Community
Soil Association reveals growth in organic sales

THE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.
Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.
And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.
Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.
The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.
Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.
Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.
“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”
Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.
Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”
Community
Sanna Duthie to take on Pembs Coast Path in record-breaking fundraising challenge

A NEW record could soon be set on the Pembrokeshire Coast Path as ultra-runner Sanna Duthie prepares to take on the full 186-mile trail in under 50 hours to raise vital funds for the Pembrokeshire Coast Charitable Trust.

Starting at Poppit Sands at 8.30am on Thursday 24 April, Sanna will attempt to beat her own record of 51 hours and 30 minutes, which she set in 2021. The challenge will push her physical and mental endurance to the limit as she navigates the rugged and spectacular coastline of the UK’s only coastal National Park.
Sanna’s motivation for this challenge goes beyond breaking records. She is driven by her deep connection to the Coast Path and her desire to help safeguard it for future generations. The funds raised will support essential maintenance, from rebuilding storm-damaged bridges to protecting ancient monuments and combating coastal erosion.
Speaking about her challenge, Sanna said: “The Coast Path has given me so much over the years – it’s my training ground, my escape, and my inspiration. Now, it’s time for me to give something back. I hope to raise £2,000 to help protect and preserve this incredible trail, ensuring that others can continue to experience its beauty and challenges for years to come.”
Sanna’s record-breaking attempt is being supported by the Pembrokeshire Coast Charitable Trust, which funds crucial conservation projects within the National Park.
Trust Director Katie Macro added: “Sanna’s determination and passion for the Coast Path are truly inspiring. Her challenge highlights the urgent need for funding to protect this iconic trail from the increasing threats of climate change, erosion, and declining public funding. Every donation, no matter how small, will help us continue this essential work.”

For those inspired by Sanna’s feat but not quite ready to run 186 miles, the Trust’s Wild Coast Challenge offers an alternative way to experience the Coast Path while supporting its future. This fundraising adventure invites walkers to complete the trail at their own pace—whether over weeks, months, or even a year.
By raising just £200, participants will directly contribute to conservation efforts while earning a Wild Coast Challenge t-shirt as a badge of honour for their achievement.
Further information about this can be found at https://pembrokeshirecoasttrust.wales.
To support Sanna’s record-breaking attempt and help her reach her £2,000 fundraising target, visit her JustGiving page at https://www.justgiving.com/page/sanna-duthie-1729103753472.
Community
Community rallies to support family after Tregunnor house fire

A FAMILY has been left with nothing after a devastating house fire tore through their home in Tregunnor on Monday (Apr 7).
The blaze destroyed everything inside the house, leaving the homeowner, his children, and their family dog with only the clothes on their backs. Thankfully, no injuries were reported, but the emotional impact of losing their home and belongings has been described as “immeasurable.”
In the wake of the tragedy, a GoFundMe page has been launched by the homeowner’s nephew, Kian Evans, in an effort to help the family rebuild their lives. The fundraiser, titled “Tregunnor House Fire,” has so far raised £40 from two donors, with hopes that more support will follow.
Mr Evans praised the emergency services for their swift response and thanked the local community for their messages of support and solidarity.
He wrote: “They have lost everything, from furniture to cherished memories. The goal is to help them get back on their feet after such a traumatic experience. Every little helps.”
The family now face the daunting task of starting over, but thanks to the generosity of those around them, they are not facing it alone.
To donate to the fundraiser, visit: gofundme.com/f/tregunnor-house-fire
Photo caption:
The fire which destroyed a family home in Tregunnor (Pic: Herald).
Community
Junior chess match ends in thrilling draw

PEMBROKESHIRE JUNIORS IMPRESS IN CARMARTHEN FIXTURE
PEMBROKESHIRE JUNIOR CHESS CLUB travelled to Carmarthen on Monday (April 7) for a friendly fixture against their slightly older, but less experienced, counterparts. The match marked Carmarthen’s first official game.
Thanks to Peter Evans for organising the event, which saw 20 young players competing in a friendly but competitive atmosphere. A terrific evening of chess followed, with players mixing and matching across boards, ensuring each had at least two games—some even playing three or four.
The result of the first match was a tightly contested draw, finishing 5-5.
Standout players on both sides
For Pembrokeshire, standout performances came from:
- Suki, with 3 wins
- Huw, with 2 wins
- Joe, with 1 win and a draw
For Carmarthen, Matthew, William, and Eric stood out with impressive performances.
A return fixture in Pembrokeshire is already being planned before the season concludes. The club also hopes to arrange additional matches against Redhill Prep School and Castell Nedd Chess Club on May 29.
Strong performances in Redhill Festival
Ten Pembrokeshire players also took part in the Redhill Primary School Festival over the weekend, all performing with distinction. Special mention goes to Joe and Harry, who both won their first four rounds and competed in the final—Joe winning Gold, and Harry securing Silver.
Coach Martin Jones said he has been delighted with the progress made by all players this season, including the club’s younger and less experienced members, who are also showing great promise.
Martin also recently competed in the Bristol Chess Congress, where he took first place in his section out of 62 entrants.
“It’s great to see chess flourishing in Pembrokeshire,” he said.
Pembrokeshire Team (in board order)
- Barnaby Hinman – Ysgol Preseli
- Joe Othen – Home Schooled
- Harry Harling – Cosheston VC School
- Huw Holliday – Redhill Prep
- Sebastian Kummer – Neyland Community School
- Jude Taylor – St Mark’s VA School
- Henry Malone – Redhill High
- Suki-Rose Heulwen – Ysgol Bro Penfro
- Emily Thomas-Ward – Redhill Prep
- Carys Callan – Redhill Prep
Photos:
- Pembrokeshire Team
- Combined Pembrokeshire & Carmarthen Teams
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