Community
Soil Association reveals growth in organic sales
THE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.
Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.
And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.
Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.
The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.
Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.
Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.
“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”
Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.
Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”
Community
Calls for ‘dangerous’ speed limit in Pembrokeshire village to be lowered
A PETITION calling for the speed limit to be reduced through a north Pembrokeshire village to address “a serious safety concern for the community” is to be heard by councillors later this week.
Pembrokeshire County Council’s Services Overview and Scrutiny Committee, meeting on November 15, are to consider a petition, entitled Reduce the Speed Limit at Square and Compass, calling for a reduction of the current 50mph limit on that section of the A487 Fishguard-St Davids road.
The petition, which attracted 127 signatures on the council’s own website, was started by Emma Tannahill, and has met the threshold for committee debate.
It reads: “We call on Pembrokeshire County Council to reduce the current speed limit of 50 miles per hour on the main road (A487) through Square and Compass as it is a serious safety concern for the community. This road is home to many families with young children.
“A school bus from Croes Goch Primary School has a drop-off point on this stretch of road which further exacerbates the risk of accidents. In addition, there are young families that cycle to and from Croes Goch primary school along this road.
“This section of road also serves as a thoroughfare for traffic to and from Croes Goch petrol station and Torbant caravan-site. Both of which see a high volume of traffic and pedestrian activity. The high speeds of traffic on the main road is a risk to those coming in and out of these sites.
“In addition to the petrol station and caravan-site there is also a pub and public bus stop, both of which are adjacent to this 50 mile per hour section of road. Reducing the speed limit would significantly improve safety for pedestrians and cyclist.”
Committee members will hear the petition at their November meeting.
A further speed reduction call petition, by Emma Pritchard of Broadway Community Group, for the Pembrokeshire village of Broadway will also be heard by the committee.
That petition reads: “We call on Pembrokeshire County Council to reduce the speed limit through the community of Broadway.
“The road is shared with pedestrians, children, dogs, horses and cyclists. It is the ‘pavement’ through Broadway. The current speed limit is dangerous to those sharing the road with vehicles.”
Community
Angry locals fight ‘cash grab’ Porthgain parking charge plan
A CALL to stop national park-approved council “cash grab” parking and traffic changes in a rural north Pembrokeshire seaside village will be heard by councillors later this week.
Pembrokeshire County Council, in an application before the September meeting of Pembrokeshire Coast National Park’s development management committee, was granted approval for a long list of changes to Porthgain Harbour, Porthgain.
It includes highway and environmental improvements, including new parking bays, a realignment of the existing Llanrhian Road carriageway, resurfacing of existing parking areas, designated pedestrian footways and crossings, and traffic calming features.
The National Park owns the land subject to the application, historically a quarry port prosperous in the early 1900s; the scheme recommended for conditional approval.
The village of 260 residents is dominated by the village green and informal car parking area and high visitor numbers during peak months cause traffic congestion, parking problems, and safety issues for pedestrians and emergency vehicles, a report for planners at that meeting said.
Local concerns raised in the report said the proposal would “change the ‘feral and free’ nature of Porthgain,” and is “a complete urbanisation of a very rural historic working harbour village” and the “natural charm of village will be ruined”.
Speaking at the September meeting, local county councillor Cllr Neil Prior said there had been much local division over the proposals, and he had been to “numerous meetings trying to smooth things out,” adding: “There have been some strong objections, there have been village tensions, which I regret; what started as harmonious and collegiate has been quite divisive.
“There’s been a number of strong objections but a number in quiet support, who perhaps haven’t made their views because of the tensions.”
Since then, a 517-strong e-petition was received on the council’s own website, started by Andrew Harries, which will now be heard at the November 15 meeting of Pembrokeshire County Council’s Services Overview and Scrutiny Committee.
The petition reads: “We call on Pembrokeshire County Council to stop Porthgain changing.
“We are all dead against the proposals to change Porthgain. The village has been trapped in time since the quarry closed in the 1930s. The original houses, foundations, grounds and landscape have all remained the same since that day all of the workers lost their jobs.
“The proposed plans for Porthgain were drawn up by PCC and The National Parks. The plans would add dedicated parking spaces around the village, zebra crossings, pavements and more.
“To replace the grounds of where the workers and its buildings once stood with pavements and car parks is absolutely disgraceful.
“This is nothing more than a cash grab by PCC and National Parks. The new car park will most likely charge visitors, which will also affect the businesses as well as decrease the villages footfall.”
Committee members will now consider the petition at their November meeting.
Community
Those who gave their lives in service honoured at Freshwater West
A REMEMBRANCE service took place at 11:00am on Monday (Nov 11) at Freshwater West Bay, South Pembrokeshire, marking a poignant tribute to those who served in the First World War. Local residents and school children gathered by the bay’s WW1 Memorial Cross to honour the fallen on Armistice Day.
The memorial, designed by architect John Coates Carter FRIBA, stands on a headland overlooking Freshwater West Bay, casting a solemn figure against the rugged coastal landscape. The gritstone cavalry cross, carved in late Gothic style, rests on an octagonal column that rises from two steps. The upper step bears inscriptions, while the lower is fashioned as a seat for reflection.
The memorial is a striking symbol of remembrance, inscribed with “INRI,” and remains in good condition despite the passage of time.
(Pics: Martin Cavaney/Herald)
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