News
Councillors defy officers over £6m development
PEMBROKESHIRE COUNTY COUNCIL’s planning and rights of way committee met on Tuesday to discuss a major development at Heatherton.
The multi-million pound project to develop 33 log cabins, 16 yurts and the development of attractions was recommended for refusal by planning officers. Some of the new attractions would include a BMX track, Zip wire, Segways and Body Zorbs. Cutting through the red tape, forward thinking councillors defied the officers’ recommendation by approving the project. The £6m being spent at Heatherton is an opportunity to ‘raise the tourism bar’ said Councillor David Pugh. The new development would also create around 30 jobs, something which councillors felt was very important. Phil Kidney, council member for St Florence, said:
“Heatherton has been open for 20 years and only shuts for three days a year. The application before you today, if successful will add another 29 jobs. Due to the current economic climate there is a very great risk that Heatherton would have to close during the winter months”.
Alison Belton, former chief executive of Pembrokeshire tourism said to councillors: “Heatherton offers a wide range of events, activities and sports for all ages. I don’t need to tell members of the importance of tourism”.
Councillor Brian Hall added: “Heatherton is a fantastic tourist attraction, it is one of the top five in Pembrokeshire, but regrettably I have to move the recommendation for refusal simply because it’s contrary to our policies”.
However, Cllr Hall’s motion was not supported and Cllr Jacob Williams then moved that the proposals be accepted and said:
“I am disappointed that this is down for refusal, I could not support this more, now is the time to get on with it. It’s a well-established business; I think we should applaud Heatherton for wanting to do this”.
Cllrs Keith Lewis, David Pugh, Peter Stock and Phil Baker also gave their support to the application.
Cllr David Pugh added: “We have a county that relies very heavily on tourism. It doesn’t charge for entry, it has a range of activities that appeal to a wide range of families. This is an application that has been two years in preparation, let’s get on with it”.
Cllr Peter Stock said: “The benefits of this project outweigh the other objections. It’s in an excellent location, it’s a natural progression and this is the type of development we must look for in the future”.
Cllr Stephen Joseph added: “This is crucial for Pembrokeshire going forward”.
They were then asked to give their reasons why they had gone against the original decision and all councillors were of the opinion that the economic benefits outweighed the recommendations for refusal.
Heatherton director Charles Davies said: “Diversifying the business model by including accommodation as well as increasing the range of activities will enable Heatherton to be successfully marketed to a wider range of customers which in turn will generate increased income and jobs to Pembrokeshire and spread those benefits throughout the year.
“I would really like to thank the forward thinking of the council members in supporting our application and those that helped in its preparation”.
The only councillor that was against the scheme was Cllr Brian Hall who said: “Regrettably, I have to move the recommendation for refusal as it goes against a number of policies”.
News
Visitor levy and accommodation register proposals to boost tourism
THE Welsh Government has announced plans to introduce new legislation to support the tourism industry and local communities across Wales. Two proposed Bills aim to give local authorities the power to introduce a visitor levy and create a national register for visitor accommodation.
The announcement, made by Finance Secretary Mark Drakeford and Economy Secretary Rebecca Evans, outlines a Visitor Accommodation (Register and Levy) Etc. (Wales) Bill set to be introduced to the Senedd on 25 November, pending approval.
Under the new proposal, local councils would have the authority to introduce a small levy for overnight stays in visitor accommodations, generating additional funds to support sustainable tourism initiatives. Each local authority would decide on the levy based on local needs, potentially easing the burden on resources in popular tourist areas.
Finance Secretary Mark Drakeford said that the levy would be “a small charge,” intended to help councils manage the impacts of tourism and invest in community infrastructure. “This will support the long-term sustainability of our tourism industry,” he added, emphasising that the approach is in line with the Welsh Government’s commitment to collaborative tax development.
Consultations led by the Welsh Revenue Authority highlighted the importance of a registration system to support the proposed levy. Feedback from stakeholders led to the decision to include a national register of all visitor accommodation providers in Wales as part of the Bill, aimed at ensuring quality standards across the sector.
In addition to the visitor levy, the Welsh Government previously consulted on a licensing scheme for visitor accommodation to create a fair playing field for providers and ensure visitors receive high-standard services. The proposed registration scheme within the Bill marks a first step toward this broader licensing framework.
The second phase of the initiative will involve a separate Bill aimed at establishing a statutory licensing scheme for visitor accommodations. This would allow providers to demonstrate compliance with certain conditions, enhancing transparency and standards. Welsh Government representatives confirmed they would continue discussions with tourism stakeholders, accommodation providers, and local authorities as the proposals progress.
If approved, the Bills will mark a significant shift in how Wales manages its tourism sector, balancing visitor demand with community needs and sustainable practices.
Business
Small business briefing hosted by Local MS
A BRIEFING event which considered how to best support small businesses in Wales has been hosted by Preseli Pembrokeshire Senedd Member Paul Davies. Mr Davies hosted the event in partnership with the Development Bank of Wales, Economic Intelligence Wales and the Federation of Small Businesses (FSB) Wales at the Norwegian Church in Cardiff Bay. The theme of the event was ‘productivity’, given that Wales has had a persistent productivity gap with the UK as a whole and with other international competitor regions.
Mr Davies said, “It’s always a pleasure to help facilitate discussions on how we can support small businesses across Wales. 99.3% of businesses in Wales are small or medium enterprises (SMEs) and it’s important for us to explore the opportunities there are to boost SME growth.”
“Business-friendly policies are needed to address Wales’s persistent productivity gap, and we heard from the speakers today that more support is needed in areas like skills development, infrastructure enhancements and planning.”
“As I’ve said before, the Welsh Government has some significant economic levers, and it must now use those levers to create conditions for growth in Wales. We know that when small businesses thrive, they create jobs, spread prosperity and keep our communities vibrant and it’s crucial that governments at all levels do more to support our small businesses and enable them to grow.”
Business
Bristol Trader to temporarily serve menu at the Castle Hotel
The team of a popular riverside pub in Pembrokeshire, devastated by a recent fire, will relocate to a new town centre location while repair work is carried out on the original site.
On Wednesday, 6 November, a fire broke out at The Bristol Trader, situated on Haverfordwest’s riverside, causing significant damage to the building. The fire affected two floors of the pub as well as the roof space, forcing its closure. Smoke from the blaze was visible across the town as firefighters from Haverfordwest and Milford Haven worked for two hours to extinguish the flames.
Following the incident, the pub’s owners expressed their sadness, describing the team as “absolutely heartbroken” but determined to reopen and come back stronger. They extended their gratitude to the regulars, locals, friends, and family who have offered their support during this difficult time.
In the meantime, The Bristol Trader team will continue operating from an alternative venue. Beginning Monday, 18 November, the pub will relocate to the restaurant of the Castle Hotel, located on Haverfordwest Square, where they’ll serve the same menu.
“While repairs are being made to The Bristol Trader, Team Trader are being temporarily relocated to The Castle Hotel Restaurant from Monday the 18th of November,” announced the team in a social media post. “All our menus are attached to our Facebook page, and the phone lines are being redirected.”
Anyone with a booking at The Bristol Trader who hasn’t been in touch since the fire on 6 November is encouraged to contact the team at 01437 762122.
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