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A new future for tourism in Pembrokeshire revealed

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OVER the last 12 months the Destination Pembrokeshire Partnership (DPP) – comprising Pembrokeshire Tourism, Pembrokeshire County Council, PLANED and the Pembrokeshire Coast National Park Authority (PCNPA) – have been working closely together to produce two key pieces of work to drive tourism growth in the County.

The first is a new five-year Tourism Strategy known as a Destination Management Plan (DMP).
Feedback from the trade and other partners through online questionnaires, face-to-face consultations and workshops have helped form the new DMP.

The new plan will run from 2020 to 2025 and will cover the priorities and aspirations for Pembrokeshire as a tourism destination.

The second is an exercise looking at whether some tourism services could be managed more effectively by operating in a different way, with the aim of supporting the multi-million-pound tourism industry.

Currently, a wide range of services are delivered by the Destination Pembrokeshire Partnership with each of the partners focusing on different areas of activity.

On Wednesday, 5th February, and Monday, 10th February, Pembrokeshire Coast National Park Authority and Pembrokeshire County Council respectively approved both the DMP strategy and the proposal for a new Destination Marketing Organisation (DMO).

The resources and staff from the County Council’s Tourism (Destination Marketing) department will be transferred to Pembrokeshire Tourism, the county’s tourism trade organisation, with support and resources also coming from PCNPA and PLANED.

The new Pembrokeshire Tourism organisation will be led by the trade and will be able to deliver a wider range of activities including: destination marketing activity; campaign and project delivery; industry liaison and support; research and intelligence; advocacy, and other activities such as supporting and potentially delivering some events.

Jane Rees-Baynes, chair of Pembrokeshire Tourism said: “We at Pembrokeshire Tourism are delighted that the proposals have been approved by all DPP partners. We believe this is an exciting new start for tourism in Pembrokeshire.

“We will be working hard over the next few months to establish this new trade led organisation as one of the leading DMOs in the UK.
“Our members will continue to receive the same great benefits through the transition and can look forward to an enhanced offering once the new organisation is in full operation.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, said: “Far better than numerous, disparate entities working to support tourism in isolation, we will now have a single, joint plan together with a strong, well resourced, trade led organisation driving the Pembrokeshire ‘destination’.
“It’s an exciting opportunity for the County to further develop our incredible tourism offer and to ensure Pembrokeshire is discovered by even more visitors from right across the globe.”

Iwan Thomas, Chief Executive, PLANED, said: “The delivery of this new strategy clearly demonstrates the commitment to partnership working here by these key organisations within Pembrokeshire.
“PLANED’s role has been to support the voice particularly of communities within the county, and the importance of the tourism and hospitality sector to those communities.
“With this new and exciting approach, we will continue to support our partners and the industry, to promote the alignment of communities to this key economic driver for Pembrokeshire, and the further opportunities this now presents.”

The Chairman of the Pembrokeshire Coast National Park Authority, Councillor Paul Harries said: “We are very pleased to support the creation of the new organisation aimed at improving the county’s tourism offering to enhance our reputation as a leading accessible and sustainable tourism destination.
“We look forward to working with partner bodies and the tourism trade to further develop work in this area.”

The new DMP will be formally launched at the Pembrokeshire Tourism Summit at Rhosygilwen on the 26th February. Contact the Pembrokeshire Tourism office on 01646 622228 to book tickets.

Community

Fire service delivers vital kit to Ukraine

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Wales joins UK’s largest firefighting aid convoy

MID and West Wales Fire and Rescue Service (MAWWFRS) has taken part in the UK’s largest ever convoy delivering vital firefighting equipment to Ukraine, joining 17 other Fire and Rescue Services (FRSs) from across the country.

The convoy, coordinated by FIRE AID and supported by the UK Government, left the UK in early April. It travelled through France, Germany and Poland, delivering over 30 fire service vehicles and more than 15,000 items of equipment to support Ukrainian firefighters on the front line of the ongoing war.

Since the Russian invasion in 2022, UK fire services have donated 119 vehicles and over 200,000 pieces of equipment to Ukraine. Each participating service ensured local needs were met before donating surplus kit.

Watch Manager Rob Kershaw represented MAWWFRS on the convoy. He said:
“It’s been a privilege to be part of this convoy and to represent both FIRE AID and Mid and West Wales Fire and Rescue Service.
We received invaluable support and assistance from fire and police services across every country we passed through. Their help in coordinating, escorting, and hosting the convoy was outstanding.”

Chief Fire Officer Roger Thomas KFSM added:
“MAWWFRS is proud to support our colleagues in Ukraine by donating and delivering essential equipment.
The events in Ukraine have deeply affected the fire and rescue community, and this convoy is a demonstration of our ongoing commitment to helping those still working under extreme conditions.”

The donated equipment will support firefighters in Ukraine who continue to operate in war zones to save lives and protect property—often at great personal risk. Since the conflict began, 100 Ukrainian firefighters have been killed and 431 injured. A total of 411 fire stations and 1,700 firefighting vehicles have been destroyed.

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News

Huge slurry lagoon to be built in Pembrokeshire countryside

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PLANS to build a new slurry lagoon at a 650-dairy herd Pembrokeshire farm have been given the go-ahead.

In an application to Pembrokeshire County Council, Richard Morris of Bowett Ltd sought permission for the construction of the lagoon, and associated works, at Quoits Hill Farm, Bentlass Road, Hundleton, near Pembroke.

A supporting statement through agent Cynllunio RW Planning Ltd stressed the applicant does not intend to increase livestock numbers on farm as a result of this 60 by 35 metre development.

“The Morris Family farm at Quoits Hill Farm and specialise in dairy farming. The farm is home to approximately 650 dairy cows plus followers. The herd is autumn calving with milk sold to Laprino. The home farm is grass based and extends to over 300 acres, with more off lying land utilised for growing winter forage.

“The family have invested significantly in recent years in on farm infrastructure to include a rotary milking parlour, silage clamps and covered feed yards.”

It added: “The proposed development seeks to increase the farms slurry storage capacity to above the five-month storage required by NVZ regulations. The existing slurry store and slurry handling facilities are not adequate to comply with the new regulations.”

It went on to say: “The proposed store will provide the farm with 6452 cubic meters of storage capacity (minus freeboard) which will equate to over 171 days storage.  It is proposed to use the existing field slurry store as a lightly fouled water store to collect the parlour washings and reduce the size of the store required. Slurry will continue to be scrapped into the existing yard store and then pumped to the new store when required. This work will be monitored closely to reduce the risk of any leakage.”

It concluded: “The proposed development will enable slurry to be spread during the growing season rather than during more difficult weather conditions in the winter. This will be of benefit to farm efficiency and the wider environment.”

The application was conditionally approved.

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News

Former Pembroke Dock church to be transformed into gym

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PREVIOUSLY refused plans to convert an upstairs storage area for a gym on the site of a former Pembrokeshire town centre church to a flat have been given the go-ahead.

In an application to Pembrokeshire County Council, Gethin Beynon sought permission for a change of use of a second-floor storage area associated with the Synergy Health and Fitness Centre, Trinity Building, Meyrick Street, Pembroke Dock to residential accommodation.

The site was formerly the Bethel Baptist Church, in the town’s conservation area.

A previous 2021 application was refused on the grounds a balcony and roof lights would impact on the character and appearance of the building, and the conservation area, and “would result in a material and unacceptable increase in the levels of overlooking and would also result in the perceived overlooking of the private amenity areas of the dwellings immediately to the north and east of the site”.

The resubmitted application sought to address those reasons, with changes including a removal of the balcony to the north, a reduction in the number of velux windows, and amended designs.

A supporting statement said: “This amended design is not considered to result in a significant harmful overlooking impact and would reduce any overlooking perception to an acceptable level.

“With regard to amenity provision, this is limited, however given the proposal only forming a two-bedroom unit and having a sustainable location being in the Pembroke Dock settlement, with open space amenity provision and facilities being nearby the proposal would be acceptable.”

An officer report, recommending approval, said: “The development would provide new open market housing within the settlement boundary of the Hub Town of Pembroke Dock, resulting in positive environmental and social impacts through the appropriate reuse of the building and the increase in availability of varied accommodation in the local area and positive economic benefits through expenditure on building materials and on labour during constriction.”

The application was conditionally approved.

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