News
New film promoting Pembrokeshire goes viral

A scene from the new promotional film
A NEW film promoting Pembrokeshire has proved a big hit on social media.
Made by Mother Goose Films for Visit Pembrokeshire – the County Councils tourism department – the short video uses real Pembrokeshire people acting as ambassadors to promote the county.
It features horse riders, dog walkers, fishermen, lifeboat crews and families living and working in – and enjoying – Pembrokeshire’s spectacular coastal scenery.
Since it was released across social media outlets last Friday, the two minute film has been viewed by almost 100,000 people and shared over 1,000 times.
“We’re really pleased with the enthusiastic response we’ve had so far,” said Councillor Keith Lewis, Deputy Leader and Cabinet Member for Economy and Tourism.
“Social media and the internet play a vital role in spreading the word about Pembrokeshire as a visitor destination. We would encourage people in Pembrokeshire to share it with friends and family wherever they might live.”
Crime
Teenager faces multiple charges after series of alleged incidents
Youth accused of assaults on police, criminal damage and railway trespass
A TEENAGE boy has appeared before the courts charged with a series of alleged assaults, public order offences and criminal damage incidents said to have taken place in Haverfordwest over several days in December.
The youth, who cannot be named for legal reasons due to his age, is accused of multiple offences alleged to have occurred between Wednesday (Dec 11) and Monday (Dec 16).
The charges include several counts of assault by beating, obstructing or resisting a police officer, using threatening or abusive behaviour, and criminal damage involving property valued at under £5,000.
It is alleged that a number of the incidents involved police officers acting in the execution of their duty. One charge relates to alleged trespass on or near a railway, while another concerns an arrest for an alleged breach of the peace.
The teenager appeared before the Youth Court, where reporting restrictions were confirmed under Section 49 of the Children and Young Persons Act 1933, preventing the publication of any information likely to identify him.
The court made further directions in the case, and the youth was remanded on conditional bail pending future hearings.
The case remains ongoing.
News
UK government boosts Port Talbot transition fund with extra £22m support
AN EXTRA £22 million in UK Government funding has been announced to support workers and businesses affected by Tata Steel’s transition at Port Talbot, taking the total community support package to £122 million.
The funding uplift means the Tata Steel / Port Talbot Transition Board fund now stands at £102 million from the UK Government, alongside a further £20 million contributed by Tata Steel. Ministers say the additional money could help support up to 1,000 more jobs across the local economy.
Since July 2024, the Transition Board has already allocated £80 million to the Port Talbot area, funding thousands of training courses for individuals and helping nearly 200 businesses to start, expand, invest in new equipment and move into new markets.
The UK Government said the rapid deployment of the funding has helped prevent an increase in unemployment benefit claims during Tata Steel’s shift towards greener steelmaking.
Following strong demand for support, a further £22 million has now been allocated, extending the availability of Supply Chain, Business Start-Up, Resilience and Growth funding into 2026. The announcement was made on Thursday (Dec 18).
Secretary of State for Wales Jo Stevens said the government was determined to continue backing the community through the transition.
She said: “This government has acted decisively to support workers and businesses in Port Talbot, allocating the entire £80 million in initial funding quickly into the community to ensure that whoever needed support could access it.
“Grants have been delivered swiftly to meet the needs of local people, businesses and communities, and there is evidence that our approach is working. But we want to make sure that as many people as possible have continued access to support with the extra £22 million for local businesses into the new year.
“We said we would back workers and businesses affected by the transition at Port Talbot and are delivering on that promise.
“It remains a difficult time for Tata Steel workers, their families and the community, but we will continue to support them.”
Ms Stevens announced the funding increase during a visit to Port Talbot-based engineering firm JES Group, which has received Transition Board support. She also toured the JES Academy, which is providing training for dozens of former and current steelworkers.
Justin Johnson, Director of JES Group and The Skills Academy, welcomed the announcement.
He said: “I want to express our gratitude to the UK Government for establishing the original Transition Fund and for now having the foresight to increase the level of support at such a critical moment.
“This uplift will make a significant difference to supply-chain companies like ours. As Tata Steel transitions to electric arc furnace steelmaking, businesses like JES must transition alongside it, while also diversifying into new sectors to reduce reliance on what was once our core work.
“We believe the history of steelmaking in Port Talbot is far from over and that a brighter, greener future lies ahead, but while that future takes shape, diversification is essential.
“The journey has not been easy, and it is far from over, but this additional support creates real opportunities for stability and growth. I also want to recognise Business Wales and Neath Port Talbot Council’s economic development team for their guidance and practical assistance.”
The Transition Board was established to protect jobs and the local economy during Tata Steel’s move to greener steel production. Information on applying for support is available via the Tata Steel Transition Information Hub.
The UK Government has also committed £2.5 billion to rebuild and decarbonise the UK steel industry, with a national Steel Strategy due to be published in early 2026. This includes £500 million already allocated to Tata Steel for the electric arc furnace now under construction at Port Talbot.
Charity
Communities across Pembrokeshire unite in memory of Sally Allen
THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.
In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.
On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.
The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.
In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.
Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.
Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.
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Flashbang
October 14, 2015 at 2:52 am
Genius, it’s out there just in time for………….Winter!
Ant
October 15, 2015 at 11:00 am
Sadly this film was shot by a company that seems to have been flying without the necessary Civil Aviation Authority permissions. It always saddens me to see elected officials spending public money in commissioning illegal acts – it would be a shame if that’s what happened in this case, especially when there are so many excellent, safe, insured and legal operators available.
Flashbang
October 15, 2015 at 12:49 pm
@ Ant:
How could you possibly know that? Would you have a vested interest , your own drone filming company maybe?
Eric
October 15, 2015 at 5:45 pm
Stunning video, if I wasn’t already here this would definitely make me want to visit, but what a bitter and twisted reaction from @ Ant A severe case of self interest no doubt.
3 words spring to mind Ant, GET A LIFE!
charlie mason
October 21, 2015 at 4:36 pm
Typical rose tinted video… understandable EXCEPT that countryside is under serious threat from; rising pollution in the Haven (90% caused by agriculture according to a Government study), diminishing river water quality, diminishing biodiversity, the threat of a high C02 emitting biomass power station in the Haven , and the real prospect of Nitrate Vulnerable Zone designation for much of the County by 2017 due to excessive slurry spreading. Then of course there is the small matter of sea level rise and seasonal coastal flooding .
If the County Council (and the Welsh Government) were committed to tourism as. Key economic ‘driver’ then it would take environmental issues and threats and its duty under the Wellbeing for Future Generations Act 2015 more seriously…. . I fear for the countryside.
tom
October 23, 2015 at 6:02 pm
Does the video mention BPJ, Jamie adams, the grants scandals, the illegl salary increases, the Porsches, closing public loos, sacking whistle blowers who report a paedophile working with kids within the council , the court cases, the IPiGs etc etc ?
Maybe when they do Pembs2 ?
Dilly
November 24, 2015 at 9:24 am
sea level rise ???? Check the actual figures and if there is a rise it is so small you’d never realise it in a lifetime
Living by the coast all my life I have never seen a problem with increasing sea levels..
You my friend are talking out of your backside
Dilly
November 24, 2015 at 9:28 am
This film is great and the fact you go on about aviation bla bla bla indicates you have too much time on your hands and you use that time to whinge like a old cynical man .. @ Ant: