TRADERS SAY CARD PAYMENTS, TAXIS AND VISITOR SAFETY ARE BEING HIT BY ‘DEAD ZONE’ COVERAGE

TENBY’S long-running mobile phone signal crisis has become a national story, with businesses and visitors warning that poor coverage is now affecting card payments, taxi bookings and the town’s reputation as a major tourist destination.

The seaside town, one of Wales’ best-known holiday hotspots, has been named as having the worst mobile network quality in the UK, with consumer group Which? reporting that users in the SA70 postcode experience a good connection only 54.3 per cent of the time.

The problem has been made worse by the decommissioning of a local phone mast earlier this year, affecting O2, Vodafone and Three customers.

The Herald has repeatedly reported concerns from residents, traders and visitors, including more than 500 complaints gathered through a public appeal by Around Tenby and Tenby Chamber of Trade & Tourism.

Businesses say the issue is no longer just an inconvenience, but a serious trading problem.

Taxi drivers have reported missing bookings because messages cannot be answered in the town centre, while shops and hospitality venues say customers are sometimes unable to pay by card.

One Tenby taxi driver told BBC Wales that the town had become a signal “dead zone”, adding that he had begun warning customers that some journeys may have to be cash-only because card machines cannot connect reliably.

Retailers have also warned that tourists who cannot make a payment often say they will “come back later” — but never do.

The issue is particularly acute as Tenby prepares for the summer season, when tens of thousands of visitors can be in and around the town on busy days.

Pembrokeshire’s visitor economy is worth hundreds of millions of pounds a year, and Tenby remains one of the county’s flagship destinations.

But visitors interviewed by the BBC said they had struggled to call taxis, check the weather or keep in touch with work while staying in the town.

Some said the lack of signal would make them think twice about returning.

Mobile operators have apologised and said work is ongoing to find a solution.

O2 said the issue was linked to a decommissioned local mast and that Vodafone, its infrastructure partner, was working to locate and install a replacement. Vodafone and Three said they were exploring temporary options while working on a longer-term fix.

EE, which was not involved in the removal of the mast, said it was looking at ways to improve connectivity in Tenby and the wider area, including upgrades at an existing mast site in Penally.

Local MP Henry Tufnell has already written to telecoms operators demanding answers, after being told that the removal of the Slippery Back Lane mast had left parts of Tenby with very limited mobile signal.

Campaigners say the pressure is now on for a temporary fix before the height of the tourism season, rather than waiting months or years for a permanent replacement.

The Herald understands traders are continuing to gather evidence from residents, visitors and businesses to present to mobile networks.

For many in Tenby, the message is simple: a town that helps sell Wales to the world should not be left struggling to make a phone call.

Public warned not to look over cliff edge as animals remain stranded near firing range

A RESCUE attempt to reach two sheep stranded below the cliffs at Stack Rocks has been called off, with the coastguard urging members of the public to stay well back from the cliff edge.

The sheep were seen on the rocky ground below the cliffs this afternoon, prompting concern from people in the area.

The Herald understands that a rescue attempt was made, but it was later stood down. The animals remain at the location.

A witness at the scene told The Herald that the coastguard was keen for the public to be warned not to approach the cliff edge or try to look down at the sheep.

The situation is further complicated by activity at the nearby firing range, where several days of live firing are understood to be scheduled, meaning a further rescue attempt is not currently possible.

Members of the public are being urged not to put themselves at risk by going near the edge of the cliffs.

Photo: The stranded sheep at Stack Rocks (Pic: Cerianne Palmer).

CARDIGAN Sub Aqua Club has completed its first major weekend of sea diving of the season, with 23 divers taking part across four days.

The club rounded off the weekend on Monday (May 4), meeting at Porthgain at 8:30am with two club boats for a dive before returning by 2:00pm.

Ten divers took part in Monday’s outing, with the group diving on the Leysion, where visibility was reported at around three to four metres.

The club said the weekend had been an important opportunity for members to refresh skills, refamiliarise themselves with equipment and procedures, and give newer divers valuable sea experience.

There was also a milestone for club member Katie, who completed her first sea dive.

A club spokesperson said: “This has been the first serious club weekend out in the sea. Lots of refreshing of skills. Lots of refamiliarisation of kit and procedures. Some newbie experiences and some extending of experiences.”

The weekend also helped the club identify maintenance work needed on boats and trailers, with notes taken so the committee can prioritise resources.

The spokesperson added: “It’s been a good weekend for club diving — four days, two different locations and 23 different divers.”

The club said it will now focus over the next month on helping members who have not yet been back into the sea this season to get diving again and continue progressing with training.

Monday’s dive was followed by a debrief at The Sloop Inn, Porthgain.