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Soil Association reveals growth in organic sales

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organic salesTHE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.

Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.

And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.

Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.

The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.

Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.

Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.

“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”

Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.

Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”

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Community

Senedd unanimously backs sign language bill

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PLANS to make Wales the best place in the UK for British Sign Language (BSL) users moved a significant step closer to becoming law with the Senedd’s unanimous support.

If ultimately passed, the BSL bill – introduced by the Conservatives’ Mark Isherwood – would end Wales’ status as the only UK nation without specific sign language protections.

Leading a debate on Wednesday December 17, Mr Isherwood said the Senedd supporting the bill’s general principles was a “huge step ahead” for the “vital” legislation.

Mr Isherwood, a disability rights campaigner for decades, explained his backbench bill would introduce legal requirements to promote and facilitate the use of BSL in Wales.

He said the bill, if passed, would be the most progressive piece of BSL legislation anywhere in the UK, recognising BSL is a language in its own right, not a communication support need.

Conservative MS Mark Isherwood
Conservative MS Mark Isherwood

He highlighted that the bill would establish a BSL adviser role, the first statutory post of its kind in the UK, describing its importance as something that “cannot be overstated”.

Mr Isherwood, who chairs cross-party groups on disability and deaf issues, told the Senedd: “This isn’t just my bill. This is the bill of the BSL community. Let’s make this happen together and be proud of it together on behalf of deaf people across Wales.”

Jenny Rathbone, the Labour chair of the Senedd’s equality committee, was convinced of the “overdue” need for legislation to give more standing to British Sign Language.

Labour MS Jenny Rathbone
Labour MS Jenny Rathbone

Ms Rathbone said the committee heard the biggest barrier “by some margin” was the availability of interpreters and the sustainability of the workforce.

She quoted a signer who told the committee: “The bill would make us feel respected and valued. But without proper funding, planning and deaf-led leadership, it won’t go far enough.”

Sioned Williams, Plaid Cymru’s shadow social justice secretary, told Senedd members: “Language is a part of our identity, our culture and our personal dignity.

“When someone cannot use their language, they are excluded from education, health care, employment and public life – and that is not acceptable in today’s Wales.”

Sioned Williams MS, Plaid Cymru's shadow social justice secretary
Sioned Williams MS, Plaid Cymru’s shadow social justice secretary

Ms Williams warned that if the legislation fails to deliver real change, the deaf community would be left “angry, disappointed and very, very disheartened”.

She expressed concern that the bill does not legally require the BSL adviser to be a deaf person, arguing it is “not appropriate, possible or efficient” for non-signers to lead the way.

Mr Isherwood defended the decision not to require that the adviser must be deaf, warning a successful legal challenge to a single such provision could cause the entire bill to fail.

Welsh Liberal Democrat leader Jane Dodds warned of an immediate workforce crisis, with only 54 registered sign language interpreters in Wales as of July.

With many now approaching the end of their working lives, she said: “We cannot – we must not – allow this bill to fail because we didn’t have the foresight to address this crisis now.”

Support for the bill stretched across the political spectrum, with Reform UK’s Laura Anne Jones similarly welcoming the “long-overdue” and “vital” legislation.

Jane Hutt, Wales’ social justice secretary, confirmed the Welsh Government’s financial backing, committing £214,300 for the bill’s first year of implementation in 2026/27.

If it clears the final hurdles, Mr Isherwood’s proposal will be the first backbench bill to enter the statute book in about a decade following the Nurse Staffing Levels (Wales) Act 2016.

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Community

‘Nowhere I can play’: Disabled children excluded from Welsh parks

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NEARLY four in ten disabled children in Wales “never or hardly ever” play outside due to a “heartbreaking” lack of accessible parks, politicians have warned.

Rhys ab Owen, an independent, described the situation as “disgraceful” as he cited a Play Wales report showing 37% of disabled children are effectively shut out of playgrounds.

Leading a debate in the Senedd on Wednesday December 17, he read the testimony of a ten-year-old boy from Blaenau Gwent who said: “Nowhere disabled friendly – parks haven’t got disabled friendly equipment, so I can’t play.”

Mr ab Owen warned: “There shouldn’t be any discrimination… disabled children do face much greater problems in terms of park maintenance, and with accessibility and inclusion.”

He shared the experience of a 13-year-old girl from Newport who told researchers: “There’s nowhere I can play or hang out safely by myself as I use a frame to help me walk.”

The former barrister warned budget cuts were leading to a managed decline in standards, quoting a 13-year-old from Caerphilly who said: “Due to anti-social behaviour our equipment gets broken, burnt and vandalised and is then not replaced.”

The Conservatives’ Natasha Asghar was stunned by the scale of the crisis and revealed that only 11% of playgrounds in Wales are rated “green”, meaning they are fully accessible. By contrast, almost half are rated “red” for poor accessibility.

South Wales East MS Natasha Asghar, Welsh Conservative shadow education secretary
South Wales East MS Natasha Asghar, Welsh Conservative shadow education secretary

Listing the barriers families face, Ms Asghar highlighted that 30% of sites lack accessible paths and nearly one in five have gates too narrow for wheelchairs. “Those are just two of the barriers preventing disabled children from accessing play,” she said.

Jane Dodds, the leader of the Liberal Democrats in Wales, argued the shocking statistics should be a wake-up call for Senedd politicians.

“To hear that 37% of disabled children in Wales say they never or hardly ever play outside should be a figure to stop us all in our tracks,” she said.

Jane Dodds, leader of the Welsh Liberal Democrats
Jane Dodds, leader of the Welsh Liberal Democrats

Meanwhile, Mike Hedges pointed out that Wales became the first country in the world to put a duty on councils to secure “sufficient play opportunities” for children in 2010.

And Julie Morgan, a fellow Labour backbencher, celebrated Cardiff becoming the UK’s first Unicef-accredited child-friendly city in 2023.

Dawn Bowden, the minister for children, pointed to £5m to improve playgrounds this year but she too was “disappointed” by play satisfaction figures falling from 84% to 71% since 2019.

Merthyr Tydfil and Rhymney MS Dawn Bowden
Merthyr Tydfil and Rhymney MS Dawn Bowden, minister for children and social care

She said the Welsh Government has provided a “toolkit” to Wales’ 22 councils, “ensuring a holistic outcome-focused approach” to inclusive and accessible play.

The cross-party motion, which called for play to be protected from cuts – as well as improved access for disabled children – was agreed unanimously but does not bind ministers.

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Climate

Pembroke tidal flood defence work to continue to January

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SIGNIFICANT issues with a part of Pembroke’s tidal barrage are not expected to be fully fixed before late January, councillors heard.

Pembroke councillors Aaron Carey and Jonathan Grimes submitted an urgent question heard at the December meeting of Pembrokeshire County Council, which said: “In light of the repeated flooding events across the county – including the recent overflow at Castle Pond and the acknowledgement by your own Coastal, Rivers & Drainage Team that the barrage tipping gate remains inoperable until mid-January can you explain what assessment has been made of the adequacy of our tidal outfall infrastructure in the face of current and projected future storm surges and sea-level rise?

“If no such assessment has yet been undertaken, will you commit now to commissioning an immediate structural and risk-capacity audit, with a report to full council within three months, and with proposals for funding any remedial works required — to avoid recurring damage and disruption to residents, highways, and public amenities?”

Responding to the urgent question, Cabinet Member for Residents Services Cllr Rhys Sinnett said a significant assessment of the Pembroke Tidal Barrage had already been undertaken over the past two years, with regular inspections.

He said “a comprehensive package of works” began in September which were due to be completed before Christmas but said there had been “significant issues” with the tipping gate hydraulic ram, with a significant overhaul now taking place, with reinstatement expected by late January.

He told members additional mitigation measures were now in place and, once works are completed, enhanced works will provide improved resilience and “long-term reliability,” with further reports due to come to Cabinet.

Cllr Carey and Cllr Grimes had also submitted a notice of motion saying: “That this council notes with concern the repeated and increasingly severe flooding experienced in our coastal, estuarial and river-fringe communities over recent weeks — in particular the flooding events affecting the Commons/Castle Pond area.

“That the council further notes that, according to correspondence from the Coastal, Rivers & Drainage Team Manager, the tipping gate at the barrage remains out of operation until mid-January due to mechanical issues; meanwhile high tide, heavy rain, wind-driven tidal surges and overspill at the sluice have combined to overwhelm the drainage/outfall infrastructure.

“That we recognise the current maintenance schedule (delayed ‘til after the summer season) and the justification given — but further that such planning failed to foresee the likelihood of severe winter storm and surge events, which climate change makes more frequent and more intense.

“That this council therefore calls on the Cabinet to commission an urgent review of:

  • The adequacy of the current drainage/outfall and tidal-sluice infrastructure (barrage tipping gate, sluice/sluice-valve, flap valve, outfall capacity) for current and projected climate/tide conditions.
  • The maintenance scheduling policy for coastal and estuarial flood-risk assets, with a view to ensuring critical maintenance is completed before winter high-tide / storm-surge season, rather than — as at present — being delayed until after summer for ‘recreational / biodiversity’ reasons.

“That, pending the outcome of the review, the council should allocate appropriate emergency capital funding to remediate the barrages / sluices / outfalls at risk of failure or blockage — to safeguard residents, properties, highways and public amenities from further flooding.

“That, further, this council resolves to publish a public flood-resilience plan for the county, identifying all coastal and river-fringe ‘hotspots,’ maintenance schedules, responsible teams, and a transparent timeline for upgrades or remedial works — so residents have clarity and confidence in flood prevention measures.”

The notice of motion itself will be considered by the council’s Cabinet at a later date.

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