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Police urge public to be aware of ‘romance fraud’

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LOVE might be in the air around Valentine’s Day, but Dyfed-Powys Police is urging people to be wary of who they meet on dating websites after saving potential victims from sending £52,000 to fraudsters.

The force’s Financial Crime Team has offered advice to people dating online to help stop their heart – and their finances – take a bruising.

Romance fraud is where fraudsters set up fake profiles to form relationships with unsuspecting people looking for a genuine partner on dating websites. They use the site to gain your trust and ask you for money or enough personal information to steal your identity.

Over the past six months, Dyfed-Powys Police has stopped people from being conned out of a total of £52,000 in romance fraud cases through the banking protocol – a scheme that sees bank staff trained in how to spot signs that a customer may be withdrawing cash to give to a scammer.

Since the scheme was set up, the force has been able to save people a total of £156,841 – with 33% of calls taken (or £52,000) connected to romance fraud.

Fraud investigator Dawn Jones said: “The majority of accounts on dating websites are genuine people, but sadly there are fraudsters who might try to contact you by making a fake profile, using a fictional name or taking on the identity of real trusted people, and building what feels like a loving relationship.

“Without wanting to sound cynical, what we’re asking people to bear in mind is that your perfect online partner might not be who they say they are.

“There are certain things fraudsters tend to do, which should set alarm bells ringing – for example they will express strong emotions within a short space of time.  They may ask you to move away from the app or website and use a more personal, private means of contact, such as email, instant messaging, or over the phone. They might even send you gifts and shower you with compliments to make you feel special.

“Once they’re confident that they’ve won your trust, they will pretend to confide in you and tell you about a fictional problem that they need money for – maybe for a sick relative, to pay taxes, or even to pay for flights to come and see you.  Whichever way they chose to ask for money you could end up losing a lot – and the money you send is almost impossible to recover.”

The force has offered advice to anyone using online dating sites:

  • Avoid giving away too many personal details when dating online – revealing your full name, date of birth and home address might leave to your identity being stolen.
  • Never send or receive money, or give away or bank details to someone you’ve only met online, no matter how much you trust them or believe their story.
  • Pick a reputable dating website and use the site’s messaging service. Fraudsters want to quickly switch to social media or texting so there’s no evidence of asking you for money.

If you become a victim of romance fraud, report it immediately to Action Fraud by calling 0300 123 2040, as well as to the dating site where you met, no matter how embarrassing you might think it is.

This could result in recovering your money (although this is unusual), and help others from becoming victims to the same person.

Dial 999 if you or someone else is in immediate danger or at risk of harm.

Crime

Man jailed for Pembroke Dock cannabis farm involvement

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AN ALBANIAN man, Armando Beti, 37, was sentenced to two years and eight months in prison at Swansea Crown Court on Friday (Nov 15) for his role in producing class B drugs.

Beti, who has prior convictions in 2022 and 2023, was arrested on October 3, 2024, at 10:00am after police found him hiding in a neighbouring building’s attic. The arrest followed a raid on the former Woolworths building on Dimond Street, Pembroke Dock, where officers discovered three rooms containing 594 cannabis plants. The crop was described as part of a wholesale operation, with an estimated street value of between £64,000 and £196,000, depending on yield.

Using an aerial drone, police tracked Beti as he attempted to escape by crossing two rooftops. He pleaded guilty immediately after his capture, claiming the cannabis farm was already operational when he arrived 10 days earlier. Beti described himself as merely the gardener, tasked with watering the plants, and alleged he was coerced into the role by individuals he met at an immigration detention centre to repay a debt.

Beti’s defence counsel stated: “He is under no illusion regarding the seriousness of his offending. He is eager to start his prison sentence so he can ultimately reunite with his wife in Albania.”

However, Judge Geraint Walters rejected Beti’s claims, citing a pattern of similar excuses in previous cases. The judge noted that Beti had been convicted in Cardiff in 2022 for cultivating over 600 cannabis plants, during which he also claimed to be a coerced gardener with little knowledge of the operation.

In delivering the sentence, Judge Walters said: “People like you need to understand that judges are not completely naive. We know what is going on. We are well aware of the activities of criminal Albanian gangs in this country, as are you.”

Police believe the operation uncovered in Pembroke Dock is linked to a wider network of organised crime targeting rural locations for cannabis cultivation.

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Community

Pembs Agricultural Society’s Christmas Fair expands to an all-weekend event

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PEMBROKESHIRE AGRICULTURAL SOCIETY’S Christmas Fair will be an all-weekend event next month. The Christmas shopping extravaganza is all set to take place on Saturday, 14 December as well as Sunday, 15 December.

The Parkhouse building on the Haverfordwest Showground will be transformed into a Christmas paradise. There will be even more stalls this year with a wide variety of quality local businesses exhibiting as well as festive music, Santa in his Grotto and an outdoor food court.

Judith Roach and Emma Thomas, the event organisers, said, “We are excited to be able to announce that our Christmas Fair will be on for two days rather than just one this year. We continue to build on the success of last year’s event with twice the opportunities to attend and even more stallholders. It will be the perfect start to the festive season as the Parkhouse Building will be transformed into a one-stop-shop for those preparing for Christmas.”

The Fair will be open from 10am until 4pm and admission is free. Visitors will find unique gifts, handmade decorations, art and beautiful homeware.  Some of the county’s very best food and drink producers will also have stalls to give visitors the opportunity to stock up on all their festive treats. From decadent chocolate brownies, fudge, festive spirits to Welsh cheeses, there’s something to tantalise everyone’s tastebuds. There will also be a range of outlets for ‘on the go’ eating and drinking.

One special guest at the event will be everyone’s favourite bearded gentleman in red – Santa will be taking time out from his busy schedule to attend the event. There will be a charge of £3 per child to visit Santa and all proceeds will go directly to Sandy Bear charity to support their work. Each child will receive a small gift from Santa as part of their visit. Parents can book in advance via the website: www.sandybear.co.uk/santa

Adam Thorne, Pembrokeshire Agricultural Society’s President is looking forward to the festive event. He said, “The Society would like to thank Judith and Emma for all the hours they have put in, voluntarily, to organise the two-day Christmas event. We’re delighted to be able to offer visitors the opportunity to do all their Christmas shopping whilst enjoying the festive atmosphere.”

Follow Pembrokeshire County Show’s Christmas Fair event page on Facebook for a full list of stallholders in the run up to the event.

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Community

Officials announced for 2026 Eisteddfod in Pembrokeshire

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THE NATIONAL EISTEDDFOD returns to Pembrokeshire in 2026, and organisers have named the officials who will steer this major cultural event over the next year and a half.

With the artistic and local committees already established, meetings to finalise competitions and adjudicators are underway to ensure the List of Competitions is ready by spring. Committee members have also been voting over the past weeks to elect key officials for the Executive Committee.

John Davies, former leader of Pembrokeshire County Council, has been appointed Chair of the Executive Committee. Known for his deep connection to Pembrokeshire and extensive experience with national organisations, Davies aims to make the Eisteddfod a true community event, welcoming involvement from all corners of the region.

Tegryn Jones, Chief Executive of Pembrokeshire Coast National Park, takes on the role of Deputy Chair (Strategy). With a strong passion for Welsh culture and language, Jones brings a wealth of experience working with local communities, visitors, and volunteers across three counties.

Deputy Chair (Culture) is Carys Ifan, Director of Canolfan Egin and a seasoned cultural organiser. Based in Llangrannog and originally from Llandudoch, Ifan has led numerous artistic and community projects across the region.

Cris Tomos, a community development veteran with over 30 years of experience, will lead the 2026 Eisteddfod Local Fund. Working with PLANED, a community development charity, Tomos has supported countless community enterprises and co-operatives in Pembrokeshire, Ceredigion, and Carmarthenshire.

Non Davies, recently elected as Executive Committee Secretary, brings extensive cultural management expertise as Ceredigion County Council’s Corporate Manager for Culture. Having chaired the Cardigan Local Fund Committee for the 2022 Ceredigion Eisteddfod, Davies is well-versed in managing cultural projects.

National Eisteddfod Chief Executive, Betsan Moses, said: “We’re looking forward to working with John and the team over the next few months as we prepare for the 2026 Eisteddfod.

“There’s almost a quarter of a century since the Eisteddfod was last held in Pembrokeshire, and we’re very much looking forward to returning to the area. 2026 is an important year for us as we celebrate 850 years since the first Eisteddfod was held in Cardigan Castle in 1176.

“We’re looking forward to working in a new way within a catchment area which includes parts of another two counties, which is, of course, a chance to work with local people in Ceredigion and Carmarthenshire again.”

Further announcements are expected in the coming weeks, including the sale of competition prizes and opportunities to donate the Crown and the Chair.

The National Eisteddfod will be held in Llantood from August 1–8, 2026.

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