working in – and enjoying – Pembrokeshire’s spectacular coastal scenery.
Since it was released across social media outlets last Friday, the two minute film has been viewed by almost 100,000 people and shared over 1,000 times.
“We’re really pleased with the enthusiastic response we’ve had so far,” said Councillor Keith Lewis, Deputy Leader and Cabinet Member for Economy and Tourism.
“Social media and the internet play a vital role in spreading the word about Pembrokeshire as a visitor destination. We would encourage people in Pembrokeshire to share it with friends and family wherever they might live.”
Education
Pembrokeshire College student crowned national champion in hair competition
Learner beats more than 3,000 entrants to take top prize in textured hair category
A PEMBROKESHIRE COLLEGE student has been crowned a national champion after winning first place in a prestigious UK hairdressing competition.
Marieme, a Level 3 Hairdressing learner, took the top spot in the Textured Hair category after being selected from more than 3,300 applicants. She went on to compete against the final six contestants in the national finals, where she impressed judges to secure first place.
The achievement marks a significant milestone for both Marieme and the college, highlighting the high standard of training and talent emerging from Pembrokeshire.

Staff at the college said they were “absolutely thrilled” with the result, praising Marieme’s hard work, creativity and dedication throughout the competition.
The success did not stop there, with two other Pembrokeshire College learners also reaching the national finals.
Dylan was named among the top six in the Barbering category, while Laura achieved the same distinction in the Avant Garde category.
Their performances contributed to what the college described as a “fantastic day” for its hairdressing department.
The results underline the strength of vocational training in west Wales and the growing reputation of Pembrokeshire College in national competitions.
Crime
Milford Haven drug dealing pub boss who boasted of ‘best coke around’ jailed
Dealer who claimed £160,000 profits was later calling police for protection as threats escalated over money he owed to his suppliers
A MILFORD HAVEN drug dealer who bragged he had “the best coke out there” and claimed to have made up to £160,000 in just four months has been jailed for six years.
But behind the image of a confident, high-earning operator, the reality was starkly different — a man in debt, under threat, and repeatedly calling police for protection as his world closed in.

The 35-year-old defendant admitted multiple offences relating to the supply of cocaine and cannabis when he appeared before Swansea Crown Court.
The court heard he played a significant role in the supply of Class A and Class B drugs, purchasing large quantities — including claims he was buying cocaine by the kilogram — and maintaining contact with upstream suppliers.
In messages shown to the court, he boasted about his profits, claiming to have made £38,000 and suggesting that far larger sums were within reach. He also claimed to have earned £160,000 in just four months and said he had bought two houses.
He told customers he had “the best coke out there” and responded aggressively to complaints, stating: “Out of £30,000 worth, you’re the only one to complain,” before adding: “Bad mouthing me is a bad idea you little slag.”

Violence and intimidation
The court was also shown chilling footage of a confrontation at a property on the Mount Estate, where the defendant was heard directing violence over a debt.
In the video, he shouted: “I got boys, yeah, I got boys,” before telling others to “kick his head in” as the attack unfolded inside the victim’s home.
Witnesses described him as having become a “kingpin” in Milford Haven’s drug scene, operating from The Vibe public house, which they claimed was used as both a legitimate business front and a base linked to drug dealing.
Fear behind the façade
Yet the court heard that behind the bravado, the defendant was living in fear.
He had accumulated drug debts estimated at between £18,000 and £26,000 and was being threatened by those higher up the supply chain. His partner reported people turning up at their home, with threats including claims it would be bombed or burned down.
The Herald attended his home address on multiple occasions to report on police activity after he called officers for protection.
In a direct call to this newspaper during the period, he said: “There are threats to my life — people want me dead, dead. I don’t want this in the paper. It’s over money… hundreds of thousands of pounds.”
Documents reveal further pressure
The Herald can also reveal that the defendant was served with a statutory demand in late 2025 over an alleged unpaid debt relating to stock, fixtures and fittings following his takeover of The Vibe public house in March 2024.
Documents seen by this newspaper indicate the financial pressures he was under extended beyond drug debts.
National attention
The case has already drawn national interest, with Channel 4 making a documentary featuring the defendant after interviewing local people in Milford Haven over recent months.
‘Significant role’ in drug trade
Police arrested the defendant on January 5 last year on suspicion of being concerned in the supply of Class A drugs. A search of an address on Priory Road uncovered 18 grams of cannabis, while a separate incident involving a vehicle led to the discovery of 73 grams of cocaine and cannabis.
Prosecutors said he was actively involved in the supply of drugs and purchasing large quantities, describing him as a key player in the local trade.
He has 57 previous convictions, mostly for theft-related offences.
‘Only a custodial sentence’
Defending, Mr Ibrihim described his client’s background as a “tale of woe,” telling the court his father was addicted to heroin and his mother struggled with alcohol. His younger sister died in 2022.
The court heard he had gone “off the rails” in his late teens and that his drug dealing was linked to debts, including those connected to his father. It was also said that many of his claims about wealth were exaggerated and amounted to “bravado”.
Sentencing, the judge said: “The seriousness of this offending means that only an immediate custodial sentence is appropriate.
“You played a significant role in drug dealing. What is clear is that you were dealing with a lot of cocaine.
“I have no doubt that some of what you did was due to pressure, but some of it was for your own gain.”
The judge added that despite the defendant’s claims of wealth, “you haven’t got hardly anything left”.
For the supply of cocaine, he was sentenced to six years in prison, with a concurrent sentence of 30 months for supplying cannabis.
He will serve at least half the sentence in custody before being eligible for release.
A victim surcharge of £228 was also imposed.
Community
Loose horse sparks police response in Pembroke
Animal seen galloping through residential streets and towards main road
POLICE are reportedly tracking a loose horse which strayed into a residential area of Pembroke.
The animal was first spotted in Gatehouse View before making its way onto a nearby main road.
A post on the Pembroke and Pembroke Dock Citizens’ Forum said the horse had left Gatehouse View and was seen heading towards the road by Pembroke Leisure Centre.
The resident wrote: “Anyone recognise it? Police following it.”
The horse was later reported to be galloping down Buttermilk Lane in the direction of Martha’s.
Stray horses are not uncommon in the area. In January, several animals were reported loose around Pembroke and along the A477, particularly near Buttermilk Close and the Cleddau Bridge.
Those incidents created a hazard for motorists, prompting Pembrokeshire County Council to step in and return the animals. Drivers were advised to take extra care and avoid startling them.
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Flashbang
October 14, 2015 at 2:52 am
Genius, it’s out there just in time for………….Winter!
Ant
October 15, 2015 at 11:00 am
Sadly this film was shot by a company that seems to have been flying without the necessary Civil Aviation Authority permissions. It always saddens me to see elected officials spending public money in commissioning illegal acts – it would be a shame if that’s what happened in this case, especially when there are so many excellent, safe, insured and legal operators available.
Flashbang
October 15, 2015 at 12:49 pm
@ Ant:
How could you possibly know that? Would you have a vested interest , your own drone filming company maybe?
Eric
October 15, 2015 at 5:45 pm
Stunning video, if I wasn’t already here this would definitely make me want to visit, but what a bitter and twisted reaction from @ Ant A severe case of self interest no doubt.
3 words spring to mind Ant, GET A LIFE!
charlie mason
October 21, 2015 at 4:36 pm
Typical rose tinted video… understandable EXCEPT that countryside is under serious threat from; rising pollution in the Haven (90% caused by agriculture according to a Government study), diminishing river water quality, diminishing biodiversity, the threat of a high C02 emitting biomass power station in the Haven , and the real prospect of Nitrate Vulnerable Zone designation for much of the County by 2017 due to excessive slurry spreading. Then of course there is the small matter of sea level rise and seasonal coastal flooding .
If the County Council (and the Welsh Government) were committed to tourism as. Key economic ‘driver’ then it would take environmental issues and threats and its duty under the Wellbeing for Future Generations Act 2015 more seriously…. . I fear for the countryside.
tom
October 23, 2015 at 6:02 pm
Does the video mention BPJ, Jamie adams, the grants scandals, the illegl salary increases, the Porsches, closing public loos, sacking whistle blowers who report a paedophile working with kids within the council , the court cases, the IPiGs etc etc ?
Maybe when they do Pembs2 ?
Dilly
November 24, 2015 at 9:24 am
sea level rise ???? Check the actual figures and if there is a rise it is so small you’d never realise it in a lifetime
Living by the coast all my life I have never seen a problem with increasing sea levels..
You my friend are talking out of your backside
Dilly
November 24, 2015 at 9:28 am
This film is great and the fact you go on about aviation bla bla bla indicates you have too much time on your hands and you use that time to whinge like a old cynical man .. @ Ant: