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‘Cautious optimism’ for county’s tourism sector – but clarity still needed

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‘GIVE us clarity’ is the overriding message from the County’s tourism and hospitality businesses as the sector looks forward with cautious optimism to another busy season.

In a meeting hosted by Preseli Pembrokeshire MP Stephen Crabb, thirty key local businesses were able to share their views with Paul Davies MS, Pembrokeshire County Council, the National Park and Visit Pembrokeshire.

The meeting focussed on the need for business support measures so long as uncertainty remains over the timetable for re-opening the economy in Wales.

Stephen Crabb said: “There is a lot of belief around that this summer will see another ‘staycation’ boom so long as the vaccination programme continues to make good progress and infection rates fall. Pembrokeshire has had a lot of national media coverage in recent months and could experience a bumper season but it’s crucial we get the re-opening right. There is a clear need for some kind of timetable to help businesses prepare appropriately and for clear rules to avoid confusion and contradictory messages.”

Paul Davies said: “It was a pleasure to hear from tourism businesses across Pembrokeshire about some of the challenges that they’re currently facing. The message was pretty clear – they want clarity from the Welsh Government and some timescales by which they can start to plan for reopening. I’ll certainly be taking back the concerns highlighted during the meeting and raising them with Welsh Government Ministers at the Senedd.”

Emma Thornton from Visit Pembrokeshire added: “Great to attend the Hospitality and Tourism Round table event today and to have the opportunity to discuss the ongoing challenges our industry faces over the coming months but also to share a collective optimism for what we believe will be a really strong year for tourism in Pembrokeshire when we are able to reopen and welcome our visitors back.

“Visit Pembrokeshire as the new Destination Management (DMO) for Pembrokeshire will be working closely with local stakeholders and businesses to help realise this opportunity in a sustainable and responsible way mindful of protecting what makes our beautiful county so special”

Stephen Crabb: Wants clarity for tourism businesses

Community

Tractor run lights up Pembrokeshire and raises funds for charity

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THE PEMBROKESHIRE ILLUMINATED TRACTOR RUN took place today (Dec 21), raising funds for two vital charities: the Catrin Vaughan Foundation and Wales Air Ambulance.

Starting at Clarbeston Road AFC at 6:00pm, the brightly lit convoy of nearly 200 tractors made its way through Withybush Hospital and Haverfordwest High Street before finishing at the Pembrokeshire County Showground.

The annual event has become a highlight of the festive calendar, drawing large crowds to witness the spectacle of tractors adorned with colourful lights and decorations.

Funds raised from the event will support the Catrin Vaughan Foundation, which provides crucial assistance to families facing hardship, and the Wales Air Ambulance, delivering life-saving emergency medical care across the region.

Organisers praised the dedication of local farmers and volunteers, whose commitment ensures the event’s continued success year after year.

(Image: Nia Marshall/Facebook)

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Business

Ferry Terminal ‘extremely busy’ due to ongoing Holyhead closure

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PEMBROKE DOCK Ferry Terminal has been experiencing significant congestion today as ferry services remain under immense pressure following the closure of Holyhead Port earlier this month.

The disruption, caused by storm damage, has rerouted ferry traffic through Pembrokeshire, leading to long queues and crowded facilities at the terminal.

The Herald can confirm that it has been very busy today with cars, lorries, and foot passengers queuing in large numbers. Staff are working tirelessly to manage the influx, directing vehicles and assisting passengers as they prepare to board the heavily booked ferries.

A spokesperson for the Port of Milford Haven said: “We are working closely with ferry operators and local authorities to ensure traffic flows as smoothly as possible, but the sheer volume of vehicles is causing unavoidable delays.”

Travelers are being urged to arrive early for their sailings and to remain patient as the terminal operates at full capacity.

Both Stena Line and Irish Ferries have increased capacity on their Pembrokeshire routes, deploying larger vessels, including the Stena Adventurer and the MV James Joyce, to handle the surge in demand.

From our position at the terminal, our photographer has captured photos showing long lines of vehicles, groups of foot passengers carrying luggage, and port staff coordinating efforts to ease congestion.

Authorities are advising non-essential travelers to consider rescheduling their journeys where possible and to monitor updates from ferry operators closely.

(Photos: Martin Cavaney/Herald)

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Community

Festive celebrations at St Davids Cathedral this weekend

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ST DAVIDS Cathedral is set to host two special events on Sunday (Dec 22), offering a blend of joyful participation and traditional carol singing to mark the Christmas season.

In the morning, families are invited to the Scratch Nativity at 11:00am. Attendees are encouraged to come dressed as wise men, angels, sheep, or shepherds and take part in an unrehearsed retelling of the Christmas story. Canon Leigh described the event as: “Complete, wonderful chaos for an hour… but with some poignant, thought-provoking moments to centre ourselves on the real meaning of Christmas.”

Later in the evening, the Festival of Nine Lessons and Carols by Candlelight will take place at 7:00pm, featuring the Cathedral Choir. The event, steeped in tradition, will see the cathedral bathed in candlelight as carols and scripture readings fill the historic space.

Doors will open at 5:45pm for those seeking unreserved seating, and a large turnout is expected for this beloved Christmas celebration.

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