News
Company fined £140,000 for sending 4.4m spam text messages

AN INFORMATION COMMISSIONER’S OFFICE investigation has resulted a locally registered marketing firm being fined £140,000 for sending around 4.4 million spam texts.
The ICO found Pembrokeshire firm PRS Media Ltd, trading as Purus Digital, did not have the consent of the 4.4 million people it sent marketing texts to.
The company, based in Dale in Haverfordwest, said that the information used to send the text messages had been obtained from its own competition website.
People were required to sign up to marketing as a condition of entering competitions on the firm’s website. This was not considered to be proper consent.
The website’s privacy policy told people their details would be shared with third parties but the law says that is not specific enough.
People must give consent to receive marketing text messages. The law says that people must have a genuine choice over whether or not to consent to marketing.
Ken Macdonald, Head of ICO Regions, said: “Nuisance marketing, whether it’s by calls to people’s landline or mobile, or through spam texts, causes disruption, annoyance and, in the worst cases, serious upset.
“We issue fines like these to firms behind nuisance marketing to send a clear message that such action will not be tolerated.”
He added: “The ICO is looking forward to the commencement of our new powers, announced by the government last year, which will allow us to fine the directors of nuisance marketing firms as well as the companies themselves. This will enable us to take even more of a stand against the firms causing distress and intrusion to people’s lives.”
On contacting a representative of the registered office of the company The Herald was told that the firm is using the address in Dale as a mail forwarding address and that the firm is not actually physically based there.
Mr Fry of Expost.uk told The Herald: “The company used box number A474 and their account is due to be closed for non-payment of contracted fees. The firm is not responding to emails and their mail forwarding account has a negative balance. We are holding several pieces of mail for them, the most recent dated June 13. I would not be surprised if some of these letters were from the ICO.”
According to their website the firm trades in the USA, Cyprus and the UK and has clients such as Disney, Trivago, Qatar Airways and The Times.
Health
Ambulance delays linked to patient deaths, as local tragedy highlights crisis

PARAMEDICS across the UK are warning that patients are dying because ambulances are unable to offload them into overcrowded A&E departments — a situation tragically echoed in the death of a Pembrokeshire mother whose ambulance never arrived.
Charlotte Burston, 40, from Llanteg, began experiencing severe chest pains on Christmas Day 2023. Her teenage daughter called 999 twice, but was told it would be an hour and a half before help could arrive.
No ambulance was dispatched in time, not because of a lack of willingness, but because so many vehicles were already stuck in hospital bays, unable to hand over patients due to chronic delays and lack of space inside emergency departments.
With no other option, Charlotte’s stepfather drove her towards Withybush Hospital. She suffered a heart attack on the way and later died at Morriston Hospital on New Year’s Eve.
An expert report presented at a recent pre-inquest hearing concluded that had ambulance staff been present at her home, she would “on the balance of probabilities” have survived.
The case comes as a new report by Unison highlights the scale of the crisis facing ambulance services. A survey of almost 600 ambulance workers found that two-thirds had witnessed patients deteriorate during prolonged waits outside hospitals, and one in 20 had seen patients die in their care due to delays in handover.
More than half of respondents reported delays of over six hours, and one in seven had waited 12 hours or more outside emergency departments.
Unison General Secretary Christina McAnea said: “Ambulance workers want the best for their patients. But this is no longer the reality. Ambulances and hospital corridors have become makeshift treatment rooms. The pressure on the NHS is unsustainable.”
Unison is calling for urgent action to increase staffing levels across ambulance, hospital and community services, improve GP access, and expand social care capacity to free up hospital beds.
Pembrokeshire Coroner Mark Layton, who is overseeing the Burston inquest, said that had the 999 call been prioritised properly, paramedics would have been sent and the tragic outcome may have been avoided.
News
Former Welsh Secretary awarded peerage in Sunak’s resignation honours

Carmarthenshire politician among those elevated to House of Lords
FORMER Carmarthen West and South Pembrokeshire MP Simon Hart has been appointed to the House of Lords in Rishi Sunak’s resignation honours list.
Mr Hart, who previously served as Secretary of State for Wales under Boris Johnson and later as Chief Whip for Mr Sunak, lost his seat at the general election in July 2024. The Conservatives were wiped out in Wales during that election.
Several other former ministers were also recognised. Michael Gove, who served as education secretary and housing secretary under different administrations, was granted a peerage. He is currently editor of The Spectator magazine.
Knighthoods were awarded to Chancellor Jeremy Hunt, former foreign secretary James Cleverly, former defence secretary Grant Shapps, and former work and pensions secretary Mel Stride.
Outside politics, former England cricketer James Anderson was knighted after retiring from Test cricket in July. He holds the record for most wickets by a fast bowler in Test history.
Filmmaker Matthew Vaughn also received a knighthood for services to the creative industries. His credits include Layer Cake, Kick-Ass, X-Men: First Class, and the Kingsman films.
Charity
Entries flooding in for Welsh National Tractor Road Run

CARDIGAN will be the place to be on Saturday, June 15, as entries continue to flood in for this year’s Welsh National Tractor Road Run (WNTRR).
The popular event is being organised by the North Pembrokeshire Tractor Enthusiasts – a group of like-minded friends led by Dai Rees of Cilgerran.
The Run will begin at Awenfryn, Glanrhyd – the farm of Keith and Kevin Evans – and take in stunning views across Cardigan Bay before heading inland towards Cwm Gwaun and the Preseli Mountains. The route will then return to Awenfryn.
This year’s event will raise money for three charities: the Wales Air Ambulance, Crymych First Responders, and Cardigan First Responders.

Entry is £20 until the closing date of Monday, May 20. Early entries will be listed in the official programme and guaranteed a commemorative souvenir. Entries will also be accepted on the day for £25, but late entrants will not be guaranteed a souvenir – a decision made by organisers to reduce disruption caused by last-minute arrivals.
Entry forms can be obtained from members of the local organising team – Dai Rees, Alun Owens, Keith Evans, Kevin Evans, Sion Morgan, and Peter Lewis – at various tractor events. Alternatively, forms can be requested by email from the WNTRR secretary at anne.trials@btinternet.com, or downloaded from the WNTRR Facebook page.
Online entry is also available:
Anyone interested in sponsoring the event or advertising in the souvenir programme should contact the WNTRR secretary or Sion Morgan via sion@pantygarn.co.uk.
Spectators are welcome at the starting point and along the route. More details will be released closer to the date.

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