News
Folly Farm introduces their Christmas advert
AS JOHN LEWIS, Marks and Spencer, and the other retail giants revealed their long-awaited Christmas adverts last week with a 7ft cuddly monster, Paddington Bear and talking carrots – so did Folly Farm.
To kick start the festive period and show animal lovers how they can take home a little piece of Folly Farm this Christmas, the adventure park and zoo commissioned three short adverts for its adoption packs.
The story starts with a little girl who really wants a dog for Christmas. After learning about the amount of upkeep that comes with having a pet, she then changes her mind and in each advert, asks for a sloth, meerkat and penguin instead. Relieved, the mum knows to tell Father Christmas about Folly Farm adoption packs, making Christmas a little easier this year.
Zoe Wright, head of marketing at Folly Farm, said: “If it’s good enough for John Lewis then it’s good enough for us. We love all the festive adverts and when Mother Goose suggested we make a Christmas advert we jumped at the idea!
“We’ve worked with Mother Goose on several videos including our Black Bart’s Pirate Cove video, and they always hit our brief with creative storytelling and this was no exception. The advert will be featured on all our social media channels.
“We wanted to shout about our adoption packs which are perfect for any animal lover but the advert also delivers an important and timely reminder of the responsibility attached to owning a pet.”
Polly Vinken-Köther at Mother Goose Films said: “We absolutely love working with Folly Farm, we never know what brief we’re going to get next and they’re always so receptive to ideas we put forward. It’s the perfect opportunity for us to bring out our inner child!
“The process has been pretty seamless and has been collaborative between us and the team at Folly Farm. We wanted to appeal to both parents and their young children while keeping the magic of Christmas alive.
“They say never work with children or animals but for us it’s one of the best days in the office!”
An adoption pack includes a day ticket to Folly Farm, an adoption certificate, a fact sheet, a soft toy and the adopter’s name displayed on a thank you board at the animal’s enclosure. Animals up for adoption at Folly Farm include giraffes, goats, lions, meerkats, penguins, pigs, rhinos, sloths, sheep, zebras, owls, and donkeys.
For more information on Christmas events and animal adoptions, go to www.folly-farm.co.uk or to check out the advert visit Folly Farm Adventure Park and Zoo on Facebook.
News
Carmarthenshire takes leading role in latest Celtic Noir – ‘Out There’
Carmarthenshire looks set to take another leading role as the location for ITV’s highly anticipated gritty drama ‘Out There’,
Produced by Buffalo Pictures and starring Martin Clunes, the programme will be aired on January 19.
The news means that Carmarthenshire is fast gaining recognition as a hub for the Celtic Noir genre of filming, and the new six-part thriller joins the many TV and film productions which have been drawn by the county’s dramatic, beguiling landscapes and attractive market towns.
It follows on from the highly acclaimed BBC’s Keeping Faith as well as The Light in the Hall/ Y Golau for Channel 4.
‘Out There’ will showcase Carmarthenshire’s natural beauty against the malice of an insidious crime wave sweeping the British countryside, led by county lines drug dealers and urban gangs that use the countryside as their field of operations. Martin Clunes stars as farmer and single parent, Nathan Williams, who runs a farm which has been in his family for generations.
Many of the filing locations can now be visited by following Discover Carmarthenshire’s new ‘Set Jetter Trail’ which provides insider tips on how best to follow the sometimes eerie paths that many stars have taken around the county.
Crime
Father of baby girl killed in Tenby incident says its been like a ‘horror movie’
A SIX-MONTH-OLD baby girl has tragically died after her pram was struck by a car in a multi-storey car park in Tenby, Pembrokeshire.
Sophia Kelemen, described as “smiley and bubbly,” suffered catastrophic brain injuries in the collision on Thursday (Jan 2). Despite being airlifted to a Cardiff hospital, the injuries proved fatal.
Sophia’s family, from Greater Manchester, had been on holiday in Wales and were preparing to head home when the incident occurred.
Her father, Alex Kelemen, 27, told the BBC: “Just before we got to the car, the horror movie started.
“It’s been horrific to see our little daughter lying in that hospital bed and going through all those procedures. Everybody loved her—our friends, our family. She’s always going to live in my heart. I know she’s watching over me every day.”
Sophia’s parents now face the heartbreaking task of explaining the tragedy to their five-year-old son, Lucas.
“He’s been asking about his little sister every day,” said Mr Kelemen. “The hardest thing I’ve ever done is explain to him that God loved his sister more than we did. I told him that God gave Sophia a new pair of wings so she could fly above him and protect him.
“There are things I just don’t know how to explain to him. He’s our only child now, and everything we do is for him.”
Family’s heartbreak
Sophia’s aunt, Adriana Kelemen, recounted the devastating events to the Manchester Evening News.
“They were on a short break in Wales with family friends,” she said. “It was their last day. They’d been out, and then they went to the supermarket.
“It happened in the car park. The pram Sophia was in was destroyed.”
Support for devastated family
Fundraising efforts are now underway to support Sophia’s family. Two GoFundMe pages—one in English and one in Romanian—have been launched to cover funeral costs and repatriation expenses. The family plans to bury Sophia in Romania.
Meanwhile, Flaviu Naghi, 33, from Wigan, has been charged with causing death by dangerous driving, as well as driving without a licence or insurance. He is due to appear at Swansea Crown Court on February 7.
Donations to assist the family can be made via the GoFundMe pages.
Pictured:
Tragic loss: Six-month-old Sophia Kelemen, pictured with dad Alex, died after her pram was hit by a car (Pic: Dyfed-Powys Police)
News
Wales at the forefront of UK drive to ‘turbocharge’ AI
THE FIRST MINISTER OF WALES Eluned Morgan has welcomed today’s announcement from the UK Government of a multi-billion pound investment in Artificial Intelligence.
The UK Opportunities Action Plan, launched by Prime Minister Keir Starmer today, aims to drive economic growth, support public services and use intelligent technology to improve people’s every day lives.
Wales is uniquely placed to benefit from the AI infrastructure plans, with work already underway to develop tech hubs, shared resources and data centres.
As part of the investment announced today, US technology giant Vantage Data Centers plans to invest over £12 billion across the UK, resulting in the creation of over 11,500 jobs. The Welsh Government has been working closely with Vantage since 2020 to support the development of its data centres in Wales.
It is expected that the lion’s share of the new investment from Vantage will be in Wales. The biggest investment will be in Bridgend, where the company plans to develop the former Ford factory site to become one of Europe’s largest data centre campuses.
The First Minister is keen to ensure Wales benefits from the investment in AI, saying:
“Today’s announcement, which includes a multi-billion pound investment in AI by some of the world’s biggest tech companies, is a huge boost in confidence for industry in Wales.
“We are seeing that AI is increasingly being used as a power for good, whether that’s increasing productivity or bringing smarter solutions to everyday problems.
“There can be enormous benefits to the economy in establishing the tech and wider infrastructure here in Wales. Industry leaders recognise that the conditions are right in Wales, with a government that will do what it can to make these plans a reality.
“This won’t happen overnight and it’s important that the infrastructure, data, skills and talent is in place to ensure that we all benefit from these solutions. There’s no question that Wales is in an excellent position to benefit, given the work that’s already in progress here.”
The Economy Secretary Rebecca Evans is leading a review to explore how Wales can capitalise on opportunities and develop Wales’ strengths in the development of AI-based technologies.
Over the past year, the Welsh Government has worked with other organisations to develop guidance to support Welsh public bodies in adopting AI in a responsible, safe and ethical way.
Wales has already seen evidence of the value of AI implementation in diagnostic care in the NHS, with a digital pathology platform for prostate and breast cancer detection led by Betsi Cadwaladr seeing a 13% increase in prostate cancer detection rates.
Estyn, the school inspectorate, is also undertaking a review of the use of Generative AI in schools, which will explore the potential benefits to schools, while also considering the challenges they pose.
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