Community
Younger generations more ‘self concious’
NEW RESEARCH conducted by Weight Watchers has revealed that modern Welsh women are considerably less confident than their mothers were at the same age.
As part of the survey, Weight Watchers questioned over 2,000 women across the UK and in Wales.
Weight Watchers state that today’s young Welsh women are ‘losing out in the self-confidence generation game’, as their survey results have exposed the fact that over two thirds of Welsh women aged between 18 and 30 do not currently consider themselves to be confident.
Whilst 62% of Welsh women, more than the national average of 58%, feel their body is the area they are least confident about, research also revealed that the older generations of women are twice as positive about themselves as the younger generation, with less than 7% of Welsh 18 to 30 year-olds feeling confident in their bodies at all.
Weight Watchers say that although young women today enjoy considerably more freedom and equality both in their careers and relationships than previous generations, they are more lacking in confidence and self-esteem compared to older women when they were the same age.
In a cross generational study conducted by Weight Watchers, it was revealed that the younger women asked had 50% less positive thoughts about themselves a day compared to their mothers’ generation, alongside a third more negative thoughts per day.
For Welsh women, there was a strong correlation between body confidence and the women’s overall happiness. 20% of women aged between 50 and 65 reported having body confidence in their thirties, with 74% of these women agreeing that they currently felt happy in themselves.
Sadly, less than 10% of today’s 30-year-olds felt that they were happy in their appearance, with only 66% feeling happy in themselves overall.
This evidence was further supported by the result that young women place more than four times more emphasis on physical improvement by working on their health and fitness (59%), but only 5% of these women answered that they were happy about their body.
Nearly half of the women surveyed stated that their body was the area of their life they currently felt most unhappy about.
Commenting on the findings of the Weight Watchers research, Dr Katy Tapper, Senior Lecturer in Psychology at City University London, said: “It is unsurprising that these findings indicate young women today are feeling far less confident in their bodies than the older generation did at the same age.
“The UK is seeing rising rates of obesity in young women which can contribute to decreased body confidence and lead to lower mood levels.”
However, it was reported that young women had higher degrees of confidence in their relationships and professional capabilities than their mother’s generation did at their age. 58% of the older women survey agreed that today’s young women are much more empowered than they were at the same age.
However, 55% of the older generation concurred that the pressure to look good is more prevalent today, which could potentially be a consequence of the rise of the selfie. They said that this is likely due to the perceived confidence that results from the current social media climate of confidence building through curated photographic representations of the self.
The older generations were more likely to be pleased with how they look in the mirror (38%), be proud of something they had accomplished during the day (21%) or walk down the street feeling good about themselves when they were the same age (75%).
Zoe Griffiths, Head of Public Health and Programme at Weight Watchers, remarked on the survey results, saying: “It is clear that women today are far harder on themselves in all aspects of life than their mothers’ generation was. From careers and relationships to the way they look, women today are pushing themselves to exceed in every way.
“This is a trend can have a huge impact on young women’s confidence which is why at Weight Watchers, we believe it is incredibly important for women to build a strong and positive relationship with body and mind.
“We want to empower women to focus on building greater self-belief to achieve positive change.”
This researched has been conducted by Weight Watchers as a part of #WomanKind, a nationwide campaign that explores why modern women are unkind to themselves and how they can counter this cultural habit, to make healthier choices by focusing on building greater selfbelief to build better relationships with themselves.
Community
Carmarthen house collapses in major fire

Residents evacuated as crews tackle blaze for over three hours
A HOUSE in the Tregynwr area of Carmarthen has collapsed following a major fire on Monday evening (Apr 7).
The blaze broke out at around 6:50pm at a two-storey terraced home on Haulfryn, Llangunnor. Fire crews arrived to find the property “well alight” and fully engulfed in flames.
Firefighters from Carmarthen, Tumble, Kidwelly, Pontyates, Whitland and Morriston were called in to tackle the blaze, using four hose reel jets, six sets of breathing apparatus, a turntable ladder, and a safety jet to bring the fire under control.
Mid and West Wales Fire and Rescue Service confirmed that the house sustained such extensive damage that it “fully collapsed.” Fortunately, there were no reports of injuries.
An adjoining house was checked and found to be safe from fire spread, but neighbours were evacuated overnight as a precaution.
The fire prompted a multi-agency response, with Dyfed-Powys Police managing road closures, and support on site from Western Power and Wales & West Utilities.
Fire crews left the scene at 10:06pm but returned later to damp down remaining hotspots and ensure the area was safe.
The cause of the fire is not yet known.
Community
Citizen scientists celebrated at Cardigan Castle conference

West Wales volunteers recognised for efforts to improve river quality
CITIZEN scientists from across West Wales gathered at Cardigan Castle on Thursday (Mar 27) for a conference celebrating their work in monitoring and protecting local rivers.
The West Wales Nutrient Management Board (WWNMB) hosted the event, which brought together volunteers, environmental experts, and partner organisations to discuss the growing impact of community-led water quality initiatives.
Supported by the UK Government’s Department for Science, Innovation and Technology (DSIT) through the Rural Connectivity Accelerator Project, the conference highlighted the crucial role of improved digital infrastructure in enabling environmental monitoring.
Showcasing science and grassroots action
Attendees took part in hands-on demonstrations showing how water samples are analysed, using the latest techniques to detect pollution and nutrient levels. The event also addressed the limitations of current equipment, highlighting the need for accurate, reliable data collection.
Beyond the technical presentations, the day celebrated the wide range of skills that citizen scientists contribute—from data gathering to public engagement—and explored how their work influences conservation strategies and local policies.
Regional groups unite
Volunteers from across Pembrokeshire, Carmarthenshire and Ceredigion—including those involved in Save the Teifi, Achub y Tywi and the Cleddau Project—shared experiences and discussed the shared challenges of river monitoring.
Angela Towler, a dedicated volunteer, said: “Being a citizen scientist is about more than just collecting data—it’s about taking action to protect the places we care about. The conference is an example of how the NMB has helped to give citizen scientists a voice. It’s been an incredible opportunity to connect with others who are passionate about improving our rivers.”
Support for future progress
Councillor Clive Davies, Chair of the Nutrient Management Board and Ceredigion County Council Cabinet Member for Economy and Regeneration, praised the dedication of volunteers.
He said: “It is inspiring to see so many committed individuals working to protect our rivers. Citizen scientists play a vital role in identifying pollution sources and providing the data needed to shape policy. Today’s event highlights the real difference their efforts are making.”
The WWNMB said it will continue to support local groups and encourage new volunteers to join the effort to restore and protect river ecosystems across the region. Their work is backed by the Welsh Government, which has funded several key initiatives in recognition of the importance of preserving the region’s natural heritage.
How to get involved
The Teifi Nutrient Monitoring (TNM) Project is now looking for more volunteers in 2025. Anyone interested in testing water, checking for pollution, and learning more about environmental protection is encouraged to take part.
To explore citizen science data and dashboards, visit:
Teifi Citizen Science Monitoring and Dashboard
The TNM Project is funded by the UK Government Shared Prosperity Fund and administered by Ceredigion County Council’s Cynnal y Cardi team in partnership with the WWNMB. It is also supported by the DSIT-funded Rural Connectivity Accelerator Project.
To join the Teifi Nutrient Monitoring Project, email: NMB@carmarthenshire.gov.uk
Community
Police operation in St Florence after girl goes missing

A LARGE police response was launched in St Florence on Sunday morning (Apr 6) following reports of a missing child.
Emergency services, including multiple police vehicles and a helicopter, were seen speeding to the quiet Pembrokeshire village shortly after 10:00am with sirens sounding.
The Herald understands that the missing person was a six-year-old girl, and that officers began immediate door-to-door inquiries in an effort to locate her.
One local resident said: “Police knocked on my door at around 10:30am saying a six-year-old was missing and they were concerned. They were asking for any information and knocking on all the properties.”
Another witness added: “I saw a police helicopter just after ten-o-clock in the morning. There was so much police activity— so many police cars.”
Fortunately, the girl was found safe and well a short time later.
Tenby, Saundersfoot and Narberth Police posted an update on social media, saying: “There has been a large police presence in St Florence this morning following a report of a missing person.
“We can confirm that the person has been located safe and well.
“Thank you to the local community for their support and patience.”
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