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News

City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Business

Beggars Reach Hotel sold to local business family for £950,000

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A WELL KNOWN countryside hotel and event venue has been sold to local operators in a deal brokered by specialist business property adviser Christie & Co.

Beggars Reach Hotel, located in the village of Burton and set within seven acres of landscaped gardens, has been acquired by a local business family with a strong track record in hospitality and retail. The family also owns an established fish and chip restaurant in the seaside town of Tenby, as well as other commercial property interests in the region.

The popular hotel features 30 en-suite bedrooms, a restaurant, bistro-style breakfast room, and several function and event spaces – including a light-filled Orangery. With its sweeping views of the surrounding South West Wales countryside, Beggars Reach has become a sought-after venue for weddings, leisure breaks, and corporate events.

The property also holds planning permission for twenty additional guest rooms and a spa facility, offering the new owners scope for further development.

The transaction was supported by Christie Finance, who secured funding for the buyers within weeks of the sale being agreed.

Sam Roberts, Senior Broker at Christie & Co, said: “After the previous owner acquired the business through us early last year, unforeseen personal circumstances led to the need for a resale. We launched a full marketing campaign, which attracted strong interest, and we were able to secure a suitable buyer quickly. It has been a pleasure to assist with the sale of Beggars Reach for a second time, and we wish the new owners every success in taking the hotel forward.”

Tamara Ryan, Finance Consultant at Christie Finance, added: “It was an absolute pleasure to support our client with this acquisition. As an experienced and ambitious local business partnership, they have exciting plans for the hotel. We secured highly competitive funding within a few weeks of the offer being accepted, reflecting the strong appetite in the market for hotel investment.”

The hotel was sold off an asking price of £950,000.

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Crime

Man avoids jail despite possessing child abuse images

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A PEMBROKE DOCK man has been spared immediate custody after police found almost 70 indecent images of children on his mobile phone — including one image of a child aged around three whose hands and ankles were bound.

Andrew Davies, aged 36, was sentenced at Swansea Crown Court on Tuesday (Apr 1), having earlier pleaded guilty to three counts of possessing indecent photographs of children.

The court heard that officers from Dyfed-Powys Police executed a search warrant at Davies’ home on Brewery Street in November 2022. Davies was present at the property and handed over a mobile phone along with the PIN code to unlock it.

Upon examination of the device, officers discovered 67 illegal images. These included nine category A images — the most serious classification — 14 category B images, and 44 category C images. The images had been downloaded and stored in a password-protected application.

Prosecuting, Sian Cutter said one of the images showed a child estimated to be three years old with their limbs restrained. She told the court that all of the material was accessible on the device and had been intentionally downloaded.

In mitigation, defence barrister Ryan Bowen said Davies was “under no illusion as to the seriousness of his offending”. He said the offences dated back to 2019, and that the matter had been hanging over Davies for several years.

Mr Bowen added: “He has no previous convictions and is of otherwise good character. He accepts responsibility for his actions and has shown insight and a willingness to address his behaviour. There is a realistic prospect of rehabilitation.”

Sentencing, Her Honour Judge Catherine Richards told Davies: “The possession and viewing of child sexual abuse images causes direct harm to real children. It is a very serious aggravating factor that some of the images involve children as young as three.”

Davies was handed three prison terms of eight, four and two months, to run concurrently, making a total of eight months. The sentence was suspended for two years.

He must complete 200 hours of unpaid work and attend 25 rehabilitation activity days. He was also ordered to sign the Sex Offenders’ Register for 10 years.

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Business

Valero refinery escapes Trump’s new tariffs

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Fuel imports spared as US tries to avoid price hikes

THE VALERO oil refinery in Pembroke has escaped the impact of Donald Trump’s sweeping new tariffs on UK and EU goods, following confirmation from the White House that all oil, gas and refined fuel imports will be exempt from the new trade restrictions.

A White House official said energy imports would be excluded entirely from the tariff measures (Pic: ABC)

On Wednesday (Apr 2), Trump announced a 10% baseline tariff on all imports into the United States, with higher duties targeting key trading partners including Britain and the European Union. The move has sparked fears of a deepening global trade war, with UK manufacturers, farmers, and exporters among those facing fresh barriers to the American market.

However, a White House official told Reuters that energy imports would be excluded entirely from the tariff measures. The exemption, which applies to crude oil, natural gas, petrol, diesel and jet fuel, is designed to prevent supply disruptions and price spikes in the United States, particularly on the East Coast, where fuel imports from Europe play a vital role.

Relief for Pembrokeshire

The announcement is a major relief for Pembrokeshire, where the Valero refinery at Rhoscrowther remains one of the area’s largest employers. Hundreds of local jobs depend directly on the refinery, with many more supported through contractors, hauliers, suppliers and businesses tied to the energy sector.

A local business owner in Pembroke Dock said: “This is brilliant news for the area. Valero keeps a lot of people in work around here, and the last thing we needed was more uncertainty from across the Atlantic.”

While other Welsh exports—including lamb, steel and whisky—face an uphill battle under the new tariffs, Pembroke’s key fuel production facility has been spared thanks to a combination of its strategic importance and ownership.

American-owned, Atlantic-focused

Valero Energy Corporation, which owns the Pembroke site, is a US-based multinational headquartered in San Antonio, Texas. The company is one of the largest independent refiners in the world, and acquired the Pembroke refinery in 2011 from Chevron for $730 million.

The deal also included a vast logistics and retail network across the UK and Ireland, including four product pipelines, 11 fuel terminals, a 14,000-barrel-per-day aviation fuels business, and more than 1,000 Texaco-branded forecourts—making it the largest branded dealer network in the UK.

At the time of the acquisition, Valero’s Chairman and CEO Bill Klesse said the move would allow the company to supply the US East Coast market more competitively, particularly after exiting US East Coast refining operations in 2010. “The Pembroke refinery remained profitable even during the depths of the economic downturn,” Klesse said. “We expect that it will be immediately accretive to earnings per share.”

Fuel to flow when economics align

The Pembroke refinery has a processing capacity of 270,000 barrels per day, making it one of the most complex and flexible in Europe. It produces around 3.6 million gallons of petrol and 2.2 million gallons of diesel daily and can process more than 60 different types of crude oil.

While exact export volumes to the United States are not publicly disclosed, the site is considered a key part of Valero’s Atlantic Basin margin optimisation strategy—designed to move fuel between Europe and the US when market conditions are favourable. Europe remains a major supplier of refined fuel to the US East Coast, where refining capacity has declined.

An energy analyst told The Herald: “Even if Pembroke isn’t exporting to the US every day, it’s a crucial part of Valero’s strategy. When the economics make sense, diesel or jet fuel from Wales can and does flow to the US. That’s why the White House exemption matters—it keeps those channels open.”

Wider Welsh economy still exposed

While Valero and the Pembroke refinery are protected under the exemption, other Welsh sectors are now facing harsh realities. Exports such as Welsh lamb, whisky, steel and car components are now subject to tariffs that could reduce competitiveness in one of Wales’ most important markets.

Welsh Liberal Democrat MP David Chadwick said: “Donald Trump has launched a destructive trade war that threatens the jobs and living standards of people right across Wales. This needs to be brought to an end quickly, and the Prime Minister should be forming a coalition of allies—Canada, Australia, the EU—to stand against this. If the Government gives in to Trump’s threats, it will only encourage more bullying tactics in future.”

Looking ahead: volatile politics, stable demand

Although energy has been exempted for now, industry insiders warn that volatility remains high.

“The US exemption is about fuel supply and domestic prices,” the analyst added. “If demand or political calculations shift, exemptions could change too. Wales can’t afford to be complacent.”

One refinery worker put it more bluntly: “We’ve dodged this bullet, but with Trump, the safety’s always off.”

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