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City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Crime

Youths failed to stop, then crashed into Milford Haven home

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POLICE in Milford Haven have arrested two male youths following a fail-to-stop incident that ended with their car crashing into a residential property on Hamilton Terrace.

The incident occurred at 10:50pm on Friday (Dec 27). According to officers, a black Mercedes failed to stop on North Road before speeding along The Rath and turning back onto Hamilton Terrace. As the car continued down the road, it was met by a second police vehicle approaching from the opposite direction.

In an attempt to avoid the oncoming police car and another pursuing from behind, the vehicle tried to drive up Francis Street against the one-way system. However, it failed to make the turn and crashed into a residential property.

The occupants then fled on foot, with one officer pursuing on foot and another driving against the one-way system towards The Trafalgar Public House.

The property sustained damage to a wall, and the vehicle was left undrivable and is now being recovered. Fortunately, no injuries were reported during the incident.

The police were seen searching the crashed vehicle, and took several paper bags full of potential evidence from the scene.

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Community

Milford Haven mum gives birth to triplets amid medical emergency

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PREGNANCY is often a challenging experience, but for Ellie Davies from Milford Haven, it became even more stressful when she found herself facing a 140-mile round trip away from home during labour.

Ellie was initially admitted to Carmarthen’s Glangwili Hospital with pre-eclampsia, a condition causing dangerously high blood pressure. However, due to a lack of available neonatal intensive care unit (NICU) beds, staff arranged her transfer to Singleton Hospital in Swansea, nearly 30 miles away. Thankfully, accommodation was also provided onsite for her fiancé, Craig Butland.

RENAL FAILURE COMPLICATIONS
Ellie explained: “I had pre-eclampsia and was taken to Glangwili. My blood pressure was going up and down, and they had to ring around hospitals with a NICU to see if they had any spare beds – Singleton was the only one with space.”

On November 12, Ellie was transferred to Swansea, where she remained on the antenatal ward. However, her condition worsened. “On Sunday 17, my kidneys became affected by the pre-eclampsia, and I was going into renal failure,” she said.

In the early hours of Monday, November 18, Ellie underwent an emergency C-section, delivering triplets Mia, Isla, and Elsie two months prematurely.

BRIEF FIRST MEETING
“I only met Isla, the middle triplet, for around two minutes before she was taken to neonatal to be with her sisters,” Ellie shared.

Mia was born weighing 2lb 9oz, Isla at 2lb 10oz, and Elsie at 2lb 8oz. All three girls initially required breathing support and spent nine days in the NICU. Now, over three pounds each, they are receiving care at Glangwili’s special care unit and are reportedly “doing really well.”

SUPPORT FROM NHS STAFF
Reflecting on their experience, Ellie praised the hospital staff: “The midwives Louise and Emily were amazing, answering every question we had and supporting us through everything. Dr Sree Nittur, who was there during the delivery, followed up daily. The neonatal nurses were absolutely fantastic, and we can’t thank them enough for their care and dedication.”

A PLACE TO STAY
For Craig, the availability of accommodation at Cwtsh Clos, a row of five houses on the Singleton Hospital site, was a significant relief. Without it, he would have faced daily commutes between Milford Haven and Swansea.

“Craig spent a week in Cwtsh Clos, and I joined him for the final night,” Ellie said. “It was a huge help having Craig so close. It’s one problem you don’t have to think about, and it gives you a space to gather your thoughts.”

The couple is now supporting Swansea Bay Health Charity’s Cwtsh Clos appeal, which aims to raise £160,000 to refurbish the homes for future families in similar situations.

‘TRIPLETS ARE A RARITY’
Lisa Harris, interim matron for neonatal services, said: “We are delighted to hear the girls are doing well. Cwtsh Clos allows parents to stay close to their babies, which is so important during such critical times.”

NICU consultant Kate Burke added: “Triplets are a rarity for us. We serve families across south central and south west Wales, and often, we’re the unit they turn to when pregnancies are more complicated. It’s wonderful to see families like Ellie and Craig’s returning home with their babies healthy and thriving.”

The family recently celebrated their first Christmas together with Mia, Isla, and Elsie, expressing heartfelt gratitude to all who supported them through their journey.

Support the Cwtsh Clos Appeal: Donations can be made via the Swansea Bay Health Charity website.

(Pic: Swansea Bay University Health Board)

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News

Christmas Eve sign-off for Pembrokeshire over-55s housing scheme

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THE FINAL sign-off for a scheme to build 24 affordable homes for the over-55s at the “eyesore” site of the former Motor World building in Milford Haven has been given the go-ahead.

W B Griffiths & Sons Ltd, on behalf of Pembrokeshire County Council, in an application before the council’s November planning committee, was given approval for the construction of a new residential redevelopment of 24 affordable apartments for over-55s at 70A-80A Charles Street.

It is planned to build 21 one-bed apartments and three two-bed apartments, along with associated works.

How the building looked before it was demolished

The former Motor World site, previously described as an “eyesore,” was cleared in 2018 to enable redevelopment, with planning permission granted on the site for the development of 15 affordable apartments for over-55s in 2020 but the previous contractor was put into administration under what was described as, ‘significant financial stress’.

The application, submitted through agent DPP Planning, followed a public consultation earlier this year.

At the November meeting, approval was proposed by Cllr Alistair Cameron, seconded by committee chair Cllr Simon Hancock, who said: “We need to achieve regeneration of our town centres by repopulating them, and they will be much more sustainable in the future.”

He was supported by Cllr Mark Carter, who said: “I like developments like these; I think this is the way forward for communities, we’ve got a site here that as far back as I’ve been a councillor has attracted questions about when it will be built.”

A sticking point for the application was it was subject to a Welsh Government Holding Direction where planning permission could not be fully granted until an awaited vehicle Swept Path Analysis has been approved demonstrating that a turning area can be provided within the site for the largest type of vehicle that would serve it.

Members backed delegated authority for the council’s head of planning to approve the application following resolution of the issue.

The application was formally conditionally approved by planning officers on December 24, a Welsh Government response saying it “as highway authority for the A4076 trunk road does not issue a direction in respect of this application”.

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