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Younger generations more ‘self concious’

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NEW RESEARCH conducted by Weight Watchers has revealed that modern Welsh women are considerably less confident than their mothers were at the same age.

As part of the survey, Weight Watchers questioned over 2,000 women across the UK and in Wales.

Weight Watchers state that today’s young Welsh women are ‘losing out in the self-confidence generation game’, as their survey results have exposed the fact that over two thirds of Welsh women aged between 18 and 30 do not currently consider themselves to be confident.

Whilst 62% of Welsh women, more than the national average of 58%, feel their body is the area they are least confident about, research also revealed that the older generations of women are twice as positive about themselves as the younger generation, with less than 7% of Welsh 18 to 30 year-olds feeling confident in their bodies at all.

Weight Watchers say that although young women today enjoy considerably more freedom and equality both in their careers and relationships than previous generations, they are more lacking in confidence and self-esteem compared to older women when they were the same age.

In a cross generational study conducted by Weight Watchers, it was revealed that the younger women asked had 50% less positive thoughts about themselves a day compared to their mothers’ generation, alongside a third more negative thoughts per day.

For Welsh women, there was a strong correlation between body confidence and the women’s overall happiness. 20% of women aged between 50 and 65 reported having body confidence in their thirties, with 74% of these women agreeing that they currently felt happy in themselves.

Sadly, less than 10% of today’s 30-year-olds felt that they were happy in their appearance, with only 66% feeling happy in themselves overall.

This evidence was further supported by the result that young women place more than four times more emphasis on physical improvement by working on their health and fitness (59%), but only 5% of these women answered that they were happy about their body.

Nearly half of the women surveyed stated that their body was the area of their life they currently felt most unhappy about.

Commenting on the findings of the Weight Watchers research, Dr Katy Tapper, Senior Lecturer in Psychology at City University London, said: “It is unsurprising that these findings indicate young women today are feeling far less confident in their bodies than the older generation did at the same age.

“The UK is seeing rising rates of obesity in young women which can contribute to decreased body confidence and lead to lower mood levels.”

However, it was reported that young women had higher degrees of confidence in their relationships and professional capabilities than their mother’s generation did at their age. 58% of the older women survey agreed that today’s young women are much more empowered than they were at the same age.

However, 55% of the older generation concurred that the pressure to look good is more prevalent today, which could potentially be a consequence of the rise of the selfie. They said that this is likely due to the perceived confidence that results from the current social media climate of confidence building through curated photographic representations of the self.

The older generations were more likely to be pleased with how they look in the mirror (38%), be proud of something they had accomplished during the day (21%) or walk down the street feeling good about themselves when they were the same age (75%).

Zoe Griffiths, Head of Public Health and Programme at Weight Watchers, remarked on the survey results, saying: “It is clear that women today are far harder on themselves in all aspects of life than their mothers’ generation was. From careers and relationships to the way they look, women today are pushing themselves to exceed in every way.

“This is a trend can have a huge impact on young women’s confidence which is why at Weight Watchers, we believe it is incredibly important for women to build a strong and positive relationship with body and mind.

“We want to empower women to focus on building greater self-belief to achieve positive change.”

This researched has been conducted by Weight Watchers as a part of #WomanKind, a nationwide campaign that explores why modern women are unkind to themselves and how they can counter this cultural habit, to make healthier choices by focusing on building greater selfbelief to build better relationships with themselves.

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Community

Pembs Agricultural Society’s Christmas Fair expands to an all-weekend event

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PEMBROKESHIRE AGRICULTURAL SOCIETY’S Christmas Fair will be an all-weekend event next month. The Christmas shopping extravaganza is all set to take place on Saturday, 14 December as well as Sunday, 15 December.

The Parkhouse building on the Haverfordwest Showground will be transformed into a Christmas paradise. There will be even more stalls this year with a wide variety of quality local businesses exhibiting as well as festive music, Santa in his Grotto and an outdoor food court.

Judith Roach and Emma Thomas, the event organisers, said, “We are excited to be able to announce that our Christmas Fair will be on for two days rather than just one this year. We continue to build on the success of last year’s event with twice the opportunities to attend and even more stallholders. It will be the perfect start to the festive season as the Parkhouse Building will be transformed into a one-stop-shop for those preparing for Christmas.”

The Fair will be open from 10am until 4pm and admission is free. Visitors will find unique gifts, handmade decorations, art and beautiful homeware.  Some of the county’s very best food and drink producers will also have stalls to give visitors the opportunity to stock up on all their festive treats. From decadent chocolate brownies, fudge, festive spirits to Welsh cheeses, there’s something to tantalise everyone’s tastebuds. There will also be a range of outlets for ‘on the go’ eating and drinking.

One special guest at the event will be everyone’s favourite bearded gentleman in red – Santa will be taking time out from his busy schedule to attend the event. There will be a charge of £3 per child to visit Santa and all proceeds will go directly to Sandy Bear charity to support their work. Each child will receive a small gift from Santa as part of their visit. Parents can book in advance via the website: www.sandybear.co.uk/santa

Adam Thorne, Pembrokeshire Agricultural Society’s President is looking forward to the festive event. He said, “The Society would like to thank Judith and Emma for all the hours they have put in, voluntarily, to organise the two-day Christmas event. We’re delighted to be able to offer visitors the opportunity to do all their Christmas shopping whilst enjoying the festive atmosphere.”

Follow Pembrokeshire County Show’s Christmas Fair event page on Facebook for a full list of stallholders in the run up to the event.

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Community

Officials announced for 2026 Eisteddfod in Pembrokeshire

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THE NATIONAL EISTEDDFOD returns to Pembrokeshire in 2026, and organisers have named the officials who will steer this major cultural event over the next year and a half.

With the artistic and local committees already established, meetings to finalise competitions and adjudicators are underway to ensure the List of Competitions is ready by spring. Committee members have also been voting over the past weeks to elect key officials for the Executive Committee.

John Davies, former leader of Pembrokeshire County Council, has been appointed Chair of the Executive Committee. Known for his deep connection to Pembrokeshire and extensive experience with national organisations, Davies aims to make the Eisteddfod a true community event, welcoming involvement from all corners of the region.

Tegryn Jones, Chief Executive of Pembrokeshire Coast National Park, takes on the role of Deputy Chair (Strategy). With a strong passion for Welsh culture and language, Jones brings a wealth of experience working with local communities, visitors, and volunteers across three counties.

Deputy Chair (Culture) is Carys Ifan, Director of Canolfan Egin and a seasoned cultural organiser. Based in Llangrannog and originally from Llandudoch, Ifan has led numerous artistic and community projects across the region.

Cris Tomos, a community development veteran with over 30 years of experience, will lead the 2026 Eisteddfod Local Fund. Working with PLANED, a community development charity, Tomos has supported countless community enterprises and co-operatives in Pembrokeshire, Ceredigion, and Carmarthenshire.

Non Davies, recently elected as Executive Committee Secretary, brings extensive cultural management expertise as Ceredigion County Council’s Corporate Manager for Culture. Having chaired the Cardigan Local Fund Committee for the 2022 Ceredigion Eisteddfod, Davies is well-versed in managing cultural projects.

National Eisteddfod Chief Executive, Betsan Moses, said: “We’re looking forward to working with John and the team over the next few months as we prepare for the 2026 Eisteddfod.

“There’s almost a quarter of a century since the Eisteddfod was last held in Pembrokeshire, and we’re very much looking forward to returning to the area. 2026 is an important year for us as we celebrate 850 years since the first Eisteddfod was held in Cardigan Castle in 1176.

“We’re looking forward to working in a new way within a catchment area which includes parts of another two counties, which is, of course, a chance to work with local people in Ceredigion and Carmarthenshire again.”

Further announcements are expected in the coming weeks, including the sale of competition prizes and opportunities to donate the Crown and the Chair.

The National Eisteddfod will be held in Llantood from August 1–8, 2026.

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Charity

Kurtz goes Jurassic as Pantosaurus visits Senedd NSPCC Campaign

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THIS WEEK, the NSPCC’s annual campaign to safeguard children from sexual abuse reached the steps of the Senedd.

Pantosaurus, the friendly mascot of the NSPCC’s PANTS campaign, appeared to raise awareness among Members of the Senedd and the wider public about the vital importance of child safety. The campaign encourages parents and carers to talk openly with young children about risks and protective measures.

The PANTS campaign is built around five key child protection messages:

  1. Privates are private.
  2. Always remember your body belongs to you.
  3. No means no.
  4. Talk about secrets that upset you.
  5. Speak up; someone can help.

After meeting Pantosaurus, Samuel Kurtz MS, Member of the Senedd for Carmarthen West and South Pembrokeshire, expressed his support for the campaign

He said: “I wholeheartedly support this important NSPCC initiative. Since its launch in 2013, it has empowered over six million families to discuss this sensitive subject.

“This issue affects communities across Wales, so promoting the five principles of PANTS is essential for everyone in Pembrokeshire and beyond.”

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